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How Engagement Beats Followers Every Time: What Actually Moves the Needle in Marketing | Charlotte Berger
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Charlotte Berger (@charlottebergerpr) is the founder of CBPR, a Charleston-based PR and marketing firm she launched in May 2020 after being let go during COVID. She's grown her team to 12, been named a 40 Under 40, Woman of Influence, and SC 500 winner. Charlotte has spent over a decade in PR, social media, and influencer marketing, representing hotels, restaurants, CPGs, and nonprofits across the Southeast.
In this conversation, Charlotte reveals:
How a follower count can be a vanity metric – and what actually matters for ROI
How she uses AI (ChatGPT and Claude) to…
The skinny
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