868 Aimee Dudum: Co-Founder of VICI Collection
868 Aimee Dudum: Co-Founder of VICI Collection On today’s episode, we welcome Aimee Dudum Colorado, Co-Founder and Chief Merchandising & Marketing Officer of VICI Collection, one of the leading direct-to-consumer fashion brands to emerge from the Bay Area. Since launching in 2012, VICI has grown from a small startup into a highly loyal fashion destination known for its daily drop model, trend-driven assortments, and deep connection to its customer. In this episode, Aimee shares the story behind VICI’s growth, the early decisions that helped differentiate the brand, and how she recognized the…
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