Latest / Success Story with Scott Clary / JC White - Fitness Coach to 7-Figure CEOs | How to Build Your Body Like You Build Your Business

Transcript

JC White - Fitness Coach to 7-Figure CEOs | How to Build Your Body Like You Build Your Business · Success Story with Scott Clary

• 0:00
  Hustle, hustle, hustle. When you consistently do that, you increase your cortisol levels,
• 0:04
  you decrease testosterone, and also other performance indicators. So we have to find this
• 0:09
  vine balance between success and also longevity. On today's episode, I'm joined by JC White,
• 0:14
  an entrepreneur and innovator who knows what it means to build from the ground up. From the early
• 0:18
  days of hustling to now creating ventures that challenge convention, JC has proven that resilience
• 0:23
  and bold thinking can change entire industries. Bodybuilding is the greatest thing. It's not just
• 0:28
  about building muscles or the superficial stuff. It is literally the mental and spiritual side
• 0:32
  that comes out of it. Because when you take those lessons and you apply it to business or you
• 0:35
  apply it to other of your life, you cannot lose. It's not afraid to push boundaries, test limits,
• 0:40
  and bring ideas to life that most people wouldn't even attempt. History is about grit, vision,
• 0:44
  and the courage to bet on yourself when the odds are stacked against you. The number one killer
• 0:48
  of men America's heart disease, million deaths happen every single year from heart disease. The
• 0:52
  good thing is that a lot of those things can be easily fixed, which is nutrition and lifestyle,
• 0:56
  and it's not like crazy as people think. Some people can just have higher levels cholesterol
• 0:59
  just naturally. And if that's the case, then the ketogenic diet can actually be very dangerous for
• 1:03
  them. So in an attempt to get healthy, sometimes that can actually cost you to get unhealthy and
• 1:07
  then raise the risk of heart disease. The fastest way to make better choices in life is to make
• 1:11
  take more accountability over your previous choices. Have enough faith to begin the process
• 1:15
  and God will take care of the rest.
• 1:27
  Okay, so JC, what is modern success doing to our hormones?
• 1:33
  Absolutely, taking them because modern success is go, go, go hustle, hustle, hustle, grind,
• 1:39
  grind, grind. And when you consistently do that, you increase your cortisol levels, you decrease
• 1:45
  testosterone and also, and also other performance indicators. So we have to find this fine balance
• 1:52
  between success and also longevity. I think that a lot of people that sort of identify as
• 1:59
  high performers, listen to this podcast or looking at you or even looking at me and saying,
• 2:04
  I want to achieve success. I want to learn from Scott's guests and I want to achieve
• 2:08
  like even a little bit of fraction of what they've done. I do believe that they think that they
• 2:13
  have to sacrifice their health to get it. I've heard this repeatedly, like I cannot build anything
• 2:17
  significant and be in shape and go to the gym. I think it's short-sighted.
• 2:24
  What happens when you live your life like that? Because you see the guys and the girls and everybody
• 2:29
  who lives their life like that, what happens? Well, typically what ends up happening is when they
• 2:32
  get into their 40s and 50s, their body catches up to all the years that they neglected it.
• 2:38
  So that's when they'll see levels of high cholesterol. They're going to be more insulin resistant.
• 2:44
  And then that's where their hormones are going to have huge issues. So cortisol issues,
• 2:48
  testosterone issues, and other things that come alongside it. So when we start to have that
• 2:53
  type of image of success was compartmentalized. In order to be successful in business,
• 2:59
  you have to give up your health in order to be successful with your family. You have to put work
• 3:04
  on the back burner. That's when we start to be very short-sighted and everything ends up catching
• 3:09
  yourself in the end. Is it because people are not good at balancing life? Is it because
• 3:16
  people's priorities are screwed up? Like, why do people believe it's in the first place? Fear.
• 3:22
  Fear of not making it. Fear of not being good enough. Fear of like, well, you know,
• 3:27
  I don't feel like I can achieve X amount of income or X amount of business success
• 3:32
  without sacrificing something. Like, it doesn't make sense to me. It doesn't make sense that I
• 3:35
  could have good body, good health, good relationships with my family, good relationships spiritually,
• 3:43
  mental health, plus make money. Like, it almost like doesn't compute. Yeah, it's fear and
• 3:47
  it's lack of patience. If we set clear, objectionable goals, and we give ourselves enough time,
• 3:52
  and the time period isn't something that is too shortened, you know, saying that instead of a year,
• 3:58
  we give ourselves five or 10 years to actually achieve those goals in each area of life.
• 4:02
  Then it almost loosens the reins a little bit. So if you want to be healthy, but you also want to
• 4:08
  build a very successful maybe multi-eighth figure business, you want to be married and have kids and
• 4:12
  have good mental health. Well, as opposed to just saying, okay, I want to compensate in the next
• 4:16
  year, we'll just extrapolate time more. And it takes the pressure off. But when we just started
• 4:22
  just, I need to get rich tomorrow. I need to get fit tomorrow. That's when people get into this,
• 4:27
  you know, they don't get there to their goal in a quicker time and they quit. You know, that's
• 4:31
  what we always see in fitness, right? People start January 1. I'm going to get fit this year.
• 4:36
  It's time to go to the gym. For people that like going to the gym, it's the worst time to go.
• 4:40
  You know, I actually, I appreciate seeing them because I was once a person that started in that
• 4:44
  cycle too as well. I just happened to stick to it. But you know, they get into that cycle and then
• 4:49
  they, they end up quitting, you know, a month or two later because they didn't see the results
• 4:54
  fast enough because it was just unrealistic. I'm like, bro, you've been in that body for 40 years.
• 4:59
  Do you expect to get out of it in three months? Like that, it doesn't work.
• 5:02
  It's wild when you frame it like that. Yeah. That's the way it is. It's like if you were broke
• 5:05
  for 40 years, you expect to be a multi-millionaire in three months? They know. We got to be more patient
• 5:11
  with the process. What made you stick with it? What made you stick with it that a lot of people lack
• 5:16
  because I think that something that all bodybuilders and not just bodybuilders, I think bodybuilders
• 5:21
  is tough because it's like you against you. There's no coach, especially when you start out sort of
• 5:26
  pushing you on. Like if you're playing for a team, your teammates, your peers, your coach,
• 5:31
  bodybuilding, it's like such a solo sport. So like the mental fortitude, it takes to just continue
• 5:38
  on. It's not easy. So what made you successful at bodybuilding? Because I think there's actually a
• 5:43
  lot of things that translate from bodybuilding and just being okay, inflicting a certain amount of
• 5:50
  pain on yourself to business success. But what made it like what made you successful at it?
• 5:56
  Have you ever identified like what that psychological thing was that allowed you to be successful
• 6:00
  when many people weren't? I believe that I just had a innate desire to want to be great and I felt
• 6:05
  like that was like the key in order to do that because like you just mentioned, it's you versus you.
• 6:10
  There's no more excuses. It's a massive amount of accountability. And so with those two things in
• 6:15
  mind, you can't point the finger at somebody else if you're not getting the results. And as a young
• 6:20
  man, that's the lessons I needed to learn because the reason why I you know didn't do as well and
• 6:24
  other things in my life at the time is because I lacked accountability. It's because I didn't look
• 6:28
  myself in the mirror and say, okay, this ready to improve upon. This is where your strengths are,
• 6:31
  this where your weaknesses are, and then go to war with myself. Bodybuilding is the greatest thing.
• 6:36
  It's not just about like building muscles or the superficial stuff. It is literally the mental
• 6:40
  and spiritual side that comes out of it. Because when you take those lessons, you apply it to
• 6:43
  business or you apply it to other of your life, you cannot lose. That's the beauty in the game.
• 6:48
  I mean, you take that mindset and the business, you're not going to win. You'll crush because you're
• 6:52
  not looking at your competition. You're looking at you. You say everything that my results that I'm
• 6:56
  producing is solely on me. Nobody else. But a lot of people have a hard time with that. A lot of people
• 7:00
  have a hard time with accountability and sort of looking inside and saying like the life that I'm
• 7:06
  living is a result of really just my choices. Whether or not you like that or you don't, it doesn't
• 7:15
  matter. It's like most people's lives is the sum of their choices. And yeah, there's bad luck for
• 7:20
  people for sure. But still, it's all on you to figure it out again today. I would just ask them
• 7:25
  what kind of life do you want to live at the end of the day? Because at the end of your life,
• 7:29
  it's going to be dictated by the choices that you make. And if the fastest way to make better
• 7:34
  choices in life is to make better, like take, take more accountability over your previous choices.
