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Gicasso Morning Joe with Gibron Oevae Small Business Marketing Repetition Podcast · Morning Joe with Gibrón

• 0:05
  Speaker 1: Hey, what's going on. This is Chicasso Oiva Marketing Consultants,
• 0:09
  and something comes to mind in working with small business
• 0:14
  owners for over twenty years is marketing. Everyone knows that
• 0:24
  marketing is important, or they should know. Marketing is important
• 0:28
  to advance the awareness of your business and the growth
• 0:33
  of your business. And as a small business owner sometimes
• 0:39
  funding is being stretched in a lot of different areas,
• 0:44
  and marketing is something small businesses will do if you
• 0:51
  have funds available. And that's kind of a backwards approach.
• 0:55
  If you look up online and do a little research,
• 0:58
  you know that a minimum, your marketing should be five
• 1:04
  percent more aggressive if you're a new business really trying
• 1:08
  to get your name out there. But one of the
• 1:12
  most important things is you find an efficient way number
• 1:16
  one to market your business. Obviously, it could be a brochure,
• 1:21
  It might be a banner, might be vehicle graphics, might
• 1:25
  be t shirts, various ways you can promote your brand
• 1:31
  social media, obviously, your website, word of mouth, and list
• 1:35
  goes on and on. You know, even if you have
• 1:37
  a jingle something that prospects might remember whenever they hear
• 1:42
  the tone, kind of like the McDonald's I'm loving It
• 1:49
  part of the singing. But one thing that small businesses
• 1:55
  fail category they fail in is repetition and your marketing
• 2:02
  whatever avenue you choose, obviously you want to monitor the results,
• 2:06
  but one time approach is generally not going to yield
• 2:13
  any results. You let people know you've you sent out
• 2:18
  a mailing. Let's say you've put a couple of posts
• 2:22
  on social media, and then they don't hear about you
• 2:26
  to see you again for another three months. You've busted
• 2:30
  your budget, maybe you didn't calculate properly. But at OIV,
• 2:40
  what I've been able to do in these twenty odd
• 2:43
  years two decades is help businesses find creative ways to
• 2:50
  market their business using capital in a way that is
• 2:55
  not only functional but affordable. Whether it's a T shirt,
• 3:00
  We've done T shirts that are basically moving billboard for
• 3:08
  your business. You know, you're in the grocery store, you're
• 3:10
  washing your car, you're running errands, you're attending an event
• 3:15
  with family and friends. You know that's your warm markets,
• 3:19
  so you might want to gear up and put on
• 3:21
  a T shirt. One of the things that a lot
• 3:25
  of people used to do would be to hand out
• 3:28
  a pin. If you go to a FedEx office. You
• 3:31
  notice they have their orange and purple pins in the
• 3:35
  self service area. There are iconic colors that they use.
• 3:40
  It's part of FedEx and it's easy to spot someone
• 3:45
  wants to borrow a pin. You have a pin, you're
• 3:48
  writing down something with your pen. You know, we might
• 3:51
  even go to stylus, you know, a pin with a
• 3:52
  stylust so that you can use it on the smartphone
• 3:55
  tablet there's table tents. We've done a lot of table
• 4:02
  tends for clients for waiting areas, whether it be a
• 4:05
  doctor or if you're hosting an event and you need
• 4:08
  something in the center of the table to promote your
• 4:11
  business in a professional way. That's another way you can
• 4:15
  market your business. There are several ways you know obviously
• 4:20
  out there that you can mar market your business. You
• 4:22
  want to talk to someone though, that has a knack
• 4:26
  for doing so and has seen things that work and
• 4:29
  things that are work but may cost you a little
• 4:33
  bit more to squeeze your squeeze the money out, you know,
• 4:38
  squeeze the benefits out of so I would highly recommend
• 4:42
  that you continued your marketing. I've got client as a
• 4:48
  company and I asked, so, what did you do to
• 4:54
  market your business, and his response was, well, I really
• 4:58
  don't think about marketing my business unless I'm doing Google
• 5:01
  ad works. That to me was a surprising answer, but
• 5:08
  I guess I shouldn't be surprised because a lot of
• 5:11
  business owners have never run a business before. They don't
• 5:15
  see the importance of marketing unless they're getting a return.
• 5:19
  And often with the return in marketing, you don't get
• 5:22
  to see it right away. You know, you have to
• 5:25
  see something or do something a few times. For example,
• 5:31
  a golf stroke, your golf stroke, or your your bowling stroke,
• 5:36
  or your swing, your serving swing. If you're shooting basketball,
• 5:42
  you know, and your your your your free throw shot.
• 5:46
  If you're new at it, you're probably not going to
• 5:48
  make that many you know, same thing with your marketing.
• 5:52
  You've got to practice at it. You have to know
• 5:56
  instantly what works and what's not working. Obviously, if you're
• 6:01
  facing the wrong direction on the free throw line and
• 6:05
  you're shooting the ball over your head, the chances of
• 6:07
  you making it are rather low. So you want to
• 6:13
  talk to someone that has shot a few free throws before,
• 6:17
  and you know, maybe you tuck your elbow in and
• 6:21
  you know, give you all these advice and descriptions of
• 6:26
  what you can do to improve your free throws. Same
• 6:30
  thing for marketing. You know, there are things that you
• 6:33
  think that might work, but it really depends on the season.
• 6:39
  If you go to the bookstore today, there are hundreds,
• 6:42
  maybe a thousand books on marketing, and to be honest,
• 6:45
  a lot of those things may be out of date,
• 6:48
  especially with the pivot that companies have made and the
• 6:52
  benefits they've learned to that they've made from the COVID
• 6:58
  and the pandemic, and you know, the lack of resources
• 7:03
  coming from overseas because of the backlog and shipments, they've
• 7:08
  had to think of more creative ways to do things,
• 7:11
  and one of those things is marketing and having a
• 7:17
  bird's eye view of what's going on. As a marketing consultant,
• 7:22
  we can see what works and even take ideas from
• 7:26
  the past and apply those to today's marketing tactics. You
• 7:32
  know how to differentiate yourself. You know how to bring
• 7:37
  more message and more pause when people see your brand.
• 7:42
  So just some things to think about. One I'll recap
• 7:47
  is you must be repetitive. You know, with your marketing,
• 7:52
  you must know your demographic and who you're marketing to
• 7:55
  and who you're speaking to, and three make sure your
• 8:00
  budget aligns with a marketing strategy and plan that you
• 8:07
  can do more than one time. This is jicaso oive
• 8:12
  A marketing Consultants. We'd love to talk to you. If
• 8:15
  you have any questions, give us a call nine seven
• 8:18
  two three zero two eight two eight four. You have
• 8:21
  a good day.