Latest / Feminine Fire with Bec Cuzzillo / Why You're Not Making The Sales You Want (And 3 Things To Fix This Week)

Transcript

Why You're Not Making The Sales You Want (And 3 Things To Fix This Week) · Feminine Fire with Bec Cuzzillo

• 0:47
  Hello.
• 0:48
  Hello.
• 0:49
  I have a super practical episode for you today, one that I am very excited to share with you because it's designed to really help you make more sales.
• 0:58
  This is the number one goal of pretty much all of the spiritual business owners that I talk to.
• 1:04
  It's what most of my clients coming into the mistress mind want.
• 1:07
  It's what most of you in my community want when I talk to you in the dms, and I've had a few conversations.
• 1:13
  Over the last few months, and to be honest, it's the same conversation I've been having for years with potential clients who are saying to me, Beck, I'd really love to join.
• 1:23
  I'd really love to work with you.
• 1:24
  I'd really love to be in the mistress mind, but I need to make more sales first.
• 1:28
  I need some cashola in the bank before I hit go.
• 1:33
  So I wanna help you make that happen.
• 1:35
  This is going to be, as I said, a really practical episode.
• 1:39
  I am going to give you things to go out and actually do this week to start bringing in more sales.
• 1:46
  So this is one that you're gonna want a pen and paper handy for.
• 1:49
  You're gonna want your notes app open on your phone.
• 1:52
  I want you to take notes.
• 1:53
  I want you to put these things on your to-do list and actually go out and do them, because I want you to be making more sales.
• 2:00
  If you are not making the sales that you want right now, then listen up because this is the episode for you.
• 2:07
  So let's get straight into it.
• 2:09
  There are three reasons why you might not be making the sales that you want.
• 2:13
  Number one, your messaging isn't hitting the points it needs to hit in order for people to make the decision to work with you.
• 2:20
  One of the most common messaging mistakes I see again and again is when you lead with the inclusions and the features of your offer rather than the transformation.
• 2:31
  People aren't buying your offer for what's included in it.
• 2:34
  It is information that they need, but it's not the reason why they're buying.
• 2:39
  They are buying because of the transformation that it gives them, the result, the outcome.
• 2:44
  So I want you to ask yourself, are you being clear on the outcomes of your offer?
• 2:48
  Are you being clear on the results?
• 2:50
  Are you speaking to the desire that your offer helps your clients achieve?
• 2:55
  And we wanna make sure that it's something that they actually wanna spend their money on.
• 3:00
  That your offer is solving a problem that is so present for them right now, and that it's a problem.
• 3:06
  They are ready to pay someone to solve.
• 3:09
  Something that I've supported a few clients with recently is fine tuning their messaging so that it really speaks to a clear desire, a clear need, a clear want.
• 3:20
  It can't just be seen as a nice to have.
• 3:23
  You don't want your people to land on your sales page and be like, oh, that sounds nice, but it's not something I really need right now.
• 3:30
  There's no urgency in it.
• 3:32
  There's no juicy end goal in it.
• 3:35
  This happens a lot in the spiritual wellness space.
• 3:37
  I think because so often we are selling intangible outcomes and our clients will say things to us like, oh, I just have so much more clarity now, or I feel more confident.
• 3:47
  I feel more connected, which is great and nice, but it doesn't necessarily.
• 3:53
  Say anything.
• 3:54
  It's not necessarily super tangible.
• 3:56
  It's not what people are actually buying.
• 3:59
  Feeling confident, feeling connected.
• 4:02
  Feeling clear is great, but what does it actually allow them to do?
• 4:06
  What do those feelings allow them to create in their life?
• 4:10
  And why do they need it?
• 4:11
  Now, you do have to create some urgency for people, and you can do that in a soulful way, but people need a reason to move, to act, to decide.
• 4:21
  We are all out here with a million things to do.
• 4:25
  With a million things to be taken care of.
• 4:27
  We all lead full busy lives.
• 4:30
  Why is your offer a priority for them now?
• 4:33
  And it's not about creating fake urgency, but giving them a real reason for them to invest right now, which can of course be things like there's limited availability.
• 4:43
  Doors are closing on this state.
• 4:45
  You might have some bonuses, you might have an early bird, things like that.
• 4:48
  But it's also just being really clear what this offer creates for your people, that transformation and why they shouldn't delay on making that happen.
• 4:58
  Let's get this sorted for you now.
