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The 3 Components Of A Sticky Membership · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Before
• 0:00
  I
• 0:00
  get
• 0:01
  into
• 0:01
  what
• 0:01
  I
• 0:01
  want
• 0:02
  to
• 0:02
  share
• 0:02
  today,
• 0:02
  if
• 0:02
  you're
• 0:03
  listening
• 0:03
  to
• 0:03
  this
• 0:03
  the
• 0:03
  week
• 0:04
  I'm
• 0:04
  dropping
• 0:05
  it,
• 0:05
  then
• 0:05
  you
• 0:06
  should
• 0:06
  hang
• 0:06
  out
• 0:06
  with
• 0:06
  me
• 0:07
  on
• 0:07
  Thursday.
• 0:07
  On
• 0:08
  Thursday,
• 0:08
  January
• 0:08
  29,
• 0:09
  2026,
• 0:10
  I
• 0:10
  am
• 0:10
  hosting
• 0:11
  a
• 0:11
  free
• 0:12
  training.
• 0:12
  It's
• 0:13
  called
• 0:13
  Future
• 0:13
  Proof
• 0:13
  your
• 0:14
  membership.
• 0:14
  I
• 0:14
  haven't
• 0:15
  done
• 0:15
  a
• 0:15
  free
• 0:15
  training
• 0:16
  in,
• 0:16
  I
• 0:16
  don't
• 0:17
  know,
• 0:17
  a
• 0:17
  couple
• 0:17
  of
• 0:17
  years
• 0:18
  because
• 0:19
  I
• 0:19
  don't
• 0:19
  know,
• 0:19
  I
• 0:19
  just
• 0:19
  haven't.
• 0:20
  And
• 0:20
  I'm
• 0:20
  excited
• 0:20
  because
• 0:21
  I
• 0:21
  just
• 0:21
  have
• 0:21
  so
• 0:22
  much
• 0:22
  to
• 0:22
  say
• 0:22
  about
• 0:22
  how
• 0:23
  memberships
• 0:23
  are
• 0:23
  changing
• 0:24
  in
• 0:24
  2026.
• 0:24
  And
• 0:25
  I
• 0:25
  wanted
• 0:25
  a
• 0:25
  chance
• 0:25
  to
• 0:26
  teach
• 0:27
  longer
• 0:27
  than
• 0:28
  a
• 0:28
  voice
• 0:28
  note,
• 0:28
  but
• 0:28
  also
• 0:29
  connect
• 0:29
  with
• 0:30
  people
• 0:30
  that
• 0:30
  listen
• 0:30
  to
• 0:30
  the
• 0:31
  podcast
• 0:32
  newsletter.
• 0:32
  And
• 0:33
  so
• 0:33
  if
• 0:33
  you
• 0:34
  are
• 0:34
  free
• 0:34
  at
• 0:35
  12pm
• 0:35
  Eastern
• 0:36
  on
• 0:36
  Thursday
• 0:36
  or
• 0:36
  if
• 0:36
  you
• 0:36
  want
• 0:37
  the
• 0:37
  replay,
• 0:38
  definitely
• 0:38
  grab
• 0:39
  the
• 0:39
  link
• 0:39
  in
• 0:40
  the
• 0:40
  show
• 0:40
  notes,
• 0:41
  it
• 0:41
  says
• 0:41
  future
• 0:42
  Proof
• 0:42
  your
• 0:42
  membership,
• 0:43
  click
• 0:43
  that,
• 0:43
  it's
• 0:43
  a
• 0:43
  free
• 0:44
  training,
• 0:45
  get
• 0:45
  it
• 0:45
  added
• 0:45
  on
• 0:46
  your
• 0:46
  calendar
• 0:46
  and
• 0:46
  I'll
• 0:46
  see
• 0:46
  you
• 0:47
  on
• 0:47
  Thursday.
• 0:47
  All
• 0:48
  right,
• 0:48
  diving
• 0:48
  in
• 0:48
  now.
• 0:49
  So
• 0:49
  I
• 0:50
  have
• 0:50
  been
• 0:50
  doing
• 0:50
  a
• 0:50
  lot
• 0:51
  of
• 0:51
  strategies
• 0:51
  at
• 0:52
  Affinity
• 0:52
  lately.
• 0:53
  Right
• 0:53
  now
• 0:53
  I'm
• 0:53
  doing
• 0:53
  like
• 0:54
  maybe
• 0:54
  two
• 0:54
  to
• 0:54
  three
• 0:55
  per
• 0:55
  week
• 0:56
  with
• 0:56
  it's
• 0:57
  a
• 0:57
  one
• 0:57
  to
• 0:57
  one
• 0:57
  session
• 0:58
  with
• 0:58
  a
• 0:58
  client.
• 0:58
  We
• 0:58
  do
• 0:58
  a
• 0:58
  workshop
• 0:59
  and
• 0:59
  then
• 0:59
  we
• 0:59
  give
• 0:59
  them
• 1:00
  a
• 1:00
  strategy
• 1:00
  for
• 1:02
  their
• 1:02
  membership,
• 1:02
  either
• 1:02
  to
• 1:03
  update
• 1:03
  it
• 1:03
  or
• 1:03
  like
• 1:04
  their
• 1:04
  new
• 1:04
  product.
• 1:05
  And
• 1:06
  a
• 1:06
  lot
• 1:06
  of
• 1:06
  what
• 1:06
  I've
• 1:07
  been
• 1:07
  talking
• 1:07
  about
• 1:07
  lately
• 1:07
  has
• 1:08
  to
• 1:08
  do
• 1:08
  with
• 1:08
  what
• 1:08
  I'm
• 1:09
  seeing
• 1:09
  as
• 1:09
  trends
• 1:10
  in
• 1:10
  2026.
• 1:10
  So
• 1:10
  if
• 1:11
  you
• 1:11
  haven't
• 1:11
  checked
• 1:11
  out
• 1:11
  the
• 1:11
  2026
• 1:12
  trends
• 1:13
  episode,
• 1:13
  definitely
• 1:14
  check
• 1:14
  that
• 1:14
  one
• 1:14
  out.
• 1:15
  I
• 1:15
  believe
• 1:16
  that
• 1:17
  there
• 1:18
  are
• 1:18
  three
• 1:18
  core
• 1:19
  components
• 1:20
  you
• 1:20
  need
• 1:20
  to
• 1:20
  have
• 1:20
  a
• 1:20
  sticky
• 1:21
  membership.
