MediaMarktSaturn’s Bastian Sehnert on Scaling AI, Governance & Real Retail Value | Live from Paris

Omni Talk Retail · Sep 17, 2026 · 9m

Live from the Vusion podcast studio at NRF Retail’s Big Show Europe in Paris, Ben Miller is joined by Bastian Sehnert, Head of Data & AI Initiative Office at MediaMarktSaturn, to explore how Europe’s largest electronics retailers are moving AI from experimentation into real operational use.

Bastian breaks down how MediaMarktSaturn is using AI across customer-facing applications, product data and internal processes, while explaining what it takes to scale AI across 11 countries through strong governance, clear ownership and integration with existing workflows. He also looks ahead at agentic…