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Episode 108: How Might We, Why Not, And What If with Vanessa Roknic
In this episode of the Healthcare Leadership Excellence podcast, I speak with Vanessa Roknic, Senior Commercial Innovation Executive at Novo Nordisk. Vanessa shares her journey from studying medical microbiology and immunology to leading commercial innovation, always driven by her curiosity and desire to understand "why."
We discuss the importance of defining innovation within your team and organization. Vanessa emphasizes that innovation isn’t just about technology or AI—it includes new ways of thinking, working, and building relationships. She introduces three key questions to spark…
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