Latest / Futureproof Founder Podcast
094 John Gumas - Challenger Brand Marketing
Marketing is the backbone of building a business, and in this episode of SaaS Fuel™ Expert Series, we dive into its crucial role with John Gumas, a leading expert in challenger brand marketing. John is the accomplished author of the renowned books "Marketing Smart" and "Challenger Brand Marketing." As an adjunct professor, speaker, and columnist, he shares his invaluable insights into branding, advertising, and interactive marketing.
Through John’s extensive experience and valuable insights, discover the strategies that make challenger brands stand out and succeed in competitive markets. From…
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