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The Unexpected Connection Strategy That Created a $3M Deal

Festivals bring joy, foster connection, and create transformative spaces, and James Weisberg learned from a young age how to harness their power to build a visionary future.

As the founder of Project Vitality and co-founder of Cresci Labs, James blends entertainment, education, and community impact through festivals, startup ecosystems, and a mindset he calls “Level 12” where success defies imagination. In this energizing conversation with Melinda Lee, he shares how trust, love, and bold action unlock opportunities beyond expectation.

In This Episode, You Will Learn:

The Level 12 Mindset…

The skinny

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