• 7:39
  So we are direct equation of the choices we've previously made in life. You're at where you're
• 7:44
  at in life because you made good choices. Hopefully. That seems like you've made pretty good choices.
• 7:51
  Thank you. You know, I'm at where I'm in life because I make good choices too as well. You know,
• 7:54
  I didn't always make great choices in life. But you know, it's because you can take the moment to
• 7:59
  self reflect and say, okay, this is where I'll fall in short. And this where I need to do in order
• 8:02
  to move life for. So I just believe like that's that's one of the beauties in bodybuilding and
• 8:08
  in fitness. And you know, and it's just a byproduct that you look better. You feel better. Like
• 8:12
  that's just that's just the icing on the cake. Where were you at mentally when you were missing
• 8:17
  college basketball triodes? You were depressed. You weren't doing great. How did you pull yourself
• 8:23
  out of that? What would like what happened? Yeah, I was I was crushed. I mean, I was I was a decent
• 8:29
  high school athlete. I had some D one looks. You know, I had some recognition from, you know,
• 8:34
  local papers and in in a statewide papers. And then my college coach had set up a a try out with a
• 8:43
  one of the college I went to at the time, which was Western Michigan before I transferred. And I
• 8:47
  slept through it. Like, like, was it because of depression or was it you were just like tired or
• 8:51
  what just irresponsible? And I think a little bit of self sabotage a little bit. A little bit.
• 8:57
  And I woke up and I remember I just called my my ex-cofer at the time and she was like, what's wrong?
• 9:02
  And I was like, yeah, I just slept through the trial. It was a whole reason I went to the school in
• 9:05
  the first place. And she's like, you're going to call your coach and figure out if you can arrange
• 9:09
  another one. I was like, nope. So what are you going to do? I don't know, figure it out. And I was
• 9:13
  like a very defining moment because I didn't really have a path at that point. I didn't know what I was
• 9:19
  going to do. I was kind of interested in law at the time, but I was like, I don't know if I really
• 9:22
  want to go down that route. I was just going to go down there for the money. But then I just
• 9:27
  found my way into the gym later that week. And I used to hate the gym. Dude, I was so fucking
• 9:32
  weak. I remember I went to high school and we were bench pressing. Everybody was like throwing
• 9:36
  around to 25. I only had 35 pound plates on there, which was like only like 115 barely hitting it.
• 9:41
  I was like, dude, I hate this shit. That's so fine. But I went into the gym and then, you know,
• 9:45
  it wasn't that I was stronger when I went in there, but it started to help me to feel a sense of
• 9:50
  accomplishment and relief because just doing one workout, if you just knock out one, you want.
• 9:57
  And then you do it again and you want again. And so that started to stick with me. And the
• 10:03
  results don't come fast. But as long as you stick with that and you start to learn the other
• 10:08
  skills that come with it about nutrition and lifestyle and sleep, which we'll get into more about
• 10:12
  that, then the winds start to compound and then that's where you start to see the transformation.
• 10:17
  But, you know, to kind of to wrap that up, you know, it taught me like a lot of life skills
• 10:23
  doing that and it enabled, started to transform me from the inside out. So talk to me about body
• 10:28
  building and sort of what you learned from body building that sort of shaped your view of nutrition,
• 10:33
  health and wellness. Yeah, nutrition is the most underutilized mechanism in order to transform
• 10:39
  the body. People do not look at it as how powerful it actually is. When you dial it in to the
• 10:45
  degree of what your body needs, not only based upon your blood chemistry, but how you're training,
• 10:51
  how you well you recover and it make an adjustments based upon your bowel feedback. That is a huge
• 10:55
  mover. That's what helped me. Those of you who are also very young too, so you're going to have
• 10:59
  optimal hormones during that time period. So I'm going to take advantage of that. But people need
• 11:03
  to really understand the power of nutrition and power of actually supplementing it like intelligently,
• 11:08
  not just randomly taking supplements because some guy on the internet said, take something,
• 11:12
  which a lot of you end up doing, but when you take it based upon what your body actually truly needs.
• 11:17
  I think when a lot of people start working out, the obvious thing or the thing that feels right
• 11:24
  is to go to the best looking person on Instagram and just listen to what they say.
• 11:29
  And a lot of the time, some people are honest. More than when I started working out,
• 11:34
  people are more honest about if they take steroids or they take something, but a lot of people
• 11:39
  aren't honest. So a lot of people are listening to the advice of people that aren't natural and
• 11:44
  are on a whole bunch of shit. And they're like, why isn't my gym routine working compared to
• 11:51
  ex-influencer on social media? So as somebody who's truly natural and competed natural,
• 11:57
  and I would say figured out how to optimize yourself naturally. Where does somebody start?
• 12:04
  What is grow science versus actual science? I love this. So one more quick thing for me to find
• 12:11
  be healthier. What does that mean? That's great. So let's define it. How do you define be healthier?
• 12:15
  Yeah. So my definition of that would be high levels of energy, optimal blood work,
• 12:22
  and then if we were to track your sleep, you have good HRV and things like that.
• 12:27
  Is that the definition we want to do for like, okay, kill it in a gym and be healthier?
• 12:30
  What would other definitions be?
• 12:32
  Some people may just be, okay, I want to have better cardiovascular endurance.
• 12:36
  But I think that all of that, if I look at what are the markers of living a long life,
• 12:44
  that's different. It's okay to go like a spear, right? Because if you want to go in,
• 12:48
  if you want to kill it in a gym and go muscle mass, that is not optimal for longevity.
• 12:53
  Like, if we're going to go, that's a different path. You got to go down the macro nutrients.
• 12:57
  They're going to be different. So like your protein carburetors and fats for both of those,
• 13:00
  your recovery cycles are going to be different. The whole game plan is going to be different.
• 13:04
  I would not be doing the same thing from now, like 10 years from now, bro, that I do right now.
• 13:08
  This is not going to take me to 85.90.
• 13:12
  85. People want to live to 120, bro.
• 13:16
  You know what I mean, though, right?
• 13:17
  This is just to look great, do magazine stuff. That's it. Look good for women.
• 13:24
  That's what it's for.
• 13:25
  People want to look good for women if you're trying to go to the gym. But I don't think many people
• 13:30
  think they want to end up on the cover of like a fitness magazine. So there has to be a balance
• 13:35
  between both. I want to look good. And then I also want to live long.
• 13:39
  Okay. All right. So that clearly defines what we mean by healthy then. So that's probably
• 13:42
  going to put you around like 13 to 15% body fat, a true 13 to 15% body fat.
• 13:47
  With that type of protocol, then you want to focus mainly on your cardiovascular,
• 13:52
  like the most recent research shows that cardiovascular is more important in string training.
