Latest / Omni Talk Retail / Good-Bye Joann, Hello Adidas Buy With Prime & Welcome Walmart To ‘Wally’ World | Fast Five

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Good-Bye Joann, Hello Adidas Buy With Prime & Welcome Walmart To ‘Wally’ World | Fast Five · Omni Talk Retail

• 0:01
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  its
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• 1:49
  today,
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  which
• 1:50
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• 1:50
  you
• 1:50
  a
• 1:51
  curated.
• 1:51
  Yes,
• 1:52
  a
• 1:52
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• 1:52
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• 1:53
  of
• 1:53
  the
• 1:53
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• 1:53
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  our
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• 1:57
  Technology
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  Spotlight
• 1:58
  series
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  which
• 1:58
  goes
• 1:58
  deep
• 1:59
  each
• 1:59
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• 1:59
  on
• 1:59
  the
• 1:59
  latest
• 2:00
  retail
• 2:00
  technology
• 2:01
  trends.
• 2:01
  It
• 2:02
  is
• 2:02
  today,
• 2:03
  February
• 2:03
  26,
• 2:04
  2025.
• 2:05
  The
• 2:05
  retail
• 2:05
  daily
• 2:06
  minutes
• 2:06
  first
• 2:06
  birth.
• 2:07
  I
• 2:07
  am
• 2:07
  your
• 2:07
  host,
• 2:08
  Anne
• 2:08
  Mazinga.
• 2:09
  And
• 2:09
  I'm
• 2:09
  Chris
• 2:10
  Walton.
• 2:10
  And
• 2:11
  we
• 2:11
  are
• 2:11
  here
• 2:11
  once
• 2:12
  again
• 2:12
  to
• 2:12
  discuss
• 2:12
  all
• 2:13
  the
• 2:13
  top
• 2:13
  headlines
• 2:13
  from
• 2:14
  the
• 2:14
  past
• 2:14
  week
• 2:14
  making
• 2:15
  waves
• 2:15
  in
• 2:15
  the
• 2:15
  world
• 2:16
  of
• 2:16
  omnichannel
• 2:17
  retailing.
• 2:18
  I
• 2:19
  love.
• 2:19
  I
• 2:19
  love
• 2:20
  Ann.
• 2:20
  How
• 2:20
  you
• 2:20
  said
• 2:20
  it
• 2:20
  is
• 2:21
  today.
• 2:21
  It
• 2:21
  is
• 2:22
  today.
• 2:22
  It
• 2:22
  is
• 2:22
  today.
• 2:23
  February
• 2:23
  26th.
• 2:24
  It
• 2:24
  is
• 2:25
  today.
• 2:26
  It
• 2:26
  is
• 2:27
  the
• 2:27
  Retail
• 2:27
  Daily
• 2:28
  Minute's
• 2:28
  first
• 2:29
  birthday.
• 2:29
  It's
• 2:29
  going
• 2:29
  to
• 2:29
  go
• 2:30
  down
• 2:30
  in
• 2:30
  infamy.
• 2:31
  That.
• 2:31
  That's
• 2:32
  hilarious
• 2:32
  because.
• 2:32
  Yeah,
• 2:32
  and
• 2:33
  you're.
• 2:33
  You're
• 2:33
  remoted
• 2:33
  in
• 2:34
  right?
• 2:34
  You're.
• 2:34
  You're
• 2:34
  out
• 2:35
  in
• 2:35
  Palm
• 2:35
  Springs.
• 2:36
  You're.
• 2:36
  I'm
• 2:36
  Slumming
• 2:37
  it
• 2:37
  here.
• 2:37
  JW
• 2:37
  Marriott.
• 2:38
  Where
• 2:38
  are
• 2:38
  you?
• 2:38
  Right
• 2:39
  here
• 2:39
  in
• 2:39
  Palm
• 2:40
  Springs.
• 2:40
  Palm
• 2:41
  Desert.
• 2:41
  More
• 2:42
  appropriately,
• 2:42
  I'm
• 2:43
  in
• 2:43
  Palm
• 2:43
  Desert.
• 2:44
  It's
• 2:44
  very
• 2:45
  warm,
• 2:45
  very
• 2:46
  warm
• 2:46
  here.
• 2:47
  But
• 2:48
  what
• 2:48
  kind
• 2:48
  of
• 2:48
  temps?
• 2:49
  What
• 2:49
  kind
• 2:49
  of
• 2:49
  temps.
• 2:49
  You
• 2:49
  see
• 2:50
  it
• 2:50
  out
• 2:50
  there
• 2:50
  and
• 2:50
  it
• 2:51
  was
• 2:51
  night
• 2:52
  yesterday.
• 2:52
  Yeah.
• 2:53
  Wow.
• 2:53
  Yeah.
• 2:53
  I
• 2:54
  mean
• 2:54
  I've
• 2:54
  been
• 2:54
  inside
• 2:55
  the
• 2:56
  conference
• 2:56
  center
• 2:57
  conducting
• 2:58
  interviews
• 2:59
  so
• 2:59
  I
• 2:59
  have
• 2:59
  not
• 2:59
  been
• 2:59
  outside
• 3:00
  more
• 3:00
  than
• 3:00
  to
• 3:01
  walk
• 3:01
  from
• 3:02
  this
• 3:02
  conference
• 3:03
  center
• 3:03
  to
• 3:04
  the
• 3:04
  other
• 3:04
  end
• 3:04
  of
• 3:05
  the
• 3:05
  hotel.
• 3:06
  But
• 3:06
  I've
• 3:06
  heard
• 3:07
  it's
• 3:07
  very
• 3:07
  warm
• 3:07
  here
• 3:09
  and
• 3:09
  so
• 3:10
  everyone
• 3:10
  making
• 3:11
  sure
• 3:11
  of
• 3:11
  course
• 3:11
  that
• 3:11
  they
• 3:12
  stay
• 3:12
  hydrated
• 3:12
  here
• 3:13
  at
• 3:13
  ETL
• 3:13
  West.
• 3:14
  But
• 3:14
  it's
• 3:14
  a
• 3:14
  beautiful
• 3:14
  conference,
• 3:15
  really
• 3:15
  good
• 3:16
  content
• 3:16
  so
• 3:16
  far
• 3:17
  and
• 3:17
  some
• 3:18
  really
• 3:18
  good
• 3:18
  interviews.
• 3:18
  So
• 3:19
  make
• 3:19
  sure
• 3:19
  you
• 3:20
  check
• 3:20
  those
• 3:21
  out.
• 3:21
  Chris.
• 3:22
  Yeah,
• 3:23
  I've
• 3:23
  been,
• 3:23
  I've
• 3:23
  been
• 3:23
  here,
• 3:24
  I've
• 3:24
  been
• 3:24
  here
• 3:24
  like
• 3:24
  getting
• 3:24
  all
• 3:25
  the
• 3:25
  shorts
• 3:25
  ready
• 3:25
  and
• 3:26
  doing
• 3:26
  all
• 3:26
  the
• 3:26
  video
• 3:26
  editing
• 3:27
  while
• 3:27
  you're
• 3:27
  out
• 3:27
  in,
• 3:28
  in
• 3:28
  California.
• 3:29
  And
• 3:29
  yeah,
• 3:29
  your
• 3:29
  interview
• 3:29
  with
• 3:30
  Denise
• 3:30
  and
• 3:30
  Cadella,
• 3:30
  the
• 3:31
  VP
• 3:31
  of
• 3:31
  fashion
• 3:31
  was
• 3:32
  banger.
• 3:32
  That
• 3:32
  thing
• 3:33
  was
• 3:33
  awesome.
• 3:33
  I
• 3:33
  can
• 3:34
  believe
• 3:34
  some
• 3:34
  of
• 3:34
  the
• 3:34
  things
• 3:34
  you
• 3:35
  got
• 3:35
  Denise
• 3:35
  to
• 3:35
  talk
• 3:35
  about
• 3:36
  and,
• 3:36
  and
• 3:36
  so
• 3:37
  articulate
• 3:37
  she
• 3:37
  is.
• 3:38
  She
• 3:38
  just
• 3:38
  outlined
• 3:38
  her,
• 3:39
  her
• 3:40
  fashion
• 3:40
  strategy
• 3:41
  so
• 3:41
  well
• 3:42
  and
• 3:42
  there
• 3:42
  was
• 3:42
  one
• 3:43
  short
• 3:43
  I
• 3:43
  was
• 3:43
  putting
• 3:43
  together
• 3:43
  and
• 3:44
  I'm
• 3:44
  like,
• 3:44
  man,
• 3:44
  she
• 3:44
  just
• 3:45
  outlined
• 3:45
  her
• 3:45
  fashion
• 3:45
  strategy
• 3:46
  in
• 3:46
  one
• 3:46
  sentence.
• 3:47
  Like
• 3:47
  that
• 3:47
  was
• 3:47
  all
• 3:47
  one
• 3:48
  sentence.
• 3:48
  She
• 3:48
  crushed
• 3:48
  it.
