Latest / Bulletproof Screenwriting™ Podcast / BPS 402: Behind the Curtain of Blackmagic Design with President Dan May

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BPS 402: Behind the Curtain of Blackmagic Design with President Dan May · Bulletproof Screenwriting™ Podcast

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  Speaker 1: Welcome to the Bulletproof Screenwriting Podcast, episode number four zero two.
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  Speaker 3: A little progress every day adds to big results.
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  Speaker 1: And here's your host, Alex Ferrari. Welcome, Welcome to another
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  Speaker 1: episode of the Bulletproof Screenwriting Podcast.
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  Speaker 3: I am your humble host, Alex Ferrari.
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  Speaker 1: Now, today's show is sponsored by Bulletproof Script Coverage.
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  Speaker 1: Now today on the show, I have a treat for you.
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  Speaker 1: We are going behind the curtain of Blackmagic Design. Anyone
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  Speaker 1: who's listened to this podcast knows how much I love
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  Speaker 1: Blackmagic Designs, cameras, their editing systems, color grading, everything they
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  Speaker 1: have to offer, just the general company culture.
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  Speaker 3: I just love what they're doing.
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  Speaker 1: And no, I'm not getting paid for this interview. I
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  Speaker 1: actually reached out to them because I wanted to bring
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  Speaker 1: on someone who can really show us an inside look
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  Speaker 1: at the company, at the corporate culture, and you know
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  Speaker 1: what makes the company tick because the products that they're
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  Speaker 1: putting out is honestly revolutionizing filmmaking and revolutionizing, you know,
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  Speaker 1: tools for filmmakers to use to tell their stories. And
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  Speaker 1: I'm a big fan and I wanted to get somebody
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  Speaker 1: on the show that could do that for us. And
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  Speaker 1: I was able to get the president of black Magic Design,
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  Speaker 1: Dan May, who I met at NAB this year, and
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  Speaker 1: he was the most unassuming guy. He was like one
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  Speaker 1: of the many guys with black Magic Design shirts walking
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  Speaker 1: around NAB.
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  Speaker 3: I had no idea who I was talking to, what
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  Speaker 3: I talked to him for the first time. It was
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  Speaker 3: absolutely crazy.
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  Speaker 1: Then someone told me, hey, that was the president of
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  Speaker 1: I'm like, what, he's just out here like mingling with
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  Speaker 1: the commoners, And I was really blown away. And I
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  Speaker 1: do call black Magic Design the biggest mom and pop
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  Speaker 1: company I've ever seen, dealt with spoken to because they.
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  Speaker 3: Have their Monster company.
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  Speaker 1: They're a very big company, but they have a very
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  Speaker 1: mom and pop kind of mentality behind it. And the
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  Speaker 1: one thing that I really loved about talking to Dan
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  Speaker 1: is he came up with he said, one really crucial thing.
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  Speaker 1: Unlike a lot of other companies in this space, they
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  Speaker 1: come up with a product, they come up with a
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  Speaker 1: price that they have to match, and then they create
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  Speaker 1: a product for it, as opposed to black Magic Design,
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  Speaker 1: who actually creates a product because it's gonna be cool
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  Speaker 1: and it's gonna help people and it's gonna take things
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  Speaker 1: up to another notch. And then they figure out what
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  Speaker 1: they're gonna charge for it, and they always keep it
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  Speaker 1: at a price point that is accessible to everybody, and
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  Speaker 1: sometimes they give stuff away for free, like Da Vinci Resolve. So,
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  Speaker 1: without any further Ado, I want you to enjoy this
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  Speaker 1: rare Insider's look at Black Magic Design with President Dan May.
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  Speaker 1: I like to welcome to the show, Dan May. Dan,
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  Speaker 1: thank you so much for taking the time. I know
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  Speaker 1: you're a very busy man.
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  Speaker 4: No problem else, I'm happy to be here.
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  Speaker 3: I was.
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  Speaker 1: I had a pleasure of meeting you at this year's
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  Speaker 1: NAB and you were you were you were like the
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  Speaker 1: prom queen or king.
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  Speaker 4: Yeah, well look I'll take you either way. We were busy.
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  Speaker 4: Busy's good. Uh.
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  Speaker 5: You know, an AB's for us are always exciting. We
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  Speaker 5: generally tend to have a number of new announcements out
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  Speaker 5: and this year was no different. So it was great
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  Speaker 5: to be there be talking to, you know, folks that
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  Speaker 5: are using our products, people that are excited about what
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  Speaker 5: we're doing, and you know, we were really pleased.
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  Speaker 4: Without the whole show wins as a whole.
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  Speaker 3: It was.
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  Speaker 1: It was insane because I had never been to NAB before.
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  Speaker 1: When I when I drove up to the convention center.
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  Speaker 1: All I saw was black Magic, Like, yeah, it's.
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  Speaker 5: It's it's a good place where we're at right now.
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  Speaker 5: You know, obviously, the company's grown massively over these last
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  Speaker 5: few years, and you know, we've had a I mean
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  Speaker 5: a lot of our nabs have been great shows where
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  Speaker 5: we've had great product announcements and you know, some of
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  Speaker 5: the standouts where obviously, the first time we came out
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  Speaker 5: with divinc Resolve the thousand dollars, and you know, when
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  Speaker 5: we came out with that first camera, it was like
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  Speaker 5: first shattering news was rippling through the hall. So you know,
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  Speaker 5: we've had a number of just nabs that have been
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  Speaker 5: really you know, outstanding for us as a company, and
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  Speaker 5: you know, we really try to make the most of
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  Speaker 5: that opportunity to be there and engage with users face
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  Speaker 5: to face. But also, you know, it is it is
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  Speaker 5: really one of the few shows that globally is kind
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  Speaker 5: of seen. You know, it's not just those people that
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  Speaker 5: show up in Las Vegas. You know, there are you know,
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  Speaker 5: plenty of media folks that are there the reporting from
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  Speaker 5: all over the world. So we we definitely try to
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  Speaker 5: make the most of that opportunity and and go big,
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  Speaker 5: you know, go big with the announcements and with our presence,
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  Speaker 5: and you know, to try to help change our industry.
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  Speaker 5: That shows a big piece of our ability to do that.
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  Speaker 1: And you guys are definitely doing that. So I wanted
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  Speaker 1: to get I wanted to first ask you how did
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  Speaker 1: you get into the world of black magic, because obviously
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  Speaker 1: you weren't born into it out of the womb, So
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  Speaker 1: how did you get into I.
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  Speaker 5: Was created in a lab or no, so I you know,
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  Speaker 5: interesting for me. I actually my background was in music.
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  Speaker 5: I have a degree in music, and I had been
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  Speaker 5: doing some some work just you know, as you do
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  Speaker 5: after university, trying to find your way in the world,
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  Speaker 5: and uh, and ended up landing at another video company
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  Speaker 5: and transitioned quite smoothly into into video for a manufacturer
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  Speaker 5: because you know, while audio and video are different, certainly
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  Speaker 5: you know, like, hey, it's a timeline things move, this
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  Speaker 5: is how things edit, and kind of did started working
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  Speaker 5: for manufacturer there, started doing just some side you know,
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  Speaker 5: like here's how you work on video project type stuff,
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  Speaker 5: and just had worked for a couple other manufacturers for
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  Speaker 5: a few years, and eventually when black Magic Design decided
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  Speaker 5: they want to start to start an office in the US. Uh,
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  Speaker 5: you know, I kind of got that call to say, hey,
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  Speaker 5: you know, we want to you know, we've sold some
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  Speaker 5: product into the US. I think black Magic was about
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  Speaker 5: getting onto about four years old as a company. They
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  Speaker 5: had essentially no full time employees in the US, and
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  Speaker 5: they said, look, we want to start this office in
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  Speaker 5: the US. What do you think And I was like, well, yeah,
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  Speaker 5: that sounds like a great you know, a great opportunity
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  Speaker 5: to basically be employee number one. This is you know,
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  Speaker 5: the time when we were selling dec link cards and
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  Speaker 5: that was pretty much which.
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  Speaker 3: I remember those deck link cards are very fine, have.
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  Speaker 5: A great card, great products, and you know you kind
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  Speaker 5: of kind of looked at the landscape and said, look,
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  Speaker 5: I think this is a great opportunity, kind of believed
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  Speaker 5: in the vision of what GRANDT. Petty the CEO, wanted
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  Speaker 5: to do and and came on board. Is basically employee
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  Speaker 5: number one in the US. So when you're president of
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  Speaker 5: black black Magic Design, Inc. In twenty eighteen, that sounds
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  Speaker 5: incredibly impressive. When you're when you're presidents of black Magic
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  Speaker 5: Design in two thousand and was that six, Yeah, it's
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  Speaker 5: it's less impressive. You're employee number one in the US
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  Speaker 5: and you kind of build from there.
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  Speaker 4: But you know, it's.
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  Speaker 3: Knew a lot about black Magic other than some cards.
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  Speaker 4: Yeah, exact think cards what we wanted to do.
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  Speaker 5: So so you know, obviously it's been quite a transformation
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  Speaker 5: and to obviously be a part of what black Magic's
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  Speaker 5: been able to do, you know, play my role to
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  Speaker 5: help in the company and help Grant with his vision.
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  Speaker 5: You know, it's been a it's been a fantastic run.
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  Speaker 5: And like you said, you know, twenty eighteen, some twelve
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  Speaker 5: years later. Yeah, if you had told me twelve years ago,
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  Speaker 5: this is where we'd be. You know, it sounds crazy,
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  Speaker 5: but these are the stories that happen when companies do,
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  Speaker 5: you know, figure out the kind of the magic, the
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  Speaker 5: black magic, what is they want to do when people
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  Speaker 5: latch onto you know, what we what we're all about.
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  Speaker 5: And the fact that we continue to kind of push
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  Speaker 5: the envelope. You know, that's all LED's growth and success
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  Speaker 5: and and hopefully continued growth and success as we continue
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  Speaker 5: to you know, have nav's like when we had this
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  Speaker 5: last April.
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  Speaker 1: So in two thousand and six you joined black Magic,
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  Speaker 1: how was the digital landscape then compared to now?
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  Speaker 5: Well, I mean the big thing then, as you know,
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  Speaker 5: what what black Magic had had been able to kind
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  Speaker 5: of figure out was, you know, uh, things like Final
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  Speaker 5: Cut pro and what what that application was able to
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  Speaker 5: do was was able to really take a major crack
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  Speaker 5: at that kind of glass ceiling as far as the
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  Speaker 5: democratization of of you know, professional video production. Right before before,
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  Speaker 5: I mean, look, DV existed on kind of what was
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  Speaker 5: the consumer pro sumer. I hate using those terms, but
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  Speaker 5: you know it was it was a way for people
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  Speaker 5: to have some capabilities that didn't really exist before. You know, obviously,
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  Speaker 5: personal computers were getting more faster, more powerful to be
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  Speaker 5: able to do some amount of processing of video. DV
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  Speaker 5: was compressed enough to where you didn't necessarily require the
• 9:46
  Speaker 5: crazy crazy computing processing power. But uh and and that's
• 9:51
  Speaker 5: where Final Cut kind of had gotten its you know,
• 9:53
  Speaker 5: almost start as a look, you know, we can be
• 9:56
  Speaker 5: this other great d V editing software.
• 10:00
  Speaker 1: We'll be right back after a word from our sponsor,
• 10:06
  Speaker 1: and now back to the show.
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  Speaker 5: But when you start bringing in uncompressed capture cards like
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  Speaker 5: black Magic Design had developed, you know, you're talking about
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  Speaker 5: now being able to have this uncompressed video quality that
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  Speaker 5: was really limited to the Hollywood I hate say this
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  Speaker 5: Hollywood elite, but really those you know that had the
• 10:24
  Speaker 5: big budgets to be able to do that professional quality
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  Speaker 5: and gain the benefits of working in an uncompressed video.