• 13:56
  I would say doing that three or five times per week for about 30 minutes to 50 minutes sessions
• 14:01
  is going to be most important in a zone two. And then string training is just going to be to
• 14:07
  for bone density. And that's also going to help with some natural growth hormone release
• 14:12
  and keeping testosterone levels optimal too as well. That you want to need about three times per
• 14:16
  week for about 30 to 45 minutes. You want to focus on like heavier compound lifts. And then
• 14:22
  far as nutrition, now this is where it's going to actually be different. We'll get more
• 14:26
  we'll get more in the weeds too. I just want somebody like just starting out. So yeah,
• 14:29
  so go for it. I know that they're like it's so fun. I mean, talk to somebody who's such a
• 14:33
  specialist. There's like a trillion different options in your head about, okay, well,
• 14:38
  we have to measure this and your reaction to this. And if you're, you know, genetically predisposed
• 14:42
  to this. But I don't want people to start there. Because I think that they have to start
• 14:48
  somewhere. And then then once, and we can talk about habit forming too, I think that it's
• 14:53
  important to start at a spot where you can maintain the habit. And once you maintain the habit,
• 14:59
  then you can go a level deeper and a level deeper. But I also believe that too many people online
• 15:04
  throw too much shit at people out of the gate. And then they're like, well, fuck this. I can't
• 15:08
  do all this way too much stuff, right? And then they just drop off. And then there's there the
• 15:14
  typical January gym goer who signs up in January. And then you pay the gym for the rest of the year
• 15:20
  and you never go. Okay. Yeah. So I would say just a mix of cardio and string training,
• 15:25
  primarily focusing on cardio. Then when it comes to the nutrition, just to keep it like high level,
• 15:32
  focus more on, you know, whole foods and like being the primary focus of your plate with the
• 15:40
  side of protein, lean more towards like lighter proteins, not like, you know, steaks and stuff like
• 15:46
  that. So like fishes and chickens. And then get really good sleep. That's going to be the
• 15:50
  that is important. That goes against the hospital culture. Yeah. Yeah. Yeah. I got some stuff to
• 15:56
  say about that. But yeah, yeah, yeah, getting really get really good sleep. It's not just the
• 16:00
  the quantity is the quality of the sleep. There's tons of different ways you could track that with
• 16:05
  or ring will be used one in particular. Yeah. Absolutely. But I lost it in Greece. So it's going
• 16:08
  now. So it's okay. So I've also heard this. Tell me if it's right or wrong. The biggest indicators
• 16:15
  of longevity are strength training and VO2 max. Does that make sense? Yeah. Yeah. Yeah. There's
• 16:20
  also some other things too as well. But yeah, those are those are great indicators. You said like
• 16:24
  the way that you eat and lift and live right now, it's not for longevity. So is there a point
• 16:33
  in your life when you are going to switch it up? Yeah. Absolutely. And if you do switch it up,
• 16:38
  you said like the way that bodybuilders live, which I agree, it's not to live to 90 or 100 or even
• 16:45
  80, 85. Can you reverse a lifestyle at a certain point? So for example, if you switch your lifestyle
• 16:53
  in 10 years, can you live to 100? Depends on how much damage it'd be brutally honest. You know,
• 17:00
  you know, I truck my boat. We're probably about three to four times per year. And it's
• 17:04
  usually very good. But you know, if I were to push in certain ways and do certain things,
• 17:10
  you know, you always it's it's a fine tune. I love bodybuilding. I love street training. I love
• 17:15
  powerlifting. That's what I've done all those things. But it does come with a cost. You know, so
• 17:20
  you know, it's just how far can I push it? How far do I want to push it? If somebody is actually
• 17:25
  really into bodybuilding and then bodybuilding say until like they're like, you know, mid to late
• 17:30
  30s, is there things that this is going to be a smaller sample of the audience? But are there
• 17:36
  things that you look for in your blood work that could indicate like, oh shit, I have to change my
• 17:40
  lifestyle sort of sooner than later? Yeah, for sure. I would tell anybody who's into body
• 17:45
  million to get more advanced cardiovascular panels done. So like a A-liple 14A, like look at all
• 17:51
  those. So look at particle size too as well. That's very, very important, especially if they're
• 17:55
  using antibiotics because that typically drives up those inflammatory markers. Look at C-reactive
• 18:01
  protein too as well. That's just the overall inflammatory marker of the body. And then also,
• 18:06
  don't just look at your glucose like your A1C and your insulin resistance or sensitivity.
• 18:11
  That's really important. And then also depending on how much testosterone you're using,
• 18:14
  if you are doing that type of game, look at your red blood cell count because a lot of times
• 18:18
  it thickens your blood. Is there issues that you see with so many people jumping on TRT to think
• 18:23
  it's becoming more popular? And people are, I think men in general feel like they, and I understand
• 18:30
  why they want to have sex drive. They want to feel like they have energy and they want to feel like
• 18:35
  they did when they were 20. So I feel like everybody's jumping on TRT now because it's not taboo.
• 18:40
  Okay, fine. But I don't think there's anybody that's really speaking about the potential negatives
• 18:49
  to sort of cruising on testosterone your entire life. Yeah, great question. So TRT is the most
• 18:55
  well-marketed supplement, but the most highly overutilized for optimal performance. We get
• 19:04
  guys that come to us every single day where we look at their blood work and it is still absolute
• 19:09
  trash. And they're not being monitored or supervised correctly by whoever put it on them. And
• 19:17
  TRT will drive up your LDL cholesterol, which is definitely thought of like the bad one, drive
• 19:21
  your HDL, which is thought of as a good one, thickens up the blood. And it's crazy because like a
• 19:26
  lot of guys, what they'll see, they'll see an initial bloop up at first when you get on TRT,
• 19:29
  get a little energy back, get a little libido back, they'll start to feel good. But then it goes
• 19:32
  right back to baseline. You can't put a bandaid over a bullet wound. Like you got to go back
• 19:37
  down to the root cause. It's just an amplifier. Like I started using TRT once I got into my 30s.
• 19:42
  I'm in a little bit more sometimes, right? But it only amplifies and helps if you're doing
• 19:49
  everything else correctly. You don't have to be like a crazy man with it and track every single
• 19:54
  macro and you know how to type of wear, but you do need to have the like the fundamentals down.
• 19:59
  I'll almost say like it's like, it's like if you wanted to build a business and you get funding,
• 20:03
  but you don't even have like a business game plan. Yeah. Yeah. It's like he's going to
• 20:07
  run or not going to go anywhere. So it's like the same thing. You have to have a smart strategy
• 20:10
  behind it. It's I don't want it to run its course. And then people just go on to the next fat
• 20:17
  because we just didn't utilize it correctly. So there needs to be more education in the space.
• 20:20
  Like, okay, yes, it's good to use if your body is no longer producing it or producing it,
• 20:25
  you know, lower than, especially with free tests off from lower than what your body actually
• 20:28
  needs. But we do need to focus on the main things. You need to make sure you get good sleep,
• 20:33
  make sure you're eating correctly. HubSpot is a success story partner. Now think about listening
• 20:36
  to this podcast right now. You're probably multitasking. You're probably catching 70 to 80% of what we're
• 20:41
  talking about. But let's flip that and imagine you're only catching 20%. That'd be crazy, right? It's
• 20:46
  really not a good use of your time if you only remember 20% of what we're talking about. But most
• 20:51
  businesses, most entrepreneurs are only using 20% of their data. All the most important details
• 20:56
  and call logs, emails, chats with their customers, it's just left floating in digital space not being
• 21:01
  used. HubSpot, it gives you the access to those insights to help you grow your business because
• 21:05
  when you know more, you grow more. Visit HubSpot.com to get the full picture of your business today.
• 21:10
  NetSuite is a success story partner. Now what is a future hold for business? If you ask nine experts,
• 21:14
  you'll get 10 answers. Bull market, bear market, rates are up, rates are down. At the end of the day,
• 21:19
  it just be easier if somebody invented a crystal ball. But until then, over 43,000 businesses
• 21:24
  have future proof themselves with NetSuite by Oracle. The number one AI cloud ERP that brings
• 21:30
  accounting, financial management, inventory, and HR into one unified platform. Here's what I love
• 21:35
  about it. Instead of juggling multiple systems, you get one source of truth. Real time insights and
• 21:40
  forecasting that actually let you peer into the future with actionable data. When you're closing
• 21:44
  your books in days, instead of weeks, you're spending less time looking backwards and more time
• 21:48
  focusing on what's next. Whether your companies are earning millions or hundreds of millions,
• 21:52
  NetSuite helps you tackle immediate challenges while seizing your biggest opportunities.
• 21:57
  If I needed this product in my business, this is what I'd use. It's a game changer for business
• 22:02
  visibility and control. If you want to see how AI can transform your financial operations,
• 22:06
  download the CFO's guide to AI and machine learning for free. That's NetSuite.com slash Scott
• 22:12
  Clary. Indeed is a success story partner. Now say you just realized your business needed to hire
• 22:17
  someone fast. How can you find amazing candidates fast? It's easy. Just use indeed. When it comes to
• 22:22
  hiring, indeed is all you need. Stop struggling to get your job posts seen on other job sites.
• 22:26
  Indeed, sponsor jobs helps you stand out and hire fast. And with sponsor jobs, your post jumps
• 22:33
  to the top of the page for your relevant candidates so you can reach the people you want faster.
• 22:38
  And it makes a huge difference. According to indeed data, sponsor jobs posted directly on indeed
• 22:43
  have 45% more applications than non-sponsored jobs. Plus, with indeed sponsor jobs,
• 22:48
  there's no monthly subscription, no long-term contracts, you only pay for results.
• 22:53
  There's no need to wait any longer. Speed up your hiring right now with indeed and listeners
• 22:58
  of this show will get a $75 sponsor job credit to get your jobs more visibility. Just go to indeed.com
• 23:05
  slash Clary right now and support our show by saying you heard about indeed on this podcast.
• 23:10
  Indeed.com slash Clary terms and conditions apply if you're hiring. Indeed is all you need.
• 23:16
  First of all, I don't even think people know what a biomarker is. So what is a biomarker? You test
• 23:21
  79 of them. This is sort of like the basic rudimentary. I'm going to start working with JC. This is
• 23:28
  what I have to do, right? Okay, so talking about biomarkers, why are they important? What are they?
