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The Power of Licensing: Stu Seltzer on Brand Growth, Collaborations & Competitive Advantage
In this episode of The Licensing Exchange, hosts David Schnider and Greg Pan speak with Stu Seltzer, President of Seltzer Licensing Group, NYU professor, co-author of Brand Licensing for Dummies, and 2024 Licensing Hall of Fame inductee.
Stu shares how he began his licensing career at Yves Saint Laurent, managing 15 global licensees across 60 territories, before moving to Warner Bros./DC Comics and overseeing hundreds of partnerships connected to Batman, Superman, Looney Tunes, and major film releases. He explains how launching Seltzer Licensing Group allowed him to help brands—from UPS to…
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