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  Speaker 5: And suddenly Final cop became a tool that folks in
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  Speaker 5: Hollywood could use immediately because hey, look I have the
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  Speaker 5: same uncompressed video capabilities at this much lower price point. Now,
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  Speaker 5: of course, what ended up happening there was every other
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  Speaker 5: independent filmmaker or student filmmaker, you know, anybody else that
• 10:50
  Speaker 5: will wait a minute for a few thousand dollars. I
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  Speaker 5: now have the ability that took hundreds of thousands of
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  Speaker 5: dollars to do in that Hollywood post production facility. So
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  Speaker 5: that that was already on the table. That was what
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  Speaker 5: was changing the game. So when I as when outside
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  Speaker 5: of that piece looked at it, said, look that's really fascinating,
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  Speaker 5: and uh, you know, I feel like I can help
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  Speaker 5: with some of that. You know, literally, did I know
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  Speaker 5: the entire roadmap and the opportunities that we were able
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  Speaker 5: to tackle as a company as the last you know,
• 11:18
  Speaker 5: kind of decade plus has gone by to help get
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  Speaker 5: to where we are now.
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  Speaker 1: Yeah, I mean, I mean I remember when Final Cut
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  Speaker 1: came out and it basically allowed me to open up
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  Speaker 1: my post facility because before then Avid basically was the
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  Speaker 1: dominant factor of of editing and it cost hundreds of
• 11:35
  Speaker 1: thousands of dollars have an editing system. So Final Cut
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  Speaker 1: did open that door and did the democratize.
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  Speaker 4: Thank you. Yeah, that's the word.
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  Speaker 3: That is the word.
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  Speaker 4: I use it a lot.
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  Speaker 1: And you guys are black It is very black magic, ye,
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  Speaker 1: And you guys do that not only with software but
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  Speaker 1: also with digital cameras and sentiment cameras.
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  Speaker 3: Specific when was the.
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  Speaker 1: First time you guys decided to look into creating the
• 12:03
  Speaker 1: first cinema cameras.
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  Speaker 5: So we had like many people that are looking around
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  Speaker 5: the industry and we hadn't seen that there was a
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  Speaker 5: gap in kind of that camera space. And you know,
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  Speaker 5: you know, we had at that point, we had already
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  Speaker 5: made the Da Vinci acquisitions, We had already had kind
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  Speaker 5: of resolved cooking along, you know, we had kind of
• 12:25
  Speaker 5: diversified our breadth of products there, and we had made
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  Speaker 5: these hyper decks kind of for these video recording purposes.
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  Speaker 5: Where we were seeing that you know, the DSLRs had
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  Speaker 5: come and shaken up a bit of the landscape as well,
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  Speaker 5: where you had these amazing photo cameras that also did video,
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  Speaker 5: and they did video pretty well. It was compressed, but
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  Speaker 5: it looked good, and it suddenly put kind of professional
• 12:51
  Speaker 5: video into a lot more people's hands. Again, the democratization
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  Speaker 5: of having this great looking video. Now coming from the
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  Speaker 5: post production side of things, we also realize the trouble
• 13:02
  Speaker 5: with that highly compressed h tat two sixty four format
• 13:05
  Speaker 5: that you're seeing.
• 13:05
  Speaker 4: Out there, where you know, it was just problematic.
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  Speaker 5: It wasn't super high quality, it didn't give you the
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  Speaker 5: real time performance. You know, there are just some problems
• 13:13
  Speaker 5: on there. And then from there when you when you say,
• 13:16
  Speaker 5: well let's solve those post production problems, well, from there
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  Speaker 5: you're jumping up into forty thousand plus dollars cameras that
• 13:22
  Speaker 5: are in that sinny world, which are amazing cameras.
• 13:25
  Speaker 4: You know, they.
• 13:26
  Speaker 5: Obviously function at the highest level. They give you that
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  Speaker 5: great post production capability, they're very flexible, and they are
• 13:33
  Speaker 5: largely unattainable.
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  Speaker 4: By many many people.
• 13:37
  Speaker 5: Most people rental cameras for most people that can even
• 13:40
  Speaker 5: get them at that level, but they're not cameras that
• 13:42
  Speaker 5: are largely owned by people and certainly aren't something you're
• 13:45
  Speaker 5: going to go out and shoot on the weekend or
• 13:47
  Speaker 5: do student films on you know, there's there's there's a
• 13:50
  Speaker 5: big gap, a big, big gap there. So you know,
• 13:53
  Speaker 5: we had we had said, like everyone else, well, look
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  Speaker 5: someday some one of these one of these ends of
• 13:58
  Speaker 5: the spectrum is going to to you know, make a
• 14:01
  Speaker 5: decision to move up or down stream. Right, we're going
• 14:04
  Speaker 5: to find DSLRs that suddenly have that workflow capability that's
• 14:08
  Speaker 5: going to be very post friendly, or we're going to
• 14:11
  Speaker 5: find these high end cinema camera manufacturers have figured out
• 14:14
  Speaker 5: that this is how they're going to make that sub
• 14:16
  Speaker 5: ten thousand dollars kind of camera that gives you a
• 14:20
  Speaker 5: subfunctionality of their premium brand.
• 14:23
  Speaker 4: I guess you could say.
• 14:24
  Speaker 5: And you know, we'd heard whispers of that for years, right,
• 14:26
  Speaker 5: we'd heard people say that we're going to have you know,
• 14:28
  Speaker 5: four K for four K or what. Lots of different
• 14:30
  Speaker 5: rumors that were out there never seemed to come in past.
• 14:33
  Speaker 5: Year after year kind of went by. And I remember
• 14:36
  Speaker 5: we were sitting there and this must have been you know,
• 14:38
  Speaker 5: sometime in two thousand and ten, if I want to say,
• 14:41
  Speaker 5: And we were we were talking about our next version
• 14:44
  Speaker 5: of what the hyperdecks were going to be, and you know,
• 14:48
  Speaker 5: those were little SSD recorders at the time. They just
• 14:50
  Speaker 5: had some button functional and we talked about adding a
• 14:53
  Speaker 5: monitor and acting things like that, and you know, eventually
• 14:55
  Speaker 5: what became what the video assists later became, and that
• 14:58
  Speaker 5: kind of became the But you know, if we just
• 15:01
  Speaker 5: put a sensor on it, it's basically a camera. And
• 15:05
  Speaker 5: literally a few months later, sitting in Australia and having
• 15:08
  Speaker 5: these engineers come out and this sumust have been December November,
• 15:12
  Speaker 5: December timeframe, having them walk out with this giant PCB
• 15:16
  Speaker 5: with a lens on it, and them going, well, this
• 15:18
  Speaker 5: is a working camera and we could show this in April.
• 15:21
  Speaker 4: And you go, there's no way we're going to show
• 15:23
  Speaker 4: that in April.
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  Speaker 5: That's insane. Of course, this is what we do all
• 15:26
  Speaker 5: the time. We stream up these ideas. We have these
• 15:28
  Speaker 5: brilliant engineers and low behold, you know a few months later,
• 15:33
  Speaker 5: that's the first cinema camera two point five K and
• 15:35
  Speaker 5: it was it was brilliant for what is basically our
• 15:39
  Speaker 5: first camera. I still love the image that that camera,
• 15:43
  Speaker 5: you know makes, And while many many things we've done
• 15:46
  Speaker 5: in the years since then have helped build upon that camera.
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  Speaker 1: And the camera you're speaking of is the the cinema
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  Speaker 1: camera two point five.
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  Speaker 4: Okay, yeah, and wonderful.
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  Speaker 3: I shot my first feature on that.
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  Speaker 5: It's it's, it's and again it's even now you would
• 16:00
  Speaker 5: call it an old camera by black Magic standards five
• 16:03
  Speaker 5: years old, where it is six old. It's that image
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  Speaker 5: is still amazing. You know that thirteen stops at dynamic range.
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  Speaker 5: If you're really just doing two K or HD, you know,
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  Speaker 5: that is a beautiful image that creates. Now we've added
• 16:17
  Speaker 5: to our kind of subset of like, well, here's how
• 16:19
  Speaker 5: you build a better menu system, and here's are these
• 16:22
  Speaker 5: ergonomics maybe more what people want to see. But for
• 16:24
  Speaker 5: a first camera it I mean that I tell you
• 16:26
  Speaker 5: that NAB it was like after shocks had just rippled
• 16:30
  Speaker 5: through the industry, and I remember that was an amazing
• 16:32
  Speaker 5: moment to be a part of black Magic and to say, wow,
• 16:35
  Speaker 5: we've really changed things. Because even if that camera sold
• 16:38
  Speaker 5: you know, five thousand or fifty thousand or five hundred
• 16:41
  Speaker 5: thousand or whatever it was going to end up doing,
• 16:43
  Speaker 5: we had realized that at that point we had entered
• 16:46
  Speaker 5: a place that black Magic hadn't been before that. It
• 16:49
  Speaker 5: was a it was a very big stage that we
• 16:50
  Speaker 5: were stepping on to. And that even if you know,
• 16:53
  Speaker 5: regardless of how we did with that camera, which I
• 16:56
  Speaker 5: would say we did well and have continued to do
• 16:57
  Speaker 5: well with that camera, that that was going to change
• 17:01
  Speaker 5: the way that people looked at cameras in that space forever.
• 17:05
  Speaker 5: There was never no one was ever going to be
• 17:06
  Speaker 5: able to say, well, I'm going to buy this other
• 17:08
  Speaker 5: camera and not say, but how does it compare to
• 17:11
  Speaker 5: what a black Magic is doing over there? And that
• 17:13
  Speaker 5: and that's a really cool thing to be a part
• 17:15
  Speaker 5: of when you know, you know, when you can actively
• 17:17
  Speaker 5: say this is a moment in time we are helping
• 17:19
  Speaker 5: shift this industry what we believe for the better for
• 17:22
  Speaker 5: the users out there.
• 17:23
  Speaker 1: And how much and how much was that camera? The
• 17:25
  Speaker 1: price point was also another big thing.
• 17:26
  Speaker 4: Three thousand dollars.
• 17:27
  Speaker 5: I want to say, it's a time there so no,
• 17:29
  Speaker 5: it was, it was, it was, you know, but there's
• 17:32
  Speaker 5: there's a lot of things that go into the thought
• 17:34
  Speaker 5: of what we're doing right and and and when you
• 17:36
  Speaker 5: look back at that camera, it was the idea of
• 17:38
  Speaker 5: we need to be able to convince someone that's using
• 17:40
  Speaker 5: a DSLR already why they would want this camera. Look,
• 17:44
  Speaker 5: it's using the same EF glass you probably already own.
• 17:48
  Speaker 5: You're interested in doing better post production work anyway, this
• 17:52
  Speaker 5: is the camera that's going to give you that more
• 17:54
  Speaker 5: post production friendly workflow, having things like pro res having
• 17:58
  Speaker 5: things like raw capability that you don't have on your DSR.
• 18:02
  Speaker 5: If you're really serious about pursuing the you know, the
• 18:04
  Speaker 5: cinema style of post production, Heck, we're going to give
• 18:08
  Speaker 5: you DaVinci Resolve as part of that package because we
• 18:12
  Speaker 5: want to pull you into the abilities that Resolve offers
• 18:17
  Speaker 5: and kind of step up your game that way. And
• 18:19
  Speaker 5: it was a great opportunity for us to help pull
• 18:22
  Speaker 5: people over there. And then at the same point, I
• 18:24
  Speaker 5: remember like one of those first conversations at NAB talking
• 18:27
  Speaker 5: to a cinematographer and them going, look, I'm still going
• 18:30
  Speaker 5: to rent that other camera package for that week long
• 18:32
  Speaker 5: BMW shoot or whatever, you know, commercial work I'm going
• 18:35
  Speaker 5: to do, But this is the camera I can own
• 18:37
  Speaker 5: for the other three weeks of the month where I'm
• 18:39
  Speaker 5: shooting my independent films, where I'm working on my pet projects.
• 18:42
  Speaker 5: You know, these are the this is the type of
• 18:44
  Speaker 5: product that I would want to have there. So you know,
• 18:47
  Speaker 5: we we left that nab feeling like we had ticked
• 18:50
  Speaker 5: off a lot of the boxes. Now, of course you
• 18:52
  Speaker 5: get lots of other feedback like, well, you should have
• 18:53
  Speaker 5: done this, and you should have done this, you should
• 18:55
  Speaker 5: have done that.
