Armen Adamjan: From Viral Hacks to Building a Global Creative Brand
In this episode, Armen Adamjan — the creator behind viral eco-hack videos and author of Don’t Throw It Out! — shares how a single lockdown video on regrowing scallions sparked a global movement. With over 26 million followers and billions of views, Armen opens up about the creative process behind his fast-paced, educational content and the real secrets to staying ahead of ever-changing social media algorithms. He reflects on his journey from working behind the camera to becoming a full-time creator, the challenges of turning short-form content into a bestselling book, and the habits that…
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