• 1:21
  And
• 1:21
  if
• 1:22
  you're
• 1:22
  not
• 1:22
  familiar
• 1:22
  with
• 1:22
  the
• 1:22
  word
• 1:23
  sticky,
• 1:23
  what
• 1:23
  I
• 1:23
  mean
• 1:24
  by
• 1:24
  sticky
• 1:24
  is
• 1:25
  people
• 1:25
  log
• 1:26
  in
• 1:26
  again
• 1:26
  and
• 1:27
  again.
• 1:27
  They're
• 1:27
  kind
• 1:27
  of
• 1:28
  like
• 1:28
  addicted
• 1:29
  to
• 1:29
  it
• 1:29
  in
• 1:29
  the
• 1:29
  way.
• 1:30
  Not
• 1:30
  in
• 1:30
  a
• 1:31
  negative
• 1:31
  like
• 1:32
  doom
• 1:32
  scrolling
• 1:32
  way,
• 1:33
  but
• 1:33
  in
• 1:34
  the
• 1:34
  way
• 1:34
  that
• 1:34
  they,
• 1:35
  it's
• 1:35
  part
• 1:35
  of
• 1:35
  their
• 1:35
  natural
• 1:36
  routine.
• 1:37
  They
• 1:37
  want
• 1:37
  to
• 1:37
  keep
• 1:37
  coming
• 1:38
  back,
• 1:38
  they're
• 1:39
  returning
• 1:39
  members
• 1:40
  over
• 1:40
  and
• 1:40
  over.
• 1:40
  And
• 1:41
  obviously
• 1:41
  that's
• 1:41
  what
• 1:42
  makes
• 1:42
  raving
• 1:43
  fans,
• 1:43
  it's
• 1:43
  what
• 1:43
  makes
• 1:43
  customers
• 1:44
  that
• 1:44
  share,
• 1:45
  it's
• 1:45
  what
• 1:45
  makes
• 1:46
  people
• 1:47
  stay
• 1:47
  retained
• 1:47
  and
• 1:48
  never
• 1:48
  cancel.
• 1:49
  And
• 1:49
  that's
• 1:49
  the
• 1:49
  kind
• 1:49
  of
• 1:50
  member
• 1:50
  that
• 1:50
  we
• 1:50
  want,
• 1:50
  right?
• 1:51
  The
• 1:51
  ones
• 1:51
  that
• 1:51
  participate,
• 1:52
  they
• 1:52
  show
• 1:53
  up,
• 1:53
  they
• 1:53
  do
• 1:53
  the
• 1:53
  work,
• 1:54
  they're
• 1:54
  engaged
• 1:55
  like
• 1:55
  this.
• 1:55
  We
• 1:56
  want
• 1:56
  more
• 1:56
  people
• 1:56
  like
• 1:56
  that.
• 1:57
  And
• 1:57
  to
• 1:57
  create
• 1:57
  more
• 1:58
  people
• 1:58
  like
• 1:58
  that,
• 1:58
  you
• 1:58
  just
• 1:59
  need
• 1:59
  a
• 1:59
  few
• 1:59
  components
• 2:01
  that
• 2:01
  really
• 2:02
  contribute
• 2:03
  to
• 2:03
  the
• 2:03
  user
• 2:03
  experience
• 2:04
  of
• 2:04
  your
• 2:04
  membership
• 2:05
  and
• 2:05
  will
• 2:06
  improve
• 2:06
  your
• 2:06
  retention
• 2:07
  rates,
• 2:07
  will
• 2:07
  improve
• 2:07
  your
• 2:08
  engagement.
• 2:08
  And
• 2:09
  so
• 2:09
  I
• 2:09
  wanted
• 2:09
  to
• 2:09
  dive
• 2:09
  into
• 2:10
  those
• 2:10
  three
• 2:10
  things
• 2:11
  today.
• 2:11
  So
• 2:12
  the
• 2:12
  first
• 2:12
  one
• 2:13
  is
• 2:13
  personalization.
• 2:14
  If
• 2:15
  you
• 2:15
  want
• 2:15
  your
• 2:15
  members
• 2:16
  to
• 2:16
  feel
• 2:16
  like,
• 2:16
  wow,
• 2:17
  this
• 2:17
  was
• 2:17
  made
• 2:18
  for
• 2:18
  me
• 2:18
  Then
• 2:18
  you
• 2:18
  need
• 2:19
  to
• 2:19
  personalize
• 2:19
  the
• 2:19
  experience
• 2:20
  on
• 2:20
  the
• 2:20
  front
• 2:20
  end.
• 2:21
  So
• 2:21
  imagine.
• 2:21
  And
• 2:22
  a
• 2:22
  lot
• 2:22
  of
• 2:22
  this
• 2:22
  has
• 2:22
  to
• 2:22
  do
• 2:23
  with
• 2:23
  onboarding,
• 2:23
  but
• 2:23
  it's
• 2:23
  ongoing
• 2:24
  too.
• 2:25
  So
• 2:25
  I
• 2:25
  come
• 2:25
  into
• 2:25
  a
• 2:26
  membership,
• 2:26
  it's
• 2:26
  my
• 2:26
  first
• 2:27
  day
• 2:27
  and
• 2:28
  I'm
• 2:28
  lost
• 2:29
  logging
• 2:29
  in
• 2:29
  and
• 2:29
  I'm
• 2:30
  going
• 2:30
  through
• 2:30
  the
• 2:30
  start
• 2:30
  here
• 2:31
  experience.
• 2:31
  And
• 2:32
  it
• 2:32
  might
• 2:32
  feel
• 2:33
  cookie
• 2:33
  cutter
• 2:33
  or
• 2:34
  like
• 2:34
  it's
• 2:34
  what
• 2:35
  you're,
• 2:35
  how
• 2:35
  you're
• 2:35
  introducing
• 2:36
  everyone.
• 2:37
  And
• 2:38
  the
• 2:38
  problem
• 2:38
  with
• 2:38
  that
• 2:38
  is
• 2:39
  that
• 2:39
  they're
• 2:39
  less
• 2:40
  likely
• 2:40
  to
• 2:40
  feel
• 2:40
  like,
• 2:40
  wow,
• 2:41
  this
• 2:41
  is
• 2:41
  designed
• 2:41
  exactly
• 2:42
  for
• 2:42
  me,
• 2:42
  right?
