Latest / The Hannah Hammond Show / The One Role That Drives Exponential Growth | Aaron Bare

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The One Role That Drives Exponential Growth | Aaron Bare · The Hannah Hammond Show

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  Human beings. We don't love people that are
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  perfect. We love flawed people.
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  We don't want people to walk around and tell us how
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  successful they are. We want to learn from their
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  failures. How old were you when we became
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  a millionaire? 26.
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  Damn, that's amazing. I used to think that once I
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  became a millionaire, I would just be miraculously happy and
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  all my problems would go away and like life is sunshine and
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  rainbows, right? But it wasn't I wherever you go,
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  you go with you. And I was a miserable person
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  that was just a miserable millionaire at that point.
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  The inner work, the personal development and that work had
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  the highest ROI and they the highest impact of my business
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  exponentially growing and. What you just said is just
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  beautifully said but it really comes down to self love because
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  if you love yourself then all of your actions become easy.
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  Like you do the right thing when no one's looking, when you love
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  yourself. Did you ever have anyone who
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  doubted you? A. 100% yeah I know.
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  At one time I felt like everyone doubted me.
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  Now I think it was a strength. Whenever someone doubts me, it
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  literally motivates me more. What has been the biggest
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  driving factor of your success throughout your career?
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  Welcome back to the Hannah Hammond show.
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  I'm here today with Aaron Baer, who is a future strategist and
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  expert on exponential growth, a best selling author, a speaker
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  of coach to entrepreneurs all around the world, from startups
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  to Fortune 100 conglomerates. And he is now the chief strategy
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  officer for Baryons AI. And you guys are creating the
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  flourishing partner for leaders and entrepreneurs through the
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  use of conversational AI. So super excited to have you on
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  the show. You've had 12 exits, serial
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  entrepreneur, and you're just super inspiring and in so many
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  ways. And you dive into human
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  psychology, quantum physics and entrepreneurship and AI to
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  continue to scale, have good cultures and all that.
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  So thank you for being on the show.
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  Yeah, and excited to be here. Very, very, very excited.
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  I love watching your show and all the guests that have been on
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  it so. Thank you.
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  I'm really honored to have you here and I can't wait to dive
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  into all of the things that you're doing and some of the
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  books that you've wrote and the lessons that you've learned and
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  the lessons that you teach to entrepreneurs around the world.
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  But I'm really fascinated to understand what specific event
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  event inspired you to become an entrepreneur And then going on
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  to have 12 successful exits and then continuing to get involved
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  in new businesses along the way. Yeah, it's when I was 12 years
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  old. The big event is my dad worked
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  for a company and he had a little bit of a pension build up
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  and he decided that he was tired to work working for the man and
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  he bought a Sam Subway sandwich franchise.
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  And so I was a sandwich artist at 12.
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  But watching my dad literally create his future and he, he
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  became an entrepreneur, which then that day I knew I wanted to
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  become an entrepreneur and have had jobs for different companies
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  and different things. But I've always found my way
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  back to creating and building something new because at the
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  dinner time, we just at the dinner table every night, we sat
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  around and talked about business and you know, it was just
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  building my blood. And my favorite movie growing up
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  was Wall Street. And I was like, I became a
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  stockbroker fresh out of college.
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  And but the inspiration really is my my father who became an
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  entrepreneur and kind of risked everything we had to do that and
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  most successful. And, you know, I just enjoyed
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  watching it. And I was like, I'm going to do
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  that. I'm not going to go to work for
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  9:00 to 5:00 every day because he was able to come to my soccer
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  games and do have that freedom. And it's like, I wanted that in
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  the future. So that's the first.
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  That's the thing that just inspired me the most is that he
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  took a big risk for us and then reset, rewired my whole mind
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  towards that. Yeah, that's so cool to have a
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  someone in your family inspire you to get into that space.
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  Mine was the opposite. You know, we were not
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  entrepreneurs, we're not well off any of that.
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  And so I wanted something different, and that's kind of
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  what inspired me to research outside of what my own home was
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  doing because I wanted a different environment or to
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  create a different life. But you had mentioned that you
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  did a Summit at Sea in your senior year of college, I
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  believe, and that changed your thought process on exponential
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  growth and what's possible in the marketplace.
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  What was that experience like for you and what was kind of
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  that shift? Yeah, I went on the Semester at
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  Sea program and basically circumnavigated the world.
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  So I was took out a bunch of student loans and just said I'm
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  going to do this at all cost. And then that trip circumnavig
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  in the world, I went from Bahamas to to Venezuela, Brazil,
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  South Africa, Kenya, Tanzania, India, Sri Lanka, Singapore,
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  Vietnam, China, Japan, and then back to Seattle.
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  So on that trip, what I realized, I saw a lot of
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  different places, a lot of different cultures, and I
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  realized the world is much smaller than we think and that
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  we universally all want the same things.
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  We want to be happy, we want our families, we want to have Bill
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  safe and those different things. So in that I came back really
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  energized to learn and grow and I just dove into like, how can I
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  one figure out this world? Like how can I learn as much as
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  I can to put myself in a position where I wasn't just
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  buying a franchise, but I was building something that changed
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  culture, that impacted the world.
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  And that's been my journey is to like, do these learn, you know,
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  lessons that kind of were stepping stones so that I could
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  just find the next thing that I was going to learn and grow
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  from. And then now I'm in the most
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  exponential. I wrote this book, Exponential
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  Theory, the Power of Thinking Big in 2020.
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  It did really well and it's helped me kind of exponential
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  eyes, my relationships and you know, now I'm coaching CE OS of
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  $10 billion companies of how to think bigger.
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  I'm in the boardroom all over the world.
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  I've worked with Daimler and Coca-Cola and Belfius Bank out
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  of Belgium and MNC Saatchi out of Australia.
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  So I've been to 103 countries in all 50 states facilitating
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  experiences. And that really became my, it
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  was my side hustle that became kind of took over a lot of the
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  business activity that I did because it was just the most
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  interesting work I could do and learn.
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  And I'm just a sponge to learn. And it really started when I
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  went on this semester because I was going in and out of all
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  these different cultures, seeing things from a new other people's
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  perspectives. And then I was able able to
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  easily see kind of the opportunities and businesses
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  because I was literally thinking on a different level because I
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  wasn't thinking on the level just taking everything for
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  granted or not really thinking critically or being creative or
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  using my imagination. I was fully tapped into that.
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  And that helped me create a lot of success and a lot of failure.
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  I've had more failure than success.
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  That's I mean in businesses in general and I think everybody
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  that's been a business owner needs to admit that, you know,
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  so everyone out there that's not a business owner doesn't think
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  that you should be successful right away.
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  It is a series of failures so that you really learn who you
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  are is when you have nothing and you can build back from that.
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  And that's been my experience. You know, I've sold 12
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  companies, but people are like, wow, you know, you sold 12
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  companies. They think that I sold 1 and I
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  put all that money away. No, I took all that money and
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  put it in the next 1. So along those twelves I went
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  broke a few times and had to build all back up.
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  And that's The thing is it gets a belief system is once you have
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  that belief system, you can do it.
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  No one can take that from you. And that's you have that.
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  I know that you have we've had we've had that conversation.
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  So. Yeah, I had a Tony Giorgiano on
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  my show, and he said that something his grandfather taught
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  him when he lost everything in the 2008 crash was you need to
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  have liquid assets and liquid knowledge.
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  And that's the nice thing is, as you, you know, I've always been
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  a student of life, a student every single day.
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  I'm learning all day, every day. That's why I started the show.
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  I'm like, I want to learn and I want to teach other people and
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  help other people rise. But it's nobody can take your
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  liquid knowledge from you. And you can always be a valuable
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  person in the marketplace through consulting or through
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  services or whatever problems that you're able to solve
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  through that knowledge that you're acquiring.
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  And so I think it's so important for people to continue to learn
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  and grow every single day and be relentlessly A relentless
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  student and relentlessly hungry to continue to expand because
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  the world is evolving every single day.
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  And if you if you're not growing, you're dying.
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  Yep. But So what was the journey
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  initially when you got out of college, you said you went and
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  became a stockbroker. How did that ultimately lead
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  into starting your first company?
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  And what was your first company and was it successful or not?
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  My first company is is kind of a good story.
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  It was much later. I mean, I was a stockbroker,
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  actually went back to Graduate School again.
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  I had a, a whole series of and, and it goes to education as I'm
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  not enough. And you know, I had this
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  experience and I read about it in my book Exponential Theory.
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  But I had a teacher that flunked me in my senior year and I had
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  to go to, to summer school to kind of graduate And I, I
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  graduate in the bottom half of my class.
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  I wasn't very promising a student or scholar, but I was
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  really good at soccer. So I got a soccer scholarship.
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  The, the place that I ended up landing to kind of get into my
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  career is it was a stockbroker and I ended up getting the
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  lowest score, which at the firm, they're like, whoever gets the
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  lowest score is always the highest producer.
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  And so like I had someone that literally gave me a little bit
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  of a belief system. So then I became the highest
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  producer, right? It was like, and, and that's
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  what people don't realize is like when you're searching for
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  I'm not enough, meaning like people have put you in a place
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  that, you know, have you against the wall.
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  I then saw that many times throughout my career, I was
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  like, I'm not enough. I need to do more.
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  And I, I sold companies for nearly nothing, you know, to
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  kind of reinvent myself and different things along the way.
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  And I, I finally got, and honestly, it took me 20 some
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  years to kind of figure out this enough.