• 3:49
  So
• 3:49
  nice
• 3:49
  job
• 3:49
  on
• 3:50
  that
• 3:50
  and
• 3:50
  can't
• 3:50
  wait
• 3:50
  to
• 3:50
  see
• 3:50
  what
• 3:50
  else
• 3:51
  you
• 3:51
  get
• 3:52
  put
• 3:52
  together
• 3:52
  for
• 3:52
  the
• 3:52
  show.
• 3:53
  Yeah,
• 3:54
  well
• 3:54
  I
• 3:55
  also,
• 3:55
  I'll
• 3:55
  be
• 3:55
  posting
• 3:56
  some
• 3:56
  photos
• 3:56
  too.
• 3:57
  Chris.
• 3:57
  I
• 3:57
  checked
• 3:57
  out
• 3:57
  the.
• 3:58
  She
• 3:58
  mentioned
• 3:58
  the
• 3:59
  Palm
• 3:59
  Springs
• 3:59
  Walmart
• 4:00
  here
• 4:01
  and
• 4:01
  debuting
• 4:02
  some
• 4:02
  other
• 4:02
  fashion
• 4:03
  lines
• 4:03
  in
• 4:03
  that
• 4:04
  Walmart.
• 4:04
  But
• 4:04
  I
• 4:04
  have
• 4:05
  some
• 4:05
  other
• 4:05
  interesting
• 4:06
  tidbits
• 4:06
  that
• 4:06
  I
• 4:07
  noticed
• 4:07
  that's
• 4:08
  not
• 4:08
  of
• 4:08
  their
• 4:08
  stores
• 4:08
  of
• 4:09
  the
• 4:09
  future,
• 4:09
  Chris.
• 4:09
  But
• 4:10
  there
• 4:10
  is
• 4:10
  some
• 4:10
  really
• 4:10
  interesting
• 4:11
  stuff
• 4:11
  going
• 4:11
  on
• 4:12
  at
• 4:12
  the
• 4:12
  Walmart
• 4:13
  here
• 4:13
  that
• 4:13
  I
• 4:14
  haven't
• 4:14
  seen
• 4:14
  in
• 4:15
  Minneapolis
• 4:15
  or
• 4:15
  in
• 4:15
  any
• 4:16
  other
• 4:16
  Walmart.
• 4:16
  So
• 4:17
  I'll
• 4:17
  be
• 4:17
  posting
• 4:17
  those
• 4:17
  on
• 4:17
  LinkedIn
• 4:18
  too.
• 4:18
  And
• 4:18
  we
• 4:19
  can
• 4:19
  I'm
• 4:19
  sure
• 4:19
  follow
• 4:20
  up
• 4:20
  and
• 4:20
  talk
• 4:20
  about
• 4:20
  that
• 4:20
  whether
• 4:21
  it's
• 4:21
  in
• 4:21
  today's
• 4:22
  headlines
• 4:22
  or
• 4:22
  a
• 4:22
  few
• 4:23
  other
• 4:23
  places.
• 4:23
  But
• 4:24
  before
• 4:25
  we
• 4:25
  go
• 4:25
  on,
• 4:25
  Chris,
• 4:26
  we've
• 4:26
  got
• 4:27
  a
• 4:27
  good
• 4:27
  month
• 4:27
  long
• 4:28
  run
• 4:28
  where
• 4:29
  I
• 4:29
  will
• 4:29
  be
• 4:29
  home,
• 4:30
  you
• 4:30
  will
• 4:30
  be
• 4:30
  home.
• 4:31
  But
• 4:31
  we
• 4:32
  have
• 4:32
  some
• 4:32
  incredible
• 4:33
  events
• 4:33
  that
• 4:33
  I
• 4:33
  want
• 4:33
  to
• 4:34
  make
• 4:34
  sure
• 4:34
  that
• 4:34
  our
• 4:34
  audience
• 4:35
  knows
• 4:35
  about.
• 4:35
  Number
• 4:36
  one,
• 4:36
  Revionics.
• 4:37
  We
• 4:37
  have
• 4:37
  a
• 4:38
  LinkedIn
• 4:38
  Live
• 4:38
  event
• 4:38
  with
• 4:38
  them
• 4:39
  tomorrow
• 4:40
  talking
• 4:40
  about
• 4:41
  dynamic
• 4:41
  pricing
• 4:41
  which
• 4:42
  is
• 4:42
  going
• 4:42
  to
• 4:42
  be
• 4:42
  so
• 4:42
  important.
• 4:43
  That's
• 4:43
  been
• 4:43
  the
• 4:43
  topic
• 4:44
  du
• 4:44
  jour
• 4:44
  here
• 4:44
  at
• 4:44
  E
• 4:45
  Tail
• 4:45
  is
• 4:45
  dynamic
• 4:46
  pricing.
• 4:46
  Really?
• 4:46
  And
• 4:46
  making
• 4:47
  sure
• 4:47
  that
• 4:47
  you're
• 4:47
  price
• 4:48
  investing
• 4:48
  in
• 4:48
  technology
• 4:49
  so
• 4:49
  that
• 4:49
  your
• 4:49
  pricing
• 4:50
  is
• 4:50
  consistent
• 4:50
  and
• 4:50
  can
• 4:51
  be
• 4:51
  changed
• 4:51
  with
• 4:52
  things
• 4:52
  like
• 4:52
  tariffs.
• 4:54
  Number
• 4:54
  two,
• 4:55
  we
• 4:55
  have
• 4:55
  scanned
• 4:55
  it,
• 4:56
  talking
• 4:56
  about
• 4:56
  2025
• 4:57
  retail
• 4:57
  trends
• 4:58
  and
• 4:58
  the
• 4:58
  software
• 4:58
  and
• 4:58
  hardware
• 4:59
  that
• 4:59
  you
• 4:59
  need
• 4:59
  to
• 4:59
  invest
• 5:00
  in.
• 5:00
  Keep
• 5:01
  bringing
• 5:01
  back
• 5:01
  that,
• 5:02
  sweating
• 5:02
  the
• 5:03
  assets
• 5:03
  that
• 5:03
  you
• 5:03
  currently
• 5:04
  have.
• 5:04
  We're
• 5:04
  going
• 5:04
  to
• 5:04
  be
• 5:04
  talking
• 5:04
  a
• 5:05
  lot
• 5:05
  about
• 5:05
  that.
• 5:05
  That's
• 5:05
  coming
• 5:06
  up
• 5:06
  the
• 5:07
  second
• 5:07
  week
• 5:07
  of
• 5:07
  March.
• 5:08
  And
• 5:08
  then
• 5:08
  finally,
• 5:08
  Chris,
• 5:09
  we
• 5:10
  have
• 5:10
  picked
• 5:10
  out
• 5:10
  the
• 5:11
  best,
• 5:12
  the
• 5:12
  best
• 5:12
  in
• 5:13
  retail
• 5:13
  tech
• 5:13
  for
• 5:14
  the
• 5:14
  Shop
• 5:14
  Talk
• 5:15
  Top
• 5:15
  tech
• 5:15
  preview.
• 5:16
  They'll
• 5:16
  be
• 5:16
  coming
• 5:17
  out
• 5:17
  on
• 5:17
  March
• 5:17
  20th,
• 5:18
  so
• 5:18
  you'll
• 5:18
  want
• 5:18
  to
• 5:18
  make
• 5:18
  sure
• 5:19
  to
• 5:19
  catch
• 5:19
  that.
• 5:19
  You
• 5:19
  can
• 5:19
  sign
• 5:20
  up
• 5:20
  for
• 5:20
  all
• 5:20
  these
• 5:21
  on
• 5:21
  our
• 5:22
  LinkedIn
• 5:22
  page,
• 5:23
  go
• 5:23
  to
• 5:23
  Omnitok
• 5:24
  Retail
• 5:24
  on
• 5:24
  LinkedIn,
• 5:25
  go
• 5:25
  to
• 5:25
  Events,
• 5:25
  you'll
• 5:26
  see
• 5:26
  them
• 5:26
  all
• 5:26
  there.
• 5:26
  But
• 5:26
  you're
• 5:27
  definitely
• 5:27
  going
• 5:27
  to
• 5:27
  want
• 5:27
  to
• 5:27
  make
• 5:28
  sure
• 5:28
  you
• 5:28
  catch
• 5:28
  those
• 5:29
  when
• 5:29
  we're
• 5:30
  back.
• 5:30
  Yeah,
• 5:30
  that's,
• 5:31
  that's
• 5:31
  right.
• 5:31
  And
• 5:31
  yes,
• 5:32
  we're
• 5:32
  gearing
• 5:32
  up
• 5:32
  for
• 5:32
  Shop
• 5:33
  Talk
• 5:33
  in
• 5:33
  March.
• 5:33
  That's
• 5:34
  why
• 5:34
  we're
• 5:34
  back,
• 5:34
  back
• 5:34
  in
• 5:35
  Minneapolis
• 5:35
  getting
• 5:35
  ready
• 5:36
  for
• 5:36
  that.