• 2:43
  Think
• 2:44
  about
• 2:44
  like
• 2:45
  your
• 2:45
  streaming
• 2:45
  services.
• 2:45
  When
• 2:46
  you
• 2:46
  log
• 2:46
  into
• 2:46
  your
• 2:46
  Netflix,
• 2:47
  it
• 2:47
  looks
• 2:48
  like
• 2:48
  your
• 2:48
  Netflix,
• 2:49
  it's
• 2:49
  the
• 2:49
  shows
• 2:49
  you
• 2:50
  watch
• 2:50
  and
• 2:50
  then
• 2:50
  it's
• 2:50
  stuff
• 2:50
  recommended
• 2:51
  to
• 2:51
  you
• 2:51
  based
• 2:51
  on
• 2:51
  what
• 2:52
  you
• 2:52
  watch.
• 2:52
  Now
• 2:52
  I'm
• 2:53
  not
• 2:53
  saying
• 2:53
  you
• 2:53
  have
• 2:53
  to
• 2:53
  build
• 2:53
  some
• 2:53
  crazy
• 2:54
  learning
• 2:54
  algorithm,
• 2:55
  but
• 2:55
  I
• 2:55
  am
• 2:55
  saying
• 2:56
  that
• 2:56
  having
• 2:57
  some
• 2:57
  level
• 2:57
  of
• 2:57
  personalization,
• 2:58
  like
• 2:58
  their
• 2:59
  custom
• 2:59
  plan,
• 3:00
  doing
• 3:00
  a
• 3:00
  one
• 3:00
  to
• 3:00
  one,
• 3:01
  an
• 3:01
  onboarding
• 3:01
  call,
• 3:02
  giving
• 3:03
  them
• 3:04
  a
• 3:04
  path
• 3:04
  based
• 3:05
  on
• 3:05
  their
• 3:05
  goal,
• 3:06
  their
• 3:06
  specific
• 3:07
  goal,
• 3:08
  or
• 3:08
  giving
• 3:09
  them
• 3:09
  maybe
• 3:09
  it's
• 3:10
  membership
• 3:10
  tiers.
• 3:11
  So
• 3:11
  it's
• 3:11
  like
• 3:11
  based
• 3:11
  on
• 3:12
  your
• 3:12
  level,
• 3:12
  you're
• 3:13
  getting
• 3:13
  this
• 3:13
  certain
• 3:13
  experience.
• 3:14
  There's
• 3:14
  a
• 3:14
  lot
• 3:15
  of
• 3:15
  ways
• 3:15
  to
• 3:15
  do
• 3:15
  personalization.
• 3:16
  And
• 3:16
  this
• 3:16
  is
• 3:17
  something
• 3:17
  like
• 3:17
  we
• 3:18
  designed
• 3:18
  bespoke
• 3:18
  for
• 3:19
  every
• 3:19
  single
• 3:19
  client.
• 3:20
  But
• 3:21
  it
• 3:21
  is
• 3:21
  the
• 3:21
  crux
• 3:22
  of
• 3:22
  getting
• 3:22
  people
• 3:23
  to
• 3:23
  feel
• 3:23
  like,
• 3:23
  oh
• 3:24
  my
• 3:24
  gosh,
• 3:24
  I
• 3:24
  belong
• 3:24
  here
• 3:25
  right
• 3:25
  in
• 3:25
  the
• 3:25
  beginning.
• 3:25
  Which
• 3:25
  is
• 3:26
  really
• 3:26
  important
• 3:26
  for
• 3:27
  community
• 3:27
  and
• 3:27
  connection,
• 3:28
  like
• 3:28
  building
• 3:28
  belonging.
• 3:29
  It's
• 3:29
  also
• 3:30
  important
• 3:30
  for
• 3:30
  people
• 3:31
  to
• 3:31
  keep
• 3:31
  showing
• 3:32
  up
• 3:32
  because
• 3:32
  they're
• 3:32
  like,
• 3:32
  like,
• 3:33
  okay,
• 3:33
  this
• 3:33
  is,
• 3:33
  this
• 3:33
  is
• 3:34
  my
• 3:34
  thing.
• 3:34
  This
• 3:34
  is
• 3:34
  for
• 3:34
  me,
• 3:35
  the
• 3:35
  second
• 3:35
  component
• 3:36
  of
• 3:36
  a
• 3:36
  sticky
• 3:36
  membership
• 3:37
  is
• 3:37
  a
• 3:37
  quick
• 3:38
  time
• 3:38
  to
• 3:38
  value.
• 3:39
  And
• 3:39
  what
• 3:39
  I
• 3:39
  mean
• 3:39
  by
• 3:40
  this
• 3:40
  is
• 3:41
  that
• 3:41
  we're
• 3:41
  getting
• 3:41
  people
• 3:42
  results
• 3:42
  as
• 3:42
  fast
• 3:43
  as
• 3:43
  humanly
• 3:43
  possible.
• 3:44
  And
• 3:44
  this
• 3:44
  is
• 3:44
  increasingly
• 3:45
  important
• 3:45
  in
• 3:46
  2026
• 3:46
  because
• 3:47
  of
• 3:47
  AI
• 3:48
  and
• 3:48
  technology.
• 3:49
  We
• 3:49
  can
• 3:50
  get
• 3:50
  results
• 3:51
  so
• 3:51
  fast.
• 3:51
  And
• 3:52
  so
• 3:52
  we
• 3:52
  need
• 3:52
  to
• 3:52
  expedite
• 3:53
  that
• 3:54
  as
• 3:54
  part
• 3:54
  of
• 3:55
  your
• 3:56
  onboarding
• 3:57
  experience
• 3:57
  is
• 3:57
  really,
• 3:58
  really
• 3:58
  the
• 3:58
  crux
• 3:59
  here.
• 3:59
  Again,
• 4:00
  onboarding
• 4:00
  is
• 4:00
  a
• 4:01
  huge
• 4:01
  component
• 4:01
  of
• 4:01
  all
• 4:01
  of
• 4:02
  this.
• 4:02
  Like
• 4:02
  stickiness
• 4:03
  and
• 4:03
  retention
• 4:03
  are
• 4:04
  directly
• 4:04
  tied
• 4:04
  to
• 4:05
  onboarding.
