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Lucy Newcomb: Strategy, Measurement and the Talent Pipeline Behind Corporate Affairs | Cutting Through
Lucy Newcomb has spent 25 years recruiting corporate affairs leaders and building the next generation of talent in Australia. She joins Natasha Plowman on Cutting Through from Sydney to explore what it takes to build a corporate affairs function that lasts.
They talk about why business strategy has to come first, how aligning comms to the operating model changes everything, and why measurement only matters when the numbers ladder up to what the business is trying to achieve, especially focusing on what AMEC is doing to move the industry beyond a focus on big, meaningless numbers.
They also…
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