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505: Commsor with Mac Reddin
Mac Reddin is the CEO of Commsor. He discusses Commsor's evolution from community-led growth software to a go-to-network model, emphasizing the importance of various overlapping networks in a company's ecosystem. He shares his journey from running a Minecraft-based company as a teenager to founding Commsor, which initially began as a newsletter and evolved into a community and then a product.
Mac stresses the effectiveness of authentic community building and relationship-based growth over traditional sales and marketing strategies. He criticizes cold calling and email tactics, advocating for…
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