Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Forecasting CAC in Uncertain Times
With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay more to acquire new customers. But how do you forecast this all-important metric heading into the uncertainty of 2023? This week, Richard and (mostly) Taylor talk with CTC Ecommerce Data Analyst Steve Rekuc about building — and outperforming — your 2023 CAC forecast.
Show Notes:
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The skinny
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