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Evolving as a Founder

Dane Atkinson, CEO and founder of Odeko, joins the show to unpack the reality of evolving as a founder. He shares why the first idea you start with rarely survives, how to know when it’s time to pivot, and why anchoring on a mission instead of a product keeps you in the game. This conversation dives into frameworks for making hard calls, the messy middle of startup life, and what it really takes to endure as a multi-time founder.

Key Takeaways

• Your first idea probably won’t be the one that works—focus on the customer and the mission, not the concept.

• Pivoting is brutal but necessary…

The skinny

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