• 5:00
  Don't sleep on this.
• 5:01
  You want this result.
• 5:02
  Let me help you get there sooner rather than later.
• 5:05
  Join us now so that you can make this happen.
• 5:08
  In this timeframe, you need to be hitting these points in your messaging so people have a reason to buy and a reason to buy now.
• 5:17
  So here's what I want you to do.
• 5:18
  I want you to look at the way you're talking about your offer right now.
• 5:22
  I want you to look at your sales page.
• 5:24
  I want you to look at your content, and I want you to ask yourself, are you talking about the transformation and the results that someone can expect from doing this work with you?
• 5:33
  Or are you just leading with what's included in it?
• 5:38
  Is the promise, the transformation, the outcome, the result of your offer, clear?
• 5:43
  And is it something that people want and need right now?
• 5:47
  Is it a nice to have or is it positioned as something that they need, something that they desire, something that is going to change their lives for the better?
• 5:56
  You need to be selling the transformation.
• 5:58
  So go and have a look at the content you're sharing at your emails, at your sales page.
• 6:03
  Have a look at that messaging.
• 6:04
  Is it focused on the outcomes that are most desirable to your ideal client?
• 6:09
  What is it that they most want?
• 6:11
  And is that front and center in your content on your sales page?
• 6:16
  And if not.
• 6:17
  Make those changes.
• 6:18
  Make it so that these things are super obvious, super clear, super specific.
• 6:25
  This is going to help you hugely in making more sales.
• 6:29
  The second reason you might not be making the sales that you want is because it's not easy for your people to buy.
• 6:35
  It's not clear what that next step actually is.
• 6:40
  If I come to your Instagram right now, is it clear what offers you are selling?
• 6:44
  What's available, how I can work with you, what that next step actually is.
• 6:49
  I've audited more than 20 Instagram accounts in just the last two weeks, and this is one of the biggest things I've seen again and again.
• 6:57
  Either the link in bio isn't clear, or it's not taking me anywhere useful.
• 7:02
  There's no call to action in the bio telling me what the next step is.
• 7:07
  There's no pinned post.
• 7:09
  Telling me how to work with you, or when there is, I land on your website, but the buy now button is hidden, or the link is broken, or the messaging doesn't align with what you've just shared in your post.
• 7:22
  So I'm confused and I'm not sure if I'm in the right place, if it's not clear, if it's confusing, if someone has to go digging around to figure out how they can work with you, you are making it unnecessarily hard for your people to take that next step and actually buy.
• 7:38
  And if it's hard, they won't buy.
• 7:41
  If it's confusing, they won't buy, or it'll go in the too hard basket.
• 7:45
  I'll work this out when I have more time, and then that time never comes.
• 7:49
  You need to make it easy for your people.
• 7:51
  You need to make it clear.
• 7:53
  You need to make it obvious.
• 7:54
  You need to tell them exactly where to go, what to do, and what to expect when they get there.
• 8:00
  So here's what I want you to do for this.
• 8:02
  I want you to act like you are someone completely new to your world.
• 8:06
  You have no idea what you do, and I want you to go through your customer journey with those fresh eyes.
• 8:12
  When someone lands on your page, is it easy for them to understand what you are offering and what the next step is?
• 8:19
  And then when you go to that next step, is it clear and easy?
• 8:23
  To continue down the garden path to the actual purchase.
• 8:27
  You don't wanna make it convoluted, you don't wanna make it confusing.
• 8:30
  You don't wanna make it more complicated than it needs to be.
• 8:34
  I wanna be able to come to your Instagram, see what you've got on offer, click a link, and buy or book, or apply to work with you, whatever that next step is.
• 8:42
  I have taken it because it's easy.
• 8:45
  So I want you to go through your customer journey with that lens and look at it as if you're completely new.
• 8:51
  Make sure that it is as smooth and clear and as easy as possible, and ask your best friend, ask your partner to go through it with you to do it as an example and go, is there anything here that is unclear?
• 9:06
  Is there anything here that doesn't make sense?
• 9:08
  And it's okay if they're not your ideal client.
• 9:11
  What you wanna be clear with them about is this is not about whether the messaging lands with you.
• 9:15
  This is about whether it is clear and easy to go through this actual process if the steps are easy for you to take, and then based on that, make any of the changes that you need to make to make that process easier.
• 9:29
  Make any of the changes you need to make to make that process smoother.
• 9:34
  Again, this is going to help hugely with making more sales.