• 18:55
  Speaker 4: That's great. We want that feedback.
• 18:57
  Speaker 5: That's what's helped us these last five years continue to
• 19:01
  Speaker 5: refine our camera development shape the products that go every year,
• 19:05
  Speaker 5: and you know, every year you've seen kind of new
• 19:08
  Speaker 5: developments from black Magic. But that's another big shift. When
• 19:11
  Speaker 5: we started coming out with more cameras, people are like,
• 19:13
  Speaker 5: how could you make another camera twelve months?
• 19:15
  Speaker 4: Eighteen months?
• 19:16
  Speaker 3: Oh god, I know.
• 19:17
  Speaker 4: Later you kind of go, well.
• 19:19
  Speaker 5: Look, black Magic tends to pursue a model that's more
• 19:22
  Speaker 5: like say your cell phone or your graphics card. You know,
• 19:25
  Speaker 5: you don't necessarily buy a new graphics card every year
• 19:28
  Speaker 5: just because there's a new graphics card, it's more powerful,
• 19:31
  Speaker 5: maybe there's new features. Saying can be said for your phone. Now,
• 19:34
  Speaker 5: if you want to great, if you've got the capability
• 19:36
  Speaker 5: or you've got the return on investment, we would say, look,
• 19:39
  Speaker 5: we hope that three thousand dollars. Camera has served you
• 19:42
  Speaker 5: well for the last twelve months or eighteen months or
• 19:44
  Speaker 5: two years. You don't have to buy the new arthsa
• 19:47
  Speaker 5: many or the new ersa many Pro or the new
• 19:49
  Speaker 5: pocket Cinema four K.
• 19:52
  Speaker 1: We'll be right back after a word from our sponsor
• 19:58
  Speaker 1: and now back to the show.
• 20:01
  Speaker 5: But you know you spent twelve twelve hundred dollars or
• 20:04
  Speaker 5: two thousand dollars or five thousand dollars. At some point
• 20:07
  Speaker 5: you're going to decide you want to make that step,
• 20:09
  Speaker 5: just like you wouldn't for your cell phone. I may
• 20:11
  Speaker 5: not upgrade my cell phone every year. I may upgrade
• 20:13
  Speaker 5: it every three or four years. But that's much different
• 20:15
  Speaker 5: for a lot of folks that were coming from that
• 20:17
  Speaker 5: market where you buy a DSLR and you use it
• 20:19
  Speaker 5: for the next five years or ten years, because maybe
• 20:22
  Speaker 5: they haven't come out with so many quick things, or
• 20:24
  Speaker 5: if you were going to buy a higher end cinema camera,
• 20:28
  Speaker 5: it's an investment that clearly you're going to hold on
• 20:31
  Speaker 5: to for five years, ten years, and maybe you would
• 20:34
  Speaker 5: sell it and you'd get some type of return on that. Well,
• 20:36
  Speaker 5: that's not really the black magic model. The black magic
• 20:39
  Speaker 5: model is going to be. We are going to price
• 20:41
  Speaker 5: that thing as affordably as humanly possible so that we
• 20:43
  Speaker 5: can get out to the most people we can possibly
• 20:45
  Speaker 5: get it to. And we're right back into the kitchen
• 20:48
  Speaker 5: to work on something that's going to be two years
• 20:50
  Speaker 5: down the road, you know, hopefully be better. Maybe you
• 20:53
  Speaker 5: need it, maybe you don't, but you know, we're going
• 20:55
  Speaker 5: to continue to have this France frantic push to get
• 20:58
  Speaker 5: engineering done because you know that's what's going to best
• 21:01
  Speaker 5: serve our customers.
• 21:03
  Speaker 1: Well, one thing I love about working with black Magic
• 21:06
  Speaker 1: Products is that you are the only company currently that
• 21:11
  Speaker 1: has the full ecosystem from camera to final deliverables, uh
• 21:16
  Speaker 1: and post production and so on. You haven't done lenses yet,
• 21:19
  Speaker 1: but I'm sure that's probably on the right.
• 21:22
  Speaker 5: I always discussed definitely in trepidation.
• 21:26
  Speaker 4: It's tough along with that's a tough one, correct.
• 21:29
  Speaker 3: I've seen many I've seen many companies come and.
• 21:31
  Speaker 1: Go in the lens game. It's a really tough tough
• 21:35
  Speaker 1: place to go into. But with Da Vinci Resolve, you know,
• 21:38
  Speaker 1: first of all, what made you guys go after a
• 21:40
  Speaker 1: color grading system which is basically the color grading system
• 21:43
  Speaker 1: that costs three hundred dollars before and then now buy
• 21:47
  Speaker 1: it and then basically give it away.
• 21:50
  Speaker 4: So yeah, there's lots of thought.
• 21:51
  Speaker 5: I mean, look like everything in life, a lot of
• 21:54
  Speaker 5: things come down to opportunity, right, recognizing what the opportunity
• 21:57
  Speaker 5: is when something does come across your way. And for
• 22:01
  Speaker 5: some of our products, you can look at, say like
• 22:04
  Speaker 5: live production Switchers, and you can say that's something that
• 22:06
  Speaker 5: was on Black Magic's roadmap at that point in time
• 22:09
  Speaker 5: when the opportunity to go out and buy a lab,
• 22:11
  Speaker 5: a company that did switchers came along, so you say, great,
• 22:13
  Speaker 5: that makes sense, let's get it. That's closer to market
• 22:17
  Speaker 5: to do that than to continue the development that we're
• 22:19
  Speaker 5: already looking on. Da Vinci was probably a little different.
• 22:21
  Speaker 5: Da Vinci was our first acquisition. Obviously, was at a
• 22:25
  Speaker 5: time when we we we were growing. We had we
• 22:27
  Speaker 5: had made the deck wings, we had moved into converters
• 22:29
  Speaker 5: and some video hubs, and we were thinking about what
• 22:32
  Speaker 5: our future and how to diversify was going to be.
• 22:36
  Speaker 5: And along came this opportunity for us to acquire Da Vinci.
• 22:41
  Speaker 5: And you know, as you say, you know, Da Vinci
• 22:43
  Speaker 5: was kind of like the coke brand of our industry.
• 22:47
  Speaker 4: You know, it was such.
• 22:48
  Speaker 5: Absolutely and when you when you walked into a post
• 22:51
  Speaker 5: production and facility, if they had a color grading a suite,
• 22:53
  Speaker 5: it usually was like the crown.
• 22:55
  Speaker 4: Jewel of the facility.
• 22:57
  Speaker 5: And you know, it was a lot of times in
• 22:59
  Speaker 5: Hollywood was DaVinci and you know, was just kind of
• 23:01
  Speaker 5: this amazing product that was out there that was was
• 23:05
  Speaker 5: a big standard of Hollywood essentially. And I remember trying
• 23:11
  Speaker 5: to explain to you know, like my mother and people
• 23:13
  Speaker 5: that aren't part of our industry. And it was right
• 23:15
  Speaker 5: at the time when when Disney had bought Marvel, right,
• 23:19
  Speaker 5: and I said, imagine if Marvel bought Disney, it would
• 23:23
  Speaker 5: seem weird. And I think in our industry people were like,
• 23:26
  Speaker 5: how did black Magic, this company that makes very nice widgets?
• 23:29
  Speaker 5: And I say that lovingly because we were doing just
• 23:32
  Speaker 5: fine selling widgets, these glue products. How are they buying
• 23:36
  Speaker 5: this company Da Vinci, which is this you know, twenty
• 23:38
  Speaker 5: five something year old company that's building these you know,
• 23:41
  Speaker 5: half million dollar, million dollar systems. You know, what are
• 23:45
  Speaker 5: they doing? And that was a large leap of faith,
• 23:49
  Speaker 5: I think for us to go in and say, like, look,
• 23:50
  Speaker 5: this is what we could do if we do this,
• 23:52
  Speaker 5: and you know, hear me out because it sounds crazy.
• 23:55
  Speaker 4: You know, we could we could continue.
• 23:58
  Speaker 5: To be a great part of partner talk all these
• 24:00
  Speaker 5: software platners that are out there, because obviously we were
• 24:03
  Speaker 5: partnered up with you know, all the guys out there
• 24:06
  Speaker 5: making software. But we also take a bit of control
• 24:09
  Speaker 5: of our own destiny by doing this, because we can
• 24:12
  Speaker 5: have a software platform that we can build around, that
• 24:14
  Speaker 5: we can kind of have as a piece of a
• 24:18
  Speaker 5: workflow that kind of fits into our vision of where
• 24:21
  Speaker 5: we want to go as a company. And you know
• 24:23
  Speaker 5: what ends up happening there is you end up not
• 24:26
  Speaker 5: necessarily being completely beholden to other partners that you may have.
• 24:30
  Speaker 5: So again, we want to we want to have the
• 24:32
  Speaker 5: great partnerships with all the other software platforms out there.
• 24:35
  Speaker 5: It's incredibly important for us to make those deck links
• 24:38
  Speaker 5: and Ultra Studio products work with those companies to make
• 24:41
  Speaker 5: sure that our cameras have great workflows through all of
• 24:45
  Speaker 5: their platforms. But we're also not completely beholden to you know,
• 24:50
  Speaker 5: like well, if they if they were to go away,
• 24:53
  Speaker 5: or if they were to withdraw support from us as
• 24:55
  Speaker 5: a company, you know, we're not left out on an island,
• 24:58
  Speaker 5: and so it was it was good for us, but
• 25:02
  Speaker 5: we also sided you know, look, this is going to
• 25:05
  Speaker 5: continue with our mission of being able to provide these
• 25:08
  Speaker 5: incredibly powerful platforms and solutions to as many people as possible.
• 25:14
  Speaker 5: And you know, clearly when you look at what we've
• 25:17
  Speaker 5: been able to do with that over the last eight years,
• 25:20
  Speaker 5: you know, it feels like we've advanced we've advanced that
• 25:23
  Speaker 5: fission along considerably well because you get myself a little
• 25:26
  Speaker 5: that on the back of that one.
• 25:28
  Speaker 1: You know, I mean, what you guys were able to
• 25:29
  Speaker 1: do with Resolve, I mean I was one of the
• 25:31
  Speaker 1: I think I was one of the first guys to
• 25:33
  Speaker 1: jump on seriously as an editor on it a few
• 25:36
  Speaker 1: years ago. Because when you guys switched it over, to
• 25:39
  Speaker 1: think it was the twelve or to twelve five when
• 25:42
  Speaker 1: editing became a really or eleven even, but I think
• 25:46
  Speaker 1: twelve is when it really kind of took off. It
• 25:49
  Speaker 1: was a really solid nonlinear editing system when I edited
• 25:52
  Speaker 1: my first feature on it. Then I did huge shows
• 25:54
  Speaker 1: and you know, Hulu shows and other big projects on it,
• 25:59
  Speaker 1: and then I started preaching about it. I'm like, guys,
• 26:01
  Speaker 1: you don't understand this is amazing, and I started like
• 26:04
  Speaker 1: preaching from the top of the of the of the mountaintops,
• 26:07
  Speaker 1: like everybody, it's free, jump on it and if it
• 26:11
  Speaker 1: please use this. And then it's just been getting better
• 26:13
  Speaker 1: and better. It's fascinating what you were able to do
• 26:17
  Speaker 1: with that software. And now I swear to God when
• 26:20
  Speaker 1: I when I showed up to NAB, actually I got
• 26:22
  Speaker 1: the email a day or two before I flew up
• 26:24
  Speaker 1: the NAB that then you had now added not only color,
• 26:27
  Speaker 1: not only sound, but you added fusion.
• 26:30
  Speaker 3: Two and that.
• 26:31
  Speaker 5: And that goes back to building out that platform to
• 26:34
  Speaker 5: be as the best platform it could be. And I
• 26:36
  Speaker 5: think there's two important points that you know we always
• 26:39
  Speaker 5: try to kind of reiterate to folks, is that you know,
• 26:42
  Speaker 5: we want uh, like I said, we want to work
• 26:45
  Speaker 5: with everybody out there, right, So if someone comes along
• 26:47
  Speaker 5: and says, look, I'm using this other camera, we want
• 26:49
  Speaker 5: to say, great, We've got resolved.