• 5:36
  But
• 5:36
  the
• 5:36
  other
• 5:37
  exciting
• 5:37
  thing
• 5:37
  is
• 5:37
  we
• 5:37
  are
• 5:37
  taking
• 5:38
  over
• 5:38
  shop
• 5:38
  talks
• 5:39
  LinkedIn
• 5:39
  feed
• 5:40
  this
• 5:40
  coming
• 5:40
  Monday
• 5:41
  and
• 5:41
  Tuesday.
• 5:42
  So
• 5:42
  stay
• 5:43
  tuned
• 5:43
  for
• 5:43
  that.
• 5:43
  And
• 5:43
  I
• 5:44
  have
• 5:44
  some
• 5:44
  special
• 5:45
  fun
• 5:46
  video
• 5:46
  content
• 5:46
  planned
• 5:47
  as
• 5:47
  well.
• 5:47
  Yeah,
• 5:48
  I
• 5:48
  hadn't
• 5:48
  thought
• 5:48
  about
• 5:48
  that
• 5:48
  until
• 5:49
  you
• 5:49
  just
• 5:49
  mentioned
• 5:49
  that.
• 5:49
  But
• 5:50
  yeah,
• 5:50
  we
• 5:50
  got
• 5:50
  the
• 5:50
  Shop
• 5:50
  Talk
• 5:51
  tech
• 5:51
  preview
• 5:51
  as
• 5:51
  well
• 5:52
  coming
• 5:53
  up,
• 5:53
  you
• 5:53
  said
• 5:53
  on
• 5:53
  the
• 5:53
  March
• 5:54
  20th.
• 5:54
  So,
• 5:55
  yep,
• 5:55
  yeah,
• 5:55
  fans
• 5:56
  register
• 5:56
  for
• 5:56
  that.
• 5:56
  It's
• 5:56
  going
• 5:56
  to
• 5:57
  be
• 5:57
  fun,
• 5:57
  it's
• 5:57
  going
• 5:57
  to
• 5:57
  be
• 5:57
  exciting,
• 5:57
  it's
• 5:57
  going
• 5:58
  to
• 5:58
  be
• 5:58
  great.
• 5:58
  All
• 5:58
  right,
• 5:59
  as
• 5:59
  we
• 5:59
  do
• 5:59
  this,
• 6:00
  let's.
• 6:00
  Get
• 6:00
  to
• 6:00
  the
• 6:01
  headlines.
• 6:01
  Chris.
• 6:02
  In
• 6:03
  this
• 6:03
  week's
• 6:03
  Fast5,
• 6:04
  we've
• 6:04
  got
• 6:05
  news
• 6:05
  on
• 6:05
  Joanne
• 6:06
  going
• 6:06
  out
• 6:06
  of
• 6:06
  business
• 6:07
  and
• 6:07
  no
• 6:07
  longer
• 6:08
  being
• 6:08
  in
• 6:08
  the
• 6:09
  fabric
• 6:09
  of
• 6:09
  our
• 6:10
  lives.
• 6:10
  Sprouts
• 6:11
  getting
• 6:11
  ready
• 6:12
  to
• 6:12
  launch
• 6:12
  its
• 6:12
  first
• 6:13
  ever
• 6:13
  loyalty
• 6:13
  program.
• 6:14
  Kroger
• 6:15
  and
• 6:15
  Schnooks
• 6:15
  each
• 6:16
  upping
• 6:16
  their
• 6:16
  quick
• 6:16
  delivery
• 6:17
  games.
• 6:17
  And
• 6:18
  Walmart's
• 6:18
  new
• 6:18
  AI
• 6:19
  tool
• 6:19
  for
• 6:19
  merchants
• 6:20
  that
• 6:20
  they
• 6:20
  are
• 6:20
  affectionately
• 6:21
  calling
• 6:22
  Wally
• 6:23
  reminds
• 6:23
  me
• 6:23
  of
• 6:23
  Wally
• 6:24
  World.
• 6:24
  Dan.
• 6:24
  I
• 6:24
  can't
• 6:24
  get
• 6:24
  Wally
• 6:25
  World
• 6:25
  out
• 6:25
  of
• 6:25
  my
• 6:25
  head,
• 6:25
  but
• 6:26
  we
• 6:26
  begin
• 6:26
  today
• 6:26
  with
• 6:26
  big
• 6:27
  news.
• 6:27
  Out
• 6:27
  of
• 6:27
  Adidas
• 6:28
  or
• 6:29
  Adidas,
• 6:29
  if
• 6:30
  you
• 6:30
  are
• 6:30
  listening
• 6:31
  overseas
• 6:32
  and.
• 6:33
  Or
• 6:33
  how
• 6:33
  we
• 6:34
  probably
• 6:34
  should
• 6:34
  all
• 6:34
  pronounce
• 6:35
  it,
• 6:35
  really.
• 6:36
  I
• 6:36
  actually
• 6:37
  can't.
• 6:37
  I
• 6:37
  can't
• 6:37
  say
• 6:38
  Adidas
• 6:38
  anymore.
• 6:39
  I
• 6:39
  can
• 6:39
  only
• 6:39
  say
• 6:39
  Adidas
• 6:40
  in
• 6:40
  my
• 6:40
  head.
• 6:40
  Like
• 6:41
  it's
• 6:41
  the
• 6:41
  weirdest
• 6:41
  thing.
• 6:41
  Like
• 6:42
  I
• 6:42
  had
• 6:42
  to
• 6:42
  actually
• 6:42
  think
• 6:42
  about
• 6:43
  how
• 6:43
  to
• 6:43
  do
• 6:43
  that.
• 6:43
  Yeah,
• 6:44
  you're
• 6:44
  like
• 6:44
  a
• 6:45
  germophile.
• 6:46
  What
• 6:46
  do
• 6:46
  you
• 6:46
  call
• 6:46
  German?
• 6:47
  Like,
• 6:48
  how
• 6:48
  do
• 6:48
  you.
• 6:48
  Francophile
• 6:49
  is
• 6:49
  French
• 6:50
  and
• 6:50
  I
• 6:50
  don't
• 6:50
  know.
• 6:50
  But
• 6:51
  yes,
• 6:51
  now
• 6:52
  you're
• 6:52
  full
• 6:52
  on
• 6:52
  German
• 6:53
  accent.
• 6:54
  All
• 6:54
  right,
• 6:54
  Chris,
• 6:55
  headline
• 6:55
  number
• 6:56
  one.
• 6:56
  Adidas
• 6:57
  plans
• 6:57
  to
• 6:57
  integrate
• 6:58
  with
• 6:58
  Buy
• 6:59
  with
• 6:59
  Prime
• 6:59
  into
• 6:59
  its
• 7:00
  website
• 7:00
  and
• 7:00
  app
• 7:01
  according
• 7:01
  to
• 7:01
  Chainsaw
• 7:02
  Age.
• 7:02
  Beginning
• 7:02
  in
• 7:03
  the
• 7:03
  spring
• 7:03
  of
• 7:03
  2025.
• 7:04
  During
• 7:05
  checkout,
• 7:05
  shoppers
• 7:06
  will
• 7:06
  see
• 7:06
  an
• 7:06
  option
• 7:06
  to
• 7:07
  log
• 7:07
  into
• 7:08
  their
• 7:08
  Amazon
• 7:08
  account
• 7:08
  and
• 7:09
  verify
• 7:09
  their
• 7:09
  prime
• 7:09
  membership.
• 7:10
  Once
• 7:11
  confirmed,
• 7:11
  they
• 7:11
  will
• 7:11
  finish
• 7:12
  checkout
• 7:12
  using
• 7:12
  one
• 7:12
  of
• 7:13
  Adidas
• 7:14
  various
• 7:14
  payment
• 7:15
  options.
• 7:15
  After
• 7:16
  the
• 7:16
  purchase
• 7:16
  is
• 7:17
  made,
• 7:17
  Amazon
• 7:17
  will
• 7:18
  fulfill
• 7:18
  all
• 7:18
  prime
• 7:19
  eligible
• 7:19
  items
• 7:20
  in
• 7:20
  the
• 7:20
  order
• 7:21
  and
• 7:21
  post
• 7:21
  purchase.
• 7:22
  Prime
• 7:22
  members
• 7:22
  can
• 7:23
  view,
• 7:23
  manage
• 7:23
  and
• 7:23
  track
• 7:23
  their
• 7:24
  Buy
• 7:24
  with
• 7:24
  Prime
• 7:24
  orders
• 7:25
  from
• 7:25
  their
• 7:25
  order
• 7:26
  confirmation
• 7:26
  email,
• 7:27
  their
• 7:27
  Amazon
• 7:28
  account
• 7:28
  on
• 7:28
  Amazon.com
• 7:29
  or
• 7:29
  their
• 7:30
  Adidas
• 7:31
  order
• 7:31
  confirmation
• 7:32
  email.
• 7:32
  You're
• 7:32
  all
• 7:32
  in
• 7:33
  on
• 7:33
  Adidas
• 7:33
  now.
• 7:34
  This
• 7:34
  is
• 7:34
  great.
• 7:34
  We're
• 7:34
  gonna
• 7:35
  just
• 7:35
  do
• 7:35
  it.
• 7:36
  Let's
• 7:36
  just
• 7:36
  do
• 7:36
  it.
