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Inside the Playbook: Mauricio Ruiz on How He Built Canada’s Biggest Music Video Company
In this clip from The Manager’s Playbook, Mauricio Ruiz breaks down how he helped build Mad Ruk Entertainment into one of Canada’s biggest music video production companies.
Mauricio reflects on the shift from million-dollar music video budgets to the digital era, where taste, storytelling, and execution started mattering more than access to massive budgets. He shares how YouTube, behind-the-scenes content, and online platforms changed the way artists could market themselves visually.
He also talks about producing videos for artists like Avicii, Nicky Romero, SonReal, Future, and The Weeknd…
The skinny
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