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  I mean, maybe I'm a, a slow learner and along the way I had
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  successes, but I probably caused myself a lot of friction because
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  I was always like, I need more, I need to do more.
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  So I ultimately found a company, these two ladies that had a, a
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  cultural assessment company. It was 2000 and 2000 and 2001.
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  We were right before, you know, 911 happened and there was a
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  world, there was a shift there and corporate culture, Enron,
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  Worldcom, Tyco, Yahoo, all these different companies.
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  I ended up landing all those companies as clients because I
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  created a cultural assessment with these, these ladies.
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  And my, my deal was this is the kind of the deal I came in, I
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  said, hey, no risk. I don't want you guys to take
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  any risk on me. I like what you have.
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  I believe I can sell it, right. At the time they were doing
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  about $250,000 a year in their cultural assessment.
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  And I said if, if I can create, give me 25% Commission on
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  everything I sell and give me 10% equity for every $500,000 I
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  sell. And that was my deal.
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  And that was a no brainer to them because they're like
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  that'll triple our revenues. We can give them 10%.
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  We're going to be living the high life.
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  Well, in six months, I created two and a half, $1,000,000 in
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  sales. So I own 50% of the company.
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  So my first experience and then then literally we kind of
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  figured a happy way. So I didn't take over the whole
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  company in the way that was structured.
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  But that was my first entrepreneurial experience.
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  So it was all about selling, which is the lifeblood of any
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  company. Anyone can tell you anything
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  different, but if you can sell something imaginary or real or
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  whatever, you know, there's been many companies I've created off
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  of PowerPoints that people thought it was software and then
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  I had to go back and actually build it.
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  So these little belief systems start to add up to create a
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  mindset like, oh, I can do it, I am enough.
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  Yet that driving force kept me. I went back and got an MBA later
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  thinking I'm not enough. I didn't need an MBA.
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  I was literally starting companies build a great network
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  and it, it did help me. I went to Thunderbird global
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  school management. I ended up becoming an
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  entrepreneur in residence there while I was a student and then
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  stayed on for 12 years and was a professor at Thunderbird and ASU
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  teaching entrepreneurship and innovation.
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  So it led to some good things and a lot of different
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  partnerships along the way. And it, all of me led to me
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  starting a digital strategy firm that grew quite a bit.
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  And I, I sold that in 2014. Fifteen that, you know, we had
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  clients like Google, Harley-Davidson, Coca-Cola, and
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  I exited that and ultimately became this innovation
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  facilitator where I would talk to boards and senior leadership
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  teams around the world. And that kind of created my
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  career all while I was still back home building businesses.
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  So I'd be on the road for a couple weeks back home building
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  a company. So it kept myself busy.
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  So did you see an opportunity specifically in culture and seek
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  out people that had something in that space or did you meet these
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  these ladies randomly and just like their product and the way
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  they worked and then decided to to run with that?
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  Yeah, no, I I think culture has been my career.
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  All my different startups have had something to do with people
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  like assessments or, you know, even Baryons right now is a
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  flourishing partner for human beings.
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  Like, and it's the AI of humanness.
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  And we can, we can get into that, but a long way it was just
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  like, you know, how can I have, you know, how can I make a dent
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  using technology? And people were adapting to
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  technology and humans were the problem in adapting technology.
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  And we still are. Technology is now moving faster
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  than humans. So how do we help people embrace
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  technology in a way that it benefits them?
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  And I think I've always had that mindset.
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  I was a coder after I did go back to Graduate School, I got a
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  job at Accenture and I was a coder for a while.
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  So I know how to code. So I would just code something
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  up and I would literally launch businesses.
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  And that's where failure was like an option because like I'm
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  just talking about my weekend time and energy.
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  And I would roll a business up. I would go to market, kind of
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  sell it. Even with the PowerPoint, like I
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  said, I one time sold a company called purposely.
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  My first client was I literally went in with a PowerPoint that I
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  had made and it looked like a website and I clicked through it
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  like it was a website that ran and I had their stuff in it and
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  everything. And see, yeah, we have your
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  profile in here every already and this is what we do.
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  And they wrote a check for $250,000 and they were my first
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  client. And then I'm like OK.
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  And I gave myself six months to build that and it was pretty
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  easy to do. And we were up and running and
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  that that company actually went to be worth 20 or $30 million
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  and and I exited out of that. So that was a big win in the
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  middle of of all those travel and everything that I was doing.
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  So it it's just been to me the, the idea of creating something.
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  And I would just say we have a world right now that is full of
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  consumers. And I think the biggest thing
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  you can say any of your listeners or anything, just go
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  create just like you, you're creating your world.
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  I mean, I've heard, you know, we've talked before and I've
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  heard your different podcast. It's like go create.
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  You know, we're in a world of creation and we've never had an
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  equal playground where everyone can create things very, very
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  quickly and very good things very, very quickly with the
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  technologies we have. And that's an exciting part of
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  today is like most people see AI as shrinking, You know, the job
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  market. It definitely is going to shrink
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  the job market, but it's going to be an explosion of
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  opportunities for creators. Yeah.
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  And just before we go forward, because this popped up as you
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  were talking, what was your strategy to approach these
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  massive clients like Coca-Cola? You know, how did you, and
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  especially if you were someone that was young, you didn't have
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  a big track record, I don't know if you had any sort of
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  relationships or plugs into those companies, but how did you
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  go after those companies to sell your product?
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  Like, again, if you get these little things that you start to
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  believe in yourself, and I have this belief that everyone I meet
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  and I still believe this. And I, and I say it because
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  people me and I was like, they introduced me to their most
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  important people. And well, that's me coming in
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  and, and whatever I say or whatever I do, that belief
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  system works and it's on a quantum level, it works.
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  It's, it's fun for me. It's a game.
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  And then it's, it's a game. Like I, I've had Coca-Cola, for
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  example, was through a, a business partner that I started
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  a foundation through and we were able to get in there and kind of
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  do all kinds of different things.
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  And then I was able to create a workshop on disruption and on AI
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  and technology back in 2018 and got to know their hundred top
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  executives. And then I did things in the
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  boardroom and, and such. And then what happens is all
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  those executives then eventually leave that company, go to others
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  and bring me in to facilitate. And that's where my career just
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  kind of took off, where I've been in and out of 500 different
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  companies. But my, you know, way to get in
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  is just really a belief system. You know, one time I had a sales
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  conference I ran, I'm jumping all over here because I've done
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  so many different things. But to make the point, I, I ran
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  the National Association of Sales professionals and we had a
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  conference and we had about 150 people at this conference wasn't
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  a big one. I was emceeing it and leading it
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  And, and I said, you know, we're only a a couple phone calls away
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  from anyone. And I put this challenge out to
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  the audience or whatever. And then it's like, who do we
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  want to contact? And at the time, Bill Gates was
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  the richest person in the world and probably the hardest person
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  to get in touch of. And so I said, OK, before this
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  conference is over, we're going to get Bill Gates on the line.
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  And all of a sudden I had a notch in my throat and I'm like,
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  what did I just commit to? What am I doing here on stage in
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  front of these people? But then I said, let's swarm
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  this. Let's figure out how we can
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  solve this problem together because this would prove to all
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  of us, right? This would be a good proof
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  point, a good belief point that there's no one in this world
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  that would be impossible to get a hold of.
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  And this fun little experiment led to all kinds of different
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  people finding connections. And ultimately one of the people
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  in the crowd had a neighbor that had a cousin that was friends
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  with the lady that was one of Bill Gates secretaries.
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  And this happened within 15 minutes.
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  So then you start to learn it's like, oh wow, we are all that 6°
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  of Kevin Bacon is like every one of us in the world are really 6°
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  from someone. And some of us closer than
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  others. And I've always prided myself on
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  building this network. And anyways, we were able to get
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  Bill Gates on the line and from those connections.
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  And these people are now believers that they can connect
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  with anyone in the world if they really have a reason.
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  And our reason was, is we wanted a proof point that we could
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  connect with anyone. And literally she talked them
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  into just calling us. And you know, we, we put them on
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  the phone in front of everybody. And he's like, well, I hope you
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  have a good conference. And he's, it was just a brief 1
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  moment like 20 some years ago or whatever, I don't know, 1520
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  years ago. And but it from then it led to,
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  to answer your question is like there's no door I am not able to
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  knock down. And now I build a network that
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  there's no door that I cannot have someone introduce me into.
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  And that's makes starting companies very easy.
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  It also makes advising companies easy.
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  It's why I'm on the board and advisor a lot of different
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  companies because I'm just helping people weave the web
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  that they need to weave because it's just like understanding the
• 18:51
  business model and understanding who are the people that you can
• 18:54
  leverage and how can you help them.
• 18:56
  And it's always going in and asking for help.
• 18:57
  Like if people call very busy people and you know this ask for
• 19:02
  help, some will turn you down, but the majority of people will
• 19:06
  give you that help. I mean, it's in their nature of
• 19:08
  successful people to help other successful people and you know,
• 19:12
  their success becomes theirs and all tides prize, you know, so
• 19:16
  it's to me, it's just been a fun ride of weaving and I've helped
• 19:19
  a lot of those companies were started in my digital strategy
• 19:21
  firm and it was like people that didn't have the resilience to
• 19:24
  build the company up to where that I then I believed in it so
• 19:27
  much and I took it over and helped them kind of build it up
• 19:30
  and sell it. So.
• 19:32
  And what does digital strategy mean to you?
• 19:35
  Is that like using technology as strategy?
• 19:38
  Or what exactly is your digital strategy firm about?