• 7:36
  All
• 7:37
  in
• 7:37
  on
• 7:37
  Adios.
• 7:37
  Let's
• 7:38
  just
• 7:38
  do
• 7:38
  it.
• 7:38
  Let's
• 7:39
  just
• 7:39
  do
• 7:39
  it.
• 7:40
  All
• 7:40
  right,
• 7:40
  Chris,
• 7:41
  question
• 7:41
  for
• 7:42
  you
• 7:42
  is
• 7:42
  what
• 7:42
  makes
• 7:43
  Adidas's
• 7:44
  decision
• 7:45
  to
• 7:45
  integrate
• 7:46
  with
• 7:46
  Buy
• 7:47
  with
• 7:47
  Prime
• 7:47
  the
• 7:47
  number
• 7:48
  one
• 7:48
  headline
• 7:48
  this
• 7:49
  week
• 7:49
  in
• 7:49
  retail?
• 7:50
  Oh,
• 7:51
  my
• 7:51
  God,
• 7:51
  you
• 7:51
  cracked
• 7:52
  me
• 7:52
  up.
• 7:53
  What
• 7:53
  makes
• 7:53
  it
• 7:53
  the
• 7:54
  number
• 7:54
  one
• 7:54
  headline
• 7:54
  this
• 7:54
  week
• 7:55
  is,
• 7:55
  I
• 7:55
  think
• 7:55
  it's
• 7:55
  just
• 7:56
  freaking
• 7:56
  smart.
• 7:58
  Not
• 7:58
  so
• 7:59
  much
• 7:59
  for
• 7:59
  the
• 7:59
  short
• 8:00
  term
• 8:00
  confidence
• 8:00
  in
• 8:01
  buying
• 8:02
  purchases
• 8:03
  from
• 8:03
  Adidas
• 8:04
  or
• 8:04
  Adidas,
• 8:06
  but
• 8:07
  because
• 8:07
  of
• 8:07
  what
• 8:07
  the
• 8:07
  partnership
• 8:08
  means
• 8:08
  longer
• 8:08
  term
• 8:08
  for
• 8:09
  the
• 8:09
  evolution
• 8:09
  of
• 8:09
  E
• 8:09
  commerce.
• 8:10
  And
• 8:10
  that's
• 8:11
  what
• 8:11
  I
• 8:11
  think
• 8:11
  is
• 8:11
  cool
• 8:11
  about
• 8:11
  this
• 8:12
  story.
• 8:12
  So
• 8:13
  Adidas,
• 8:13
  I'm
• 8:14
  guessing,
• 8:14
  understands
• 8:15
  that
• 8:15
  winning
• 8:15
  the
• 8:15
  search
• 8:16
  game
• 8:16
  and
• 8:16
  getting
• 8:16
  traffic
• 8:16
  to
• 8:17
  a
• 8:17
  brand's
• 8:17
  own
• 8:17
  website
• 8:18
  is
• 8:18
  just
• 8:18
  going
• 8:18
  to
• 8:19
  get
• 8:19
  tougher
• 8:19
  in
• 8:20
  the
• 8:20
  years
• 8:20
  ahead
• 8:20
  if
• 8:20
  it's
• 8:20
  not
• 8:21
  difficult
• 8:21
  enough
• 8:21
  already,
• 8:22
  as
• 8:22
  we've
• 8:22
  talked
• 8:22
  about
• 8:22
  many,
• 8:23
  many
• 8:23
  times
• 8:23
  at
• 8:24
  different
• 8:24
  conferences.
• 8:25
  And
• 8:25
  so
• 8:26
  now
• 8:26
  with
• 8:26
  Jenny,
• 8:26
  I,
• 8:27
  it's,
• 8:28
  it's
• 8:28
  going
• 8:28
  to
• 8:28
  be
• 8:28
  a
• 8:28
  probably
• 8:29
  impossible,
• 8:29
  right,
• 8:29
  like
• 8:29
  to
• 8:30
  cut
• 8:30
  through
• 8:30
  all
• 8:31
  that
• 8:31
  clutter.
• 8:31
  So,
• 8:31
  so
• 8:32
  on
• 8:32
  the
• 8:32
  one
• 8:32
  hand,
• 8:32
  you
• 8:32
  have
• 8:33
  Adidas.
• 8:34
  This
• 8:35
  is
• 8:35
  really
• 8:35
  getting
• 8:35
  hard.
• 8:36
  You
• 8:36
  can't
• 8:37
  do
• 8:37
  it.
• 8:37
  I
• 8:38
  know.
• 8:38
  It's
• 8:38
  really
• 8:38
  challenging.
• 8:39
  You
• 8:39
  have
• 8:39
  Adidas
• 8:40
  extending
• 8:40
  its
• 8:40
  reach
• 8:41
  via
• 8:41
  Amazon
• 8:41
  Buy
• 8:41
  with
• 8:42
  Prime
• 8:42
  extensions.
• 8:43
  Also
• 8:43
  like
• 8:43
  we
• 8:44
  talked
• 8:44
  about
• 8:44
  last
• 8:44
  week,
• 8:45
  you
• 8:45
  know,
• 8:45
  in
• 8:45
  the,
• 8:46
  in
• 8:46
  the
• 8:46
  idea
• 8:46
  of,
• 8:47
  you
• 8:47
  know,
• 8:47
  Amazon
• 8:47
  showcasing
• 8:48
  the
• 8:48
  brands
• 8:49
  where
• 8:49
  Buy
• 8:49
  with
• 8:49
  Prime
• 8:50
  is
• 8:50
  lit
• 8:50
  up
• 8:50
  on
• 8:51
  their
• 8:51
  app,
• 8:52
  you
• 8:52
  know,
• 8:53
  so
• 8:53
  that
• 8:53
  people
• 8:53
  can
• 8:53
  purchase
• 8:54
  things
• 8:54
  from
• 8:54
  another
• 8:55
  site.
• 8:55
  So
• 8:55
  this
• 8:55
  just
• 8:56
  facilitates
• 8:57
  that.
• 8:57
  But,
• 8:59
  so
• 8:59
  I've
• 8:59
  taken
• 9:00
  a
• 9:00
  few
• 9:00
  shots
• 9:00
  at
• 9:00
  prime
• 9:01
  over
• 9:01
  the
• 9:01
  years
• 9:01
  and,
• 9:02
  but
• 9:02
  I
• 9:02
  think
• 9:02
  this
• 9:03
  is
• 9:03
  a
• 9:03
  big
• 9:03
  coup.
• 9:04
  You
• 9:04
  know,
• 9:04
  I
• 9:04
  think
• 9:04
  it's
• 9:05
  a
• 9:05
  smart
• 9:05
  move
• 9:05
  by
• 9:05
  Jamil
• 9:06
  Gahani
• 9:06
  and
• 9:06
  the
• 9:07
  prime
• 9:07
  team
• 9:07
  to
• 9:07
  be
• 9:07
  thinking
• 9:08
  about
• 9:08
  prime
• 9:09
  in
• 9:10
  this
• 9:10
  way
• 9:11
  because,
• 9:12
  you
• 9:12
  know,
• 9:12
  it,
• 9:13
  it's
• 9:13
  where
• 9:13
  the,
• 9:14
  it's
• 9:14
  where
• 9:14
  search
• 9:14
  commerce
• 9:15
  is
• 9:15
  going
• 9:15
  in
• 9:16
  a
• 9:16
  lot
• 9:16
  of
• 9:16
  ways.
• 9:16
  And
• 9:16
  I
• 9:16
  think
• 9:17
  Amazon
• 9:17
  is
• 9:17
  very
• 9:17
  well
• 9:18
  positioned
• 9:18
  to
• 9:19
  thrive
• 9:19
  in
• 9:19
  that
• 9:19
  because
• 9:20
  of,
• 9:20
  like
• 9:20
  talked
• 9:20
  about
• 9:20
  last
• 9:21
  week,
• 9:21
  they
• 9:21
  understand
• 9:21
  how
• 9:22
  to
• 9:22
  get
• 9:22
  people
• 9:22
  from,
• 9:23
  you
• 9:23
  know,
• 9:24
  they
• 9:24
  understand
• 9:25
  how
• 9:25
  to
• 9:25
  convert
• 9:25
  people
• 9:26
  when
• 9:26
  they're
• 9:26
  in
• 9:26
  the
• 9:27
  funnel.
• 9:27
  And
• 9:27
  so
• 9:27
  that's
• 9:27
  what
• 9:28
  I
• 9:28
  think
• 9:28
  is
• 9:28
  great
• 9:28
  about
• 9:28
  this.
• 9:29
  And
• 9:29
  I,
• 9:29
  I,
• 9:30
  I
• 9:30
  salute
• 9:31
  Adidas
• 9:32
  for
• 9:32
  going
• 9:32
  in,
• 9:33
  in
• 9:33
  this
• 9:33
  direction.
• 9:34
  Yeah,
• 9:34
  I
• 9:34
  mean,
• 9:35
  I
• 9:35
  think
• 9:35
  the,
• 9:35
  the
• 9:36
  search
• 9:36
  thing
• 9:36
  is
• 9:37
  key
• 9:37
  here.
