Latest / That Real Estate Tech Guy
Why Automating Tasks Isn't the Same as Redesigning a Role
This week I want to go deeper into an idea I touched on before: your job descriptions might actually be hiding how your business really works. I use a detailed example, a salesperson named Jennifer, and follow her through an entire day to show that "salesperson" isn't really one job. It's a bundle of completely different kinds of work, administrative tasks, predictable execution, pattern recognition, and high-value human judgment, that all got stitched together simply because one person had to do all of it.
Once you stop asking "how much of Jennifer's job can AI do" and instead pull the…
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