• 23:32
  What do they tell you? Yeah, so biop to simply put is just individual blood tests, right? So
• 23:38
  and then each one had like a panel will have like either 20 or 33 or 7 or 5 just depends on what
• 23:45
  you're actually looking at. So we start off with at least 79. It could be way more just depends
• 23:50
  upon once we intake a new client if we need to do more. But we look at advanced cardiovascular,
• 23:55
  we look at like blood sugar, we look at all hormones, so like testosterone, free testosterone,
• 24:01
  sex hormone binding, globulin, cortisol, estradiol, other things too as well. Just to really get a
• 24:07
  full identification of what's going on in the person inside because that determines the role map
• 24:14
  that determines the strategy because you know you you and I are the same age, but we took our blood
• 24:19
  tests to probably go out very different. So therefore we need different supplements, different
• 24:23
  training programs, different arrest recovery protocol, all those things that would be different.
• 24:28
  So that's what we do in order to help get people to the from A to Z as fast as possible.
• 24:33
  And what do you see in like somebody who's like a high performer, stressed out working hard?
• 24:37
  What do you see typically? I mean it's going to be nuances, but what is typically in their blood?
• 24:41
  Yeah, typically it's usually high quarters also stress. A lot of stress is usually high.
• 24:46
  And then because of that testosterone is lower. Yeah. And then estrogen rises to compensate for
• 24:52
  that normally. So that's like estrogen is kind of like the female hormone for our viewers who don't
• 24:56
  understand it. So that usually starts to compensate. That's when the body starts to get soft and doughy,
• 25:00
  you know, all the water, a watery, all that kind of stuff. And then there's some usually some
• 25:06
  immune system disorders to as well. That's just because of the elevated stress chronically.
• 25:12
  So that's usually like the things that that we'll see. But the good thing is a lot of that's
• 25:16
  oh, and cholesterol to as well. The number one killer in America's heart disease about a million
• 25:20
  deaths happen every single year from heart disease. So those things, the good thing is a lot of
• 25:25
  those things can be easily fixed, which is nutrition. Nutrition and lifestyle. And it's not like crazy
• 25:31
  as people think. In order to like help with cholesterol, it's just increasing fiber, lowering saturated
• 25:37
  fats. That's pretty much it for the most part. And it's just making more conscious, smarter choices
• 25:42
  when you go out to eat. So instead of having like the rib eye for dinner, have the filet. And then
• 25:46
  have a little bit of oatmeal for breakfast. Like it's just conscious choices like that. And then
• 25:51
  we custom formulate supplements too as well. That can help people to. Are there any, is there any
• 25:56
  genetic predisposition to certain diets that work well for some people versus others? Do some
• 26:00
  diets just work well generally versus others? Is there any truth to that? What's true? What's not?
• 26:04
  Yeah. So we do a genetic test and you'll look at just anything that you genetically predispose to.
• 26:10
  So hyperchloronemia is one of them. So some people can just have higher levels cholesterol just
• 26:14
  naturally. And if that's the case, then the ketogenic diet can actually be very dangerous for them.
• 26:19
  Because the good ketogenic diet is high in fats, high in saturated fats, which will drive
• 26:22
  if your cholesterol even more. So in an attempt to get healthy, sometimes that can actually cost
• 26:26
  people to get unhealthy and then raise their risk of heart disease. So we'll look at like your
• 26:30
  particle size to as well to really see if a good look at that. And you know, we've been able to
• 26:35
  save supplies by doing that. I have no doubt because I see, I see people, one of my friends has
• 26:41
  exactly what you're describing. And like he's a very small person. Like he's not fat. He's not
• 26:47
  fat at all. He's like he's like tiny. He's very skinny. But like his cholesterol is just horrible.
• 26:53
  Like genetically horrible. And his kids cholesterol is horrible. And his kid is like very young. But
• 26:58
  still it's like highly elevated cholesterol. And the kid is just a kid doesn't eat like shit. They
• 27:03
  feed him healthy stuff. So these so this genetic predisposition, he tracks his blood work now. But
• 27:10
  yeah, it's very scary because you wouldn't look at him. You look at him as like a healthy as do it.
• 27:15
  Exactly. Healthy is a silent killer. Yeah. Yeah. And but I think that like when I think I think
• 27:21
  when people think silent killer, just think like well, it's going to sneak up on me. I'm not going to
• 27:25
  feel sort of any I'm not going to feel anything wrong with me before it happens. But I don't think
• 27:31
  that people that are really skinny think that they even have a chance of dying. That's such a common
• 27:37
  misconception. But tell me, when you, if you were going to go into the mind of somebody who's like
• 27:44
  a man, you know, six feet, 190 pounds, 200 pounds, maybe a 190 sort of a small 200 pounds, whatever.
• 27:55
  They're not thinking I should worry about my cholesterol. I really doubt they are because they're
• 28:00
  like, well, look at I'm skinny. You know, I'm fit into like a, you know, 32, 34 pan like I'm like,
• 28:06
  I'm like a pretty slim guy. I go for runs. So I don't think people even think about the fact that
• 28:11
  you could be genetically predisposed to like heart disease, not directly, but through high cholesterol.
• 28:18
  Yeah. The data says otherwise just based upon the amount of Americans that have high cholesterol
• 28:24
  and the amount of Americans that are either prediabetic or diabetic, which eventually
• 28:27
  usually leads to higher levels cholesterol people. So one in three Americans are the prediabetic
• 28:31
  or diabetic. That's 33%. One in three. One in three. Yeah. And they don't want to look at is what we're
• 28:37
  typically don't. So that's why it's just so important to look at these different biomarkers in
• 28:42
  your body to understand what's going on with you. Because when you do, then you can actually make
• 28:47
  intelligent choices with your food and with your supplementation as opposed to just taking like
• 28:51
  random things. So for instance, if you found out like you had high levels of cholesterol or even
• 28:56
  high levels of blood sugar, Berberin's a great effective supplement. You can get over the
• 29:00
  counter, take a gram per day. And that has really good research showing that it can lower cholesterol
• 29:05
  and also lower blood sugar. But if you don't know, you don't, yeah, you don't know. You just think,
• 29:09
  I just, you know, pop a men's one in day, which is yeah, yeah, yeah, not a great part of what you
• 29:13
  hear. You'll pop that and I'll be good to go. It's like you got to look at you. When you look at
• 29:17
  your blood work, it really just tells like a like a full story. Like I didn't understand because I
• 29:22
  I have high levels cholesterol naturally. And I remember I got done one time getting ready for
• 29:27
  a magazine shoot and I was in great shape. I looked amazing. And my cholesterol is at 103,
• 29:32
  which is about three points above the top end of the middle range. Optimum was about 70 to 80. So
• 29:36
  I had a little bit of work to do. I was like, how in the heck is my cholesterol? Yeah, no five.
• 29:39
  Yeah, yeah. It was like, I'm eating this really like clean diet and everything like that. And I got
• 29:42
  a genetic test done. I was like, Oh, high cholesterol and email makes sense. Okay. So I have to play with
• 29:47
  that my whole life. If I get out of out of pocket for a little bit for a formal time period,
• 29:52
  oh, I don't even want to see the blower. It goes to shit. Dude, it's awful. I'm like, my cholesterol
• 29:56
  will be through the roof. I'm all right. I got to get back together again. I got to really tighten
• 29:59
  up the diet. What happens? What happens to somebody's actual performance when like their hormones
• 30:06
  are out of whack, their cortisol is too high? Like, what do you see? It's sort of when people come
• 30:10
  to you as the before image? What is it like their decision making abilities come from my like,
• 30:16
  what is the thing that not paying attention to your health does with your business?
• 30:23
  So belly fat was the first thing that came to my mind. That's one of the first thing that I can see.
• 30:27
  The decision fatigue, they're going to not be able to make decisions as sharply.
• 30:32
  Also, just the amount of decisions they can make in a day is going to go down tremendously.
• 30:37
  Brain fog, lack of mental clarity. Usually midday crashes are something that they experience
• 30:43
  and then confidence. Confidence is the biggest one. They don't feel like the man that they used to be.
• 30:50
  And that is directly correlated to their internal health. So once that gets dialed back in,
• 30:57
  those things reverse and they get that brain going again, there's no midday crashes and they
• 31:04
  have the confidence back. But that has to be fixed. But yeah, that's that's usually the things
• 31:09
  that they experience. And then also I guess the last thing, everybody starts talking about testosterone
• 31:16
  and testosterone levels. And that's why again, I think executives, before even jumping and
• 31:23
  you know, before even getting their blood test done, they jump on TRT. I think that's probably
• 31:28
  for men that's probably like, I feel like shit, that's where I go. It talked me about testosterone.