• 9:38
  I
• 9:38
  think
• 9:38
  when
• 9:38
  you
• 9:38
  think
• 9:39
  about
• 9:39
  the
• 9:39
  practice,
• 9:40
  which
• 9:40
  is
• 9:40
  the,
• 9:40
  again,
• 9:41
  another
• 9:41
  topic
• 9:41
  that's
• 9:42
  been
• 9:42
  huge
• 9:42
  here
• 9:42
  at
• 9:42
  Etail
• 9:43
  is
• 9:43
  how
• 9:44
  you
• 9:44
  know,
• 9:44
  you,
• 9:45
  how
• 9:45
  you're
• 9:46
  searching
• 9:46
  for
• 9:46
  product
• 9:47
  is
• 9:47
  and
• 9:47
  how
• 9:48
  that's
• 9:48
  being
• 9:48
  served
• 9:48
  up
• 9:49
  to
• 9:49
  you,
• 9:49
  whether
• 9:49
  you're
• 9:49
  using,
• 9:50
  you
• 9:50
  know,
• 9:50
  a
• 9:51
  Gener
• 9:52
  or
• 9:52
  you're
• 9:52
  using
• 9:53
  Google
• 9:53
  Lens
• 9:54
  or
• 9:54
  you're
• 9:54
  using,
• 9:54
  you
• 9:55
  know,
• 9:55
  Amazon
• 9:55
  or
• 9:56
  you're
• 9:56
  searching
• 9:56
  on
• 9:56
  these
• 9:56
  other
• 9:57
  platforms.
• 9:57
  But
• 9:57
  I
• 9:58
  think,
• 9:58
  like,
• 9:58
  just
• 9:59
  from
• 9:59
  a
• 9:59
  customer
• 10:00
  perspective,
• 10:00
  when
• 10:00
  I
• 10:01
  get
• 10:01
  those
• 10:01
  search
• 10:01
  results,
• 10:02
  say
• 10:02
  on
• 10:02
  Google
• 10:02
  Shopping
• 10:03
  and
• 10:04
  there's
• 10:04
  a
• 10:04
  Buy
• 10:04
  with
• 10:04
  prime
• 10:05
  badge
• 10:05
  on
• 10:05
  there
• 10:05
  and
• 10:06
  I
• 10:06
  know,
• 10:06
  like,
• 10:06
  oh,
• 10:07
  I
• 10:07
  see
• 10:07
  these
• 10:08
  same
• 10:08
  shoes
• 10:08
  that
• 10:09
  I
• 10:09
  liked
• 10:09
  that
• 10:09
  I
• 10:09
  want
• 10:10
  to
• 10:10
  buy
• 10:10
  and
• 10:10
  now
• 10:10
  I
• 10:11
  can
• 10:11
  go
• 10:11
  to
• 10:11
  this
• 10:11
  retailer
• 10:12
  and
• 10:12
  write
• 10:12
  on
• 10:12
  the
• 10:13
  picture
• 10:13
  to
• 10:13
  be
• 10:13
  able
• 10:13
  to
• 10:14
  like,
• 10:14
  see
• 10:15
  that
• 10:15
  you
• 10:15
  can
• 10:15
  use
• 10:15
  your
• 10:16
  Amazon
• 10:16
  prime
• 10:17
  membership
• 10:17
  to
• 10:17
  get
• 10:17
  this,
• 10:17
  I
• 10:18
  think
• 10:18
  is
• 10:18
  a
• 10:19
  really,
• 10:19
  a
• 10:20
  really
• 10:20
  catchy
• 10:21
  way
• 10:21
  to
• 10:21
  get
• 10:22
  new
• 10:22
  traffic
• 10:22
  to
• 10:22
  the
• 10:22
  site
• 10:23
  and
• 10:23
  to
• 10:23
  get
• 10:23
  people
• 10:23
  to
• 10:24
  buy
• 10:24
  via
• 10:24
  that
• 10:25
  platform.
• 10:25
  So
• 10:25
  I
• 10:25
  think
• 10:26
  you're
• 10:26
  right.
• 10:26
  It's
• 10:27
  really
• 10:27
  smart.
• 10:27
  It's
• 10:28
  thinking
• 10:28
  ahead
• 10:28
  for
• 10:29
  how
• 10:29
  the
• 10:29
  future
• 10:29
  of
• 10:30
  search
• 10:30
  is
• 10:30
  going
• 10:30
  to
• 10:30
  continue
• 10:31
  to
• 10:31
  evolve.
• 10:32
  And
• 10:32
  the
• 10:32
  second
• 10:32
  thing
• 10:33
  too,
• 10:33
  Chris,
• 10:33
  is
• 10:33
  that
• 10:34
  I
• 10:34
  think
• 10:34
  it's
• 10:34
  particularly
• 10:35
  important
• 10:36
  in
• 10:36
  categories
• 10:37
  like
• 10:37
  footwear
• 10:37
  and
• 10:38
  apparel,
• 10:38
  because
• 10:39
  what
• 10:39
  I
• 10:39
  think
• 10:39
  you'll
• 10:39
  be
• 10:40
  able
• 10:40
  to
• 10:40
  do.
• 10:40
  A
• 10:40
  -hundred
• 10:41
  percent
• 10:41
  is
• 10:42
  100%.
• 10:42
  These
• 10:43
  are
• 10:43
  the
• 10:43
  categories
• 10:43
  that
• 10:44
  are
• 10:44
  the
• 10:44
  biggest
• 10:44
  offenders
• 10:45
  of
• 10:45
  ordering
• 10:45
  multiple
• 10:46
  sizes
• 10:46
  and
• 10:47
  shipping
• 10:47
  back,
• 10:47
  you
• 10:48
  know,
• 10:48
  three
• 10:48
  of
• 10:48
  them
• 10:49
  and
• 10:49
  only
• 10:49
  keeping
• 10:50
  one.
• 10:50
  And
• 10:50
  I
• 10:50
  think
• 10:51
  that
• 10:51
  what
• 10:51
  this
• 10:51
  does
• 10:52
  for
• 10:52
  me
• 10:52
  is
• 10:53
  it,
• 10:53
  it
• 10:54
  gets
• 10:54
  your
• 10:54
  product
• 10:54
  back
• 10:55
  into
• 10:55
  rotation
• 10:56
  faster
• 10:56
  because
• 10:56
  you're
• 10:57
  leveraging
• 10:57
  Amazon's
• 10:58
  logistics
• 10:58
  platform
• 10:59
  instead
• 10:59
  of
• 10:59
  the
• 10:59
  Adidas
• 11:00
  logistics
• 11:01
  platform
• 11:01
  or
• 11:01
  the
• 11:02
  Nike
• 11:02
  logistics
• 11:03
  platform.
• 11:03
  Like
• 11:04
  Amazon's
• 11:04
  fulfilling
• 11:05
  these
• 11:05
  orders,
• 11:05
  you
• 11:05
  get
• 11:05
  things
• 11:06
  back
• 11:06
  in
• 11:06
  rotation
• 11:07
  faster
• 11:07
  for
• 11:07
  categories,
• 11:08
  like
• 11:08
  I
• 11:08
  said,
• 11:09
  that
• 11:09
  are
• 11:09
  constantly
• 11:10
  being
• 11:10
  ordered
• 11:11
  in
• 11:11
  mass
• 11:11
  quantities
• 11:12
  and,
• 11:12
  and
• 11:12
  where,
• 11:13
  where
• 11:14
  customers
• 11:14
  just
• 11:14
  aren't
• 11:14
  keeping
• 11:15
  that
• 11:15
  product.
• 11:15
  So
• 11:15
  I
• 11:16
  think
• 11:16
  that
• 11:16
  this
• 11:16
  is
• 11:16
  also
• 11:17
  a
• 11:17
  unique
• 11:18
  category
• 11:18
  set
• 11:19
  where
• 11:19
  this
• 11:19
  makes
• 11:19
  sense.
• 11:19
  But
• 11:20
  what
• 11:20
  were
• 11:20
  you
• 11:20
  thinking
• 11:21
  of?
• 11:21
  Because,
• 11:21
  well,
• 11:21
  I
• 11:21
  got
• 11:22
  this
• 11:22
  with
• 11:22
  you
• 11:22
  too.
• 11:23
  Well,
• 11:23
  yeah,
• 11:23
  no,
• 11:23
  I
• 11:24
  liked
• 11:24
  what
• 11:24
  you
• 11:24
  were
• 11:24
  saying.
• 11:24
  I
• 11:24
  actually
• 11:25
  was
• 11:25
  thinking
• 11:25
  about
• 11:26
  it
• 11:26
  differently.