• 26:50
  Speaker 4: It's a great platform for you to use.
• 26:52
  Speaker 5: If someone comes along and says, look, I'm married to
• 26:54
  Speaker 5: this other software platform that's what I use, we say.
• 26:56
  Speaker 4: No problem.
• 26:57
  Speaker 5: You know, we've got these deck links for many converters,
• 26:59
  Speaker 5: or our camera has a great workflow. You know, part
• 27:01
  Speaker 5: of the Great black Magic Plan has always been don't
• 27:06
  Speaker 5: force people to use what they don't want to use, right,
• 27:09
  Speaker 5: don't use proprietary media, don't use proprietary lens choices, don't
• 27:14
  Speaker 5: say great, once you've gotten into our solution, you have
• 27:16
  Speaker 5: to use all our solution, because that's not what anybody wants.
• 27:19
  Speaker 4: No said nobody ever.
• 27:21
  Speaker 6: Boy I hope, boy I hope they forced me to
• 27:24
  Speaker 6: use everything that they make because that's just disastrous. And
• 27:27
  Speaker 6: we've seen it be disastrous in our field and we've
• 27:30
  Speaker 6: seen it be disastrous in other fields. So we want
• 27:32
  Speaker 6: to be really upfront about there, Like, look, if you
• 27:35
  Speaker 6: love your product, other print brand product, by all means
• 27:39
  Speaker 6: if we can make that work within our ecosystem.
• 27:41
  Speaker 4: We want to make that be the case.
• 27:43
  Speaker 5: And if you want to stay in a black Magic ecosystem,
• 27:47
  Speaker 5: that is our goal. Like, look, you should be able
• 27:49
  Speaker 5: to buy a camera from us, use Davinshi Resolve, use
• 27:53
  Speaker 5: our io hardware. You know, stay across that platform, use
• 27:57
  Speaker 5: all that you know, as much black Magic product as
• 27:59
  Speaker 5: your comfortable using with. Hopefully we'll provide a lot of
• 28:02
  Speaker 5: incentive to do that. Price will be one of those
• 28:05
  Speaker 5: other workflow capabilities will be others. But look, don't feel
• 28:08
  Speaker 5: like we're going to come and say like, well, you're
• 28:09
  Speaker 5: not a true black Magic person because you know, you
• 28:12
  Speaker 5: decided to use that other product. Like they are just tools,
• 28:15
  Speaker 5: and we all recognize they are just tools. And the look,
• 28:17
  Speaker 5: we want to obviously do well as a business getting
• 28:20
  Speaker 5: those tools out there.
• 28:21
  Speaker 4: But you know, we we don't.
• 28:23
  Speaker 5: Feel that forcing people to stick within an ecostructure is
• 28:27
  Speaker 5: is going to lead to that. So you know, that
• 28:30
  Speaker 5: is a big piece of what we do. But you know,
• 28:32
  Speaker 5: how great is it to be able to go to
• 28:34
  Speaker 5: one software application and say, look, I've brought in my
• 28:37
  Speaker 5: black Magic camera files, whether a pro restaurant and whether
• 28:41
  Speaker 5: I'm one person, and I've got this one tool to go, yeah, great, edit, color,
• 28:46
  Speaker 5: the effects, audio. You know, basically don't have to worry
• 28:50
  Speaker 5: about conform where everyone pulls all out and be done
• 28:54
  Speaker 5: with it. Or you know, I'm a post production company
• 28:56
  Speaker 5: that says, look, I can have multiple people working on
• 28:59
  Speaker 5: the same product that same time, same project on the
• 29:02
  Speaker 5: same product at the same time, and I again don't
• 29:04
  Speaker 5: have to do the conform where again everyone loses their
• 29:07
  Speaker 5: hair and is up at four in the morning, wondering
• 29:09
  Speaker 5: what's going to go wrong next, Like these are great
• 29:12
  Speaker 5: workflow benefits of being able to have that. So you know,
• 29:15
  Speaker 5: we feel like not only did we just go out
• 29:17
  Speaker 5: and say like, look, we're going to take this great
• 29:19
  Speaker 5: platform and quote give it away, you know, we can
• 29:22
  Speaker 5: actually do something that's not been done before, right and
• 29:25
  Speaker 5: put this all into one tool, do it well and
• 29:28
  Speaker 5: and hopefully you know, the fears are always like, look,
• 29:32
  Speaker 5: don't add this in and suddenly make color be terrible,
• 29:35
  Speaker 5: or you know, like don't try to overdo one thing.
• 29:37
  Speaker 5: So we you know, we've had to take it slow,
• 29:39
  Speaker 5: like you said, you know, eleven, twelve, twelve, five, every well.
• 29:42
  Speaker 1: Between four but fourteens and fifteen was not that slow
• 29:45
  Speaker 1: because I just updated it to fourteen and then all
• 29:48
  Speaker 1: of a sudden, I'm like sun up a got doubt.
• 29:51
  Speaker 1: They just got fifty literally like within a month when
• 29:53
  Speaker 1: I updated it.
• 29:56
  Speaker 4: So it's still still working exactly.
• 30:00
  Speaker 1: We'll be right back after a word from our sponsor
• 30:06
  Speaker 1: and now back to the show.
• 30:09
  Speaker 4: But it but it goes back to what I said.
• 30:11
  Speaker 5: It's like we are never going to stop or rest
• 30:13
  Speaker 5: on our laurels and and do that kind of like
• 30:16
  Speaker 5: cool we're done.
• 30:17
  Speaker 4: Now, let's just collect checks the.
• 30:19
  Speaker 5: Next three years and just do the Nobody else, you know,
• 30:22
  Speaker 5: kind of messes with the plan, like it's always going
• 30:25
  Speaker 5: to be about us going Okay, that was cool. You
• 30:27
  Speaker 5: know you when you go to a show like NAB,
• 30:29
  Speaker 5: Like I said, that's where you get all that great feedback.
• 30:32
  Speaker 4: This is amazing. But you know what else you could do?
• 30:33
  Speaker 4: Oh yeah, you're right, that would be cool. How cool
• 30:36
  Speaker 4: would that be if we did that?
• 30:37
  Speaker 5: Or you know, we still like how many of our
• 30:38
  Speaker 5: hardware products have we gone out? And we're like we're
• 30:41
  Speaker 5: building all these racks, we're doing all this live production stuff,
• 30:43
  Speaker 5: like why do we keep buying these other audio switcher
• 30:46
  Speaker 5: or you know audio monitors that aren't made for video
• 30:49
  Speaker 5: either expensive and b I can't select which you know
• 30:52
  Speaker 5: audio tracks I want over the SDI.
• 30:54
  Speaker 4: You know we could build that.
• 30:56
  Speaker 5: Let's just build them, Like I mean, we are in
• 30:59
  Speaker 5: you know, granted champion of like the nerds in the
• 31:01
  Speaker 5: workshop that are just going like this is cool and
• 31:04
  Speaker 5: we can do it.
• 31:05
  Speaker 4: Let's do it.
• 31:06
  Speaker 5: You know, business model, Okay, let's figure out what that is. Okay, cool,
• 31:09
  Speaker 5: that should work. But you know, for us, it's about
• 31:15
  Speaker 5: kind of it always comes back to what's best for
• 31:18
  Speaker 5: the users. If we think this is a good idea
• 31:20
  Speaker 5: because we would want it, or we're going to use it,
• 31:22
  Speaker 5: or we think it empowers more people, and that's pretty good.
• 31:26
  Speaker 5: Like let's start there instead of, you know, how do
• 31:29
  Speaker 5: we build a really expensive camera, like, well, that's useless,
• 31:32
  Speaker 5: Like there are other.
• 31:32
  Speaker 4: Folks out there to do a fine job with that.
• 31:35
  Speaker 5: You know, how do how do we sit down and say,
• 31:37
  Speaker 5: how do we build the best thousand dollars cinema camera?
• 31:40
  Speaker 5: Which was that first pocket camera? You know, how do
• 31:42
  Speaker 5: you how do you do that? Like what does it take?
• 31:45
  Speaker 5: You know, how much can you shove into a product
• 31:48
  Speaker 5: like that and still make it be great at one
• 31:49
  Speaker 5: thousand dollars and profitable?
• 31:52
  Speaker 4: Profitable.
• 31:52
  Speaker 5: That's a much different approach than we've built this product,
• 31:56
  Speaker 5: how much can we charge for it? Which is a
• 31:58
  Speaker 5: very typical kind of manufacturing approach to things. So it's
• 32:02
  Speaker 5: it's just a very different way Block Magic approaches a
• 32:06
  Speaker 5: you know, building products, building solutions, and hopefully helping what
• 32:09
  Speaker 5: we consider the most amount of users out there.
• 32:12
  Speaker 1: What I find fascinating I've told this to people a
• 32:14
  Speaker 1: lot since I've been you know, working with you guys
• 32:17
  Speaker 1: over the years, is like you are the biggest mom
• 32:19
  Speaker 1: and pop operation I've ever seen. I mean it's just
• 32:21
  Speaker 1: like you have that mom and pop beautiful like small.
• 32:26
  Speaker 1: I mean, like you know, I can have access, I
• 32:29
  Speaker 1: could get access to someone like you. You know, there
• 32:32
  Speaker 1: is no big ivory towers. Everyone's just like this small
• 32:35
  Speaker 1: little community. But it's not it's a massive company.
• 32:39
  Speaker 5: It's you and look to be honest, like it's hard,
• 32:42
  Speaker 5: Like these are hard things to do, and there is
• 32:45
  Speaker 5: a reason why you don't see this, you know out
• 32:48
  Speaker 5: there often because as a company grows, you know, you
• 32:52
  Speaker 5: get more people, you have more processes, you have more things,
• 32:55
  Speaker 5: and the risk ends up being there that you you
• 33:00
  Speaker 5: kind of get diluted from your main goal.
• 33:03
  Speaker 4: What it is is the main.
• 33:04
  Speaker 5: Goal to be stuffed full of bureaucrats to make things
• 33:07
  Speaker 5: be easy. Is it about you know, profitability and how
• 33:11
  Speaker 5: much money can you know, we're all going to drive
• 33:13
  Speaker 5: you know, fancy cars and have boats and or whatever
• 33:16
  Speaker 5: that you know, what is the actual goals and and
• 33:18
  Speaker 5: the fact that Black Magic has been able to maintain
• 33:21
  Speaker 5: that goal of empowering the most users out there, that's
• 33:23
  Speaker 5: the single focus and the you know, the thing that
• 33:26
  Speaker 5: drives us every day, and and the rest of it
• 33:28
  Speaker 5: becomes a look, let's make sure that Look, we obviously
• 33:31
  Speaker 5: want to grow, and we do have to have processes,
• 33:33
  Speaker 5: and we do have to have profit, and those are
• 33:36
  Speaker 5: the things, but that's not actually the first goal. The
• 33:39
  Speaker 5: first goal is empowering people. And then down the list becomes, Okay,
• 33:43
  Speaker 5: let's make sure that this process makes sense and is efficient,
• 33:46
  Speaker 5: because that efficiency is going to help us keep that
• 33:49
  Speaker 5: cost down. But that is an incredibly difficult thing to do.
• 33:52
  Speaker 5: And and and look, I'm glad that Black Magic has
• 33:54
  Speaker 5: grown the way it's grown. I'm glad it didn't grow
• 33:57
  Speaker 5: necessarily overnight, you know, because that obviously be you know,
• 34:01
  Speaker 5: like jumping into cold water, you know, just just shocking.