• 19:41
  Well, it was called Buzz Mouth and we did largely content
• 19:46
  strategies and then we built software apps.
• 19:50
  We we ultimately become developers of a lot of different
• 19:52
  technologies, but then it was like technology first.
• 19:55
  How do we build an engineering first company versus the sales
• 19:58
  LED company is how do we sell to people using the viral loop and
• 20:01
  viral coefficient? I talk a lot about it in
• 20:03
  exponential theory is companies are very exponential, are
• 20:07
  thinking about like, how do I serve a billion people?
• 20:10
  Not how do I serve a little niche, but they may use those as
• 20:13
  stepping stones to get there. And that's where I'm at.
• 20:15
  And all the current companies I'm working with is like helping
• 20:18
  them think through is. What's the next, you know,
• 20:21
  literally horizon that I have to cross to get there?
• 20:24
  And then we just help people kind of understand that no,
• 20:27
  horizon's impossible. Like, like these conversations.
• 20:30
  But it takes execution. And it's a matter of picking up
• 20:33
  the phone, connecting the right people, connecting the right
• 20:35
  technologies, having the right money or spend.
• 20:38
  You know, I've raised over $150 million for different companies
• 20:41
  I've been involved with throughout my career.
• 20:44
  And you know, I've, I've had fun doing it.
• 20:46
  And it's like it's just part of a process that, you know, for me
• 20:51
  is weaving that web and it, it comes from a book Tipping Point.
• 20:54
  I know you like books, Malcolm Gladwell's Tipping Point, which
• 20:56
  is, was a popular book for a long time, but there was a,
• 20:59
  something in there that I read that, you know, you can be
• 21:01
  successful if you're a maven, a salesperson or a connector.
• 21:05
  And I decided I'm going to be all three.
• 21:09
  And it's been been fun ever since, you know, And it
• 21:12
  literally is a belief system. It's not even, there's a lot of
• 21:14
  times I don't have the answer that I'm just pushing forward to
• 21:18
  figure out the answer while I'm doing it.
• 21:19
  And I think that's the entrepreneurial nature or the
• 21:22
  entrepreneurial spirit of people to be successful.
• 21:24
  Yeah. And that's a good segue into
• 21:26
  your book Exponential Growth, which was a Wall Street Journal
• 21:30
  bestseller, I believe USA TODAY bestseller also.
• 21:34
  So yeah, what are some of those key principles in the book going
• 21:36
  deeper into the belief system? And I believe that book is where
• 21:39
  you talk about the Hermetic laws as well.
• 21:42
  So can we dive into that a little bit and the importance of
• 21:44
  our belief systems to achieve exponential growth in all areas
• 21:48
  of our life and business? Yeah, so the books Exponential
• 21:50
  Theory, The Power of Thinking Big and what what I really wrote
• 21:56
  that and it it took me 14 years to write that.
• 21:58
  So part of me out speaking and doing innovation is I got in the
• 22:01
  room with Jeff Bezos and Elon Musk and I saw how they thought
• 22:07
  differently. And you know, I think one of the
• 22:10
  keys to being really exponential is having a long term mindset.
• 22:14
  So many people are, you know, in all reality, all successes.
• 22:18
  If you only think about tomorrow, which is a lot of
• 22:21
  people just think about the weekend or maybe tomorrow,
• 22:23
  you're unlikely to make have any success in your life.
• 22:26
  Very unlikely. I mean, even if you won the
• 22:29
  lottery, it's going to be gone. The longer term horizon that you
• 22:34
  see yourself 1, the healthier you are, the, you know, every
• 22:38
  aspect of your life improves because you start making
• 22:40
  decisions out of discipline and out of the fact that you want
• 22:44
  something that's bigger than yourself.
• 22:46
  And that's where I've been successful in creating companies
• 22:48
  is OK, how do I create this? So it supports people, but it
• 22:51
  supports, it solves a problem. There's a real problem in the
• 22:54
  world that we can really help people kind of grow in, grow
• 22:57
  into themselves or they see themselves and there's that
• 23:00
  instant gratification is important and along the way and
• 23:04
  being an entrepreneur, but the delayed gratification of
• 23:07
  building something that's incredible or insatiable where
• 23:10
  people feel it's irreplaceable, which is a lot of technology is
• 23:14
  not because people don't have a long term vision.
• 23:16
  You know, if you're thinking and exit, you're already probably
• 23:19
  failing. To me, it's having the mindset
• 23:23
  that these people, and I read a chapter, it's about the long
• 23:25
  game is that when you think long term, you rewire your brain to
• 23:30
  not worry about the events of the day.
• 23:33
  And I, and I also say this is like exponential theory of
• 23:36
  thinking big is you no longer sweat small stuff when you're
• 23:40
  thinking long term or you're thinking big and then you raise
• 23:42
  more money, you're around more influential people, you're
• 23:46
  helping everything becomes bigger and you create
• 23:49
  conversations. And that's really goes to
• 23:51
  magnetic 0, which is my, my next book that I'm, I'm I've written.
• 23:55
  And it really is the proof point of how exponential theory,
• 23:58
  exponential theory was a theory that if you think big, you start
• 24:02
  to become, your consciousness grows and you start to realize
• 24:06
  like how to make a bigger impact.
• 24:07
  And if you really think about billionaires and all these
• 24:10
  people in the world, they've created something of such value
• 24:14
  that people exchange money for it.
• 24:16
  So that value creation creates wealth.
• 24:20
  So we have to sit back and just admire people that create value.
• 24:24
  We cannot sit back and admire people that consume or
• 24:27
  criticize. It's all about creation.
• 24:30
  And that's really, you probably see some political views in
• 24:33
  there, but it's like, it's really like, how do we think
• 24:35
  bigger about ourselves as human beings so that we can actually
• 24:39
  make an impact on the world, whether it's on our family?
• 24:42
  I always say being an entrepreneur, the one thing
• 24:43
  about being an entrepreneur is it takes one person out of the
• 24:45
  job market and gives a job to someone else because you can be
• 24:49
  an entrepreneur and then once you hire someone, now you start
• 24:52
  to make a big impact. And that's what we don't think
• 24:54
  about as entrepreneurs is it's the lifeblood of it's the fabric
• 24:58
  of business. I mean, we can say, you know,
• 25:00
  big companies hire a lot of people.
• 25:02
  We all are now seeing that in the future, it's going to be all
• 25:06
  about entrepreneurs and it's going to be about people having
• 25:08
  this mindset. And the bigger mindset you have,
• 25:10
  the faster you'll get there. Because if you're dead set on
• 25:13
  being a trillion dollar company, that visualization, if you can
• 25:18
  get other people to believe in that, and that's where I'm at in
• 25:21
  my current company is having that conversation.
• 25:24
  Once that's locked in, then opportunities just come in all
• 25:27
  different directions to everybody in that company.
• 25:30
  Yeah, there's a quote that says when you commit yourself fully
• 25:34
  to something, the universe aspires to assist you.
• 25:38
  And it's so true. And it's so it's been so fun for
• 25:41
  me because in the masterminds I'm in and the, you know,
• 25:44
  whatever room I'm in, I try to be the lowest on the totem pole.
• 25:47
  Like I'm always trying to be around people that think bigger
• 25:50
  than me. And one of my mentors, who's one
• 25:52
  of the wealthiest people I, I know personally, but he, it's so
• 25:57
  fascinating because I have conversations with him and we
• 25:59
  meet once a month for an hour coaching session.
• 26:02
  And he just has these ideas like, well, you just buy that
• 26:05
  company and then you just raise the capital here.
• 26:07
  And then you just buy that bank and then you just scale over
• 26:09
  here. They're just like, Oh my God, I
• 26:10
  can do that. Can I do that?
• 26:12
  Like, is that real? You know, And so then and then
• 26:14
  your brain starts to be like, oh, what if I can do do that?
• 26:17
  Like if that person could do that, I could do that, right?
• 26:19
  And so it's just continuing to level up your thinking because
• 26:22
  you're not usually going to create something bigger than the
• 26:25
  confines of your own thought or dreams or desires, right?
• 26:29
  And so if we can continue to expand that and then, you know,
• 26:32
  for me where I'm at right now is I have no problem thinking big,
• 26:36
  although I continue to think bigger because I'm always around
• 26:39
  people who think bigger. But then it's a matter of, OK,
• 26:42
  but we're here like it's a startup.
• 26:44
  So the how do we execute on that vision and what are the right
• 26:48
  moves to make alongside that? So in your opinion, for people
• 26:52
  who are maybe in a startup phase of their company, you know, have
• 26:56
  some success, made some money, have some good team members in
• 27:00
  place, but really have the vision of building a billion
• 27:03
  dollar or a trillion dollar company or 100 million, whatever
• 27:06
  the goal is, that's a big goal. What should they be thinking
• 27:09
  about today in order to actually execute to get towards that
• 27:13
  goal? Yeah, I think the biggest thing
• 27:16
  is to find a problem that's big enough to to be that.
• 27:19
  And, and literally also that is, you know, also focused enough
• 27:25
  that you can execute on one thing.
• 27:27
  And, and, and what's important is to focus on the one thing
• 27:29
  first that you're going to do and getting a product to market
• 27:32
  that actually makes sense. Once you get the proof points
• 27:36
  yourself, you know, like the PowerPoint or the different
• 27:38
  things that I've done, the kind of share that earlier.
• 27:41
  It's then once you start hiring people and you start realizing
• 27:44
  like I got to grow this or I got to raise capital.
• 27:47
  When you hire people is to make sure that they understand that
• 27:49
  they're the most important role in the company.