• 11:26
  I
• 11:26
  was
• 11:26
  thinking
• 11:27
  actually
• 11:27
  this
• 11:27
  is,
• 11:28
  it's
• 11:28
  a
• 11:28
  really
• 11:28
  smart
• 11:28
  play
• 11:28
  for
• 11:29
  Amazon
• 11:29
  in
• 11:30
  the
• 11:30
  fashion
• 11:30
  space
• 11:30
  in
• 11:31
  particular
• 11:31
  because
• 11:32
  the
• 11:32
  fashion
• 11:32
  sites
• 11:33
  know
• 11:33
  how
• 11:33
  to
• 11:33
  get
• 11:33
  people,
• 11:34
  you
• 11:34
  know,
• 11:35
  they
• 11:35
  understand,
• 11:35
  like
• 11:35
  how
• 11:36
  to
• 11:36
  position
• 11:36
  their
• 11:36
  product
• 11:37
  in
• 11:37
  the
• 11:37
  way
• 11:37
  that
• 11:38
  they
• 11:38
  want
• 11:38
  for
• 11:38
  their
• 11:39
  brand.
• 11:39
  And
• 11:39
  so
• 11:39
  this
• 11:39
  is
• 11:40
  Why
• 11:40
  I
• 11:40
  feel,
• 11:40
  it
• 11:40
  feels
• 11:40
  like
• 11:40
  a
• 11:41
  nice
• 11:41
  marriage
• 11:41
  that
• 11:42
  are
• 11:42
  a
• 11:42
  nice
• 11:43
  marriage
• 11:43
  enabling
• 11:44
  tool
• 11:44
  that
• 11:44
  Amazon's
• 11:45
  come
• 11:45
  up
• 11:45
  with
• 11:45
  to
• 11:45
  enable
• 11:46
  the
• 11:46
  brands
• 11:46
  to
• 11:47
  still
• 11:47
  keep
• 11:47
  the
• 11:48
  design
• 11:48
  element,
• 11:48
  the
• 11:48
  cachet
• 11:49
  and
• 11:49
  the
• 11:49
  experience
• 11:49
  they
• 11:50
  want
• 11:50
  to
• 11:50
  have
• 11:50
  when
• 11:50
  people
• 11:51
  are
• 11:51
  on
• 11:51
  their
• 11:51
  sites.
• 11:52
  And
• 11:53
  so
• 11:53
  that's,
• 11:54
  that's
• 11:54
  what
• 11:54
  I,
• 11:54
  that's
• 11:54
  where
• 11:55
  I
• 11:55
  was
• 11:55
  going
• 11:55
  about
• 11:55
  it.
• 11:55
  Like,
• 11:56
  it
• 11:56
  feels
• 11:56
  very
• 11:57
  fit
• 11:57
  for
• 11:57
  fashion
• 11:57
  because
• 11:58
  Amazon,
• 11:58
  you
• 11:58
  know,
• 11:59
  Amazon
• 11:59
  again,
• 11:59
  the
• 11:59
  day
• 12:00
  you're
• 12:00
  just
• 12:00
  reordering
• 12:00
  your
• 12:01
  toilet
• 12:01
  paper
• 12:01
  and
• 12:02
  all
• 12:02
  that
• 12:02
  kind
• 12:02
  of
• 12:02
  stuff
• 12:02
  too.
• 12:03
  And
• 12:03
  so
• 12:03
  we've
• 12:03
  talked
• 12:03
  about
• 12:03
  that
• 12:04
  before.
• 12:04
  Like
• 12:04
  they're
• 12:04
  the
• 12:05
  spirits
• 12:05
  for
• 12:05
  everybody.
• 12:06
  And
• 12:06
  so
• 12:06
  they've
• 12:06
  never
• 12:06
  quite
• 12:06
  nailed
• 12:07
  fashion,
• 12:08
  you
• 12:08
  know,
• 12:08
  as
• 12:08
  a,
• 12:09
  as
• 12:09
  a
• 12:09
  platform.
• 12:10
  And
• 12:10
  so
• 12:10
  I
• 12:10
  think
• 12:10
  this
• 12:11
  gives
• 12:11
  the,
• 12:11
  the
• 12:11
  ability
• 12:12
  of
• 12:12
  the
• 12:12
  digitally
• 12:12
  native
• 12:13
  brands
• 12:13
  to
• 12:13
  still
• 12:13
  do
• 12:13
  that
• 12:14
  the
• 12:14
  way
• 12:14
  they
• 12:14
  want
• 12:14
  to.
• 12:15
  And
• 12:15
  so
• 12:15
  it
• 12:15
  makes
• 12:15
  a,
• 12:15
  it
• 12:16
  makes
• 12:16
  a
• 12:16
  nice
• 12:16
  marriage
• 12:16
  for
• 12:17
  everyone
• 12:17
  involved.
• 12:17
  Yeah,
• 12:18
  yeah,
• 12:18
  that's
• 12:18
  a
• 12:18
  great
• 12:19
  point.
• 12:19
  Headline
• 12:20
  number
• 12:20
  two
• 12:20
  and
• 12:20
  Joanne
• 12:21
  is
• 12:21
  going
• 12:22
  out
• 12:22
  of
• 12:22
  business.
• 12:23
  According
• 12:23
  to
• 12:24
  retail
• 12:24
  dive.
• 12:24
  Joanne
• 12:25
  will
• 12:25
  shut
• 12:25
  down
• 12:25
  all
• 12:25
  of
• 12:25
  its
• 12:26
  stores
• 12:26
  pending
• 12:26
  court
• 12:27
  approval,
• 12:27
  the
• 12:27
  company
• 12:28
  said
• 12:28
  in
• 12:28
  a
• 12:28
  Sunday
• 12:29
  statement.
• 12:29
  The
• 12:30
  move
• 12:30
  follows
• 12:31
  a
• 12:31
  bankruptcy
• 12:32
  auction
• 12:32
  in
• 12:32
  which
• 12:33
  the
• 12:33
  winners,
• 12:33
  GA
• 12:34
  Group
• 12:34
  and
• 12:35
  the
• 12:35
  retailers
• 12:35
  lenders
• 12:36
  said
• 12:36
  they
• 12:36
  will
• 12:37
  initiate
• 12:37
  going
• 12:37
  out
• 12:38
  of
• 12:38
  business
• 12:38
  sales
• 12:38
  at
• 12:38
  all
• 12:39
  locations.
• 12:40
  And
• 12:40
  how
• 12:41
  saddened
• 12:41
  are
• 12:41
  you
• 12:42
  to
• 12:42
  learn
• 12:43
  that
• 12:43
  Joanne
• 12:43
  is
• 12:44
  shutting
• 12:44
  its
• 12:44
  doors
• 12:45
  for
• 12:45
  good?
• 12:45
  You
• 12:46
  know,
• 12:46
  I
• 12:46
  was
• 12:46
  really
• 12:47
  sad
• 12:47
  when
• 12:47
  I
• 12:47
  read
• 12:48
  this.
• 12:48
  I
• 12:48
  don't
• 12:48
  know
• 12:48
  why.
• 12:48
  If
• 12:49
  it's
• 12:49
  nostalgia,
• 12:50
  everybody
• 12:50
  is
• 12:51
  all
• 12:51
  the
• 12:51
  memories
• 12:52
  that
• 12:52
  happened
• 12:53
  in
• 12:53
  this
• 12:53
  store
• 12:53
  as
• 12:53
  a
• 12:54
  kid.
• 12:54
  I
• 12:54
  mean
• 12:54
  I
• 12:54
  spent
• 12:55
  so
• 12:55
  much
• 12:55
  time
• 12:55
  there.
• 12:56
  I
• 12:56
  mean
• 12:56
  I
• 12:56
  was
• 12:56
  a
• 12:56
  total
• 12:57
  like,
• 12:58
  you
• 12:58
  know,
• 12:58
  stay
• 12:59
  at
• 12:59
  home
• 12:59
  nerd
• 13:00
  who
• 13:00
  just
• 13:00
  loved
• 13:01
  doing
• 13:01
  craft
• 13:02
  projects
• 13:03
  and
• 13:03
  stuff.
• 13:03
  But
• 13:04
  I
• 13:04
  mean
• 13:04
  I,
• 13:05
  I
• 13:05
  just,
• 13:05
  I
• 13:06
  also
• 13:06
  think
• 13:06
  that
• 13:07
  the
• 13:07
  other
• 13:07
  part
• 13:07
  that's
• 13:08
  really
• 13:08
  sad
• 13:08
  about
• 13:08
  this
• 13:08
  is
• 13:09
  that
• 13:09
  I
• 13:09
  think
• 13:09
  it
• 13:09
  just
• 13:09
  means
• 13:10
  the
• 13:10
  end
• 13:10
  of
• 13:10
  a
• 13:10
  retailer
• 13:11
  and
• 13:11
  almost
• 13:12
  a
• 13:12
  retail
• 13:12
  category.
• 13:13
  Like
• 13:13
  I,
• 13:13
  they
• 13:14
  talk
• 13:14
  about
• 13:14
  in
• 13:14
  the
• 13:14
  article
• 13:15
  that
• 13:15
  maybe
• 13:15
  this
• 13:15
  business
• 13:16
  could
• 13:16
  be
• 13:16
  taken
• 13:16
  online.
• 13:17
  I
• 13:18
  just,
• 13:18
  I
• 13:18
  don't
• 13:18
  think
• 13:19
  that
• 13:19
  that's
• 13:19
  a
• 13:19
  viable
• 13:20
  option
• 13:20
  for
• 13:21
  Joanne.
