One Size Fits Some: How Journalistic Roles Shape the Adoption of Generative AI — Møller et al. (2026)
The rise of generative artificial intelligence (AI) has sparked debate about its implications for journalism and the roles of journalists. Yet, the interplay between journalistic roles and AI adoption remains underexplored. Drawing on a survey of Danish journalists (N = 299), our study addresses this gap by exploring how journalists’ professional role conceptions influence their adoption of generative AI. The results reveal role-specific patterns that align with traditional understandings of the respective role conceptions, suggesting that professional identities shape how journalists engage…
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