• 27:52
  And I think that only works as long as they understand also
• 27:55
  that every other person is the most important role in the
• 27:57
  company. And that's where you take ego
• 28:00
  out of it. And then this is part of a
• 28:02
  bearing ONS and what we're doing is helping people flourish is
• 28:05
  about personal, professional and organizational.
• 28:07
  It's like we're all human 1st and we're all personal first.
• 28:11
  Like when it comes down to it, business is personal.
• 28:15
  You can have professional relationships, but professional
• 28:17
  development is just dressed up. It is personal development
• 28:20
  dressed up for professional organizational development is
• 28:24
  literally just how do I help these people thrive or flourish
• 28:27
  in an organization so that I can actually create the most value
• 28:31
  out of that. So the first thing that I always
• 28:34
  help entrepreneurs if I were to create like a four step process
• 28:37
  is how do you get everyone in the company believing they have
• 28:39
  the most important role? Part of that it's leadership
• 28:41
  too. It's like giving the most
• 28:42
  important role and is if you're CEO, you should be only making
• 28:46
  three to five decisions a year. You should be relying on your
• 28:49
  senior leadership team, depending how big it is, of
• 28:51
  course, but as you grow that when everyone does know they
• 28:55
  have the most important role, then it's like, do they
• 28:58
  understand how they can create the most value for the company
• 29:00
  in that role? And so these are conversations
• 29:03
  that I generally have over a few month period that I work with
• 29:05
  companies and then the next, the next really conversation that I
• 29:09
  have is like, how can you develop one work stream that
• 29:13
  you're incredibly the most valuable person and that it is
• 29:16
  essential for the company's success.
• 29:19
  And that's when you become irreplaceable and indispensable.
• 29:24
  But that work stream also then is like, if someone's in
• 29:27
  marketing, it's like, OK, I need from top to bottom to create,
• 29:31
  you know, content all the way through to getting leads, to
• 29:33
  getting, you know, building a partnership and affiliate
• 29:36
  program to get people to kind of share it.
• 29:38
  And it creates A viral loop. If you define that work stream
• 29:42
  really, really well and you understand how all each of those
• 29:45
  pieces work and you build a team around that, that's when you
• 29:48
  start to realize the companies can become exponential because
• 29:51
  it's about becoming repeatable, then predictable, then scalable,
• 29:56
  then sustainable. And then I like to put in
• 29:57
  thrivable because once you become sustainable, it's about
• 30:02
  giving back. It's about some of the other
• 30:04
  programs that you build in the exponential companies that I'm
• 30:06
  building and I'm part of it's, it's, it's seeing that you have
• 30:09
  to make an impact on your people to flourish.
• 30:12
  But once your people flourish, then externally, everybody's
• 30:15
  going to flourish. And that's what led me to my
• 30:17
  current company, Baryons. And then the last thing is
• 30:20
  really developing the leadership mentality that you only make
• 30:23
  three to five decisions a year and that you enable your team in
• 30:28
  their work streams that are closest to make the decisions
• 30:31
  that they're going to literally make those and, and have fun and
• 30:33
  create a culture that's flourishing and fun.
• 30:35
  And I say fun is flourishing. My only rule is to have fun.
• 30:39
  And I use that as a parenting rule.
• 30:41
  It's a great for any parents out there.
• 30:42
  It's a great little rule to use with your kids because it's, is
• 30:46
  that fun to be, you know, to bully your brother?
• 30:48
  Or is that fun to, you know, act out?
• 30:50
  And then you realize it's like you're, you're literally
• 30:53
  focusing people on what people want.
• 30:55
  At the end of the day, we're here to have fun and flourish.
• 30:57
  And I'm, I have a podcast called the new F Word.
• 31:01
  I'd love to have you on it. And the new F word is
• 31:03
  flourishing. And part of that is talking
• 31:06
  about like, how do we help human beings find their best
• 31:10
  potential? And that's what these questions
• 31:12
  are. This four step process in
• 31:13
  creating an exponential leadership group is that's when
• 31:17
  you start when people understand their work, stream their value
• 31:20
  and they're they're the most important thing.
• 31:22
  And they have a leadership that just removes obstacles and then
• 31:25
  navigates the fact that each of them have the most important
• 31:27
  role and they collaborate on the right things at the right levels
• 31:30
  because they have respect, because they have curiosity,
• 31:34
  because they have confidence and because their future really has
• 31:38
  clarity because they start to like define further and further
• 31:41
  out visions. And that goes to, you know,
• 31:43
  these leaders that have very long term visions when you can
• 31:46
  think out and say, this is where I want to be in five years,
• 31:49
  which nowadays is long term or 10 years.
• 31:51
  And my question, I always start when I'm doing executive
• 31:53
  leadership is like, and I think I asked this to you the first
• 31:56
  time, where are you going to be in 10 years?
• 31:59
  And you had an answer on the dime.
• 32:00
  You were just like, and I was like, oh, wow, OK, this is this
• 32:03
  is real. She knows her stuff, but most
• 32:05
  people do not know where they are going to be personally,
• 32:08
  professionally, organizationally.
• 32:09
  So it's helping people kind of figure out how do I attract that
• 32:13
  future? And I even say it's not, it's
• 32:15
  not visualization, it's centralization.
• 32:18
  It's like 10 years from now. What does it feel like?
• 32:21
  What does it taste like? What do you hear?
• 32:23
  And once you can create that vivid picture of who you want to
• 32:25
  be and all the things that are happening around you, one,
• 32:28
  you're pointing that to you and that's magnetic zero.
• 32:30
  That's you're attracting that to you.
• 32:32
  And in that, when I do that and all of my executive clients that
• 32:35
  I've had, we speed up that process.
• 32:38
  We double that process. They'll be there in five years.
• 32:41
  And even now I'm seeing two years.
• 32:43
  So that vision, once you have that absolute clarity and
• 32:46
  confidence, and then you're still curious about how to
• 32:48
  happen. Because once people, the problem
• 32:50
  is, is a lot of people, and this is what I say is that what I've
• 32:53
  learned is like, I don't really know anything.
• 32:57
  And once you think you know something, you literally have
• 33:00
  now stopped. You said this early, you'd start
• 33:02
  dying. You don't grow anymore because
• 33:05
  things are changing so fast. You have to have a child like
• 33:08
  wonder just to have fun and play with everything you're doing.
• 33:11
  And when you have a mindset of people that have the most
• 33:14
  important role, they understand the value they create and we
• 33:16
  just play, then mistakes become fun.
• 33:18
  Then we laugh at things. We work not to have them of
• 33:22
  course, but you share them because it's psychologically
• 33:24
  safe to share them. And that's when you start in a
• 33:27
  very small group. And our company right now has 6
• 33:29
  leaders that have C level titles.
• 33:32
  We are a living experiment of this and we are finding flaws in
• 33:38
  the human condition amongst US 6 and exposing them.
• 33:42
  And now think about this. And then we're consciously
• 33:45
  literally growing together and flourishing together by
• 33:48
  literally just being human, by the fact that none of us on this
• 33:52
  planet are perfect. So it's just like, why not just
• 33:56
  enjoy the process and have fun and let it unfold?
• 34:00
  That's exactly right. And it's, that's something I'm
• 34:02
  so passionate about. And that's what I'm writing
• 34:03
  about in my book is all about energetic intelligence and the
• 34:07
  importance of above all else, maintaining a peak energetic
• 34:11
  state, which is fun. It's play, it's creation, it's
• 34:14
  visionary, it's operating in your zone of genius where time
• 34:17
  goes fast. Like conversations like this,
• 34:19
  like I love this. I could do this all day, every
• 34:20
  day. And which is why I do a lot of
• 34:22
  it, right? But and creating and
• 34:25
  strategizing on my business and all these different things.
• 34:28
  It's like, how can I stay in that state 90% of the time?
• 34:30
  Because one of my very early coaches in life, he said the
• 34:34
  outcome. And I say this all the time, the
• 34:36
  outcome can only be as great as the energetic state in which you
• 34:39
  initiate the action. And so therefore, my number one
• 34:43
  priority to have good amazing results and have create whatever
• 34:47
  life I want to create is to maintain a peak energetic state
• 34:51
  at least 90% of the time. And I leave 10% of my life for
• 34:55
  like, OK, I'm going to let myself grieve or be angry or
• 34:57
  whatever because there's sickness and death and loss and
• 34:59
  all these things. But it makes it so much easier
• 35:02
  because if you're in that energetic state, all the things
• 35:05
  you want start to flow to you, the right people who are aligned
• 35:07
  with you. Like when you know your core
• 35:08
  values, when you know who you are, when you know your worth,
• 35:10
  when you know your impact, your passion, your vision, all these
• 35:13
  things, then the universe literally conspires to assist
• 35:16
  you. But if you're living in this
• 35:18
  victim mentality, low energetic state, boredom, frustration,
• 35:22
  fear, anxiety, anger, depression, all these things
• 35:24
  that most people live in, right? I think in Outwitting the Devil,
• 35:30
  the book by Napoleon Hill, one of my favorite authors, he says
• 35:32
  98 percent, 98 out of every 100 people live in that state of
• 35:37
  fear and lack and scarcity versus the abundant thinkers who
• 35:42
  are those grand visionaries and who just have fun with these
• 35:45
  problems. And so it's so much nicer
• 35:47
  because I learned, I used to think that once I became a
• 35:52
  millionaire, I would just be miraculously happy and all my
• 35:55
  problems would go away and like life is sunshine and rainbows,
• 35:58
  right? But it wasn't I wherever you go,
• 36:00
  you go with you. And I was a miserable person
• 36:02
  that was just a miserable millionaire at that point.
