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Beasley launches 105.7 Maxima for bilingual Las Vegas audience · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by AI.
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  I'm Marguerite Clark, bringing you the latest in radio broadcast and digital audio
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  industries.
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  Today’s headlines include Beasley launching 105.7 Maxima for a bilingual Las Vegas
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  audience, WorldDAB introducing an ASA product certification scheme, and the NAB Show 2025
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  spotlighting advancements in AI, cloud, and streaming audio.
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  Let's dive into the details.
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  Beasley Media Group has unveiled KOAS-FM/105.7 Maxima, a new bilingual station for Las Vegas's
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  multicultural community.
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  With the tagline “Para Nosotros” — meaning “It’s for Us” — the station features
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  Spanish-language announcers and imaging while playing English-language pop hits from the
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  1980s, 1990s, and early 2000s.
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  This format caters to the city's bilingual and bicultural population, aiming to resonate
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  deeply with its diverse audience.
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  WorldDAB has launched an ASA product certification scheme to ensure quality and
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  reliability in D.A.B.
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  and D.A.B.
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  plus equipment.
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  This initiative aims to support manufacturers and broadcasters by establishing a clear
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  standard for products in the digital audio broadcasting market, enhancing consumer
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  confidence and promoting the adoption of digital radio technology worldwide.
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  The NAB Show 2025 is set to highlight significant advancements in artificial
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  intelligence, cloud computing, and streaming audio.
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  This year, the show will focus on how these technologies are transforming the radio and
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  digital audio landscape, offering new opportunities for content creation,
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  distribution, and audience engagement.
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  Attendees can expect to explore cutting-edge innovations and network with industry leaders.
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  Thanks for tuning in to today’s episode of the RedTech daily podcast.
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  To read the full articles and stay updated with the latest news in radio and digital audio,
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  visit our website at redtech.pro.
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  Join us again tomorrow for more insights and updates.
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  Have a great day!