• 31:35
  And like what levels are normal? What range should they be in? Where TRT has a place where it
• 31:41
  doesn't, I'm assuming it's after you figure out your blood work and your diet. But just
• 31:47
  talk to me about testosterone because I think that's something that a lot of people again,
• 31:49
  just assume is the one thing that's wrong with them when there's like a million other things
• 31:52
  that are wrong with them. Yeah, so the testosterone range is quite large. It's about 252-1100.
• 31:59
  And most physicians, once you get down to around like the 250 is when they'll start to look at TRT.
• 32:06
  But they don't always consider to look at your free testosterone, which is actually what your
• 32:10
  body is utilizing. So I like in total testosterone to revenue and free testosterone to profit.
• 32:16
  I like that. That's good. That's a good analogy. So yeah, if you, if you have high revenue but low
• 32:22
  profit, you should still probably look into TRT. So I'll say if you had like a 800 total test,
• 32:29
  but your free T was low, then that's something that you want to look at. Or if you look at what's
• 32:34
  called sex hormone body globular, which is your expenses, you want to make sure that that's
• 32:38
  that optimal range too as well. So it's a fine balance between all those things to actually see
• 32:42
  if that's something you need to get on. What is the difference between biofeedback and biomarkers?
• 32:49
  Yeah. So biomarkers is going to be your blood work. So it's also going to be your genetics.
• 32:55
  Biofeedback is going to be both a qualitative measurement that you would actually rate yourself.
• 32:59
  And then also some things that we would get from data to quantify that. Okay. So some good
• 33:04
  biofeedback. So five of them that we look at that we want you to rate. So you can get more in
• 33:10
  tune with your body. It would be sex drive, energy, mood, appetite and digestion. And those
• 33:15
  things are actually directly correlated with a lot of hormones in the body. So it gives us an
• 33:18
  instant feedback loop under set. And then we quantify that with like HRV or sleep or stress
• 33:24
  throughout the day because that can actually be measured with a lot of different tracking now.
• 33:28
  So those those sort of five main biofeedback things that you look for.
• 33:34
  How should actually well actually this is probably going to be a really good
• 33:38
  test for somebody to go through to figure out if I mean they should always get blood were done.
• 33:44
  But they should sort of go through a test to see how these five things are how how do I say it?
• 33:51
  How these five things like impact them right now to see if they're healthy. Right. So what
• 33:57
  are the five things again? How do you measure them? Yeah. Sex drive, energy, mood, appetite,
• 34:01
  digestion. So for example, sex drive, what would what would that be like waking up like with an
• 34:08
  erection? Is it just like being like into somebody or like is that how you measure sex drive or
• 34:13
  is there other markers you should look for? Yeah. So think about it like this. So if we had to say
• 34:17
  zero being absolute dog share. Yeah. Yeah. No libido. Yeah. If the most beautiful person whatever
• 34:23
  you're into walk by you would just not be interested. Okay. That's a zero. And the best time of
• 34:27
  your life being a five where you just you know felt like you could it could be the most ugliest
• 34:31
  person in your life. That's how you would just rate that scale. Yeah. Okay. Now where do you
• 34:37
  fall on that right now? Like you for instance. I'd say a four. Yeah. I'd say a four. I'd say like
• 34:46
  I think that I think that I remember like when I was like 15 16 like like any girl was like
• 34:54
  oh my god. Yes. Now I'm like yeah. I'm like like three and a half four. I think I'm like pretty
• 34:59
  healthy. But like I'm not like only thinking about sex all day. So I think that's also useful
• 35:04
  to not be distracted by sex nonstop. But I do notice that there's times when when I like I work
• 35:13
  too much. And I pay attention to it. But I also pay attention to it because I used to be really
• 35:19
  into bodybuilding. So I was always very aware of how my body felt and how my body responded to
• 35:25
  food to training to everything. I think more than like the average person just like walking down
• 35:31
  the street. But yeah. There's sometimes when I'm traveling a lot or when I'm stressed about work
• 35:36
  where it's like you know I could not be bothered with sex. Like it's just like so far away from
• 35:45
  like what I care about because it's probably because like high cortisol and other things around my
• 35:48
  mind. But I can tell like when I don't know this is like a marker like when I wake up and I have
• 35:55
  like a reaction in the morning like that to me is like okay I'm not stressed out. Or if I'm like
• 35:59
  you know with the with Gina like we're like okay we want each other like now like yes that's
• 36:04
  great after a day of work that's good. If I work too hard then after I'm done work I have like no
• 36:10
  interest in sex at all. And that is like a signal to me that something's off. See what you just said
• 36:14
  there is a whole reason why it needs to be tracked. Yes true 100% 100%. That's what I want people
• 36:20
  to by giving your example. That's the importance of why the the audience should track with inside
• 36:25
  of themselves because you mentioned cortisol stress. You also mentioned times when maybe life's
• 36:30
  just going a little bit too fast. You need to settle down a little bit more. And those are all
• 36:33
  things directly rated back to your blood biomarkers. So that's the importance of keeping just in
• 36:39
  tune with your body. And it's not just because like all right if you find out and there's something
• 36:43
  else I want to say about that too as well because if you say if you like fall down to a two right
• 36:48
  and it's life's normal not too stressed out but you still don't like want to hook up with anybody
• 36:55
  or sleep with your wife or sleep with your husband and you're just like why why I'm I'm
• 37:00
  I'm on vacation and I should be relaxed and we should be having sex but I just don't feel it.
• 37:05
  Now there's now there's potential supplementation we can look into to actually help to boost that
• 37:10
  back up. So we could look into you know zinc if you take a good amount of like 30 milligrams of
• 37:14
  zinc per day making sure your vitamin D levels are okay. There's also some naturally things like
• 37:19
  like diaspartic acid 3.2 grams of that of day shown to increase testosterone about 42% using untrained
• 37:25
  men but there can be some benefits in training too as well. So that's the whole reason why you
• 37:30
  you want to measure that so that you can be more in tune with your body and what's going on.
• 37:34
  The HubSpot podcast network is a success story partner. Now a quick podcast recommendation I've
• 37:38
  been listening to truth lies and work they're in the HubSpot podcast network just like success story.
• 37:43
  It's this husband and wife team Al and Leanne Elliott they break down why people actually do what
• 37:49
  they do at work. So if you have a business if you manage people if you have to hire people at any
• 37:53
  point you have to listen to their show. I just listened to an episode on my good employees suddenly
• 37:57
  quit that's an issue that we all have and it totally clicked for me one of the reasons I explained
• 38:02
  is why it's not usually about the money it's about all these little promises that we as founders
• 38:06
  entrepreneurs managers leaders we break without realizing it like when you tell someone you just
• 38:11
  hired that they're going to learn all these new skills but you just keep giving them the same tasks
• 38:15
  over and over and over again it made me realize that I've probably lost a lot of good people for
• 38:19
  dumb reasons that I never noticed and hiring is one of the most important things you can figure out.
• 38:23
  So if you manage people or if you just want to understand what makes your co-workers tick
• 38:27
  it's worth checking out listen to truth lies and work wherever you get your podcast.