• 13:21
  I.
• 13:21
  It's
• 13:22
  not
• 13:22
  core
• 13:22
  to
• 13:22
  its
• 13:22
  customer
• 13:23
  base.
• 13:23
  There's
• 13:24
  too
• 13:24
  much
• 13:24
  competition
• 13:25
  when
• 13:25
  you
• 13:25
  start
• 13:25
  getting
• 13:26
  Joanne's
• 13:26
  product
• 13:27
  outside
• 13:28
  of
• 13:28
  like
• 13:28
  fabrics
• 13:29
  and
• 13:29
  things,
• 13:29
  you
• 13:30
  know,
• 13:30
  you've,
• 13:30
  you've
• 13:31
  got
• 13:31
  competition
• 13:31
  with
• 13:32
  Amazon
• 13:32
  and
• 13:32
  Temu
• 13:33
  for
• 13:33
  all
• 13:33
  the
• 13:33
  craft
• 13:33
  supply
• 13:34
  type
• 13:34
  things.
• 13:34
  So
• 13:35
  there's
• 13:35
  no
• 13:35
  way
• 13:35
  that
• 13:35
  they
• 13:35
  can
• 13:36
  win
• 13:36
  in
• 13:36
  that.
• 13:38
  But
• 13:38
  I
• 13:38
  mean,
• 13:39
  I
• 13:39
  think
• 13:39
  the
• 13:39
  retailer,
• 13:40
  like
• 13:41
  several
• 13:41
  department
• 13:42
  stores
• 13:42
  that
• 13:42
  we've
• 13:43
  seen
• 13:43
  close,
• 13:43
  like
• 13:44
  this
• 13:44
  is
• 13:44
  just
• 13:44
  the
• 13:44
  end
• 13:44
  of
• 13:44
  an
• 13:45
  era.
• 13:45
  They
• 13:45
  haven't
• 13:45
  evolved.
• 13:46
  The
• 13:46
  boxes
• 13:47
  are
• 13:47
  huge,
• 13:48
  rent
• 13:48
  is
• 13:48
  high
• 13:49
  and,
• 13:49
  and
• 13:50
  I,
• 13:50
  I
• 13:50
  would
• 13:50
  say
• 13:51
  like
• 13:51
  Joanne
• 13:52
  has
• 13:52
  done
• 13:52
  curbside
• 13:53
  pickup
• 13:53
  and
• 13:53
  things
• 13:54
  that
• 13:54
  they
• 13:54
  had
• 13:54
  to
• 13:54
  do
• 13:54
  during
• 13:55
  the
• 13:55
  pandemic.
• 13:56
  But
• 13:56
  when
• 13:56
  you
• 13:56
  look
• 13:56
  at
• 13:57
  that
• 13:57
  in
• 13:57
  contrast
• 13:57
  with
• 13:58
  like
• 13:58
  a
• 13:58
  Michaels,
• 13:58
  for
• 13:59
  example,
• 13:59
  like
• 14:00
  you,
• 14:00
  you
• 14:00
  don't
• 14:00
  hear
• 14:01
  about
• 14:01
  Joanne
• 14:02
  trying
• 14:02
  omnichannel
• 14:03
  offerings
• 14:03
  or
• 14:03
  like
• 14:03
  doing
• 14:04
  the
• 14:04
  marketplaces
• 14:04
  or
• 14:05
  the
• 14:05
  in
• 14:05
  store
• 14:05
  events
• 14:05
  like
• 14:06
  you
• 14:06
  talked
• 14:06
  about
• 14:06
  with
• 14:07
  the
• 14:07
  Michaels
• 14:08
  represent
• 14:08
  Shop
• 14:09
  Talk
• 14:09
  Fall.
• 14:09
  Like,
• 14:10
  I,
• 14:10
  I
• 14:10
  think
• 14:11
  that,
• 14:11
  you
• 14:11
  know,
• 14:12
  this
• 14:12
  is
• 14:12
  a
• 14:12
  hard
• 14:12
  category
• 14:13
  to
• 14:13
  keep
• 14:14
  relevant,
• 14:14
  and
• 14:14
  we
• 14:15
  just
• 14:15
  haven't
• 14:15
  seen
• 14:16
  the
• 14:16
  investment
• 14:16
  from
• 14:17
  Joanne
• 14:17
  to
• 14:17
  really
• 14:18
  make
• 14:18
  some
• 14:18
  pushes
• 14:19
  into
• 14:19
  that
• 14:19
  space.
• 14:20
  So
• 14:20
  I
• 14:21
  can't
• 14:21
  say
• 14:21
  I'm
• 14:21
  surprised,
• 14:22
  but
• 14:22
  I'm,
• 14:23
  I'm
• 14:23
  sad.
• 14:24
  Are
• 14:24
  you?
• 14:24
  I
• 14:25
  mean,
• 14:25
  do
• 14:25
  you
• 14:25
  even
• 14:26
  care?
• 14:26
  I
• 14:26
  feel
• 14:26
  like
• 14:26
  this
• 14:27
  is
• 14:27
  like
• 14:27
  just
• 14:27
  a
• 14:28
  party
• 14:28
  of
• 14:28
  one
• 14:28
  here.
• 14:29
  Like,
• 14:29
  oh,
• 14:29
  I'm.
• 14:30
  No,
• 14:30
  no,
• 14:30
  I,
• 14:30
  No,
• 14:31
  I
• 14:31
  mean,
• 14:31
  Ed,
• 14:32
  I,
• 14:33
  of,
• 14:33
  of
• 14:34
  course
• 14:34
  I
• 14:34
  care.
• 14:35
  You
• 14:35
  know,
• 14:35
  like
• 14:35
  it's,
• 14:36
  it's
• 14:36
  a
• 14:36
  headline.
• 14:37
  Of
• 14:37
  course
• 14:37
  I
• 14:37
  care.
• 14:37
  No,
• 14:38
  you
• 14:38
  know,
• 14:38
  but
• 14:39
  I
• 14:39
  have
• 14:39
  been
• 14:41
  starting,
• 14:41
  Lily,
• 14:42
  starting
• 14:43
  Lingly
• 14:43
  surprised,
• 14:44
  if
• 14:44
  that's
• 14:45
  a
• 14:45
  word,
• 14:46
  by
• 14:47
  how
• 14:47
  much
• 14:47
  people
• 14:48
  are
• 14:48
  interested
• 14:48
  in
• 14:48
  this
• 14:49
  story.
• 14:49
  Like,
• 14:49
  I,
• 14:49
  I
• 14:49
  trended
• 14:50
  the
• 14:50
  top.
• 14:50
  Or
• 14:51
  I,
• 14:51
  I
• 14:52
  trended.
• 14:52
  I
• 14:52
  searched
• 14:53
  the
• 14:53
  top.
• 14:54
  You
• 14:54
  know,
• 14:55
  what
• 14:55
  was
• 14:55
  trending
• 14:55
  in
• 14:55
  Google
• 14:56
  yesterday?
• 14:57
  And
• 14:57
  Joanne
• 14:58
  was
• 14:58
  like,
• 14:58
  number
• 14:58
  two.
• 14:59
  I
• 14:59
  was
• 14:59
  like,
• 15:00
  wow,
• 15:00
  that
• 15:01
  many
• 15:01
  people
• 15:01
  care
• 15:02
  about
• 15:02
  Joanne.
• 15:03
  Joanne
• 15:03
  or
• 15:03
  Joanne
• 15:04
  Fabrics
• 15:04
  as
• 15:04
  it
• 15:04
  used
• 15:04
  to
• 15:04
  be
• 15:04
  known.
• 15:05
  That's
• 15:05
  crazy.
• 15:05
  So,
• 15:06
  I
• 15:06
  mean,
• 15:06
  my
• 15:06
  big
• 15:06
  takeaways,
• 15:08
  My
• 15:08
  big
• 15:08
  takeaways
• 15:08
  aren't
• 15:08
  very
• 15:09
  different
• 15:09
  than
• 15:09
  yours.
• 15:09
  I
• 15:09
  think
• 15:10
  mine
• 15:10
  is.
• 15:10
  My
• 15:10
  big
• 15:11
  takeaway
• 15:11
  is
• 15:11
  that
• 15:11
  nothing
• 15:11
  is
• 15:12
  ever
• 15:12
  safe
• 15:12
  in
• 15:12
  business.
• 15:13
  You
• 15:13
  can
• 15:13
  never
• 15:13
  rest
• 15:13
  on
• 15:14
  your
• 15:14
  laurels.
• 15:15
  You
• 15:15
  have
• 15:15
  to
• 15:15
  be
• 15:15
  constantly
• 15:16
  evolving
• 15:16
  and
• 15:16
  trying
• 15:16
  to
• 15:17
  get
• 15:17
  better.
