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Why People Really Buy: Will Leach on the Hidden Psychology Behind Great Brands
Why do customers really buy?
In this episode of The Unified Brand Podcast, Chris sits down with Will Leach, behavioural scientist, founder of Mindstate Group, and bestselling author of Marketing to Mind States.
Drawing on over 25 years of research, leadership at PepsiCo, and experience helping global brands understand consumer behaviour, Will reveals why most purchasing decisions happen subconsciously—and how brands can build deeper emotional connections by understanding what truly motivates people.
The conversation explores the psychology behind buying decisions, why traditional market…
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