• 34:04
  Speaker 5: We've been able to kind of have that organic growth
• 34:06
  Speaker 5: that's allowed us to stay focused on what we're doing,
• 34:09
  Speaker 5: to still have that kind of, like you said, sort
• 34:11
  Speaker 5: of mom and pop field, even though the company has
• 34:13
  Speaker 5: gotten a lot bigger, because the core values of the
• 34:16
  Speaker 5: company are still there and that hunger to still succeed
• 34:22
  Speaker 5: at whatever level of success you want to kind of
• 34:24
  Speaker 5: put down there, whether it be growth or whether it
• 34:25
  Speaker 5: be empowering people or whether it be you know, just
• 34:28
  Speaker 5: building out a product line that we think is exciting.
• 34:31
  Speaker 5: You know, those are the things that keep us kind
• 34:33
  Speaker 5: of keep us going and the other stuff important. Obviously,
• 34:37
  Speaker 5: want to keep the lights on. I want to keep
• 34:39
  Speaker 5: pay checks. That that's great, That is important part of it.
• 34:42
  Speaker 5: But you know all those other things have to be
• 34:44
  Speaker 5: about does that help empower more and more users out
• 34:48
  Speaker 5: there now?
• 34:49
  Speaker 1: Are what are some of the films and television shows
• 34:51
  Speaker 1: that use black Magic cameras? Because I think a lot
• 34:53
  Speaker 1: of people don't realize that you're you are at the
• 34:56
  Speaker 1: highest levels.
• 34:57
  Speaker 4: Yeah.
• 34:58
  Speaker 5: I mean the thing that's hard with the camera stuff
• 35:01
  Speaker 5: is that you know, uh, you know, I'm the bestowed
• 35:05
  Speaker 5: name dropping. But you know, when you go into a
• 35:08
  Speaker 5: major production company that does Hollywood type stuff, you know,
• 35:14
  Speaker 5: I can think of a distinct example where we're sitting
• 35:16
  Speaker 5: there and they're showing us these camera tests and they're
• 35:18
  Speaker 5: so thrilled with how the black Magic cameras are standing
• 35:21
  Speaker 5: up to you know, the very expensive cameras that they
• 35:24
  Speaker 5: use on all of their productions, and they said, look,
• 35:28
  Speaker 5: you know, we we do this because.
• 35:31
  Speaker 4: You know we have you know, being who they are.
• 35:34
  Speaker 5: You know, of course they can afford to use whatever
• 35:36
  Speaker 5: camera they want to use, and they'll say, look, we're
• 35:38
  Speaker 5: going to use We're going to continue to use those
• 35:40
  Speaker 5: cameras because we can on all of these highest level things.
• 35:43
  Speaker 5: But you best well be sure we're taking black magic
• 35:45
  Speaker 5: cameras on every one of those shoots, because the last
• 35:48
  Speaker 5: thing we want to do is put that camera in
• 35:51
  Speaker 5: a situation that you know it shouldn't be in, whether
• 35:53
  Speaker 5: that be in a tight corner or in a car
• 35:56
  Speaker 5: or in a danger zone where we can use those
• 35:59
  Speaker 5: black magic cameras almost flippantly because they're almost disposable at
• 36:03
  Speaker 5: that highest level. But at the same point, when we
• 36:06
  Speaker 5: have you know, smaller projects, they can be a cameras
• 36:09
  Speaker 5: and we have other behind the scenes things, we can
• 36:11
  Speaker 5: use them for all of that. So you know, that's
• 36:13
  Speaker 5: how they generally get used on the highest level. And
• 36:15
  Speaker 5: when I use a lot the Mad Max example of
• 36:18
  Speaker 5: you know, of course, they used to think it was
• 36:20
  Speaker 5: two ari's as their primary cameras, all their headshots, all
• 36:23
  Speaker 5: the things that we're doing with a beautiful press story.
• 36:25
  Speaker 5: You can find our website about this, but they use
• 36:27
  Speaker 5: some thirty or forty other black magic cameras because the
• 36:30
  Speaker 5: last thing they want to do is run all of
• 36:32
  Speaker 5: those stunts over and over again. You know a lot
• 36:35
  Speaker 5: of those are we're doing this once. Let's put all
• 36:37
  Speaker 5: these black magic cameras out there, because they cut so
• 36:40
  Speaker 5: beautifully with them. They do if the camera ends up
• 36:43
  Speaker 5: getting blown up or run over, a Hollywood person is
• 36:47
  Speaker 5: not that concerned about losing their three thousand dollars camera
• 36:50
  Speaker 5: at the end of the day.
• 36:51
  Speaker 3: Right, that's craft services for five minutes.
• 36:53
  Speaker 4: Yeah, exactly, they're not worried about that. At the end
• 36:56
  Speaker 4: of the day.
• 36:57
  Speaker 5: They have so much footage to then be able to
• 36:59
  Speaker 5: pull they can run that very expensive stunt once and
• 37:03
  Speaker 5: the cameras are just a very small small piece of that.
• 37:06
  Speaker 5: And that's a great example of at the highest level.
• 37:09
  Speaker 5: And why would they not want to use other beautiful,
• 37:11
  Speaker 5: expensive cameras. They're accustomed to it. They give them everything
• 37:14
  Speaker 5: and more than they'd ever want. But they can use
• 37:16
  Speaker 5: our cameras in ways that really give them new capabilities
• 37:21
  Speaker 5: that they wouldn't have had before. Now, when you move
• 37:23
  Speaker 5: back from that, you start talking about television work, when
• 37:25
  Speaker 5: you talk about commercial work, when you talk about you know,
• 37:28
  Speaker 5: that's where you start seeing all these black magic cameras
• 37:30
  Speaker 5: starting to show up as a cameras and commercial work,
• 37:33
  Speaker 5: and that's always exciting to be But you know what
• 37:36
  Speaker 5: we're always excited is when it suddenly becomes in when
• 37:38
  Speaker 5: you want I remember, well, gosh, it must have been
• 37:41
  Speaker 5: well boy three four years ago now going into a
• 37:45
  Speaker 5: university bringing whatever the latest new camera we had, and
• 37:47
  Speaker 5: having the university professor talking to his group of film
• 37:51
  Speaker 5: students and going like, well, how many people are familiar
• 37:53
  Speaker 5: with black magic cameras? And every film student puts their
• 37:56
  Speaker 5: hand up and he says, does anybody have a black
• 37:59
  Speaker 5: magic camera? Literally half the students raise their hand because
• 38:02
  Speaker 5: they had pocket cinema cameras and they had Cinema two
• 38:05
  Speaker 5: point five cameras, And even the professor was blown away
• 38:08
  Speaker 5: because that's such a big change for that ownership of
• 38:12
  Speaker 5: a professional camera.
• 38:14
  Speaker 4: Right.
• 38:14
  Speaker 5: You know, these are the things that when we look
• 38:16
  Speaker 5: and we say, like, you know, have cameras been successful? Yeah, look,
• 38:19
  Speaker 5: I'd love to have the next Marvel movie be all
• 38:21
  Speaker 5: shot with black magic cameras. That'd be great from just
• 38:25
  Speaker 5: again calling up my mom and telling them people, you know.
• 38:28
  Speaker 3: Because she's still because she's still not impressed with you.
• 38:30
  Speaker 4: Yeah, because yeah, still oppressed no will ever be impressed.
• 38:32
  Speaker 5: But you know, for me to be able to walk
• 38:34
  Speaker 5: into that university or that film school and say hey,
• 38:37
  Speaker 5: how much Black Magic stuff do you use? And they say, well,
• 38:40
  Speaker 5: I own this camera and I've been learning on Resolve,
• 38:42
  Speaker 5: and you know, I've been working on these other products.
• 38:44
  Speaker 5: And you go like, well, that's amazing because that's something
• 38:47
  Speaker 5: that you again twelve years ago you said, that's a goal,
• 38:51
  Speaker 5: that's a real goal for us to have because that's
• 38:53
  Speaker 5: going to be what helps continue to a empower more people.
• 38:57
  Speaker 5: Goes back to that mission statement every time and being
• 39:00
  Speaker 5: to help the brand going forward, because you know when
• 39:03
  Speaker 5: those film students graduate, you know they're going to be
• 39:06
  Speaker 5: very comfortable with you know, Block Magic as a company
• 39:09
  Speaker 5: as a brand, and you relate to what we're trying
• 39:11
  Speaker 5: to do, and that's incredibly empowered, incredibly important to us.
• 39:17
  Speaker 1: What you've been able to do with like specifically Resolved,
• 39:19
  Speaker 1: where you're giving it away, you're basically creating a generation
• 39:23
  Speaker 1: of filmmakers who are going to be using your product,
• 39:27
  Speaker 1: just like Final Cut did back in the day when
• 39:29
  Speaker 1: it first came out, Like that's what because when they
• 39:32
  Speaker 1: were students or when they were coming up, when they
• 39:34
  Speaker 1: moved into you know, full blown facilities or into bigger companies,
• 39:39
  Speaker 1: they're like, hey, why don't we set.
• 39:41
  Speaker 3: Up the Vinci Resolve.
• 39:42
  Speaker 1: I did that specifically when I grew up.
• 39:45
  Speaker 3: And I grew up I was an Avid editor.
• 39:47
  Speaker 1: Then I jumped the final cut, and then when I
• 39:48
  Speaker 1: moved into a studio job, I was head of the
• 39:52
  Speaker 1: post production department. And they're like, well, we want to
• 39:54
  Speaker 1: get there was one old Avid. I'm like, well, let's
• 39:56
  Speaker 1: set up final cuts. We'll be right back after a
• 40:00
  Speaker 1: word from our sponsor, and now back to the show.
• 40:08
  Speaker 1: And I set up in like ten final cuts for
• 40:10
  Speaker 1: the price of one Avid. And they were like, oh
• 40:12
  Speaker 1: my god. And I know that's exactly what's gonna happen
• 40:15
  Speaker 1: and is happening today with Resolve. And then also the
• 40:18
  Speaker 1: cameras and all the other things that you you guys do.
• 40:21
  Speaker 1: So it is quite genius, what.
• 40:23
  Speaker 5: You'd say doing it's a it's a you know, we talk,
• 40:27
  Speaker 5: we talk internally say look, short term, long term, you
• 40:29
  Speaker 5: know what what what are what are our plans? What
• 40:31
  Speaker 5: are our hopes? What are we trying to do? When
• 40:33
  Speaker 5: the you know, a few of us kind of think
• 40:34
  Speaker 5: about where we're where the ship is going. You know,
• 40:37
  Speaker 5: Grant's got both hands on the wheel and these swerve
• 40:40
  Speaker 5: and left the swerve and right. Yeah, the conversations about okay,
• 40:43
  Speaker 5: what's what what's the plan here? You know, we're obviously
• 40:45
  Speaker 5: goal is to empower people. How do you do that?
• 40:48
  Speaker 4: Right?
• 40:48
  Speaker 5: You know it sounds great. You know we're gonna we're
• 40:50
  Speaker 5: gonna win, we're gonna be successful. Well, how do you
• 40:52
  Speaker 5: do that? And there's the long term plan and the
• 40:54
  Speaker 5: short term plan. The short term plan is, you know,
• 40:57
  Speaker 5: we're going to build X planet. We're gonna have this launch.
• 40:59
  Speaker 5: This is how we're going to package these things. This
• 41:01
  Speaker 5: is how we're going to get out there, This is
• 41:02
  Speaker 5: how we're going to be efficient, and all the doing
• 41:03
  Speaker 5: that long term plans, how do you be a company
• 41:08
  Speaker 5: in this industry that has had major, you know, strangleholds
• 41:13
  Speaker 5: on certain segments by certain brands.
• 41:16
  Speaker 4: How do you how do.
• 41:18
  Speaker 5: You become someone that's visible at that level as some
• 41:21
  Speaker 5: of those folks that have been around twenty thirty forty
• 41:24
  Speaker 5: years as a brand, And how do you do that
• 41:28
  Speaker 5: in a way that can be both disruptive because obviously
• 41:31
  Speaker 5: you can't just come in and be nice, But how
• 41:33
  Speaker 5: do you do that without necessarily making everyone your enemy,
• 41:36
  Speaker 5: and that long term plan has to be about that. Look,
• 41:40
  Speaker 5: we have to play nice with everybody. We have to
• 41:42
  Speaker 5: be open. You know, we have to obviously have a stick.
