Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Priced the Freemium Ladder
Spotify's freemium model is one of the most copied pricing strategies in tech, but the real genius isn't the free tier — it's the engineered friction that nudges you to pay. In this episode, Lucas and Luna break down how Spotify prices its free, Individual, and Duo plans, and why the company's true innovation lies in making the free experience just annoying enough. They explore the psychology of the 'paywall of inconvenience,' the surprisingly sticky price point of $10.99, and how Spotify's 2025 price hikes tested the limits of consumer tolerance. With a nod…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.