• 4:05
  So
• 4:06
  a
• 4:06
  lot
• 4:06
  of
• 4:06
  this
• 4:06
  goes
• 4:07
  into
• 4:07
  onboarding,
• 4:07
  but
• 4:07
  then
• 4:08
  it's
• 4:08
  something
• 4:08
  that
• 4:08
  shows
• 4:09
  up
• 4:09
  again
• 4:09
  and
• 4:09
  again
• 4:09
  throughout
• 4:09
  the
• 4:10
  membership.
• 4:10
  So
• 4:11
  think
• 4:11
  about
• 4:12
  it
• 4:12
  like
• 4:12
  this.
• 4:12
  I
• 4:12
  always
• 4:13
  talk
• 4:13
  to
• 4:13
  my
• 4:13
  clients
• 4:14
  about
• 4:14
  their
• 4:14
  transformation
• 4:15
  statement.
• 4:16
  So
• 4:16
  you
• 4:16
  start
• 4:16
  with
• 4:17
  like
• 4:17
  where
• 4:17
  you're
• 4:18
  taking
• 4:18
  people.
• 4:18
  So
• 4:18
  like
• 4:18
  I
• 4:19
  take
• 4:19
  people
• 4:19
  from
• 4:19
  A
• 4:20
  to
• 4:20
  B.
• 4:21
  I'll
• 4:21
  give
• 4:21
  you
• 4:21
  an
• 4:21
  example.
• 4:22
  We
• 4:22
  worked
• 4:22
  with
• 4:22
  this
• 4:23
  like
• 4:23
  esthetician
• 4:23
  community.
• 4:24
  So
• 4:24
  it
• 4:24
  was
• 4:25
  like
• 4:25
  we
• 4:25
  take
• 4:25
  people
• 4:26
  from
• 4:27
  working
• 4:27
  in
• 4:28
  an
• 4:28
  esthetician
• 4:29
  business
• 4:29
  as
• 4:29
  an
• 4:30
  employee
• 4:30
  to
• 4:31
  being
• 4:31
  a
• 4:31
  solo
• 4:31
  owner
• 4:32
  of
• 4:32
  their
• 4:32
  esthetician
• 4:33
  business.
• 4:33
  And
• 4:33
  then
• 4:33
  even
• 4:34
  beyond
• 4:34
  that,
• 4:35
  to
• 4:35
  having
• 4:35
  a
• 4:35
  thriving
• 4:36
  seven
• 4:36
  figure
• 4:36
  esthetician
• 4:37
  business
• 4:38
  with
• 4:38
  multiple
• 4:38
  locations
• 4:39
  and
• 4:39
  a
• 4:39
  team.
• 4:40
  Because
• 4:40
  they
• 4:40
  had,
• 4:40
  like,
• 4:40
  you
• 4:41
  know,
• 4:41
  these
• 4:41
  different
• 4:41
  products.
• 4:42
  So
• 4:42
  they
• 4:42
  had
• 4:42
  their
• 4:43
  program
• 4:43
  there,
• 4:44
  and
• 4:44
  then
• 4:44
  they
• 4:44
  also
• 4:45
  had
• 4:45
  like
• 4:45
  their
• 4:45
  mastermind
• 4:46
  level.
• 4:47
  So
• 4:47
  this,
• 4:48
  for
• 4:48
  them,
• 4:48
  it's
• 4:49
  like,
• 4:49
  okay,
• 4:49
  if
• 4:49
  we're
• 4:50
  taking
• 4:50
  people,
• 4:50
  let's.
• 4:51
  Let's
• 4:51
  really
• 4:51
  go
• 4:51
  with
• 4:52
  like,
• 4:52
  the,
• 4:52
  the
• 4:53
  middle
• 4:53
  there
• 4:53
  where,
• 4:54
  like,
• 4:54
  they
• 4:54
  have
• 4:55
  left
• 4:55
  their
• 4:55
  job
• 4:55
  and
• 4:56
  now
• 4:56
  they
• 4:56
  have
• 4:56
  their
• 4:56
  own
• 4:57
  solo
• 4:57
  esthetician
• 4:58
  business.
• 4:59
  Like,
• 4:59
  what
• 4:59
  are
• 5:00
  the
• 5:00
  things
• 5:00
  that
• 5:01
  they
• 5:01
  need
• 5:01
  to
• 5:01
  do
• 5:01
  in
• 5:02
  order
• 5:02
  to
• 5:02
  reach
• 5:02
  that
• 5:02
  goal
• 5:03
  and
• 5:03
  work
• 5:03
  backwards?
• 5:04
  So
• 5:05
  instead
• 5:05
  of
• 5:05
  creating
• 5:07
  a
• 5:07
  community
• 5:08
  with
• 5:08
  or
• 5:09
  a
• 5:09
  membership
• 5:09
  model
• 5:10
  with
• 5:10
  like
• 5:10
  a
• 5:10
  ton
• 5:10
  of
• 5:10
  content
• 5:11
  in
• 5:11
  it,
• 5:11
  it's
• 5:11
  more
• 5:11
  like
• 5:12
  we're
• 5:12
  designing
• 5:12
  this
• 5:12
  yellow
• 5:13
  brick
• 5:13
  road
• 5:13
  for
• 5:14
  them
• 5:14
  to
• 5:14
  follow,
• 5:15
  and
• 5:15
  we're
• 5:15
  getting
• 5:15
  them
• 5:16
  there
• 5:16
  as
• 5:16
  fast
• 5:17
  as
• 5:17
  possible.
• 5:17
  So
• 5:18
  coming
• 5:18
  back
• 5:18
  to,
• 5:19
  like,
• 5:19
  the
• 5:19
  quick
• 5:19
  time
• 5:19
  to
• 5:20
  value
• 5:20
  being
• 5:20
  the
• 5:20
  component,
• 5:21
  part
• 5:21
  of
• 5:21
  this
• 5:22
  is
• 5:22
  giving
• 5:22
  them
• 5:23
  the
• 5:23
  tools,
• 5:23
  templates,
• 5:25
  custom
• 5:25
  AI
• 5:26
  prompts,
• 5:26
  GPTs,
• 5:28
  micro
• 5:28
  product
• 5:29
  tools,
• 5:29
  whatever
• 5:30
  they
• 5:30
  need
• 5:30
  to
• 5:31
  make
• 5:31
  that
• 5:31
  f.
