The Secret to Better Marketing? Know Your Ideal Client | Savannah Ikonomopoulos
In this episode of In The Arena, co-hosts Jared Miguez and Lauren Navarre are joined by Savannah Ikonomopoulos for a conversation about one of the most important parts of growing a business: understanding your ideal client.
Savannah brings her marketing perspective into the conversation and breaks down how clarity around your avatar changes everything — from your messaging to your content to the clients you attract.
In this episode, we cover:
• Identifying your ideal client
• Why most businesses struggle with targeting
• How clarity improves your marketing and messaging
This episode is part…
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