• 36:05
  And so it became the, the inner work, the personal development.
• 36:09
  And that work had the highest ROI and the highest impact of my
• 36:12
  business exponentially growing. And that was just fun.
• 36:15
  It's not tied to the outcome. I don't need to have this to
• 36:17
  feel better. I enjoy every single moment and
• 36:20
  even when there's pain or challenges or massive losses
• 36:24
  financially or in relationships or whatever, it's just I don't
• 36:29
  resist them anymore. I just welcome them and say, OK,
• 36:32
  what's the lesson in this? And I think that's one of the
• 36:34
  hermetic laws is every greatest success.
• 36:37
  The seed began in your greatest failure, right?
• 36:39
  It's like the law. Polarity.
• 36:42
  Yeah. And it's just that thing is
• 36:43
  like, OK, what can I learn from this challenge?
• 36:45
  What can I learn from the storm? And I'm already, I'm in the
• 36:47
  storm regardless. So I might as well enjoy the
• 36:50
  process as much as I possibly can and not resist it and let it
• 36:53
  drag me down because that's going to create negative
• 36:55
  outcomes and everything else in my life, which can go back to, I
• 37:00
  don't know if that is that Murphy's law or something.
• 37:02
  But yeah, it's so important and it has a bigger impact.
• 37:07
  I believe in my personal experience, it's had a bigger
• 37:10
  impact on my life and my relationships and my health and
• 37:13
  my money, my, my wealth financially than any business
• 37:18
  coach or like sales meeting or you know, marketing process ever
• 37:22
  could have or ever did have for me in the past.
• 37:25
  Yeah, well, change is personal. And that's where like, nothing
• 37:29
  that happens is good or bad. You define it.
• 37:31
  And that's, I don't know if you've ever heard the Chinese
• 37:33
  farmer parable. There's a Chinese farmer and his
• 37:40
  he has a horse and it runs away. And so his neighbor comes by and
• 37:43
  says really sorry, the horse ran away.
• 37:45
  And he said maybe. And then the next day the horse
• 37:48
  comes back or the next week, the horse comes back with 10 other
• 37:51
  horses. And he's like, oh, wow, The the
• 37:53
  horse came back with 10 other horses.
• 37:54
  He's he's like, it's really good for you, good fortune.
• 37:57
  And he's like. Maybe.
• 37:59
  And then the next day his son's out there trying to train one of
• 38:02
  these horses and he gets bucked off and breaks his arm.
• 38:05
  And the villagers come by and say, oh, man, this is such bad
• 38:08
  luck for you. Your, your son broke his arm.
• 38:10
  And he said maybe. And then the next day or the
• 38:14
  next week or whatever the story goes, the army comes by to
• 38:18
  recruit his son and says, you know, well, we're not going to
• 38:21
  take your son because he has a broken arm.
• 38:23
  And then so all the villagers come by and he's like, maybe you
• 38:25
  get the story goes on and on and on.
• 38:26
  It doesn't matter what happens to you, it's a matter how you
• 38:29
  react and respond. And that's another hermetic law
• 38:31
  that I speak about. And I think these ancient truths
• 38:34
  that have been around for literally 3000 years are so
• 38:38
  relevant to today. I mean, it goes includes the,
• 38:41
  the stoics kind of studied them and you know, I, I included in
• 38:44
  my magnetic zero and what magnetic 0 is kind of created
• 38:47
  for me is this place where I can be, you know, you talk about the
• 38:50
  90% and, and it's if nothing is good or bad and you know, you
• 38:54
  literally, however you see the world like things are going to
• 38:56
  happen to all of us, not good things.
• 38:58
  The world's real. There is a reality, but then you
• 39:00
  have your reality and it's all painted internal.
• 39:03
  And that's where the personal nature of rebuilding that from
• 39:06
  the ground up is what I did, you know, and that's where over 20
• 39:09
  years, you know, I think the, I have a, the book Magnetic 0 is
• 39:13
  kind of written with a comedy partner of mine that we do a lot
• 39:16
  of comedy and you know, has this idea.
• 39:20
  There's a lot of people's like I'm so frustrated.
• 39:21
  I'm doing everything right and just not paying off.
• 39:24
  But where is their energy, right?
• 39:26
  So it's, it's, you know, where your energy goes, energy flows.
• 39:29
  You talked about flow. The state of magnetic 0 is the
• 39:32
  flow state. And it's also, you know, it's
• 39:35
  where coherence is. It's where things kind of are
• 39:38
  easy. And I always everybody's like,
• 39:40
  well, are you busy? I'm like, why would I say I'm
• 39:42
  busy? Like I have time for whatever is
• 39:44
  important, you know, so it's a mindset shift to kind of create
• 39:48
  this new future. But what I build around is this
• 39:50
  idea of the zero principle. I'm sure you heard of first
• 39:52
  principle by Elon Musk that says find the root cause of the
• 39:55
  problem and you can engineer it from there.
• 39:57
  But I believe I've created something called the zero
• 39:59
  principle. And the zero principle is start
• 40:02
  from nothing because with AI and the right now, we can recreate
• 40:05
  anything from zero and we have 0 constraints.
• 40:08
  And Elon Musk, actually, I would challenge that he is starting to
• 40:12
  think of 0 thinking because. He's like, I'm going to colonize
• 40:15
  Mars by 2040. Such a big goal.
• 40:18
  Then I'll speak. SpaceX is worth hundreds of
• 40:20
  billions of dollars and Tesla's worth trillions of dollars.
• 40:23
  And what do you need to do to colonize Mars?
• 40:25
  You need electric vehicles, you need solar energy, solar city.
• 40:29
  You need boring companies because you're going to have to
• 40:31
  terraform underground. You're going to need neural link
• 40:34
  to communicate. You're going to need a
• 40:36
  communication platforms like Twitter.
• 40:37
  So you start to think this guy is literally just playing a game
• 40:41
  and he's like, if I'm going to colonize, I'm going to need how
• 40:42
  to solve these problems. But now he's zero principle
• 40:46
  thinking because he's creating from something that's never been
• 40:48
  done before. And that thinking is what I've
• 40:51
  studied. I've studied a lot of that.
• 40:52
  And in Magnetic Zero, what I realized is that people have a
• 40:55
  relationship with their past and until they have peace with their
• 40:58
  past, they can never be in the present.
• 41:00
  And the present they have to have love because love is what
• 41:04
  that is. You know, what radiates out to
• 41:07
  everything, and I call that zero, is Magnetic 0.
• 41:09
  And it's impossible to have pure love in a sense, but you can
• 41:12
  aspire to have that. And then the future is really
• 41:15
  having like curiosity towards the future is having gratitude
• 41:19
  for your future. And this is where I've heard you
• 41:22
  speak about this is if you want to create something, talk about
• 41:25
  it as if you already have it. But I, I call it a future memory
• 41:28
  as your mind doesn't know the difference between reality and
• 41:31
  what's internal. And that's where when you can
• 41:33
  paint a new picture internally, stuff starts to show up.
• 41:36
  And this is what you were saying before is like life gets easier
• 41:38
  as you're incoherence and you're in flow.
• 41:41
  What happens? That stuff was always there.
• 41:43
  You just weren't aware of it or open to it.
• 41:45
  And now all of a sudden you're like, wow, there's things right
• 41:48
  in front of me that I'm seeing that I'm experiencing, you know,
• 41:51
  whether it's a, a, a relationship or a business
• 41:55
  opportunity or whatever it is, that stuff just starts to
• 41:58
  appear. And then because you're open to
• 42:00
  it and you're not focused on what you don't have, you're
• 42:04
  focused on creating, not consuming you.
• 42:07
  Then all of a sudden, like life unfolds in front of you.
• 42:10
  And that's where I always say, let go of the past.
• 42:13
  Let what has happened be now like 0 resistance in the
• 42:16
  present. And resistance is if you're
• 42:18
  going to fight reality, you're always going to lose.
• 42:21
  So if you're in an argument, you can stop right immediately
• 42:24
  arguing and just say, what do I need to learn from this?
• 42:28
  And you won't believe what better relationships I have from
• 42:31
  just taking that one little piece of advice.
• 42:33
  And then the future is just literally having 0 limitations.
• 42:36
  Like why? The things like, yes, I believe
• 42:39
  now that we're on this, you're going to have a bank and you're
• 42:42
  going to have all these and I know how, you know, big you
• 42:46
  think. And I think that's just a matter
• 42:48
  of time to let it unfold. And you only have to see this
• 42:52
  far. You don't have to think through
• 42:53
  everything. It's just once you have those
• 42:55
  proof points, then it gets easier and easier as you climb
• 42:57
  that ladder. And that's what's been fun for
• 42:59
  me because I've climbed the ladder, slid like chutes and
• 43:03
  ladder slid back down. But loving the fact that I get
• 43:07
  to build myself up again. And the reality is that's human
• 43:12
  beings. We don't love people that are
• 43:13
  perfect. We love flawed people.
• 43:15
  We don't want people to walk around and tell us how
• 43:17
  successful they are. We want to learn from their
• 43:20
  failures. And that's why I always like
• 43:22
  lead with like failure. I've failed definitely at more
• 43:24
  companies than I've succeeded, but I was able to put myself in
• 43:28
  a position with the skills I have to just bounce back.
