Changing the playbook: Sports marketing's next era
With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to discuss the emerging trends in sports marketing. Guests: Joe Weston, Head Of Sport, We Are Social Matt Bailey, Managing Partner, Fuse Anna Hamill, Senior Editor, The WARC Podcast Chapters: 00:00 – Intro: Why 2026 is a massive year for sport and sponsors 00:09 – Super Bowl to World Cup: The new stakes in global sports marketing 02:17 – Making…
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