• 5:32
  It's
• 5:32
  like
• 5:33
  you
• 5:33
  want
• 5:33
  to
• 5:34
  increase
• 5:35
  their
• 5:35
  speed
• 5:36
  to
• 5:36
  accomplishing
• 5:37
  their
• 5:37
  goal.
• 5:38
  And
• 5:38
  I
• 5:39
  know
• 5:39
  you're
• 5:39
  thinking,
• 5:39
  well,
• 5:39
  I
• 5:40
  want
• 5:40
  them
• 5:40
  to
• 5:40
  stick
• 5:40
  around
• 5:40
  for
• 5:41
  a
• 5:41
  long
• 5:41
  time
• 5:41
  though.
• 5:42
  And
• 5:42
  it's
• 5:42
  like,
• 5:42
  yes,
• 5:43
  we
• 5:43
  want
• 5:43
  them
• 5:43
  to
• 5:43
  reach
• 5:43
  their
• 5:44
  goal
• 5:44
  and
• 5:44
  then
• 5:45
  they're
• 5:46
  gonna
• 5:46
  have
• 5:46
  new
• 5:46
  challenges,
• 5:46
  right?
• 5:47
  And
• 5:47
  that's
• 5:47
  where,
• 5:48
  like,
• 5:48
  iteration
• 5:48
  and
• 5:48
  improvement
• 5:49
  and
• 5:49
  all
• 5:49
  of
• 5:49
  this
• 5:49
  stuff
• 5:50
  comes
• 5:50
  in,
• 5:50
  which
• 5:50
  we're
• 5:50
  not
• 5:51
  talking
• 5:51
  about
• 5:51
  today.
• 5:52
  But
• 5:52
  get
• 5:52
  them
• 5:53
  that
• 5:53
  quick
• 5:53
  win,
• 5:54
  get
• 5:54
  them
• 5:54
  that
• 5:55
  result
• 5:55
  as
• 5:56
  fast
• 5:56
  as
• 5:56
  humanly
• 5:57
  possible,
• 5:57
  design
• 5:57
  for
• 5:58
  that,
• 5:58
  and
• 5:59
  for
• 5:59
  the
• 5:59
  love
• 5:59
  of
• 5:59
  God,
• 5:59
  don't
• 6:00
  make
• 6:00
  it
• 6:01
  a
• 6:01
  hundred
• 6:01
  hours
• 6:02
  of
• 6:02
  video
• 6:02
  in
• 6:02
  order
• 6:03
  to
• 6:03
  get
• 6:03
  there,
• 6:03
  because
• 6:03
  nobody
• 6:04
  has
• 6:04
  time
• 6:04
  for
• 6:04
  that
• 6:04
  anymore.
• 6:06
  All
• 6:06
  right,
• 6:06
  the
• 6:06
  third
• 6:07
  component,
• 6:07
  and
• 6:08
  you
• 6:08
  probably
• 6:08
  saw
• 6:08
  this
• 6:09
  one
• 6:09
  coming,
• 6:10
  is
• 6:10
  human
• 6:11
  connection.
• 6:12
  We
• 6:13
  need
• 6:13
  people
• 6:14
  to
• 6:14
  feel
• 6:14
  like
• 6:15
  they
• 6:15
  belong.
• 6:16
  Like,
• 6:16
  wow,
• 6:17
  I
• 6:17
  belong
• 6:17
  here.
• 6:17
  Again,
• 6:18
  this
• 6:18
  was
• 6:18
  designed
• 6:19
  for
• 6:19
  me.
• 6:19
  I'm
• 6:20
  already
• 6:20
  seeing
• 6:20
  results.
• 6:21
  You
• 6:21
  can
• 6:21
  start
• 6:21
  to
• 6:21
  see
• 6:21
  how
• 6:22
  this,
• 6:22
  like,
• 6:22
  picture
• 6:23
  comes
• 6:23
  into
• 6:23
  play
• 6:23
  where
• 6:23
  they're
• 6:24
  like,
• 6:24
  this
• 6:24
  is
• 6:24
  the
• 6:24
  best
• 6:24
  thing
• 6:25
  I've
• 6:25
  ever
• 6:25
  bought
• 6:25
  and
• 6:25
  I
• 6:26
  have
• 6:26
  to
• 6:26
  log
• 6:26
  into
• 6:26
  it
• 6:26
  every
• 6:27
  single
• 6:27
  day,
• 6:27
  right?
• 6:28
  And
• 6:28
  like,
• 6:28
  that's
• 6:28
  the
• 6:28
  goal.
• 6:29
  And
• 6:29
  so
• 6:29
  if
• 6:29
  we
• 6:30
  want
• 6:30
  them
• 6:30
  to
• 6:31
  feel
• 6:31
  belonging,
• 6:31
  how
• 6:32
  do
• 6:32
  we
• 6:32
  create
• 6:32
  that
• 6:33
  belonging?
• 6:34
  A
• 6:34
  lot
• 6:34
  of
• 6:34
  it
• 6:34
  has
• 6:34
  to
• 6:35
  do
• 6:35
  with
• 6:35
  culture.
• 6:36
  So
• 6:36
  crafting
• 6:37
  a
• 6:37
  culture
• 6:38
  by
• 6:38
  having
• 6:39
  people
• 6:40
  show
• 6:40
  up
• 6:40
  authentically
• 6:41
  in
• 6:41
  the
• 6:41
  way
• 6:41
  that
• 6:41
  you
• 6:42
  want
• 6:42
  them
• 6:42
  to,
• 6:42
  by
• 6:42
  modeling
• 6:43
  that
• 6:43
  behavior
• 6:43
  yourself,
• 6:44
  by
• 6:44
  having
• 6:44
  a
• 6:45
  team
• 6:45
  of
• 6:45
  people,
• 6:45
  or,
• 6:46
  you
• 6:46
  know,
• 6:46
  I've
• 6:47
  affectionately
• 6:48
  called
• 6:48
  them
• 6:48
  plants
• 6:48
  in
• 6:49
  the
• 6:49
  past,
• 6:49
  like
• 6:49
  having
• 6:50
  plants
• 6:50
  in
• 6:50
  your
• 6:50
  membership
• 6:51
  that
• 6:51
  show
• 6:51
  up
• 6:51
  the
• 6:52
  way
• 6:52
  you
• 6:52
  want
• 6:52
  them
• 6:52
  to,
• 6:52
  to
• 6:53
  really
• 6:53
  be
• 6:54
  stewards
• 6:54
  and
• 6:54
  models
• 6:55
  and
• 6:55
  ambassadors
• 6:56
  of
• 6:56
  what
• 6:56
  it
• 6:56
  means
• 6:57
  to
• 6:57
  be
• 6:57
  in
• 6:57
  this
• 6:57
  community.