• 9:38
  The third reason why you might not be making the sales you want right now is because you are just not selling enough.
• 9:44
  It's as simple as that.
• 9:45
  You are not making enough invitations to work with you, and even if you think you are, I would challenge you on that because you honestly might not be selling as much as you think.
• 9:56
  In my experience, we often think we are selling more than we are.
• 10:00
  We think we are being annoying.
• 10:01
  We think that is all we talk about.
• 10:03
  But I've had this conversation with clients a few times recently, and when they go back and have a look at their content, when they have a look at the emails they've sent, when they have a look at the stories they've shared, they realize they aren't actually selling as much as they think they are.
• 10:18
  So here's what I want you to do.
• 10:19
  Even if you think you were selling enough, I want you to go and actually have a look at the last month.
• 10:25
  How many times have you talked about your offer?
• 10:28
  How many times have you invited people into that next step with you?
• 10:32
  How many times have you shared what that next step actually is?
• 10:35
  How many times have you actually followed up with people?
• 10:38
  Because if you are not making the invitation, if you are not showing up to sell, if you are not following up, people cannot say yes.
• 10:47
  So have a look and then I want you to commit to showing up and selling just 10% more, 20% more.
• 10:54
  Make that commitment.
• 10:55
  And if you are actively in a launch, if you are actively selling something right now, you need to be showing up and selling it every single day.
• 11:04
  Talking about it on your stories every day, sending regular emails, sharing it in your content, and following up behind the scenes.
• 11:12
  The people who are making consistent regular sales right now, they are showing up and selling their staff more than they think they need to be.
• 11:21
  So those are the three reasons why you might not be making the sales you want right now and what you can do this week to fix them to close out.
• 11:30
  I wanna give you a few of my favorite really simple, quick sales strategies because there are always levers that you can pull in your business to make more sales.
• 11:39
  You just need to know what they are, and these are a few of my favorite that you can go and implement in your business straight away.
• 11:47
  First we wanna look at the low hanging fruit.
• 11:49
  Who are your warmest leads?
• 11:52
  Is there anyone you haven't followed up with who you need to follow up with?
• 11:56
  Who are the last three people that inquired?
• 11:58
  Do you have any past clients that you'd like to work with?
• 12:01
  Again?
• 12:02
  Who are the people that clicked on your links in your last 10 emails?
• 12:06
  Who are the people who are engaging with your content on social media regularly?
• 12:11
  I want you to make a list of your warmest leads and reach out to three of them with an offer and not just any offer, a personalized warm one where you share with them that you have something that you believe would be perfect for them based on what you know about them.
• 12:28
  Give them some specific reasons why, and then ask for permission to share it.
• 12:32
  Is this something you'd be interested in?
• 12:34
  Let me know and I'll share the information with you.
• 12:37
  Don't over complicate it.
• 12:39
  Don't overthink it.
• 12:40
  Reach out to three of them, make an offer, and then tomorrow reach out to three more.
• 12:46
  And my hot sales tip is to make this something that you do first thing in the morning.
• 12:51
  I find if you procrastinate on sales tasks like this, you are much more likely to get to the end of the day without getting it done.
• 12:58
  You'll either put it off until the next day, or you'll rush to get it done five minutes before you clock off, neither of which are ideal.
• 13:06
  Instead, prioritize your sales actions first thing in the morning, get it done, and you will feel so much more accomplished as you move through your day.
• 13:16
  And make sure you are following up.
• 13:18
  The fortune really is in the follow up, so track your leads, track your conversations, make sure you know who you've reached out to, and then follow up with them.
• 13:28
  Hi, so and so.
• 13:29
  I can see you've had a look at the sales page for my offer.
• 13:31
  This is who the offer is for, and I think it'd be a great fit for you for these reasons.
• 13:36
  Are you considering joining me?
• 13:38
  Do not be afraid to ask the question.
• 13:41
  Is this something you're considering?
• 13:43
  Would you like more information?
• 13:44
  Actually ask the question.
• 13:46
  Actually make the invitation.
• 13:49
  You don't have to rush to put all of the information in that first message.
• 13:53
  You send, ask the question, let them respond, and continue the conversation from there.
• 13:59
  And then once you're in the habit of doing these warm reach outs, doing these warm follow ups, the next thing you can do is swirl the energy around your offer and shake the tree to see who's paying attention.
