How to Increase Your Rankings Through Topical Content | Ep. #100

Marketing School - Digital Marketing and Online Marketing Tips · Nov 8, 2016 · 10m

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic.

Time Stamped Show Notes:

00:28 – Today’s topic: How to increase your rankings through topical content

00:40 – What topical content is

00:52 – Most websites will create topics and pages instead of just one page with all the topics

01:24 – Make the pages in depth

01:34 – Some sites talk about things that are not so…