• 6:58
  And
• 6:58
  how
• 6:58
  to
• 7:00
  be
• 7:00
  a
• 7:00
  great
• 7:01
  member
• 7:02
  and
• 7:03
  for
• 7:03
  people
• 7:04
  to
• 7:04
  feel
• 7:04
  super
• 7:04
  welcomed
• 7:05
  is
• 7:05
  another
• 7:06
  huge
• 7:06
  part
• 7:06
  of
• 7:06
  this.
• 7:06
  So
• 7:07
  when
• 7:07
  think
• 7:07
  about,
• 7:07
  like,
• 7:07
  you
• 7:08
  go
• 7:08
  to
• 7:08
  a
• 7:08
  party,
• 7:08
  when
• 7:08
  you
• 7:09
  walk
• 7:09
  into
• 7:09
  the
• 7:09
  room,
• 7:10
  are
• 7:10
  people
• 7:10
  saying,
• 7:10
  like,
• 7:11
  oh,
• 7:11
  my
• 7:11
  gosh,
• 7:11
  hi,
• 7:11
  it's
• 7:11
  so
• 7:12
  nice
• 7:12
  to
• 7:12
  meet
• 7:12
  you.
• 7:12
  Are
• 7:12
  they
• 7:13
  welcoming
• 7:13
  you?
• 7:13
  Are
• 7:13
  they
• 7:13
  making
• 7:14
  you
• 7:14
  feel
• 7:14
  good?
• 7:14
  Or
• 7:14
  does
• 7:14
  it
• 7:14
  feel,
• 7:15
  like,
• 7:15
  clicky
• 7:15
  and
• 7:15
  weird?
• 7:16
  So
• 7:16
  that's
• 7:17
  the
• 7:17
  kind
• 7:17
  of
• 7:17
  space
• 7:17
  we
• 7:18
  need
• 7:18
  to
• 7:18
  design
• 7:18
  online
• 7:19
  as
• 7:19
  well.
• 7:20
  Also
• 7:21
  recognizing
• 7:22
  what
• 7:22
  they
• 7:22
  have
• 7:23
  in
• 7:23
  common
• 7:23
  with
• 7:23
  other
• 7:23
  members
• 7:24
  and
• 7:24
  being
• 7:24
  able
• 7:24
  to
• 7:24
  connect
• 7:25
  them.
• 7:25
  Like,
• 7:25
  as
• 7:26
  a
• 7:26
  community
• 7:26
  builder,
• 7:27
  you
• 7:27
  are
• 7:27
  a
• 7:27
  connector,
• 7:28
  and
• 7:28
  that
• 7:28
  means
• 7:29
  bringing
• 7:29
  people
• 7:29
  together,
• 7:30
  matching
• 7:30
  them.
• 7:30
  You
• 7:31
  probably
• 7:31
  do
• 7:31
  this
• 7:31
  without
• 7:32
  even
• 7:32
  thinking
• 7:32
  about
• 7:32
  it.
• 7:33
  You,
• 7:33
  like,
• 7:33
  have
• 7:33
  a
• 7:33
  new
• 7:33
  member
• 7:34
  come
• 7:34
  in.
• 7:34
  You're
• 7:34
  like,
• 7:34
  oh,
• 7:35
  you
• 7:35
  should
• 7:35
  talk
• 7:35
  to
• 7:35
  Stacy.
• 7:35
  She's
• 7:36
  doing
• 7:36
  X,
• 7:36
  Y
• 7:36
  and
• 7:37
  Z.
• 7:37
  That
• 7:38
  is
• 7:38
  something
• 7:38
  you
• 7:38
  kind
• 7:39
  of
• 7:39
  want
• 7:39
  to,
• 7:39
  like,
• 7:39
  build
• 7:39
  in
• 7:40
  and
• 7:40
  craft
• 7:40
  as
• 7:40
  part
• 7:41
  of
• 7:41
  your
• 7:41
  process.
• 7:42
  I
• 7:42
  got
• 7:42
  this
• 7:42
  really
• 7:43
  amazing
• 7:43
  advice
• 7:44
  from
• 7:44
  my
• 7:44
  business
• 7:44
  coach
• 7:45
  recently.
• 7:45
  She
• 7:45
  was,
• 7:46
  She's.
• 7:46
  She
• 7:46
  helps
• 7:47
  me
• 7:47
  with
• 7:47
  scaling
• 7:48
  my
• 7:48
  agency
• 7:48
  and
• 7:48
  she
• 7:49
  was
• 7:49
  talking
• 7:49
  to
• 7:49
  me
• 7:50
  about,
• 7:51
  like,
• 7:51
  the
• 7:51
  magic.
• 7:51
  She's
• 7:52
  like,
• 7:52
  tell
• 7:52
  me
• 7:52
  about
• 7:52
  some
• 7:53
  of
• 7:53
  the
• 7:53
  fun
• 7:53
  things
• 7:53
  that
• 7:54
  you
• 7:54
  do
• 7:54
  with
• 7:54
  clients.
• 7:55
  And
• 7:55
  I
• 7:55
  started
• 7:56
  saying
• 7:56
  like,
• 7:56
  oh,
• 7:56
  like,
• 7:57
  you
• 7:57
  know,
• 7:57
  I'll,
• 7:58
  whatever.
• 7:59
  I
• 7:59
  gave
• 7:59
  some
• 7:59
  examples.
• 8:00
  And
• 8:00
  she
• 8:00
  was
• 8:00
  like,
• 8:02
  now
• 8:02
  what
• 8:02
  would
• 8:02
  happen
• 8:03
  if
• 8:03
  you
• 8:03
  made
• 8:03
  that
• 8:04
  part
• 8:04
  of,
• 8:04
  like,
• 8:04
  the
• 8:04
  System
• 8:04
  or
• 8:05
  your
• 8:05
  SOPs
• 8:06
  or
• 8:06
  you
• 8:06
  taught
• 8:06
  your
• 8:06
  team
• 8:06
  how
• 8:07
  to
• 8:07
  do
• 8:07
  that
• 8:07
  stuff?
