Acquiring an $8m Distressed E-Commerce Biz
Brute Force thrived during COVID, but 2021 hit hard. Sales plunged 60% in one month. Mike Brown bought it to fix it.
Themes from Mike’s interview:
Why Mike was "acquisition curious" and what made him pull the trigger
Betting on yourself
Unsexy local businesses vs. e-commerce
How the iOS privacy updates are affecting e-commerce
How Mike handled sales collapsing 60% from May to June
Adversity making you -- or your business -- stronger (h/t Jocko Willink)
Reach Mike at:
His e-commerce company, Brute Force
Official episode page & full show notes at AcquiringMinds.co:
Acquiring an $8m…
The skinny
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