Latest / The Exceptional Sales Leader Podcast
Bridging Sales & Marketing for Sustainable Growth with Charlotte Johnson
In this episode of the Exceptional Sales Leader Podcast, I welcome Charlotte Johnson, CEO of Drew and Rose, to discuss the longstanding challenges and evolving dynamics between sales and marketing teams. The conversation opens with Charlotte sharing her entrepreneurial journey from her beginnings in marketing to running a successful company that specialises in aligning sales and marketing strategies. She emphasises the importance of bridging the gap between sales and marketing by leveraging data, technology, and a test-and-learn culture. She delves into the practical strategies that can help…
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