• 43:31
  And that's the resilience. That's the anti fragility that's
• 43:35
  kind of part of Magnetic 0. So once you have, you know,
• 43:38
  literally if you think about your past and you have 0
• 43:42
  attachments so you can let go of everything in the past and you
• 43:45
  just let things be and you have 0 resistance to the current
• 43:48
  moment. Now one, you do have peace and
• 43:51
  love in your life and then your future becomes gratitude because
• 43:54
  like everything that happens, you use the Chinese farmer
• 43:58
  parable that I just gave and you realize like nothing is really
• 44:01
  good or bad. You know, a breakup is not good
• 44:04
  or bad. It's what you make it in all
• 44:06
  reality. All I know is unless it ends
• 44:09
  there because you decide to end it there, it's going to be good
• 44:12
  because you're going to go on and you're going to learn from
• 44:15
  that and grow from that. Whatever happened was meant to
• 44:17
  happen for you to learn something.
• 44:19
  And that's where people like, it just keeps happening to me.
• 44:21
  Like I'm in this loop. And so I'm coaching people that
• 44:23
  have this problem like, well, what are you learning from it?
• 44:26
  And then like, there's nothing to learn from this.
• 44:28
  It's like what I don't want, I'm like, well, why do you keep
• 44:30
  attracting this song, this thing that you don't want, whether
• 44:33
  it's a relationship or business partners or whatever.
• 44:36
  And it's like then you realize it's like, well, if you just let
• 44:38
  it go and you let it be and you let it unfold and let it
• 44:40
  unfolds. The real key is not having an
• 44:43
  outcome so specific. Like everyone says, have a smart
• 44:45
  goal and just work towards whatever it's like.
• 44:48
  No, just have the crystal clear idea of what you want and then
• 44:52
  have the awareness to know that it's right in front of you and
• 44:55
  it's unfolding in front of you. Then life gets easy.
• 44:58
  Then you just realize, like you coming to my life and me being
• 45:01
  on the show is going to lead to something and this and that and
• 45:03
  the other. And then it's just like, just
• 45:05
  have fun with it. It doesn't really matter what
• 45:07
  happens. You know, you just start here
• 45:10
  and you're here for a short glimpse in time and the
• 45:12
  universal history. And that's where Magnetic 0 is,
• 45:15
  just living in this place where you want to magnetize yourself,
• 45:18
  electromagnetic field, get rid of all of your attachment
• 45:21
  resistance or limitations. And then you're just sitting
• 45:24
  there and you just realize you're aware of all the
• 45:27
  opportunities around you. Just like when we cross paths at
• 45:29
  the Genius Network. Yeah, I know.
• 45:32
  It's so beautiful and just losing that attachment.
• 45:34
  And I love what you said about love.
• 45:37
  Like it all is love, everything is love.
• 45:39
  And if we don't have love for ourselves 1st, and that's the
• 45:43
  biggest one, I think not a lot of people love themselves,
• 45:47
  right? They try to put on a front to
• 45:49
  make up for their dissatisfaction of themselves
• 45:52
  with the shame or the guilt that they carry.
• 45:54
  But that was the biggest thing for me is until I learned to
• 45:57
  love myself and not to just talk myself into it, but like truly,
• 46:00
  profoundly love myself and have compassion for me and who I am.
• 46:06
  Or the, the, you know, the little kid that I hated or
• 46:09
  whatever. Right then I was able to
• 46:11
  actually start loving others and I could actually love those who
• 46:15
  had hurt me that I was resisting.
• 46:17
  And instead of just shoving it down, like because part of
• 46:20
  letting go of the past is facing the being honest about the past
• 46:24
  and having those honest conversations with yourself and
• 46:27
  with others that have hurt you, that you are, that are living
• 46:32
  within you like a soul tumor. That's what one of my therapist
• 46:34
  told me is that we, we just, we, we developed this tumor as a
• 46:37
  child. And then we don't ever process
• 46:39
  it or look at it or grow from it.
• 46:43
  And the tumor just continues to grow and grow and grow and grow.
• 46:45
  And most people don't even realize it until it's stage 4
• 46:47
  Melanoma and it's too late, right?
• 46:48
  And so the sooner we can acknowledge I can love somebody
• 46:53
  and I, they could have caused me harm, including myself, like I
• 46:57
  could have harmed myself. I've could have made very bad
• 47:00
  decisions. I could have things that I
• 47:02
  regret doing or decisions that I should wouldn't have made again.
• 47:06
  But I can accept all of that and still have compassion and love
• 47:09
  for who I am and understand that I've been given this blessing
• 47:11
  and this miracle of life and all creation stems from love.
• 47:15
  And I am love like and I exude love.
• 47:17
  And until I can really learn that, I can't live in this state
• 47:21
  of flow and I can't truly love other people and have empathy
• 47:24
  and compassion for other people if I don't even have it for
• 47:27
  myself. Yeah, and, and that's where in
• 47:30
  Magnetic Zero, the first step is letting go of your past and
• 47:32
  having peace with it. And it's it's letting it go.
• 47:35
  And it's it's this idea of 0 attachments is the attachments
• 47:38
  to the stories that don't serve you well.
• 47:40
  And you can rewrite any story. And that's the beautiful thing
• 47:43
  about the mind. And the neuroplasticity is like
• 47:46
  whatever thing that happened to any one of us.
• 47:48
  And, and you know, I've had 10,000 people go through this
• 47:51
  Academy that I had that really taught these principles.
• 47:54
  And many of them are always like, they're stuck on some
• 47:57
  story and like, but, and they literally, it's part of their
• 48:00
  identity. And I think the thing that we're
• 48:03
  creating with this new AI company, Baryons, and we're
• 48:06
  shifting to is helping people literally think about their
• 48:08
  future self. So what's the future memory of
• 48:11
  themselves? And we have AI, which is the
• 48:13
  greatest reflective mirror where AI now if you use one of the
• 48:18
  large language models like GPT or whatever, it can be very
• 48:21
  validating and actually put you in dysmorphia and literally go
• 48:25
  off the rails where you hallucinate and all these
• 48:27
  different things and put people in not so good a position.
• 48:30
  What we've done is create a contextual layer over those
• 48:33
  models around the idea of flourishing.
• 48:35
  And this is where AII think is unbelievable available.
• 48:38
  And if people have attachments, it's like having a conversation
• 48:41
  is, well, why do you have that attachment and what does that do
• 48:44
  for you? And how does that serve you?
• 48:46
  And like, one example is one of our teammates is like I'm a
• 48:50
  superhero, like I work harder than everyone else.
• 48:54
  And you would think that's a good thing to have, right?
• 48:57
  But you realize everything, nothing's good or bad yet a
• 49:01
  baryons, which is our AR flourishing partner just said,
• 49:04
  Hey, did you ever think that that doesn't serve you well?
• 49:09
  Did you ever think that by you telling all your Co workers that
• 49:12
  you're just distancing yourself from them?
• 49:14
  Did you ever think that when you're out seeking validation
• 49:17
  from them, you're just rubbing in the face that you're doing
• 49:20
  things? Did you ever, you know, so it's
• 49:22
  like getting people to think bigger about themselves.
• 49:24
  And I think one of the things that AI is dangerous about
• 49:27
  doing, and we've done this with if you think about the
• 49:30
  industrial evolution it led to literally we all now have gym
• 49:33
  memberships, right? We all go to the gym. 50 years
• 49:36
  ago, nobody had to go to the gym because they were just physical
• 49:39
  in life. And you know, I always use like
• 49:41
  Richard Simmons came about and he started saying, let's move
• 49:44
  our bodies. And you may not, you probably
• 49:46
  don't even know who Richard Simmons is.
• 49:47
  OK, OK, well, he's a guy with big hair and he wears spandex.
• 49:51
  And he he started creating this movement towards exercising.
• 49:53
  And then 80s, nineties came around and then all of a sudden
• 49:56
  everybody's working out. And the reason is because we
• 49:59
  stopped using our muscles. We stopped acting a bit
• 50:01
  physical. We are now in a place that we
• 50:03
  are dangerous. We don't really understand this.
• 50:05
  And this is where I keep on this idea of you're using your mind
• 50:08
  because you're creating most people. 90, you're 98% that
• 50:13
  Napoleon Hill said that 130 years ago or whatever it was and
• 50:17
  said 98% of people are over here and they're consumers.
• 50:20
  Well, they're losing their ability to think for themselves.
• 50:23
  They're in an echo chamber and social media an echo chamber and
• 50:26
  AI. And now they're not necessarily
• 50:28
  creating anything. They're just sitting back and
• 50:30
  they're literally like, if you ever seen the show Wally,
• 50:33
  they're literally slurping the Slurpees and taking all their
• 50:36
  calories and drinks and hovering along or whatever into their
• 50:39
  future. And you start to see this funny,
• 50:41
  funny thing play out that those people have to start creating.
• 50:48
  And that's where AI is really detrimental to brain, really
• 50:51
  cognitive atrophy that we're starting to see studies come out
• 50:54
  because people are no longer even thinking they're just tied
• 50:58
  to ATV set social media or AI is validating what they're saying.
• 51:01
  And that is a dangerous mix. And that's where Baryons becomes
• 51:05
  this must have solution to help you think critically about
• 51:08
  yourself, but help you flourish to help you understand what do
• 51:11
  you need to create in your life? What's next in your life to
• 51:14
  create? And then what is your future
• 51:16
  self want to be and then hold you accountable to that future
• 51:18
  self. Like all these things we talked
• 51:20
  about, we basically build into Baryon, which has no correlation
• 51:24
  to my name, Aaron Baer. It was actually named before I
• 51:27
  joined the company, but it has nothing to do with me in the
• 51:30
  sense, but it is every great mentor in the world build into
• 51:34
  it. So if you wanted to talk to you
• 51:35
  in any different way, it's going to be able to do that.