• 41:47
  Speaker 5: You know, if the stick is just be very affordable
• 41:49
  Speaker 5: or give it away or whatever. You know, like these
• 41:51
  Speaker 5: are these are important to being able to differentiate and
• 41:55
  Speaker 5: again hopefully creating workflow advantages. Look, we don't just build
• 41:59
  Speaker 5: a product with want it to be inexpensive. You know,
• 42:01
  Speaker 5: that's nice, but it also has to do something. You
• 42:05
  Speaker 5: also have to do something better than what's already out there.
• 42:08
  Speaker 5: So you know, these are the type of conversations we
• 42:10
  Speaker 5: have and we say, look, should we build a Resolve
• 42:14
  Speaker 5: affordable panel? And for a long time we didn't think
• 42:16
  Speaker 5: that that was worth doing because there are great panels
• 42:19
  Speaker 5: out there that are very affordable by other manufacturers. And
• 42:22
  Speaker 5: we said, look, we can focus on building other things.
• 42:24
  Speaker 5: Work on cameras, work on switchers, because those guys are
• 42:27
  Speaker 5: doing a great job there. Now a couple of years
• 42:28
  Speaker 5: down the road, you kind of go and you say,
• 42:30
  Speaker 5: you know what, those are great panels. But one of
• 42:32
  Speaker 5: the things about those other panels is they're great because
• 42:35
  Speaker 5: you can use them for any application out there. That's
• 42:37
  Speaker 5: kind of the great part about them. The problem with
• 42:40
  Speaker 5: that is is they don't become a resolved specific panel.
• 42:44
  Speaker 5: So what we can do is we can create the
• 42:46
  Speaker 5: best resolve specific panel. And that's what led to those
• 42:50
  Speaker 5: micro and mini.
• 42:51
  Speaker 4: Panels to say, amazing.
• 42:52
  Speaker 5: You know, they are amazing panels for a resolve. We're
• 42:55
  Speaker 5: not pretending that they're great panels for anything else. Those
• 42:58
  Speaker 5: other panels do a great job of that. But here's
• 42:59
  Speaker 5: how we can do something that A differentiates B empowers
• 43:03
  Speaker 5: people and see really helps fill out, you know, a
• 43:06
  Speaker 5: piece of the overall workflow. But that that's kind of
• 43:09
  Speaker 5: how some of those processes come around. Everyone comes to
• 43:12
  Speaker 5: an A B and says again, like the lenses is
• 43:13
  Speaker 5: a great example. You should build lenses. Yeah, that sounds great.
• 43:17
  Speaker 5: If we could build really affordable lenses, that'd be awesome.
• 43:20
  Speaker 5: But what are we actually going to do It's it's
• 43:22
  Speaker 5: not been done there other than being affordable, Like that
• 43:25
  Speaker 5: may be enough on its own, and those are those
• 43:27
  Speaker 5: are the conversations that we wrestle with and say, you
• 43:29
  Speaker 5: know what next, what are the next c We're going
• 43:31
  Speaker 5: to say? All the s s black magic into and
• 43:35
  Speaker 5: havoc and and and you know, hopefully change our industry.
• 43:39
  Speaker 5: You know, it's hard, it's tough, and it's part of
• 43:41
  Speaker 5: you know, part of the big the big picture that
• 43:43
  Speaker 5: we're always trying to look at.
• 43:44
  Speaker 1: So what speaking of disrupting and the s s black
• 43:49
  Speaker 1: Magic and and and and and changing the industry, let's
• 43:53
  Speaker 1: talk about the new black Magic Pocket camera because I
• 43:58
  Speaker 1: I saw it, I held it, we spoke a little
• 44:00
  Speaker 1: bit on the floor about it. I just literally finished
• 44:04
  Speaker 1: shooting my second feature on the original pocket camera. Uh,
• 44:08
  Speaker 1: and it was wonderful because I love the look of
• 44:10
  Speaker 1: that super sixteen censor. It is such a unique look
• 44:15
  Speaker 1: that there is nothing else on the marketplace like it.
• 44:18
  Speaker 3: So but of course, the.
• 44:19
  Speaker 1: One thing that everybody always said about the pocket camera
• 44:22
  Speaker 1: was like, oh, if it could just be four K Yeah,
• 44:25
  Speaker 1: I mean, so this.
• 44:25
  Speaker 5: Is one of those This is again one of those
• 44:27
  Speaker 5: like you know, you'd get to nav and people like,
• 44:30
  Speaker 5: you know what you guys should do.
• 44:32
  Speaker 7: Of course, first of all, let me get out my
• 44:35
  Speaker 7: notepad real quick, because I want to jot this down because.
• 44:37
  Speaker 3: You're the only one who's ever taken the only.
• 44:39
  Speaker 5: One is coming and said that we should build the
• 44:40
  Speaker 5: pocket for K camera, And look, I say that very
• 44:44
  Speaker 5: lovingly and we want that feedback from folks. But and
• 44:47
  Speaker 5: we would tell that very passioned individual that I always
• 44:51
  Speaker 5: have to remind our team that, like, it's great because
• 44:54
  Speaker 5: so many people want black Magic to succeed. How fortunate
• 44:57
  Speaker 5: are we as a company that people come and they like,
• 45:00
  Speaker 5: I love what you're doing, and I can't wait for
• 45:01
  Speaker 5: you to make more stuff, and I want you to
• 45:03
  Speaker 5: be successful. And even people that say I don't use
• 45:05
  Speaker 5: your ex product, they're like, I'm so happy with what
• 45:09
  Speaker 5: you're doing because you're changing industry. So we are so
• 45:12
  Speaker 5: lucky to be in the position where in where people
• 45:14
  Speaker 5: are literally cheering for black Magic and wanting us to
• 45:17
  Speaker 5: be successful because of how we are helping them and
• 45:20
  Speaker 5: helping change the industry. Back to the pocket four K camera,
• 45:23
  Speaker 5: we would tell that very impassioned person that came to us,
• 45:25
  Speaker 5: we say, look, we get it, like we understand why
• 45:27
  Speaker 5: we want it, but you know, we had made this
• 45:29
  Speaker 5: production camera four K that kind of feels like about
• 45:32
  Speaker 5: the smallest we could build the four K camera at
• 45:35
  Speaker 5: that point in time, we know we're not so sure
• 45:37
  Speaker 5: what else we could do or we could add to
• 45:38
  Speaker 5: that and of course this is.
• 45:39
  Speaker 4: You know four years ago, three years ago, sure, and.
• 45:42
  Speaker 5: About two years ago you start going, okay, look we
• 45:45
  Speaker 5: could actually do this, like we can get it to
• 45:47
  Speaker 5: the eight bit smaller. You know, what are the other
• 45:49
  Speaker 5: things that we could do that would improve upon this?
• 45:51
  Speaker 5: And it takes it takes time. Right, It's not like
• 45:54
  Speaker 5: we I mean, as magical as Black Magic is, it's
• 45:58
  Speaker 5: not like we can just you know, turn anything out
• 46:00
  Speaker 5: of anything like. It does actually take engineering and resources
• 46:05
  Speaker 5: and developments and technology to be able to do it. So, uh,
• 46:09
  Speaker 5: you know, when we finally kind of started going like, look,
• 46:11
  Speaker 5: we've worked on building smaller kind of electronics. You know,
• 46:16
  Speaker 5: you see some of these crazy little you know, micro
• 46:19
  Speaker 5: converters and ultra studio minis, and we had worked on
• 46:23
  Speaker 5: building smaller products and getting compact down and dealing how.
• 46:27
  Speaker 4: Do you deal with heat and dissipating heat. You know.
• 46:30
  Speaker 5: Obviously as Black Magic grow, we were able to add
• 46:32
  Speaker 5: more engineers and bring.
• 46:33
  Speaker 4: More talent on. It's able to help with all that.
• 46:35
  Speaker 4: So it's not just a like.
• 46:37
  Speaker 7: Let's get back in the lab and one guy his
• 46:39
  Speaker 7: one and something comes out.
• 46:41
  Speaker 5: Like it does take time. It takes those developments to
• 46:43
  Speaker 5: get done. So we started building what became the Pocket
• 46:45
  Speaker 5: Cinema Camera four K.
• 46:46
  Speaker 4: And and you.
• 46:48
  Speaker 5: Know, again, when you do have the ability to kind
• 46:49
  Speaker 5: of sit back for four or five years, we're able
• 46:51
  Speaker 5: to kind of say, okay, cool, Like you know, we've
• 46:54
  Speaker 5: advanced some of our menu systems, we'd advanced some of
• 46:56
  Speaker 5: our recording capabilities, like I said, some of the heat
• 47:00
  Speaker 5: things that we're concerned when we had not been sure
• 47:03
  Speaker 5: about how to make it smaller. And even still you know,
• 47:06
  Speaker 5: we're having conversations as early as I think maybe the
• 47:09
  Speaker 5: beginning of the year going and this is the kind
• 47:11
  Speaker 5: of things when you know, like you're probably very fortunate
• 47:13
  Speaker 5: to be in a situation and like should we call
• 47:15
  Speaker 5: it the pocket camera? It's a little you know, like
• 47:17
  Speaker 5: when these are the biggest problems you're worried about, right,
• 47:21
  Speaker 5: you know, having a discussion about like look, you know,
• 47:24
  Speaker 5: you know, like I said, we know we had started
• 47:26
  Speaker 5: out with that original pocket camera. You know, how do
• 47:28
  Speaker 5: you build the best thousand dollars camera? And we're starting
• 47:30
  Speaker 5: to look at this camera going like look, this is
• 47:32
  Speaker 5: this is maybe not going to be one thousand dollars.
• 47:34
  Speaker 5: Like you know, again, we want to keep the lights
• 47:36
  Speaker 5: up and keep all those brilliant engineers paid to build
• 47:38
  Speaker 5: more products.
• 47:39
  Speaker 4: Sure, nine ninety five is going to be a bit tough.
• 47:41
  Speaker 5: And you know, what are we going to charge for it?
• 47:43
  Speaker 5: You know, we want to you know, we want to
• 47:44
  Speaker 5: get as many of these out there. We don't want
• 47:46
  Speaker 5: the price to ever be the reason why someone can't
• 47:48
  Speaker 5: buy a black Magic product, and should be twelve ninety five,
• 47:51
  Speaker 5: should be fourteen ninety five. Is nineteen ninety five too much?
• 47:53
  Speaker 4: And eventually, you know.
• 47:54
  Speaker 5: Those are the conversations, the kind of conversations you're having
• 47:56
  Speaker 5: as you're getting it out the door, because the price
• 47:58
  Speaker 5: was never really the first problem. The first problem was
• 48:01
  Speaker 5: how are going to build this amazing product, keep it
• 48:03
  Speaker 5: as low as we want, as far as costs can be.
• 48:06
  Speaker 5: And eventually that's how we got to We eventually said,
• 48:08
  Speaker 5: you know, resolve and come down to two ninety five,
• 48:11
  Speaker 5: because that's how we roll. And we had said, well,
• 48:13
  Speaker 5: if we're not going to do nine ninety five, let's
• 48:15
  Speaker 5: settle on twelve ninety five, and we'll give them Resolve
• 48:18
  Speaker 5: for free, which we had not given on the pucket camera.
• 48:20
  Speaker 5: And that became a very kind of agreeable line for
• 48:23
  Speaker 5: us to be able to stick to so you know,
• 48:25
  Speaker 5: it's it's.
• 48:25
  Speaker 3: Uh insane, that's it.
• 48:28
  Speaker 5: Yeah, yeah, And look, it's always that there is the
• 48:31
  Speaker 5: internal wrestling that goes like, yeah, should we have charged
• 48:33
  Speaker 5: fourteen ninety five for that? That would be an extra
• 48:36
  Speaker 5: two hundred dollars that would basically go to help pay
• 48:38
  Speaker 5: for engineering. You wonder would we sell less if we did,
• 48:41
  Speaker 5: or would we sell more at twelve ninety five, And
• 48:44
  Speaker 5: it's you know, these are these are the questions that
• 48:47
  Speaker 5: we do wrestle with.
• 48:48
  Speaker 4: But at the end of the.
