Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Are Using Ghost Kitchens to Test New Concepts
In this episode of Franchise Conversations, Lucas and Luna explore how franchisees are leveraging ghost kitchens—delivery-only commercial cooking spaces—to test new menu concepts and expand into new territories with minimal upfront investment. They discuss the case of a multi-unit franchisee of a national sandwich chain who launched a virtual brand called 'Loaded Tots' from a ghost kitchen in Austin, Texas, generating $15,000 in monthly revenue with only $8,000 in setup costs. The hosts break down the economics, the operational challenges like menu optimization and delivery platform…
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