Latest / Event Industry News Podcast
Podcast: Rob Murdoch discusses his upcoming Event Tech Live talk on data effectiveness
On this week’s episode of the Event Industry News podcast, Exposure Analytics’ commercial director, Rob Murdoch, joined us to offer a preview of his forthcoming talk at Event Tech Live on Wednesday 6th November. Here, Rob will engage in a panel discussion on the correlation between design effectiveness and data effectiveness.
Returning to the podcast for the third time, Rob explained the role Exposure Analytics plays in live events: “We help brands and agencies determine how effective their events are through the use of data and footfall analytics.”
Data, as Rob explained, is only effective…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.