• 48:48
  Speaker 5: Day, it goes right back to that first mission statement,
• 48:51
  Speaker 5: which is how are we going to help our users
• 48:53
  Speaker 5: the most? And if we stick to that, we feel
• 48:56
  Speaker 5: that we're more we're more right than wrong most often,
• 48:59
  Speaker 5: so that becomes a fallback kind of for us in
• 49:02
  Speaker 5: a lot of ways.
• 49:03
  Speaker 1: What I find fascinating about the pocket camera is I
• 49:06
  Speaker 1: do believe out of all the cameras that you've created,
• 49:09
  Speaker 1: and you've created the Eartha, and they are some Minis
• 49:11
  Speaker 1: and so on that have been disruptors, this product specifically,
• 49:16
  Speaker 1: when I first saw and heard about it, like this
• 49:18
  Speaker 1: has the biggest potential to be an absolute industry disruptor
• 49:23
  Speaker 1: because you're basically finally giving a DSLR style camera or
• 49:30
  Speaker 1: size of camera, but with raw capability and pro res
• 49:34
  Speaker 1: capability which does not exist at that price point is
• 49:39
  Speaker 1: in and giving them a free editing software.
• 49:44
  Speaker 5: They're gonna want that if they're going to be doing
• 49:46
  Speaker 5: any type of overall workflow.
• 49:48
  Speaker 1: And we'll be right back after a word from our sponsor,
• 49:56
  Speaker 1: and now back to the show.
• 49:59
  Speaker 5: And you're right, it is something that you look and
• 50:01
  Speaker 5: you say, that is why the price is so important,
• 50:03
  Speaker 5: because you want to make that that threshold to get
• 50:07
  Speaker 5: this product as low as possible, right, you want to
• 50:09
  Speaker 5: make it so that people look at it and they'll
• 50:12
  Speaker 5: find faults because there's no perfect product out there, and
• 50:15
  Speaker 5: they'll say, well, I wish I had this. I have
• 50:16
  Speaker 5: my own wishes too, But at twelve ninety five, are
• 50:19
  Speaker 5: you willing to overlook that? Because where else are you
• 50:22
  Speaker 5: getting this kind of price performance in a product?
• 50:26
  Speaker 4: In it?
• 50:26
  Speaker 5: And then and then like in again why these pricings
• 50:30
  Speaker 5: are so important to us? Once they do that, and
• 50:33
  Speaker 5: then hopefully they open up resolved and they see some
• 50:35
  Speaker 5: of the benefits of the workflow, and then they think
• 50:37
  Speaker 5: about maybe I should get a deck link or an
• 50:39
  Speaker 5: ultra studio product to get you know, video out of
• 50:42
  Speaker 5: the computer into a monitor or in if I have
• 50:45
  Speaker 5: other things that I want to get inputs and you know.
• 50:47
  Speaker 5: And that's how someone becomes if they hadn't been familiar
• 50:50
  Speaker 5: with the black Magic brand, that's how they become familiar
• 50:53
  Speaker 5: and they and they start looking at what we have
• 50:55
  Speaker 5: to offer and hopefully have that experience that says, look,
• 50:58
  Speaker 5: there's a lot of great things here. And I am
• 51:01
  Speaker 5: never going to claim that any one of these products
• 51:04
  Speaker 5: do the same thing that the forty thousand or eighty
• 51:06
  Speaker 5: thousand dollars bouins do. But there's a reason those products
• 51:09
  Speaker 5: cost that amount, and that's great. They should. That's what
• 51:12
  Speaker 5: they cater to and they sell ten or whatever. I
• 51:14
  Speaker 5: don't know what the numbers, but that's the reason why
• 51:17
  Speaker 5: that model exists. Our model is going to exist to
• 51:19
  Speaker 5: go out there and empower the most amounts of people
• 51:21
  Speaker 5: possible with the hope that they're going to turn around
• 51:23
  Speaker 5: and say, well, I got this amazing camera, I got
• 51:25
  Speaker 5: this free software. Let me buy some converters, let me
• 51:27
  Speaker 5: buy some deck link card, let me let me look
• 51:30
  Speaker 5: at these other products and build them in and wow,
• 51:32
  Speaker 5: now I've got this one company.
• 51:33
  Speaker 4: That really is helping me and giving me the.
• 51:36
  Speaker 5: Choices that I don't seem to be able to find elsewhere.
• 51:40
  Speaker 5: And hey, look, Alex, it's seemed to have worked out
• 51:42
  Speaker 5: pretty well the last.
• 51:43
  Speaker 3: You guys have been doing good.
• 51:44
  Speaker 1: So basically your products are like doorbusters on on Black Friday.
• 51:50
  Speaker 7: But but every product is It's not like now we've
• 51:53
  Speaker 7: got you, now we've got your ecosystem, let's hit you
• 51:55
  Speaker 7: with the ten thousand dollars a year support contract, Like.
• 51:58
  Speaker 3: Wait, what if that's exactly what from? That's exactly it?
• 52:01
  Speaker 3: Every product is a doorbuster. And then so that's it's
• 52:04
  Speaker 3: it's genius.
• 52:05
  Speaker 1: And then how you guys are still alive and functioning
• 52:08
  Speaker 1: as a company at these price boys, it's.
• 52:10
  Speaker 5: About coming that goes back to the business end of things,
• 52:13
  Speaker 5: about efficiencies like don't don't stuff yourself with a bunch
• 52:16
  Speaker 5: of bureaucrats and everyone has to be really doing you know,
• 52:20
  Speaker 5: no one can hide at Black Magic.
• 52:22
  Speaker 4: You know you hear about these companies where.
• 52:23
  Speaker 5: It's like, well, I'm employee number thirty nine, seven hundred
• 52:26
  Speaker 5: and twenty two, and what do you do, Well, I
• 52:27
  Speaker 5: have coffee six hours a day. Great, No one can
• 52:29
  Speaker 5: hide at Black magic because we everyone has to be
• 52:32
  Speaker 5: efficient all of our how we build things, how we develop,
• 52:36
  Speaker 5: you know, how we do everything has to be super efficient. Now,
• 52:40
  Speaker 5: sometimes that comes around where people don't understand. You know,
• 52:42
  Speaker 5: Hollywood customer comes around and says, well, what what's my price?
• 52:46
  Speaker 4: And you say, well, it's twelve ninety five.
• 52:50
  Speaker 5: It's the same price as the film student that's trying
• 52:53
  Speaker 5: to scrape together the money to buy their first professional camera.
• 52:56
  Speaker 4: Well you know who I am? I don't know.
• 52:58
  Speaker 5: Man, when you get on Southwest, you just decided to
• 53:00
  Speaker 5: pay more money so that you can you can, right,
• 53:02
  Speaker 5: I mean, they have those things out there, but you know,
• 53:06
  Speaker 5: this is the this is the world of democratization. And look,
• 53:09
  Speaker 5: you know everyone pays EEDU pricing. That's that's that's how
• 53:13
  Speaker 5: we're rolling a black man.
• 53:14
  Speaker 7: Yeah.
• 53:15
  Speaker 1: I've heard stories off off air which I won't repeat names,
• 53:18
  Speaker 1: but they have been very famous directors who're just like, don't.
• 53:21
  Speaker 3: You know who I am? I?
• 53:22
  Speaker 1: And you're like, that's nice from it's twelve ninety five,
• 53:25
  Speaker 1: and then like you just made twenty million.
• 53:27
  Speaker 3: On your last movie. Can you afford it?
• 53:29
  Speaker 1: Yeah?
• 53:30
  Speaker 5: And the problem and the problem with the Hollywood and
• 53:32
  Speaker 5: this is what happens with There's a reason why DaVinci
• 53:35
  Speaker 5: was in the situation where they were in. They were
• 53:37
  Speaker 5: catering to Hollywood. They were building half million dollar systems
• 53:40
  Speaker 5: and those ten customers and just using that number to
• 53:44
  Speaker 5: simple you know, those ten customers would tell them what
• 53:46
  Speaker 5: to do, they would struggle to get it done. They
• 53:47
  Speaker 5: would sell one or two systems, and that was the
• 53:49
  Speaker 5: business model. The problem is, no one wants to spend
• 53:52
  Speaker 5: a million dollars anymore, or even a half million dollars anymore.
• 53:55
  Speaker 5: And what we what the terrifying thing for those customers
• 53:59
  Speaker 5: when we did we did to Da Vinci when they
• 54:01
  Speaker 5: said you're going to screw everything up by giving it
• 54:03
  Speaker 5: away for free or one thousand dollars or whatever they
• 54:05
  Speaker 5: perceived it to be, it was a look, you have
• 54:08
  Speaker 5: to realize, you guys are not funding the development that's
• 54:12
  Speaker 5: needed for this application to be successful. And what's going
• 54:15
  Speaker 5: to fund the development for those applications to be successful
• 54:18
  Speaker 5: is all of these other users. So, yes, we realize
• 54:21
  Speaker 5: it's terrifying that we're putting professional color grading software into
• 54:24
  Speaker 5: everybody's hands out there, But you know what, that major
• 54:28
  Speaker 5: film is not going to go to Bucco's color grading
• 54:33
  Speaker 5: company out in the middle of nowhere. They're coming to
• 54:35
  Speaker 5: you because they trust you and you're a service and
• 54:37
  Speaker 5: you have all of those ability. But and look, you
• 54:40
  Speaker 5: guys want more capable colorists and people to come to
• 54:45
  Speaker 5: you to work workforce and help and have that workforce.
• 54:48
  Speaker 5: That's never going to happen if there's just this elite
• 54:51
  Speaker 5: product that no one can touch and use. But these
• 54:53
  Speaker 5: are the things that you know, like I said, we
• 54:56
  Speaker 5: have to sit down and say, look, we're going to
• 54:57
  Speaker 5: empower users. Check check that blocks b You know, how
• 55:01
  Speaker 5: are we going to make this be as efficient as
• 55:03
  Speaker 5: possible so that we can build the user base we
• 55:06
  Speaker 5: can have. We can't just ship one hundred of these things.
• 55:08
  Speaker 5: We got to ship one hundred thousand of these things
• 55:10
  Speaker 5: to make that all work. And it has to be
• 55:12
  Speaker 5: incredibly efficient. But that's how these last twelve in before
• 55:16
  Speaker 5: even I was here fifteen years for black Magic has
• 55:19
  Speaker 5: been you know, building a business exists like that, and
• 55:21
  Speaker 5: that's very hard to do. If you're one of those
• 55:23
  Speaker 5: companies that is also in that South Hall or other
• 55:26
  Speaker 5: halls at ANAB and you go, well, how is this
• 55:29
  Speaker 5: company going to be here in ten or fifteen years,
• 55:32
  Speaker 5: they've built business around selling what they sell at a
• 55:35
  Speaker 5: model that they have. How do you turn that tank
• 55:38
  Speaker 5: down the windy road and say no, no, we're going to
• 55:41
  Speaker 5: do it all over it again and give it away
• 55:43
  Speaker 5: for free like that. That kind of has to be
• 55:45
  Speaker 5: built from the outset or you have to have you know,
• 55:49
  Speaker 5: massive revolution from within, and that's obviously horrifying. And that's
• 55:54
  Speaker 5: why I say, this is very hard to do. And look, someday,
• 55:57
  Speaker 5: when the Black Magic Book gets written, you know, maybe
• 55:59
  Speaker 5: people will appreciate it more for what it all is.
• 56:01
  Speaker 5: But you know, for now, we're just happy to see
• 56:05
  Speaker 5: the success of the products out there. You know, when
• 56:07
  Speaker 5: you again see it may used by a Hollywood user,
• 56:10
  Speaker 5: or when you walk into that university and students say,
• 56:13
  Speaker 5: you know, we are so glad that you guys are
• 56:15
  Speaker 5: doing what you do, and you know that that's you know,
• 56:17
  Speaker 5: that's what makes us say great, Back to the lab.
• 56:20
  Speaker 5: Let's get on with building more great products.