• 51:38
  But what it really does is it holds you accountable
• 51:41
  contextually to really have clarity about your past, like
• 51:45
  solve those unresolved issues that you're talking about.
• 51:48
  And the present moment is, OK, stop fighting reality is like
• 51:53
  understand what is that meant for you to learn And you have a
• 51:55
  reflective flourishing partner to talk to.
• 51:58
  And then the future is like, if you have a future image of
• 52:00
  yourself, then how can I help you get there quick by actually
• 52:04
  changing the habits? And one example I do right now
• 52:07
  is I have it because I'm at Baryons and we have these role,
• 52:11
  like these roles we're talking about and I'm flourishing
• 52:13
  partner for everybody. I'm like, how could I be chief
• 52:16
  strategy officer of Open AI or a company like Open AI that would
• 52:21
  make an impact like that? And I'm really talking about
• 52:23
  Baryons making an impact like that.
• 52:26
  And so every day it coaches me. Here's the things you need to
• 52:29
  learn. Here's the things you need to
• 52:30
  do. So I'm building my agentic
• 52:32
  workforce that's helping me do strategy at a higher level.
• 52:35
  I'm building my network plan to help me meet the people that I
• 52:38
  need to do through AI. So all of a sudden my world is
• 52:41
  unfolding in front of me. And this is where, you know, you
• 52:43
  have to have the thoughts, you know, you had to put them in
• 52:45
  words. You got to literally, you know,
• 52:47
  take the actions to get the results.
• 52:49
  But in those actions is now like I have a super powered computer
• 52:54
  tapped into all of mankind's knowledge, telling me exactly
• 52:58
  how to be who I need to be and what I need to do every day and
• 53:01
  how I need to spend my time and energy.
• 53:03
  Like how do I need to work in breaks, how I work best in my
• 53:06
  work style. I can throw in any kind of
• 53:09
  assessment I've ever taken about myself and it knows all the ways
• 53:12
  to help me through that. My human design or you know,
• 53:15
  whatever you believe in, it's like it's going to help me get
• 53:17
  there. So now it's like this experiment
• 53:19
  with infinite knowledge at our fingertips, who can we become?
• 53:23
  We can become anyone we want to be.
• 53:26
  And that's literally like I, I see that for you, I see that for
• 53:30
  your listeners, you know, people that really engage in this
• 53:32
  conversation. It's available to us right now,
• 53:35
  whether it's through my company or any other way, there's
• 53:38
  hundreds of other ways to do it. It's just a mindset to engage in
• 53:42
  your own self love. And I think what you're saying
• 53:44
  is once you have 0 attachments and you can be in your
• 53:47
  president, the the reality is, and I always say this to people,
• 53:49
  is this is the most important moment of your life, this moment
• 53:53
  right now. Because nothing else matters in
• 53:55
  the past and nothing else in the future matters.
• 53:57
  What you think about right now creates everything.
• 54:00
  So be very careful with your thoughts.
• 54:03
  And in that then you realize you have ultimate power to change
• 54:07
  whatever things in the past you didn't like.
• 54:09
  You don't ever have to look back.
• 54:11
  You can put those in your rearview mirror and just
• 54:13
  literally look out the windshield and drive towards the
• 54:15
  goals you want to create. Because like then with these
• 54:18
  other ideas, when you have those 0 attachments and you let things
• 54:21
  go and you're always letting things go.
• 54:23
  And that's the whole point of my book Magnetic Zero.
• 54:26
  It's about the art of subtraction.
• 54:27
  Every other self help book says you need help, that you need to
• 54:31
  do all these things. What I've really found out
• 54:34
  through my experience in Magnetic 0 is I need to let go
• 54:38
  of all these things, these stories, these identities, these
• 54:41
  things that other people told me, including how I started off,
• 54:44
  where I told you my, my teacher in high school flunked me and
• 54:48
  you know, said I was in. And I don't know if I actually
• 54:50
  said this back at the start of the interview, but said I was
• 54:53
  not going to be enough. And then in that I, for a while
• 54:55
  I wore that like a badge. I'm not enough.
• 54:58
  I got to do more and I ended up spending $600,000 on education
• 55:02
  and all these things that kind of proved to myself that it was
• 55:04
  enough only to find out I'm never going to find it out there
• 55:08
  in the external world. I had to work in here.
• 55:10
  And once I had self love, then I just became aware of like, Oh my
• 55:14
  God, I am surrounded by people that can help me, people that
• 55:19
  are thriving and are flourishing.
• 55:20
  And I literally just had to tune into being aware of it.
• 55:24
  And that coherence, that tune, that frequency, the high
• 55:26
  vibration you're talking about, then it's like all of a sudden,
• 55:29
  like, well, it's pretty easy to live life then because you just
• 55:32
  like, understand that everything's an opportunity.
• 55:35
  Yeah. Yeah, and it doesn't.
• 55:37
  There is no destination. So you have to enjoy everyday
• 55:40
  this present moment right here, right?
• 55:41
  Now that's all there is right now.
• 55:43
  The goal post is always moving and I mean you and there's
• 55:47
  always new levels of the game. You know, people are like, I
• 55:49
  have a long way to go. I'm like, we all do, We always
• 55:51
  will. Like it's, it's the evolution of
• 55:53
  life. And so we're, we're growing or
• 55:54
  we're dying and that's, we want to keep growing in, in, in
• 55:58
  flourishing. And I think we can have it all.
• 56:01
  And that's not to say it's easy. It's not easy, it's very hard.
• 56:05
  But if you don't resist it, and you are true to who you are, and
• 56:08
  you stay true to your core values no matter what, and you
• 56:10
  always operate with the highest integrity and care about serving
• 56:13
  other people and being the best version of yourself, then you're
• 56:16
  going to be able to create whatever you want in the world.
• 56:18
  And the universe will conspire to assist you.
• 56:19
  Well, and what you just said is just beautifully said, but it
• 56:23
  really comes down to self love because if you love yourself and
• 56:27
  then all of your actions become easy, like you do the right
• 56:30
  thing when no one's looking, when you love yourself, like it
• 56:33
  just becomes easy, like there's no, and then the world unfolds
• 56:36
  because you realize it's, it's not just karma, but it's like
• 56:40
  it's in your own belief system. The things will unfold in your
• 56:43
  favor is then like all of a sudden you believe they'll
• 56:46
  unfold in your flavor. And that's where if nothing is
• 56:48
  good or bad and you, you know, you get rid of your attachments
• 56:51
  and you're not resisting and you're not getting in arguments
• 56:53
  and you're not wasting that energy like, and this is your
• 56:55
  high vibrational state, the 9010.
• 56:57
  Like once you recognize that you're doing this, it's easy to
• 57:00
  flip a switch and say, you know, you know, I just want to choose
• 57:03
  happiness. I want to choose growth.
• 57:04
  I want to choose learning. Because if something happens
• 57:08
  again and again in your life, it's happening for a reason
• 57:11
  that. You're the common.
• 57:13
  Denominator it's happening to you and and and that's where
• 57:17
  like victim mentality comes. It happens to me and I used to
• 57:19
  always say is you want to go from to me to for me, but I
• 57:23
  actually go further to say it happens through me.
• 57:25
  And that's where when you realize that when you rewrite
• 57:28
  this story of who your soul is and who you are, because that
• 57:31
  soul, you're always and you said it best is like it's always
• 57:34
  going to be with you when no one else is there.
• 57:36
  It's there is you treat yourself with kindness and you treat
• 57:40
  other people with kindness that will like create a world like
• 57:43
  that is just full of peace, love and gratitude.
• 57:45
  And that's where I look at peace of the past, love in the moment,
• 57:48
  gratitude for the future, which isn't a typical way to look at
• 57:50
  it. Well, then it's just like the
• 57:52
  life's unfolding. And I'm here in front of you in
• 57:54
  this podcast going to talk to, you know, you that have a very
• 57:58
  similar mindset. And like you, I could talk about
• 58:01
  this forever. And that's why my podcast is all
• 58:03
  about flourishing. So I'd love to have you on that.
• 58:05
  I would love to be on it. Well, thank you so much.
• 58:07
  I know we're going to have to do another one because we're we
• 58:10
  have a lot to talk. About scratch the surface.
• 58:12
  Yeah, I know. But yeah, and I love what you
• 58:14
  just said because I heard someone tell me this once from
• 58:18
  not, you know, from it happens to you to it happens for you to
• 58:21
  I create what happens, right? And that's it happens through
• 58:24
  you as you create everything in your world, whether you think
• 58:27
  you are or you think you aren't, you are.
• 58:29
  And when I had a series over and over and over again, ending up
• 58:33
  in the same situation, like the same, the same chaos, the same
• 58:37
  outcome, the same partner, the same business failure, whatever,
• 58:40
  right? I'm like, OK, I'm the common
• 58:41
  denominator. The answers are inside of me.
• 58:44
  I got to fix something in here because otherwise insanity is
• 58:49
  just continuing the same thing and expecting different results.
• 58:51
  And after 10 years of having the same results of doing the same
• 58:54
  thing, I had to go inside and start to just be quiet with
• 58:57
  myself. And that's where that it all
• 58:58
  starts with awareness and silence.
• 59:00
  And that's when I actually was able to for the first time
• 59:03
  connect with God or the universe.
