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Robin Vieira Brower Signs with Oiselle
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Big news meets bigger mountains. We sit down with Robin Vieira Brower to unpack her dual signing with Oiselle—as a professional athlete and the brand’s director of marketing—and explore how one decision can reset what’s possible for women in endurance sport. Robin opens up about the timing, the “duality” behind the announcement, and why showing the whole athlete matters just as much as splitting seconds on course.
We trace Oiselle's roots back to 2007, their return to trail, and a fresh strategy that prioritizes the moments around the moment: training blocks, travel days…
The skinny
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