799 Raj Alva: Co-Founder of Whiskey JYPSI
On today’s episode, we welcome Raj Alva, Co-Founder of Whiskey JYPSI — the award-winning whiskey brand redefining modern American whiskey through craft, culture, and storytelling.Raj is a serial entrepreneur, brand architect, and investor known for building culturally resonant consumer brands that thrive during moments of disruption. With Whiskey JYPSI, he saw white space in a category steeped in tradition and chose to approach it differently — focusing on blending excellence, creative freedom, and emotional connection rather than owning a distillery or following conventional playbooks.In…
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