Latest / Answer Engine Optimization (AEO): The AI Search Podcast
Your brand is invisible to ChatGPT: What AEO/GEO actually requires
In the episode 'Your brand is invisible to ChatGPT: What AEO/GEO actually requires,' AEO Engine explains why brands like Nike and HubSpot lose visibility on ChatGPT and Perplexity without topical authority and third-party citations.
Key takeaways:
ChatGPT prioritizes entities with consistent topical authority across the web.
Perplexity's ranking algorithm favors earned third-party citations over on-page tricks.
Google AI Overviews now requires structured entity relationships for inclusion.
AEO Engine's methodology maps entity consistency to LLM retrieval success.
Since 2025, AI search engines…
The skinny
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