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SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker
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In this episode, we sit down with Chris Walker, CEO and founder of Refine Labs, to discuss the nuances of B2B marketing. The importance of lead and demand generation, vanity metrics and much more! Don't forget to stick around till the end when we discuss the key learnings from our conversation with Chris. Enjoy the show!
The Sleeping Barber is a marketing podcast hosted by Marc Binkley and Vassilis Douros, breaking down strategy, marketing effectiveness, and the evidence behind what actually grows a business.
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Marc Binkley
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