• 14:12
  We wanna get your offer out in front of your people, swirling that energy, inviting them to step forward and raise their hand as a potential client or customer.
• 14:21
  And there are two purposes to this.
• 14:23
  The first is to build and create some energy around your offer and position it as the solution your clients are looking for right now.
• 14:31
  And the second is to encourage your people to engage with you and make themselves known as ideal clients.
• 14:38
  We wanna give people the opportunity to put their hand up and say, Hey, that's me.
• 14:43
  Essentially we are shaking the tree and we are seeing who falls out.
• 14:48
  And you can do this in a few ways.
• 14:49
  You can pop a poll up on your Instagram stories.
• 14:52
  You can ask a question that identifies them as your ideal clients for your offer, and see who self nominates.
• 14:59
  See who puts their hand up.
• 15:00
  You can send a short email doing the same thing saying, I'm currently looking for X number of people who are wanting to X, Y, Z.
• 15:08
  Naming those biggest outcomes of your offer, the biggest desires that your ideal clients have, and then say.
• 15:15
  If this is you and you are serious about it, reply yes to this email and I'll respond with more info.
• 15:21
  And then anyone who puts their hand up either on your Instagram stories or replies to your email, you send them the details, and then you have the conversation from there.
• 15:31
  What I love about these kind of sales strategies is that not only are they warm and soulful, you are asking for people to step forward.
• 15:39
  You are asking for permission to share more information, but they are also more proactive.
• 15:44
  Sometimes it can feel like you are just shouting into the void when all you are doing is creating sales content on social media and sharing about your offer, and hoping beyond hope someone steps forward.
• 15:57
  These strategies that I've just shared with you, they give you an opportunity to take your power back and proactively go out there and sell and have those conversations.
• 16:05
  You need to be having to really understand where your audience is at, what they need, and make sure that you are speaking to the right points in your sales messaging when you do.
• 16:16
  So this is what I want you to do.
• 16:17
  I want you to go out there and actually put all of this into practice.
• 16:21
  Look at your messaging.
• 16:22
  Look at your customer journey.
• 16:24
  Look at how often you are selling.
• 16:25
  Fix those things first, if they need fixing, and then go out there and proactively sell.
• 16:31
  Using these strategies, take your power back.
• 16:34
  Swirl that energy.
• 16:36
  Shake the tree.
• 16:37
  Because the sales you want are likely much closer than you think, especially with a few of these small tweaks, a few of these simple strategies.
• 16:47
  This is what builds that momentum you need in your business.
• 16:50
  And this is what I support my clients with inside the mistress mind, making more sales more consistently.
• 16:55
  So you are generating that consistent cash flow, and you have these different levers in your business you can pull to reach your goals.
• 17:02
  We look at your offers, we look at your messaging, we look at your strategy, your sales process, as well as your mindset and your energy.
• 17:09
  And we make sure all of the pieces are working together so you're not in a position where you are constantly wondering.
• 17:15
  Where your next sales are coming from.
• 17:17
  So if you're listening to this and you're thinking, yes, this is exactly what I want more of, I want more sales, more clarity, more consistency, better strategy than the mistress mind is where you need to be.
• 17:28
  The doors to the wait list are opening next week on the 16th of March, which is my 10th business birthday.
• 17:34
  We have a really special offer and really special bonuses for this launch to celebrate.
• 17:40
  If you wanna get your exclusive wait list invite, if you wanna get access to these bonuses, head on over to bet zillow.com/mistress mind.
• 17:48
  Get your name on the list.
• 17:50
  I'm really, really excited for this, and if you are one of the people who I've had a conversation with recently who's told me I wanna join, but I just need a few more sales first, I hope you've been taking notes today.
• 18:03
  I will be back next week with a very special 10th business birthday episode.
• 18:08
  All the celebrations happening over here.
• 18:10
  But for now, that is it from me.
• 18:12
  Go out there, sell your offers, do your follow-up, make some sales, and please come and let me know when you've put this into practice.
• 18:19
  Come and send me a DM on Instagram at Beck Zillow.
• 18:23
  Last time I shared a really practical episode like this, I got so many of you telling me that you'd put it into practice and actually made sales as a result, which is what we wanna hear.
• 18:34
  So please let me know, come and celebrate.
• 18:36
  I would love to hear from you.
• 18:38
  Thank you as always for listening in.
• 18:41
  I love you.
• 18:41
  I appreciate you and I will see you next time on The Feminine Fire Podcast.