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How Starbucks Turned Its Rewards Program Into a Marketing Machine
In this episode, Lucas and Luna break down how Starbucks built a loyalty program that now drives over half of its revenue. They explore the mechanics behind the Stars system, how the company uses purchase data to send personalized offers, and why the mobile app has become a powerful marketing channel. Plus, they discuss what small businesses can learn from Starbucks's approach to customer retention and gamification. If you've ever wondered why a coffee chain's app keeps inviting you back, this episode explains the strategy behind it.
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The skinny
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