• 38:31
  Shipstation is a success story partner you know what separates successful online businesses from
• 38:36
  literally everyone else it's not just having great products it's delivering an amazing shipping
• 38:40
  experience that keeps customers coming back all of my friends that run the biggest e-commerce
• 38:46
  companies they use shipstation and it has completely transformed how they handle orders they
• 38:50
  save thousands on shipping costs thanks to their rate chopper tool that finds the best
• 38:55
  discounts and what makes shipstation brilliant you never need to upgrade because it grows with
• 38:59
  your business no matter how big you get and they offer discounts up to 88% off UPS dhl express
• 39:04
  and usps rates and up to 90% off FedEx it integrates seamlessly with every selling channel you're
• 39:10
  already using and your customers get branded tracking updates that keep them happy and informed when
• 39:15
  shoppers use your products you turn them into loyal customers with cheaper faster and better
• 39:21
  shipping no credit card required cancel anytime that shipstation.com code success story hub spot
• 39:26
  is a success story partner now the future of business is happening right now and you don't want
• 39:30
  to miss it that's why you have to be at inbound 2025 they are bringing together the brightest
• 39:35
  minds in marketing sales business entrepreneurship AI for three incredible days in San Francisco the
• 39:41
  global epicenter of innovation and technological disruption picture this you are learning directly
• 39:46
  from Amy Poler about creative leadership you're getting AI insights from Dario Amote who's literally
• 39:51
  shaping the future of artificial intelligence here's what makes inbound special it's not just the
• 39:55
  great keynotes you're going to dive into breakout sessions where you can immediately implement
• 40:00
  what you learn and plus San Francisco's legendary startup ecosystem provides the perfect backdrop
• 40:05
  for networking with all these great entrepreneurs decision makers industry leaders peers who are
• 40:10
  actively shaping the future of business from September 3rd to 5th at the Moscone Center you're
• 40:14
  going to be surrounded by forward thinking professionals who turn insights and ideas into breakthroughs
• 40:19
  don't just watch the future unfold be part of creating it visit inbound.com slash register to get
• 40:25
  your ticket today what is some so outside of so energy mood sex drive what are some other things
• 40:32
  that you can sort of pay attention to as you go through your day with these biofeedback biofeedback
• 40:39
  markers that are sort of if this happens to me it's sort of a red flag that I should go get
• 40:47
  checked out or I should go to my blood work I should fix something yeah midday energy crashes
• 40:52
  okay yeah if you are not able to start your day go through it and crush it and then walk out
• 40:58
  and still have time with your family and do all those things that you feel accomplished at the end
• 41:02
  there's something wrong your body is engineered a millions of years to you know to be able to do
• 41:10
  these things so usually when people if they you know they wake up they're having multiple cups of
• 41:15
  coffee they still feel tired and sluggish around noon and then they're dragging and everything
• 41:19
  like that and then they're stressed out and their mood starts to tank there's something going on
• 41:23
  internally that needs to be looked at and it usually comes down at that point is that their body
• 41:27
  is more insulin resistant and they're not processing their food correctly so you've found a lot of
• 41:32
  gut issues 100 percent yeah in entrepreneurs executive CEOs high performing why is that because I
• 41:38
  would have thought like cortisol is like the obvious thing with with somebody who's always on
• 41:41
  always working how does gut issues tie into that yeah because when your when your body is stressed out
• 41:48
  one of the first places that it goes to is your gut there's more nerve endings inside of your
• 41:52
  gut than anywhere else in your body and that is where a lot of your mood comes from your energy
• 41:57
  your hormone regulation all these things are going to come from your gut and the healthy microbiome
• 42:01
  so when we put ourselves through chronic stress terrible sleep unoptimal hormones that is going
• 42:06
  to massively disrupt your gut and that's what's going to cause a lot of brain fog fatigue all those
• 42:12
  things that they're experiencing is usually triggered from the gut so that's why cleanses are usually
• 42:17
  can be a good like short-term cleanses not like the you know the the market it cleanses you know
• 42:22
  those but things just to kind of help your gut to reset and to help it to kind of find its balance
• 42:27
  again along with some proper supplementation doing that we'll set them up for the right path to
• 42:31
  start to rebuild it properly because we're eating all this food here in America that is you know
• 42:36
  terrible it sets us terrible I think a lot of people especially in like our circle people listen
• 42:43
  to this show they do so they focus on making money for sure and they just run towards that
• 42:50
  and then if they're lucky if they're lucky and they're fortunate then they realize that money is
• 42:56
  not everything so then they don't sacrifice the relationships in pursuit but I I don't speak
• 43:02
  about it a lot but I definitely don't think that people care about their spiritual health as much
• 43:06
  as they should at all I think there's that's I think that I think there's a whole bunch of issues
• 43:12
  with how secular society has become whether or not it doesn't matter to me which which God
• 43:17
  you pray to and believe in but just the way that I look at it is what God allows you what God
• 43:24
  really forces you to do it's probably a better word for it but you'll understand where I'm coming
• 43:28
  from if forces you to remove yourself from the center of the picture there's something bigger than
• 43:34
  you it's only more important than you and I think that when people don't have any version of God
• 43:39
  in their life they believe they're like the main character and I think that that doesn't always
• 43:46
  lead to the best decisions and I like I don't know if like people that work with you if you sort of
• 43:54
  help them recenter themselves and sort of remove themselves as like the the main character and
• 43:58
  focus on things that are bigger than them and focus on maybe a north star that's bigger than
• 44:03
  money or career success maybe maybe that's like the psychological component they like the mental
• 44:10
  component that people have to understand so that they actually you know focus on their relationships
• 44:16
  focus on their health focus on all these other things that are so important that are not just
• 44:21
  career money 100% and it also comes down to why we're here in the first place I believe that
• 44:27
  we're here for contribution to each other and when you're playing it from that lens then life
• 44:33
  becomes more meaningful it's almost like when you just you know air quotes just to make money
• 44:40
  it's almost like the most selfish thing you can do not because money's bad but because you're
• 44:46
  it's if you sacrifice yourself in the pursuit of money like you're also like how how can you
• 44:52
  serve people with that money if you don't know exactly right I mean what who cares if you're
• 44:57
  a billionaire but you're crocker 55 what's going to happen you should have another at least 30 40
• 45:05
  years man yeah and then imagine what you can do and how that money can compound and then how
• 45:09
  many more people that you can help and in the impact that you can make it's it's life changes
• 45:13
  to that point not just for you but for generations of people to come it's true how do you get people
• 45:18
  like when somebody's like running so fast like when I when I was 25 and like running so fast how
• 45:23
  do you get somebody out of that headspace like what do you tell somebody who's me 10 years ago 15
• 45:28
  years ago hmm one simple question what motivates you do people have an answer for that
• 45:36
  it's usually a long 20 minute answer and I just dissect what I need out of that
• 45:42
  and then reflect back to you what you said and then we just start putting the pieces together
• 45:46
  so if I was this like young super ambitious 20 25 year old and I said money motivates me
• 45:56
  which I think fair amount of people listening to this podcast was that yeah that makes sense to me
• 46:02
  what do you say to me to because you know what motivates me but you know that's also not the
• 46:08
  healthiest reason to wake up in the morning well when judge so healthiest that's you don't seem
• 46:15
  very judgey but I wouldn't put judgment on that I would just ask okay well what about money
• 46:20
  motivation particularly so let me go back to me at the time I would say I would say success freedom
• 46:31
  status sort of probably some probably some chip on the shoulder shit you should talk to a therapist
• 46:39
  about because like you want to achieve whatever the the house that you think is like the house you
• 46:46
  should have the the life that you feel like you should have like you're aiming for all these
• 46:53
  sort of material aspirations and I think you can make I think you can try and probably
• 47:02
  do some psychological work as to where those material aspirations actually come from but I think
• 47:06
  it's I think everything that you know your friends your Instagram whatever it is is showing you
• 47:12
  what your life should be and that's what you're running towards so it's yeah it's like status
• 47:18
  happiness whatever that is whatever that means to that 25 year old version of Scott
• 47:24
  do you think that that makes Scott more valuable having those things at the time I would have said
• 47:29
  yes for sure I would have said yes so Scott only acquires half those things
• 47:36
  is he not still the same value I don't know I don't know valuable in different ways but I feel like
• 47:45
  I wouldn't be living to my full potential so you believe that you acquire those things the status
• 47:52
  the wealth the income is you maximizing your potential yes I would yes how would you want your life
• 47:58
  to look like once you acquire those things and who would you want around you so I don't think I
• 48:03
  ever did that exercise in my head because I don't even think I don't think I had an answer
• 48:10
  because I was I was sacrificing a relationship for work so I can't say like
• 48:16
  I can't say that I would have wanted that relationship I mean there's a lot of things that are
• 48:26
  wrong with that relationship by the time that's the whole different conversation but like I would
• 48:31
  I would say I want a family I would say I want a wife I want kids I would sell these things
• 48:38
  but then the actions don't align with what I'm saying which is interesting and I don't really
• 48:45
  have an answer as to why because growing up I definitely wanted like family wife and kids and then
• 48:50
  at some point I was like fuck I got to make a lot of money let me work hard and I don't really know
• 48:56
  when that point was but it's like my goals growing up and the goals I sell now I still want like
• 49:01
  wife kids family those are like always been really important to me and I think that like money has
• 49:08
  actually mattered less to me now not that I don't think it's important to make it but I don't
• 49:14
  I don't I'm not the same person now is is when I was like early 20s so at some point
• 49:24
  something flipped in my head and I just thought I just have to work nonstop and make as much money
• 49:28
  as possible even though even though it didn't really help me achieve the goals that I had which
• 49:33
  were like my most important goals for family kids sort of that was my most important goal.
