Agent Series 57: Satire Earns Me Half My Referrals

Real Estate Insiders Unfiltered · Sep 28, 2026 · 43m

What if making fun of the real estate industry could actually become one of your best sources of business?

James Dwiggins and Keith Robinson sit down with Bob Tompkins, owner and chief marketing officer at Living in South Carolina, to unpack how he turned satirical real estate videos into a serious marketing strategy. Bob started experimenting with video in 2019, and after parody videos began taking off, he noticed something even more valuable than views: agents were sending him business. At one point, roughly half of his business was coming from agent-to-agent referrals.

Bob explains why he…