• 8:08
  Then
• 8:08
  that
• 8:08
  starts
• 8:09
  to
• 8:09
  take
• 8:09
  the
• 8:09
  magic
• 8:09
  from
• 8:10
  just
• 8:10
  like
• 8:10
  the
• 8:11
  experience
• 8:11
  of
• 8:11
  working
• 8:12
  with
• 8:12
  you
• 8:12
  to
• 8:13
  now
• 8:13
  it's
• 8:14
  working
• 8:14
  with
• 8:14
  your
• 8:14
  team.
• 8:14
  And
• 8:15
  that
• 8:15
  was
• 8:15
  kind
• 8:15
  of
• 8:15
  like
• 8:15
  an
• 8:15
  unlock
• 8:16
  for
• 8:16
  me.
• 8:17
  And
• 8:17
  I
• 8:17
  want
• 8:17
  you
• 8:17
  to
• 8:17
  think
• 8:18
  about
• 8:18
  that.
• 8:18
  Like,
• 8:19
  the
• 8:19
  things
• 8:19
  that
• 8:19
  you
• 8:19
  do
• 8:20
  that
• 8:20
  make
• 8:20
  a
• 8:20
  member
• 8:20
  that
• 8:21
  are
• 8:21
  really
• 8:21
  magical
• 8:22
  when
• 8:22
  a
• 8:22
  member
• 8:22
  comes
• 8:22
  in
• 8:22
  because
• 8:23
  you
• 8:23
  recognize,
• 8:24
  like,
• 8:24
  oh,
• 8:24
  let
• 8:24
  me
• 8:24
  connect
• 8:25
  them
• 8:25
  with
• 8:25
  this
• 8:25
  person,
• 8:25
  or
• 8:26
  they
• 8:26
  need
• 8:26
  this
• 8:26
  thing.
• 8:26
  Like,
• 8:27
  how
• 8:27
  can
• 8:27
  you
• 8:27
  build
• 8:27
  that
• 8:27
  into
• 8:28
  your
• 8:28
  process
• 8:28
  and
• 8:29
  really
• 8:29
  start
• 8:29
  to,
• 8:29
  like,
• 8:30
  systematize
• 8:31
  that
• 8:31
  connection
• 8:31
  piece?
• 8:32
  This
• 8:32
  part
• 8:33
  is
• 8:33
  potentially
• 8:34
  the
• 8:34
  most
• 8:34
  important
• 8:35
  part
• 8:35
  in
• 8:35
  2026
• 8:37
  for
• 8:37
  getting,
• 8:37
  for,
• 8:38
  for
• 8:38
  retention
• 8:38
  and
• 8:39
  a
• 8:39
  membership,
• 8:39
  because
• 8:41
  products
• 8:41
  are
• 8:41
  out
• 8:42
  there
• 8:42
  right
• 8:42
  now.
• 8:43
  Like
• 8:44
  lovable,
• 8:44
  for
• 8:44
  example.
• 8:45
  I
• 8:45
  mean,
• 8:45
  you
• 8:46
  guys
• 8:46
  know,
• 8:46
  like,
• 8:46
  I
• 8:46
  built
• 8:47
  this
• 8:47
  whole
• 8:47
  assessment
• 8:48
  using
• 8:48
  lovable
• 8:51
  in
• 8:51
  one
• 8:51
  night.
• 8:52
  That
• 8:52
  means,
• 8:52
  like,
• 8:52
  I
• 8:52
  built
• 8:52
  an
• 8:53
  entire
• 8:53
  app
• 8:53
  in
• 8:54
  one
• 8:54
  night.
• 8:54
  And
• 8:55
  so
• 8:56
  people
• 8:56
  are
• 8:56
  coming
• 8:56
  for
• 8:57
  SaaS
• 8:57
  products,
• 8:58
  like
• 8:58
  the
• 8:58
  AI.
• 8:59
  Like,
• 8:59
  people
• 9:00
  are
• 9:00
  like,
• 9:01
  how
• 9:01
  can
• 9:01
  I,
• 9:01
  like,
• 9:01
  replace
• 9:02
  this
• 9:03
  expense
• 9:03
  in
• 9:03
  my
• 9:03
  business?
• 9:04
  Can
• 9:04
  I
• 9:04
  build
• 9:04
  it
• 9:04
  myself?
• 9:05
  And
• 9:06
  so
• 9:06
  I
• 9:06
  think
• 9:06
  a
• 9:06
  lot
• 9:07
  about,
• 9:07
  like,
• 9:07
  the
• 9:07
  human
• 9:08
  connection
• 9:08
  piece.
• 9:08
  And
• 9:08
  I
• 9:09
  think
• 9:09
  there's
• 9:09
  some
• 9:09
  really
• 9:09
  interesting,
• 9:11
  you
• 9:11
  know,
• 9:11
  SaaS
• 9:12
  companies.
• 9:12
  This
• 9:12
  is
• 9:12
  especially
• 9:13
  true
• 9:13
  for
• 9:13
  SaaS
• 9:13
  companies,
• 9:14
  but
• 9:14
  out
• 9:15
  there
• 9:15
  that
• 9:15
  are
• 9:15
  doing
• 9:15
  this
• 9:16
  well,
• 9:16
  like,
• 9:16
  kit
• 9:17
  my
• 9:17
  email
• 9:18
  platform,
• 9:18
  you
• 9:18
  know,
• 9:19
  they
• 9:19
  have
• 9:19
  this
• 9:19
  amazing
• 9:21
  creator
• 9:22
  community
• 9:23
  and
• 9:23
  you
• 9:23
  get
• 9:24
  to
• 9:24
  go
• 9:24
  to
• 9:24
  their
• 9:25
  recording
• 9:25
  studios
• 9:26
  and
• 9:26
  they
• 9:26
  have
• 9:26
  a
• 9:26
  conference
• 9:27
  every
• 9:27
  year
• 9:28
  and
• 9:28
  they
• 9:29
  do
• 9:29
  these
• 9:29
  like
• 9:29
  pop
• 9:30
  up
• 9:30
  events
• 9:31
  and
• 9:31
  they
• 9:31
  have
• 9:31
  the
• 9:32
  creator
• 9:32
  network
• 9:32
  where
• 9:33
  you
• 9:33
  can
• 9:33
  like
• 9:33
  recommend
• 9:33
  other
• 9:34
  creators
• 9:34
  and
• 9:34
  connect
• 9:34
  with
• 9:35
  them.
