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Why Membership Bodies Need to Get Serious About AI with Richard Gott
In this week's episode, Tim Burnett chats with Richard Gott, Chair and Founder of the MemberWise Network — a professional network for over 8,000 membership and association professionals across the UK and EU.
They discuss:
Why membership organisations are moving from piloting AI to needing proper integration — and why only around 20% have got there so far
The gap between AI adoption and AI strategy, with only a minority of membership bodies having digital, data or AI strategies in place despite growing usage
How organisations can create a "Netflix Plus" personalised member experience — using…
The skinny
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