• 56:23
  Speaker 1: All right, So Dan, thank you so much for being
• 56:25
  Speaker 1: on the show. I have a few questions that I
• 56:27
  Speaker 1: ask all my guests. Is going to be kind of
• 56:28
  Speaker 1: a speed round if you have stne All right, what
• 56:31
  Speaker 1: advice would you give a filmmaker wanting to break into
• 56:33
  Speaker 1: the business today other than buying black magic products.
• 56:37
  Speaker 5: You know, one of the things that I realized actually
• 56:39
  Speaker 5: doing this job, and that I tell filmmakers today is,
• 56:41
  Speaker 5: you know, the only thing that separates you from that
• 56:43
  Speaker 5: other successful person you adalyize is the fact that they've
• 56:45
  Speaker 5: done it and you haven't yet. There was a time
• 56:47
  Speaker 5: where I thought, look, you know, someday someone's going to
• 56:51
  Speaker 5: realize I'm a fraud.
• 56:52
  Speaker 4: I have no idea what I'm doing.
• 56:54
  Speaker 5: I you know, I don't have any of the same
• 56:57
  Speaker 5: skills that other successful person that I idolize is. And
• 57:00
  Speaker 5: you realize once you kind of start breaking through that
• 57:04
  Speaker 5: that's totally a load of crap. The only thing that
• 57:06
  Speaker 5: actually separates you is the fact that they've gone and
• 57:08
  Speaker 5: been able to do it and you haven't done that yet.
• 57:11
  Speaker 5: So obviously it takes hard work. Obviously it takes discipline
• 57:14
  Speaker 5: to do.
• 57:15
  Speaker 4: But that's it.
• 57:17
  Speaker 5: It's not that they're brilliant, it's not that they've got
• 57:19
  Speaker 5: some special formula. Sure looks involved, there's other things that
• 57:22
  Speaker 5: are in there, but you actually have to go and
• 57:24
  Speaker 5: do it. So don't be discouraged by the fact that
• 57:26
  Speaker 5: I'll never be able to be a filmmaker or an
• 57:29
  Speaker 5: audio person or a post production engineer, whatever that dream is.
• 57:34
  Speaker 5: It just the only thing that separates you from the
• 57:36
  Speaker 5: person that's at that level is the fact they've done it.
• 57:39
  Speaker 4: So just go do it.
• 57:41
  Speaker 3: Fantastic.
• 57:42
  Speaker 1: Now, can you tell me what book had the biggest
• 57:45
  Speaker 1: impact on your life or career?
• 57:47
  Speaker 7: Boy?
• 57:48
  Speaker 4: Book, I don't. I'm just audio man like it?
• 57:51
  Speaker 3: Audiobook? Then?
• 57:52
  Speaker 5: Yeah, No, I had read a lot about I can't
• 57:55
  Speaker 5: fully anyone up, but being I had come from music,
• 57:58
  Speaker 5: I had read about a lot of you know, composers
• 58:01
  Speaker 5: and musicians throughout history. That so even as I transferred
• 58:04
  Speaker 5: into video, like that last bit of advice, I just
• 58:07
  Speaker 5: remember thinking about the troubles and the tribulations, and especially
• 58:10
  Speaker 5: you know when you think about musicians in particular, the
• 58:12
  Speaker 5: struggles of of not really having a lot of money
• 58:16
  Speaker 5: or obviously lots of folks went through, you know, drug
• 58:19
  Speaker 5: and alcohol abuse and the struggles that went One of
• 58:21
  Speaker 5: the reason why I decided I didn't really want to
• 58:22
  Speaker 5: pursue that lifestyle.
• 58:24
  Speaker 4: And that's still the same in video.
• 58:26
  Speaker 5: But you know, reading the biographies of so many people
• 58:29
  Speaker 5: out there and the troubles it makes you recognize that
• 58:32
  Speaker 5: you're not you know, hey, you're not unique, so flake,
• 58:35
  Speaker 5: you know, everyone's got their struggles, everyone's got their challenges.
• 58:39
  Speaker 5: You know, it helps you kind of say, look, all
• 58:42
  Speaker 5: you have to do is kind of keep going, keep reaching,
• 58:45
  Speaker 5: and keep at it, and you know that's the plan
• 58:47
  Speaker 5: to be able to get there, because if you don't,
• 58:49
  Speaker 5: you just won't get there.
• 58:50
  Speaker 1: What is the lesson that took you the longest to learn,
• 58:52
  Speaker 1: whether in the film industry, in your business, or in life.
• 58:56
  Speaker 5: Don't be afraid of admitting failure because failiary is a.
• 59:00
  Speaker 4: Part of growth.
• 59:01
  Speaker 5: And when you're young, you're so worried that if I
• 59:04
  Speaker 5: do this and I do this wrong, and I'm going
• 59:06
  Speaker 5: to fail and everything is going to be over. And
• 59:08
  Speaker 5: when you're very young, you real like, if you really
• 59:10
  Speaker 5: think that, like life is over. And as you get
• 59:12
  Speaker 5: older you realize that that is just all part of
• 59:14
  Speaker 5: the process. So you know, hey, that didn't work out
• 59:17
  Speaker 5: the way I want? What can I learn from that?
• 59:19
  Speaker 5: How can I do it better the next time?
• 59:21
  Speaker 4: And again? Just get onto the next time?
• 59:23
  Speaker 3: And three of your favorite films of all time?
• 59:26
  Speaker 4: Oh boy, that's tough.
• 59:27
  Speaker 5: Fun Yeah, I mean, look, uh, you can't I cannot
• 59:31
  Speaker 5: ever leave like an empire strikes back off off the
• 59:35
  Speaker 5: list of of course, completely revolutionary, you know, just change
• 59:40
  Speaker 5: change how you saw film. You know, Godfather probably too
• 59:44
  Speaker 5: has got to be up on that list too.
• 59:48
  Speaker 1: We'll be right back after a word from our sponsor
• 59:54
  Speaker 1: and now back to the show.
• 59:59
  Speaker 4: But man, you know, here's a weird one. I remember
• 1:00:00
  Speaker 4: being a little kid and watching Ice Pirates.
• 1:00:03
  Speaker 3: Oh, that was such a great film.
• 1:00:05
  Speaker 5: Like like but and I think it was at that
• 1:00:06
  Speaker 5: age where it was just like, uh, you know, being
• 1:00:08
  Speaker 5: the sci fi nerd that I was like, you must
• 1:00:10
  Speaker 5: have watched that film literally the three thousand times because
• 1:00:14
  Speaker 5: it was just I don't know, my parents probably didn't
• 1:00:17
  Speaker 5: even know that I was watching it that many times.
• 1:00:18
  Speaker 4: But I just remember being, you know, a five or
• 1:00:21
  Speaker 4: seven year old kid and just.
• 1:00:23
  Speaker 5: A zillion So yeah, totally not on the normal list
• 1:00:26
  Speaker 5: of the film. A few films ever remind me of
• 1:00:29
  Speaker 5: Probably if I watch that now, I'd be like, this
• 1:00:31
  Speaker 5: is terrible.
• 1:00:32
  Speaker 3: Oh no, you can't. You can't have to live in
• 1:00:33
  Speaker 3: your mind. You cannot go back.
• 1:00:35
  Speaker 5: It exist in my mind, as you know, just something
• 1:00:37
  Speaker 5: that was very formative as what adventure meant.
• 1:00:41
  Speaker 1: To add to that list of those kind of movies,
• 1:00:43
  Speaker 1: Ice Pirate movies, Time Bandits.
• 1:00:45
  Speaker 5: Time Bandits is right there, Krawl, which is horrible, Yeah, terrible.
• 1:00:51
  Speaker 5: But again, like you know, there's a lot of things
• 1:00:54
  Speaker 5: that I think I can look back and go like,
• 1:00:56
  Speaker 5: you know, it wasn't vulture on an amazing cartoon.
• 1:00:58
  Speaker 4: You go back and look at it.
• 1:00:59
  Speaker 5: Actually it's not the saying tropes that every one of
• 1:01:02
  Speaker 5: those things have. But look at the time you go like,
• 1:01:04
  Speaker 5: this is amazing and and and that's part of what
• 1:01:07
  Speaker 5: kind of for me built in that sense of adventure,
• 1:01:10
  Speaker 5: that sense of creativity.
• 1:01:11
  Speaker 4: And you know that.
• 1:01:12
  Speaker 5: I mean, even if it's not something that you carry
• 1:01:15
  Speaker 5: with you day to day, that it is still part
• 1:01:16
  Speaker 5: of what you who you feel is you. So look,
• 1:01:20
  Speaker 5: sometimes you can't deny it. You just got to embrace
• 1:01:22
  Speaker 5: it and you know, work with it.
• 1:01:24
  Speaker 1: And now where can people find more about more about
• 1:01:27
  Speaker 1: black Magic?
• 1:01:28
  Speaker 5: The best place is to just go to our website
• 1:01:30
  Speaker 5: which is www dot Blackmagiczion dot com.
• 1:01:36
  Speaker 3: And there's a lot of stuff in that website, a.
• 1:01:39
  Speaker 5: Lot of stuff you can dig through in there if
• 1:01:40
  Speaker 5: you've got the time, patience, and energy.
• 1:01:43
  Speaker 1: Dan, Thank you man, You've been an absolute pleasure to
• 1:01:45
  Speaker 1: talk to you and inspiration and again thank you for
• 1:01:48
  Speaker 1: doing the good work that you're doing over at Black
• 1:01:49
  Speaker 1: Magic with with all of those amazing people that work.
• 1:01:52
  Speaker 4: With you now Problem Alex happy to speak with you anytime.
• 1:01:56
  Speaker 1: I want to thank Dan May for taking the time
• 1:01:59
  Speaker 1: out of his easy schedule to talk to the tribe
• 1:02:02
  Speaker 1: and really just give us an insight to what they're
• 1:02:04
  Speaker 1: doing and how they're doing it. And I don't know
• 1:02:06
  Speaker 1: about you, guys, I am super excited about the Black
• 1:02:09
  Speaker 1: Magic Pocket Camera four K that's coming out in the fall.
• 1:02:14
  Speaker 1: I gotta got pre orders for it because I think
• 1:02:17
  Speaker 1: it's gonna change filmmaking in general. I think it's gonna
• 1:02:20
  Speaker 1: do what the DSLR did when it came out for filmmakers,
• 1:02:23
  Speaker 1: because now you're gonna be able to get a much
• 1:02:26
  Speaker 1: cheaper DSLR as far as cost is concerned, but have
• 1:02:30
  Speaker 1: much more capability and much more power than a lot
• 1:02:33
  Speaker 1: of those DSLR cameras out there now by being able
• 1:02:36
  Speaker 1: to shoot raw prot Apple pro res raw Cinema DMG
• 1:02:40
  Speaker 1: files as well as slow mo with I mean, it's
• 1:02:44
  Speaker 1: just just so much stuff And for twelve ninety five
• 1:02:46
  Speaker 1: plus a free copy of da Vinci resolve, you can't
• 1:02:49
  Speaker 1: beat it. So again, I'm always a champion of anybody
• 1:02:54
  Speaker 1: that is able to give power to the people, who
• 1:02:56
  Speaker 1: are able to put tools in creative people's hands that
• 1:03:01
  Speaker 1: would not be able to afford them normally. That's why
• 1:03:03
  Speaker 1: I'm such a big fan of the company and what
• 1:03:05
  Speaker 1: they're doing and their whole mentality.
• 1:03:07
  Speaker 3: Behind what they're doing.
• 1:03:08
  Speaker 1: So Dan, thank you again so so much for being
• 1:03:10
  Speaker 1: on the show, And if you want links to anything
• 1:03:13
  Speaker 1: we talked about in this episode, head over to Bulletproof
• 1:03:15
  Speaker 1: Screenwriting dot tv. Forward slash for zero two. Thank you
• 1:03:19
  Speaker 1: so much for listening to guys. As always, keep on
• 1:03:21
  Speaker 1: writing no matter what. I'll talk to you soon.
• 1:03:24
  Speaker 2: Thanks for listening to the Bulletproof Screenwriting podcast at Bulletproof
• 1:03:28
  Speaker 2: Screenwriting dot tv.