Working In Yoga Episode 5: Selling Yoga
This week on the podcast I am flying solo and talking about a complicated and (sometimes) emotional topic for yoga professionals. The idea of selling yoga. What is it we sell as we share the practice and discipline of yoga in the West? Can we even discuss yoga and “selling” or commodification together effectively? Well this is the first attempt to do so (of many, I suspect). One of the greatest mistakes I believe our yoga industry has made is not clearly separating the discussion of business and yoga from the discussion of the practice of yoga. Somehow in many folks’ minds, they are…
The skinny
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