• 59:05
  The higher power was when I actually got quiet and looked
• 59:09
  inside of me instead of looking for external validation,
• 59:12
  external answers to to try to fix me.
• 59:15
  It was like, no, only I can fix the pain that I have inside or
• 59:19
  the conflicts that I have or the resistance that I have.
• 59:21
  And in that stillness, that stillness, we have to have that
• 59:25
  white space and we have to have that stillness to be able to
• 59:28
  create. We can't create when we're in
• 59:30
  the noise. And you said something you said
• 59:33
  fix and I just I always say it's going to start magnetic zero at
• 59:36
  this is we are perfectly imperfect and every decision
• 59:41
  you've made is brought you right here and me right here.
• 59:44
  And in that what we don't, and and I always like to reframe it
• 59:48
  because instead of fix, it's saying something's broken is we
• 59:51
  just really have to let go of the stuff, you know, and that's
• 59:54
  the fix, the heal of the stuff, let go of the stuff that is in
• 59:58
  the way that that then doesn't allow us to see the future or
• 1:00:01
  beyond something. It's masking something.
• 1:00:03
  It's a costume. And that's where it really comes
• 1:00:05
  down to self love and authenticity is like you feel
• 1:00:08
  authenticity. And when someone you know is
• 1:00:11
  exuding love, you feel love, you feel gratitude.
• 1:00:14
  And that's where the world starts to move in your favor
• 1:00:18
  because you can walk in a room. And I always taught my daughter
• 1:00:20
  this and she's getting ready to go off to college, but she still
• 1:00:23
  plays this game as we would go into different businesses.
• 1:00:27
  And I was like, let's change the energy in this room and see how
• 1:00:31
  many people can put a smile on their face and how much energy
• 1:00:34
  we can grow. And we would put it was like me
• 1:00:36
  here, here I have my daughter playing out this game.
• 1:00:39
  And you don't know how much free stuff we've gotten in our life
• 1:00:42
  from just being we got upgraded to the three suite, you know,
• 1:00:47
  thing in Park City on the you know, it was like this $4000 a
• 1:00:50
  night because my daughter just exuded this energy in this
• 1:00:52
  lodge. And so it's just like you
• 1:00:54
  realize his energy is everything.
• 1:00:56
  And then you know, I know I have a daughter that's going to do
• 1:00:59
  incredible things with the mindset that she has because she
• 1:01:02
  just like she's just managing her high vibration energy.
• 1:01:05
  So simple. I love it, it is so.
• 1:01:07
  Hard, but so simple it is. Yeah, it is.
• 1:01:09
  It is so simple. But once you learn the skills,
• 1:01:11
  and I'm writing about all those in my books is how to actually
• 1:01:14
  learn the skills to be able to handle manage your energy and be
• 1:01:17
  able to notice when you get triggered.
• 1:01:19
  Right when I'm still around certain people in my life, I'd
• 1:01:22
  notice now when my body starts to boil up or tense up or my
• 1:01:26
  shoulders creep up on the ears or my heart starts pounding or I
• 1:01:28
  start breathing, you know, stop breathing as much.
• 1:01:32
  But now I can trigger it right away at the awareness of my
• 1:01:37
  physiological reaction. And now I can just smile and
• 1:01:41
  breathe and be quiet and be still and and control like
• 1:01:45
  nobody controls how I feel but me.
• 1:01:48
  Regardless of what's happening around me, regardless of what
• 1:01:50
  you tell me, regardless of what you threaten me or whatever,
• 1:01:53
  it's all love. And I come back to love and I
• 1:01:55
  just picture myself loving them. And when I just go back to love
• 1:01:59
  and picture like I love you, then it immediately goes away.
• 1:02:03
  And so I can always maintain that state even when I, you
• 1:02:06
  know, want to angry text the person that owes me $700,000 or
• 1:02:10
  something like that. I'm like, I love you, I see you,
• 1:02:12
  I'm here. I'm going to work through this.
• 1:02:14
  And you cannot control how I feel.
• 1:02:16
  I can control how I feel. And I know that if I succumb to
• 1:02:20
  the level of your energy, all it's going to do is create chaos
• 1:02:23
  in my world. And I'm not looking for chaos in
• 1:02:25
  my world. And so anyway.
• 1:02:27
  Well, you have peace. Then exactly.
• 1:02:29
  Yeah, piece. All right, so we're going to
• 1:02:32
  wrap up with school of hard knock style rapid fire
• 1:02:34
  questions. All right, How old were you when
• 1:02:36
  we became a millionaire? 26.
• 1:02:39
  Damn, that's amazing. I was 25, so yeah, but but
• 1:02:44
  inflation, it was cooler back in your day because we.
• 1:02:47
  Yeah, well, I lost it many times since then, so I won't say that
• 1:02:50
  I I stayed a millionaire. It wasn't a millionaire, always
• 1:02:52
  a millionaire. It was an up and down.
• 1:02:54
  It's an up and down sport for me.
• 1:02:56
  So I like to, I like to play the hard game, the the school of
• 1:02:58
  Hard Knocks to be that way. Yep, love it.
• 1:03:00
  What line of business are you in?
• 1:03:03
  Transformation. Did you ever think growing up
• 1:03:06
  that you created what you've created would be possible?
• 1:03:09
  100% always believed in myself too.
• 1:03:11
  Maybe too much confidence, I don't know.
• 1:03:14
  Love it. What has been the biggest
• 1:03:15
  driving factor of your success throughout your career?
• 1:03:20
  Discipline and determination. Like not taking no for an
• 1:03:22
  answer, believing in myself and just letting it unfold.
• 1:03:27
  Like understanding that I could get anyone I wanted on the phone
• 1:03:29
  or do anything I wanted to do. Did you ever have anyone who
• 1:03:32
  doubted you? A. 100% yeah I know.
• 1:03:35
  At one time I felt like everyone doubted me.
• 1:03:36
  It was more of my mindset than theirs.
• 1:03:38
  That's just a view, an internal view on whatever.
• 1:03:41
  In fact, now I think it was a strength.
• 1:03:43
  Whenever someone doubts me, it literally motivates me more.
• 1:03:46
  So it's fuel to the. Fire.
• 1:03:47
  It's fuel and it wasn't always right, so it's rewriting the
• 1:03:50
  story. Who's your hero?
• 1:03:56
  My son, you know. Why?
• 1:04:00
  He fights a rare genetic disorder and he just grounds me
• 1:04:03
  in a lot of the things we talked about is around peace, love and
• 1:04:06
  gratitude is this kid has a disorder that is terminal
• 1:04:10
  disease and you know, he you know, I'm he's in my new book,
• 1:04:15
  Magnetic Zero. I kind of lead off of the story
• 1:04:16
  of him almost, you know, in the hospital and but just the simple
• 1:04:20
  of like looking up the clouds and like just enjoying it.
• 1:04:23
  He has such joy and, and simple because the little dude never is
• 1:04:29
  anywhere but the current moment. There's nothing in the past that
• 1:04:31
  bothers them, nothing in the in the future that he's worried
• 1:04:34
  about. And it's like, so when I spend
• 1:04:36
  time with him, I'm at peace, love and gratitude.
• 1:04:38
  So he's, I've said on other podcasts, he's my he's my mentor
• 1:04:42
  because everyone's like looking for this magic mentor.
• 1:04:44
  And, you know, sometimes it's a 11 year old boy.
• 1:04:48
  Yeah. That's beautiful.
• 1:04:53
  What's the greatest advice you've ever heard or received?
• 1:04:58
  The Beatles Love Is All there is to match your point.
• 1:05:02
  Yes, love it and the number one book everybody should read other
• 1:05:06
  than the ones you've written. Other than the ones I've
• 1:05:09
  written, there's there's a lot. I've number one book.
• 1:05:18
  Or one of the best books everyone should.
• 1:05:20
  Read, I mean, I mentioned tipping point earlier.
• 1:05:22
  That's that's you know, the there's just I've read so many
• 1:05:26
  books, there's so many. I think Napoleon Hill think and
• 1:05:28
  grow rich is is one that stands the test of time.
• 1:05:33
  You know, there's you know, I think it it really is about the
• 1:05:38
  book grit. I could go.
• 1:05:41
  There's a there's a lot of different books.
• 1:05:42
  I could start the book drive. You know, there's a lot of
• 1:05:46
  different books that have kind of been impacted my life along
• 1:05:48
  the way. But yeah, there's too many to
• 1:05:52
  name, but I'm named a few there so.
• 1:05:54
  And if you and I were to die tomorrow and you had to give one
• 1:05:57
  last final message to the younger generation, what would
• 1:06:00
  it be? Create stop consuming.
• 1:06:05
  Love it. Well, thank you so much for
• 1:06:07
  coming on the show. What's the best way for people
• 1:06:08
  to get a hold of you? My website, Aaron Bare AARONB,
• 1:06:12
  are.com, Baryons, BARYON s.com download a free flourishing
• 1:06:20
  part. It's free.
• 1:06:20
  Get 3 calls a month worth a test worth, you know, to to see if
• 1:06:25
  you if you want to flourish. It's worth a good conversation.
• 1:06:29
  And yeah, no, just excited to be here.
• 1:06:31
  And thank you for taking the time to have me on your show.
• 1:06:34
  Thanks for coming on. And I also want you to be on my
• 1:06:36
  Board of Advisors. Sign me up.
• 1:06:38
  No, you're awesome. You're so awesome.
• 1:06:40
  Thank you, Aaron. Appreciate you.
• 1:06:41
  Thank you, Hannah.