• 9:35
  That
• 9:35
  makes
• 9:35
  their
• 9:35
  product
• 9:36
  really
• 9:36
  sticky.
• 9:36
  It
• 9:36
  makes
• 9:37
  it
• 9:37
  better
• 9:37
  than
• 9:37
  any
• 9:38
  other
• 9:38
  email
• 9:38
  platform
• 9:39
  really.
• 9:40
  And
• 9:40
  so
• 9:41
  they
• 9:41
  have
• 9:41
  built
• 9:42
  in
• 9:42
  this
• 9:42
  like
• 9:43
  human
• 9:43
  connection
• 9:43
  in
• 9:44
  this
• 9:44
  community
• 9:44
  piece
• 9:45
  to
• 9:45
  their
• 9:45
  business
• 9:46
  and
• 9:46
  that
• 9:46
  makes
• 9:46
  it
• 9:47
  really,
• 9:47
  really
• 9:47
  sticky.
• 9:48
  And
• 9:49
  so
• 9:49
  I
• 9:49
  want
• 9:49
  you
• 9:49
  to
• 9:49
  think
• 9:50
  about
• 9:50
  the
• 9:50
  SaaS
• 9:51
  businesses
• 9:51
  that
• 9:51
  are
• 9:51
  doing
• 9:52
  this
• 9:52
  really
• 9:52
  well
• 9:52
  and
• 9:52
  how
• 9:53
  you
• 9:53
  can
• 9:53
  bring
• 9:53
  this
• 9:53
  to
• 9:53
  your
• 9:53
  membership
• 9:54
  product.
• 9:54
  Because
• 9:54
  as
• 9:55
  we
• 9:56
  are
• 9:56
  starting
• 9:56
  to
• 9:57
  make
• 9:58
  it
• 9:58
  so
• 9:58
  like
• 9:58
  education
• 9:58
  is
• 9:59
  a
• 9:59
  lot
• 9:59
  more
• 9:59
  accessible
• 9:59
  using
• 10:00
  AI,
• 10:00
  we
• 10:00
  also
• 10:01
  need
• 10:01
  to
• 10:01
  think
• 10:01
  about
• 10:02
  how
• 10:02
  do
• 10:02
  we
• 10:03
  start
• 10:03
  to
• 10:03
  infuse
• 10:03
  more
• 10:04
  like
• 10:04
  software
• 10:04
  pieces,
• 10:05
  more
• 10:06
  micro
• 10:06
  products,
• 10:07
  more
• 10:07
  experiences,
• 10:09
  especially
• 10:09
  experiences
• 10:10
  into
• 10:11
  our
• 10:12
  membership
• 10:13
  models
• 10:14
  so
• 10:14
  that
• 10:14
  it
• 10:14
  becomes
• 10:15
  this
• 10:15
  like
• 10:16
  sticky
• 10:16
  experience
• 10:17
  that
• 10:17
  people
• 10:18
  never
• 10:18
  want
• 10:18
  to
• 10:18
  leave.
• 10:19
  So
• 10:19
  I
• 10:19
  think
• 10:19
  we
• 10:20
  have
• 10:20
  a
• 10:20
  lot
• 10:20
  to
• 10:20
  learn
• 10:20
  from
• 10:21
  SaaS
• 10:21
  companies.
• 10:22
  I
• 10:22
  think
• 10:22
  we
• 10:22
  have
• 10:22
  a
• 10:22
  lot
• 10:23
  to
• 10:23
  learn
• 10:23
  from
• 10:24
  just
• 10:24
  what's
• 10:24
  happening
• 10:25
  with
• 10:25
  technology
• 10:26
  and
• 10:26
  how
• 10:27
  human
• 10:27
  connection
• 10:28
  is
• 10:28
  like
• 10:28
  the
• 10:28
  glue
• 10:29
  that
• 10:29
  makes
• 10:29
  people
• 10:29
  want
• 10:29
  to
• 10:30
  stay.
• 10:30
  Okay,
• 10:31
  so
• 10:31
  three
• 10:32
  components
• 10:32
  of
• 10:32
  a
• 10:32
  sticky
• 10:33
  membership
• 10:33
  personalization
• 10:34
  have
• 10:34
  building
• 10:34
  in
• 10:35
  quick
• 10:35
  time
• 10:35
  to
• 10:35
  value
• 10:36
  and
• 10:36
  building
• 10:36
  human
• 10:37
  connection
• 10:37
  and
• 10:37
  really
• 10:38
  like
• 10:38
  being
• 10:38
  intentional
• 10:39
  about
• 10:39
  it
• 10:39
  and
• 10:39
  systematizing
• 10:40
  what
• 10:40
  that
• 10:41
  looks
• 10:41
  like
• 10:41
  and
• 10:41
  having
• 10:42
  different
• 10:42
  ways
• 10:42
  for
• 10:43
  people
• 10:43
  to
• 10:43
  connect
• 10:43
  to.
• 10:44
  Okay.
• 10:45
  Hope
• 10:45
  you
• 10:45
  loved
• 10:45
  this
• 10:45
  one.
• 10:46
  I'm
• 10:46
  excited
• 10:46
  to
• 10:47
  jam
• 10:47
  more
• 10:47
  on
• 10:47
  this
• 10:48
  in
• 10:48
  my
• 10:48
  Thursday
• 10:49
  workshop
• 10:50
  which
• 10:50
  is
• 10:51
  absolutely
• 10:51
  free.
• 10:51
  I
• 10:52
  would
• 10:52
  love
• 10:52
  for
• 10:52
  you
• 10:52
  to
• 10:52
  come
• 10:52
  hang
• 10:52
  out.
• 10:53
  I'm
• 10:53
  going
• 10:53
  to
• 10:53
  do
• 10:53
  a
• 10:53
  whole
• 10:53
  training.
• 10:54
  We're
• 10:54
  going
• 10:54
  to
• 10:54
  have
• 10:54
  a
• 10:54
  Q
• 10:54
  A.
• 10:55
  It's
• 10:55
  going
• 10:55
  to
• 10:55
  be
• 10:55
  a
• 10:55
  lot
• 10:55
  of
• 10:56
  fun.
• 10:56
  So
• 10:57
  meet
• 10:57
  me
• 10:57
  there
• 10:57
  and
• 10:57
  I'll
• 10:58
  chat
• 10:58
  with
• 10:58
  you
• 10:58
  next
• 10:59
  time.