Latest / The Future of Luxury Podcast with Dr Daniel Langer
Gucci Lost Its Story. Here Is How It Gets It Back
Kering published its third quarter numbers, and one sentence from the earnings call says more than any table: "Traffic remains a missing piece." In this solo episode, Dr. Daniel Langer takes a close look at Gucci, a brand he has written about for many years in the South China Morning Post, Jing Daily, and Luxury Daily. He explains why Gucci was once best in class at storytelling, how Tom Ford and Alessandro Michele each built the brand on a clear idea of freedom, and why the numbers tell a story that is worse than the headline. Retail fell nine percent, fewer people walk into the stores, and…
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