• 49:39
  Sigmund Forrest said were either chasing pleasure or running away from pain
• 49:43
  which one do you think you were doing back then? I think chasing pleasure
• 49:49
  because I don't think I was running away from pain because I didn't come from like a tough childhood
• 49:54
  I didn't come from like poverty I didn't come from like some people are very tough
• 49:58
  I didn't come from any of that so I like a pretty comfortable childhood like so I think it
• 50:03
  was probably chasing pleasure. What do you believe the driver for status was? That's where I
• 50:09
  think that I think that money in my mind was a driver for status. It's interesting what you said
• 50:14
  it was kind of like the pee in the elephant. Have you ever heard that? No I haven't. So it's a
• 50:19
  reference to our brains our conscious brain where we make like our decisions is like the
• 50:25
  that those those give me the flea and the elephant is our subconscious and you can just imagine
• 50:30
  the difference in size or the elephant is actually what drives a lot of our behavior
• 50:35
  and you seem like at one point you have friction between what you were saying and what you're
• 50:39
  actually doing. So consciously you were saying you wanted some things but self-consciously
• 50:44
  it really wasn't. I agree but that's probably why I was so burnt out because now your brains
• 50:49
  almost arguing with itself all the time and the stuff that you're living every single day is not
• 50:55
  by the way I don't think this is like that abnormal. I mean you you speak to a lot more people
• 50:59
  that are going through some shit than the average person because you're unpacking okay why are
• 51:04
  you even coming to me? Why are you coming to me? Like you you say you want health and wellness and
• 51:11
  you want to feel better but like what are you doing in a day? What does your day look like?
• 51:19
  Right? And there's this this this lack of alignment between the two. Yeah alignment is the most
• 51:27
  important thing. So I'll ask you this then who's this got 2.0? Somebody that likes the work that I do
• 51:35
  but doesn't sacrifice my life for my work. I also do believe that being obsessed with what you do
• 51:43
  is important but obsessed doesn't always equate to hours. I think that I understand leverage I
• 51:49
  understand delegation I understand focusing on my strengths much better than when I was 25 where I
• 51:56
  just figured I could just outwork everyone and do everything and that did not work for me. I just
• 52:04
  didn't work. So now I'm forcing myself to to be more strategic about my obsession. I still
• 52:12
  I'm obsessed with my work. I absolutely love it. I live and breathe it but not at the expense of
• 52:17
  like my life and I've made more money living that way and I've had you know we were talking about
• 52:25
  like what level am I at in terms of like my sexual health and my mood and my energy like so when
• 52:31
  I'm obsessed with something but obsessed with it to the point where I can do it without sacrificing
• 52:35
  my life because I have a longer time horizon that I want to be successful with then all those other
• 52:43
  markers increase and I'm like okay this is like I like this I enjoy this now I could be better I
• 52:49
  could say everyone could always be better right like there's still times when I should probably
• 52:53
  you know take some time and go travel more you know make sure that I don't skip like a date night
• 52:59
  that week because I I'm working but it's still not as bad so I was like moving in the listen
• 53:04
  life is like you just have to always move in the right direction right so that's I guess that's
• 53:10
  Scott 2.0 there we go there we go beautiful man yeah I try I try because I don't like listen um
• 53:20
  it's been like a journey for sure I feel like you're interviewing me now it's been like a journey
• 53:25
  for sure but I don't want to I don't want to I don't want to just work and I don't want to
• 53:32
  just make money and I think that also being on this podcast and interviewing people to have just
• 53:37
  again like just made money like made a lot a lot of money where their families are broken or their
• 53:42
  health is shit I'm like when you get a front row seat to these people it's not so attractive when
• 53:49
  somebody is worth like over a hundred million dollars and their wife hates them the kids hate them
• 53:56
  like they look like they're literally like one sandwich away from dying because they are so
• 54:01
  morbidly obese and it's just that's not attractive you can keep your money I'll just take you know
• 54:09
  happiness balance however you want to describe it a family who loves me and my health and
• 54:15
  ability to live to hopefully older than 80 I'll take that every day right I think that that's
• 54:22
  something that I wish more people could experience when they're on these like sort of self-destructive
• 54:25
  paths so what you just described there was also the beginning of creating your own masterpiece of a
• 54:30
  life you just start to write these things down sometimes I do sometimes it's like a guiding nor
• 54:36
  star have you figured out have you have you gone through like a similar journey in your life
• 54:41
  they're like like to yours like the like I mean have you had moments of imbalance or if you had
• 54:47
  moments where they radically woke you up and and you had to take a step back and say the path
• 54:55
  that I'm on is really not the path that I should be on and if I continue down this path like I'm
• 55:01
  not going to live long I'm not going to have the life that I want have you gone through this as well
• 55:05
  yeah I one time I pushed myself I was working so hard I pushed myself in the hospital
• 55:09
  got robbed of Maliosis that was seriously yeah it was the process when we started t3 I was also
• 55:17
  transitioning out of personal training at the time and I was training for bodybuilding composition
• 55:22
  so I was in a gym about two hours per day so I was literally working from 5 a.m. to about
• 55:28
  nine or ten o'clock every single night like just go go go plus push my body really hard and I'm
• 55:33
  enraged in the gym and I was training my left it was his warm set I was doing a hammer shrink press
• 55:39
  you know and on my left side just got it going out and I was like that's weird I was like maybe I'm
• 55:43
  not warmed up enough what was happening like my left side yeah I know what's going out yeah and
• 55:49
  I did like another set and it literally just lost it I stand up and I go talk to my friend
• 55:53
  with a trainer gym I was like hey can you just stand by me for a little bit I was like I just feel
• 55:57
  kind of funny today and then literally my whole left side started to go numb bro I thought I was
• 56:03
  having a stroke I was so scared I was like all right I'm not I'm not gonna train today I'm just
• 56:08
  gonna go home you know drink some water rest like the the intensity that I was going at for that
• 56:14
  many weeks was like insane like how hard I was pushing my body in the gym how hard I was working how
• 56:18
  hard I was like trying to put together everything that I needed to to start this company I was going
• 56:22
  insanely hard and so I go home I started drinking some water and everything that I call my girlfriend
• 56:26
  in time say what's wrong it's y'all I was like you know I'll just sit in gym my left side
• 56:30
  side going I was I think I'm fine I'm gonna get some rest literally I'm drinking water I loose
• 56:33
  feeling in my hand drop the water I gotta go to hospital right now they do they do like some blood
• 56:39
  tests on me my creatine kinesis levels like the top end of that range is 800 mine was at 8,000 so
• 56:46
  my my basically my body could not keep up in recover what was going on between lack of sleep
• 56:53
  training hard pushing mentally all these things and that's when I really learned like okay like
• 56:57
  success is very rhythmic progression is very rhythmic you cannot like swim up the current you
• 57:04
  have to flow with the current and so like at that point I was trying to like brute force everything
• 57:08
  I was like I'm gonna I'm gonna jack this heck I'm gonna start this company I'm doing that's what I
• 57:12
  was yeah simple like different but not so different yeah and I learned like okay now you got
• 57:18
  asked me more strategic you have to think bigger think longer uh and like pace yourself
• 57:24
  and be smart with it so understanding that that rhythm now um it allows me to understand that
• 57:29
  and also help to coach other people like don't try to get all done in one month two months three
• 57:33
  months or even a year sometimes like just expand it because you'll be very satisfying probably
• 57:39
  even overwhelmed with the amount of success you'll have in five or ten years if you just give
• 57:42
  yourself more time it's interesting when people like slow down they really do speed up
• 57:46
  yes if somebody is going on this health journey um I don't want them to be susceptible to like
• 57:53
  clickbait social content you mentioned a lot about where they should start and what they should
• 57:59
  look at but like what are the resources actually that you trust great question um I think uh
• 58:06
  examine.com is really good for like learning and yeah yeah it's it's boring because it's
• 58:12
  going to give you the literature but what it does do is it really consolidates it down and
• 58:15
  it rates the actual the effectiveness of the study and it makes it super easy for you to understand
• 58:20
  it and you can actually go to actually reference it and and take a look at like the full uh
• 58:26
  document if you like but that's a that's a great tool to look at I love that and then that sort of
• 58:30
  like cuts through all the social media bullshit yeah run everything through there like everything
• 58:36
  that people supplements diets like it run everything through there because you'll see like 99
• 58:42
  percent of these influences are full of shit like you'll see it like right away they don't know
• 58:46
  what they're like they just they're just doing stuff to just collect dollars to the average person
• 58:50
