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80. Finding Your Bakery Niche: A Talk with Elizabeth from Borges Family Homestead
In this episode of The Bread Winner Podcast, I’m joined by Elizabeth from Borges Family Homestead to talk about the power of niching down in your microbakery.
Elizabeth shares how tying her bakery to her Portuguese heritage helped her grow quickly, stand out in a rural market, and build deep connections with her community.
We talk about the challenges she faced in the early days, her creative marketing strategies, the importance of clear product descriptions, and how she balances sourdough staples with cultural specialties.
We also dive into lessons around managing time, scaling sustainably…
The skinny
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