  who has that definition of success that I had say uh ten years ago um I know that they have to go
• 58:59
  on their own journey but what's the first step that they should take towards reevaluating what
• 59:04
  their definition of success looks like yeah the first thing I would say is ask themselves like
• 59:09
  truly figure out what motivates them like really think deeply about that um and it has to be an
• 59:15
  answer that you feel pulled towards not pushed towards and make sure it's not coming from fear
• 59:21
  becoming from inspiration what happens if you feel pushed towards it by your family your friends
• 59:28
  what Instagram says like success looks like your your wife your husband
• 59:35
  is that where men life crisis comes from sometimes yeah you're doing it for other people you're not
• 59:39
  doing it for yourself and so you're gonna have a feeling of emptiness and you're not gonna be
• 59:43
  fulfilled by that process yeah and then when no one's looking you're not gonna want to do the work
• 59:48
  like the true inspiration comes when nobody's looking that you're still willing to do whatever it
• 59:52
  takes to get the outcome what about what about mental health we didn't really touch on that too much
• 59:57
  but health wellness working out um I think you believe a lot of the same things as I believe when
• 1:00:04
  it comes to like treating depression and anxiety with like lifting and busting your ass in the gym
• 1:00:10
  which I don't even don't know if that's a controversial opinion I think I'm sure it is to some people
• 1:00:15
  but talk to me about sort of mental health working out and how does that how does that tie together
• 1:00:21
  yeah every good therapist I know always has that part of their protocol is getting people
• 1:00:26
  into the gym because it it naturally releases hormones that help with happiness with help with
• 1:00:32
  mood um and then when you start to take care of yourself it just raises yourself a steam so you
• 1:00:37
  feel better about yourself what's your gonna help with depression um and all those different things but
• 1:00:42
  yeah I I believe the picture of health is is way more holistic like if we just look at blood
• 1:00:48
  biomarkers and and and all that kind of stuff and we just go directly there but we're not fixing
• 1:00:53
  the actual computer that's supposed to put in the solutions and follow the protocols it's all going
• 1:00:58
  to be missed so we have to really like tie this stuff all together the mind the body the spirit
• 1:01:03
  because like that is what true optimal health is it you can't just look at one or the other
• 1:01:07
  I thought it's true optimal health it's true optimal success it's it's true optimal happiness
• 1:01:13
  it's like not one thing right it's like mental health physical health spiritual health physical
• 1:01:18
  health all of it all of it and find a way like whatever that you know you mentioned like the motivation
• 1:01:26
  that um like you're not being pushed towards but pulls you I I believe that that motivation should
• 1:01:34
  include sort of all these different boxes that you should check yes it will if it's correct
• 1:01:39
  for you you know what I'm saying if you really figure out what your motive is towards yeah it'll
• 1:01:43
  check every box it's not going to be hard to find you gotta just listen that that usually takes
• 1:01:48
  people having to be still which is hard in today's society because there's so much noise but you
• 1:01:53
  when we're still then we connect with God and that's what we can get really clear on what we're
• 1:01:57
  supposed to be so I think that to close this out first of all where can people connect with you
• 1:02:05
  like what are your socials and websites to drop them and I'll put them in the show notes but what are
• 1:02:08
  that yeah Instagram it's coach JC White and then the website is t3bodytraining.com why do you
• 1:02:14
  call it t3bodytraining it actually stands for tell you a summer which means become your
• 1:02:19
  highest self it's just a Greek translation and a couple things that we turned around to make it
• 1:02:24
  I love that it's beautiful um when people connect with you spoken a little bit about the protocols
• 1:02:31
  that you put people through but just so they can understand exactly what they're sort of
• 1:02:36
  signing up for so to speak they contact you what is the journey that they're going to go on yeah
• 1:02:42
  it's a 12-month transformation process so it's not a 90-day just you know get beach body and out
• 1:02:49
  who are really in it to help you win for the long haul so first we saw if you get a blowwork
• 1:02:52
  and DNA test done and we do that every three to four months but we surround you with a team
• 1:02:58
  of experts so a medical doctor functional nutritionist and health coaches in a mindset coach too as
• 1:03:03
  well because that's a huge important part of this whole journey we got to get this right in order
• 1:03:08
  to get the body to move and then we provide you with custom formula supplements based upon your
• 1:03:13
  labs and your DNA so it's literally a one-of-one formula nothing stock nothing's inventory it's
• 1:03:17
  based upon what your individual body needs and then potentially peptides and other things like that
• 1:03:22
  if that's what your protocols in the need to help you elevate to the next level and then yeah
• 1:03:26
  that's that's the whole entire journey so within three to six months usually we see the
• 1:03:31
  huge body composition change so you lose the body fat that you want to lose you gain the muscle
• 1:03:37
  mass that you're looking for and in the last six months is about putting you back into I have more
• 1:03:41
  of a maintenance getting your body to really just to acclimate there and then and then setting you
• 1:03:46
  up for long-term success so that's like what's called like reverse dieting walk into calories back up
• 1:03:49
  and yeah I think that that's something that two points on that first of all I love that you do the
• 1:03:55
  mindset piece of it because I think that that's what I think that that's probably the one thing that's
• 1:04:02
  going to let somebody achieve success if they get in the right mindset and like we've we've spoken
• 1:04:07
  about this and we've even like gone through some exercises and stuff about how to focus on what
• 1:04:11
  actually matters in your life but that's that is the precursor right because if not they're going to
• 1:04:16
  fall off and drop off but also I think a lot of people have a really hard time reverse dieting
• 1:04:23
  I only know that term because of bodybuilding but I don't think a lot of people understand how hard it
• 1:04:28
  is to make a radical life change and to achieve whatever body you want to achieve and then actually
• 1:04:35
  keep it for the long-term I think that this is what people are going to have a hard time with with
• 1:04:40
  those epic and all and all these peptides and tries epitide and all these other ones like
• 1:04:47
  you're even just go forget forget uh forget peptides and like ozampic just like even a very strict
• 1:04:53
  diet people rebound so hard because they don't know how to come back so I think that that's probably
• 1:05:01
  mindset plus reverse dieting so that this can be like just part of like a lifestyle that will
• 1:05:07
  indicate success better than anything because I think that everybody can like stop eating for like
• 1:05:11
  a couple months very easy but why don't they lose weight right why don't they keep it off why
• 1:05:16
  they always rebound yeah well yeah about 90% of people rebound from their diet and they gain the
• 1:05:20
  way back it's staggering statistics so people don't actually keep the weight off when you reverse
• 1:05:24
  diet properly you can re-acclimate your body to a healthier caloric intake while maintaining the
• 1:05:31
  same body fat percentage that you have is this what set point means yeah that is yeah where you
• 1:05:36
  adjust your set point now it's it's going to be it's it's challenging because like a lot of people
• 1:05:41
  want to go full retard once they get to it so you have to kind of pace yourself a little bit
• 1:05:48
  and just slowly walk your calories back up so usually like not to get too much of the weeds of it
• 1:05:53
  but you want to put yourself back up to maintenance so you could feel you know great again
• 1:05:57
  it depends upon lean you get to as well and then just slowly walk up the calories over time but
• 1:06:02
  it's usually not a stressful process at all I've seen guys eat like more calories than they
• 1:06:06
  were when they were fat but now they're 30 40 50 pounds leaner and that's just such
• 1:06:12
  that's like an amazing thing because now you can go on live life and you look amazing and you eat
• 1:06:16
  way more food than what you used to that's a secret and like diet success being able to just
• 1:06:20
  like go back to your like quote unquote regular life and this is why this is why I actually appreciate
• 1:06:25
  your approach so much like not just the diet not just to working out not just the peptides not
• 1:06:31
  just supplements not just my like it's all of it like it is truly all of it and that's why I
• 1:06:36
  can't stand like 30-second reels on how this particular dog's gonna change your life because
• 1:06:39
  there's so much more to it than that but listen like it's your point you know you spent 30 years 20
• 1:06:44
  years getting yourself into this shit you're not gonna take 20 years to get out of it but like
• 1:06:50
  you got to change some stuff you got to change habits um last question I like to ask that if
• 1:06:57
  everything that you've learned in your life it could be diet advice could just be life advice
• 1:07:02
  you have to pick the most important thing that say you could only pass this one lesson
• 1:07:07
  onto your kids because it is the most important okay the most important it could be the thing that
• 1:07:14
  you know just radically change your life it could be the best piece of advice you ever got from
• 1:07:17
  a mentor whatever it is but you can only take this one thing and pass it onto your kids what would
• 1:07:21
  that thing be and why have enough faith to begin the process and God will take care of the rest