• 15:18
  And
• 15:18
  sometimes
• 15:18
  the
• 15:19
  way
• 15:19
  the
• 15:19
  cookie
• 15:19
  crumbles,
• 15:20
  the,
• 15:20
  the
• 15:20
  macro
• 15:21
  trends
• 15:21
  are
• 15:21
  just
• 15:21
  out
• 15:21
  of
• 15:21
  your
• 15:22
  control
• 15:22
  and
• 15:22
  there's
• 15:22
  just
• 15:22
  nothing
• 15:23
  you
• 15:23
  can
• 15:23
  do
• 15:23
  about
• 15:23
  it,
• 15:23
  you
• 15:24
  know,
• 15:24
  and
• 15:24
  so
• 15:24
  I,
• 15:25
  you
• 15:25
  know,
• 15:25
  like
• 15:25
  you
• 15:26
  mentioned
• 15:26
  it,
• 15:26
  I'll
• 15:26
  just
• 15:27
  be
• 15:27
  more
• 15:27
  explicit
• 15:28
  about
• 15:28
  it.
• 15:28
  Like,
• 15:28
  I
• 15:28
  wonder
• 15:29
  if
• 15:29
  the
• 15:29
  same
• 15:29
  thing
• 15:30
  isn't
• 15:30
  going
• 15:30
  to
• 15:30
  happen
• 15:30
  to
• 15:31
  Macy's
• 15:31
  here
• 15:31
  by
• 15:31
  the
• 15:31
  end
• 15:32
  of
• 15:32
  the
• 15:32
  decade.
• 15:32
  You
• 15:32
  know,
• 15:33
  I
• 15:33
  think
• 15:33
  that's,
• 15:33
  I
• 15:33
  think
• 15:33
  that's,
• 15:34
  that's
• 15:34
  really
• 15:35
  what
• 15:35
  this
• 15:35
  story
• 15:35
  tells
• 15:36
  me.
• 15:36
  If,
• 15:36
  as
• 15:36
  I
• 15:36
  step
• 15:37
  back
• 15:37
  and
• 15:37
  I
• 15:37
  look
• 15:37
  at
• 15:37
  the
• 15:38
  implications
• 15:38
  of
• 15:38
  it,
• 15:39
  or
• 15:39
  I'm
• 15:40
  gonna
• 15:40
  go
• 15:40
  out
• 15:40
  on
• 15:40
  a
• 15:40
  limb
• 15:41
  here
• 15:41
  and
• 15:41
  say
• 15:42
  too,
• 15:42
  like,
• 15:42
  I'm
• 15:43
  starting
• 15:43
  to
• 15:43
  have
• 15:43
  this
• 15:43
  fear
• 15:43
  about
• 15:44
  our
• 15:44
  alma
• 15:44
  mater
• 15:44
  Target
• 15:45
  as
• 15:45
  well,
• 15:45
  because
• 15:46
  I
• 15:46
  have
• 15:46
  legitimate
• 15:47
  concerns
• 15:47
  for
• 15:47
  them
• 15:47
  in
• 15:48
  the
• 15:48
  long
• 15:48
  run
• 15:49
  now
• 15:49
  too.
• 15:49
  And
• 15:49
  I
• 15:50
  wouldn't
• 15:50
  have
• 15:50
  dared
• 15:51
  uttered
• 15:51
  those
• 15:51
  words
• 15:52
  five,
• 15:52
  six,
• 15:52
  seven
• 15:53
  years
• 15:53
  ago,
• 15:53
  but
• 15:53
  now
• 15:53
  I
• 15:54
  think,
• 15:54
  you
• 15:54
  know,
• 15:54
  given
• 15:54
  that
• 15:55
  just
• 15:55
  how
• 15:55
  things
• 15:56
  change
• 15:56
  and
• 15:56
  how
• 15:56
  you
• 15:56
  can't
• 15:57
  rest
• 15:57
  on
• 15:57
  your
• 15:57
  laurels,
• 15:57
  you
• 15:58
  have
• 15:58
  to
• 15:58
  constantly
• 15:58
  be
• 15:58
  evolving.
• 15:59
  I
• 15:59
  think,
• 16:00
  I
• 16:00
  think
• 16:00
  I
• 16:00
  put
• 16:01
  them
• 16:01
  on
• 16:01
  that
• 16:01
  list
• 16:01
  too
• 16:02
  here,
• 16:02
  you
• 16:02
  know,
• 16:02
  over
• 16:03
  the
• 16:03
  next
• 16:03
  10
• 16:03
  to
• 16:03
  20
• 16:04
  years.
• 16:05
  Wow.
• 16:05
  Wow.
• 16:06
  Yeah.
• 16:06
  That's
• 16:07
  crazy
• 16:07
  to
• 16:07
  think
• 16:08
  about.
• 16:08
  I
• 16:08
  mean,
• 16:08
  I
• 16:09
  do
• 16:09
  have
• 16:09
  to
• 16:09
  say,
• 16:10
  like,
• 16:11
  Walmart
• 16:11
  is
• 16:12
  giving
• 16:12
  them
• 16:13
  a
• 16:13
  serious
• 16:13
  run
• 16:14
  for
• 16:14
  their
• 16:14
  money.
• 16:14
  I
• 16:14
  mean,
• 16:15
  like
• 16:15
  just,
• 16:16
  just
• 16:16
  going
• 16:16
  into,
• 16:17
  like
• 16:17
  we
• 16:17
  talked
• 16:18
  about
• 16:18
  it,
• 16:18
  like
• 16:18
  just
• 16:18
  going
• 16:19
  into
• 16:19
  that
• 16:19
  store
• 16:20
  and
• 16:20
  the
• 16:20
  fashion
• 16:21
  categories
• 16:21
  alone,
• 16:22
  like,
• 16:22
  and
• 16:22
  hearing
• 16:22
  Denise
• 16:23
  talk
• 16:23
  about
• 16:23
  like,
• 16:23
  we,
• 16:24
  we've
• 16:24
  never
• 16:24
  been
• 16:25
  present
• 16:25
  in
• 16:25
  there.
• 16:25
  There's
• 16:25
  so
• 16:26
  much
• 16:26
  opportunity
• 16:26
  for
• 16:27
  Walmart
• 16:27
  to
• 16:27
  like
• 16:27
  come
• 16:28
  in
• 16:28
  and
• 16:29
  make
• 16:29
  a
• 16:29
  play
• 16:29
  to
• 16:29
  grab
• 16:30
  those,
• 16:31
  those
• 16:31
  customers
• 16:31
  away
• 16:32
  from
• 16:32
  Target,
• 16:32
  I
• 16:33
  guess.
• 16:33
  Yeah,
• 16:33
  that's
• 16:33
  true.
• 16:34
  Like,
• 16:34
  yes,
• 16:35
  I
• 16:35
  never
• 16:36
  would
• 16:36
  have
• 16:36
  thought
• 16:36
  of
• 16:36
  that
• 16:36
  until
• 16:37
  you
• 16:37
  said
• 16:37
  that.
• 16:37
  But
• 16:38
  you
• 16:38
  do,
• 16:38
  you
• 16:39
  do.
• 16:39
  It's
• 16:39
  like
• 16:39
  evolve
• 16:40
  or
• 16:40
  die,
• 16:40
  right?
• 16:41
  What?
• 16:41
  Isn't
• 16:41
  that
• 16:41
  like
• 16:41
  this,
• 16:42
  the
• 16:42
  slogan
• 16:43
  for
• 16:43
  like
• 16:44
  a
• 16:44
  T
• 16:44
  shirt?
• 16:44
  Yeah,
• 16:44
  it's
• 16:45
  like
• 16:45
  this.
• 16:46
  Yeah,
• 16:46
  it's
• 16:46
  like
• 16:46
  the
• 16:46
  slogan
• 16:47
  of
• 16:47
  Delaware's
• 16:47
  no,
• 16:47
  let's
• 16:48
  live
• 16:48
  free
• 16:48
  or
• 16:48
  die.
• 16:48
  But
• 16:48
  I
• 16:48
  think,
• 16:49
  but,
• 16:49
  but
• 16:49
  yeah,
• 16:50
  no,
• 16:50
  I
• 16:50
  mean,
• 16:50
  I
• 16:50
  was
• 16:50
  writing
• 16:51
  an
• 16:51
  article,
• 16:51
  I
• 16:51
  was
• 16:51
  thinking
• 16:51
  about
• 16:51
  it
• 16:51
  because
• 16:52
  I
• 16:52
  was
• 16:52
  writing
• 16:52
  an
• 16:52
  article
• 16:52
  for
• 16:52
  Placer
• 16:53
  AI
• 16:53
  this
• 16:54
  week
• 16:54
  and
• 16:55
  you
• 16:55
  know,
• 16:55
  if
• 16:55
  you
• 16:56
  look
• 16:56
  at
• 16:56
  all
• 16:56
  the
• 16:56
  beachheads
• 16:57
  Target
• 16:57
  once
• 16:57
  held,
• 16:58
  they've
• 16:59
  all
• 16:59
  been
• 16:59
  under
• 16:59
  siege.
• 17:00
  Like
• 17:00
  you've
• 17:00
  got
• 17:00
  Walmart
• 17:01
  getting
• 17:01
  the
• 17:01
  high
• 17:02
  income
• 17:02
  shopper
• 17:02
  to
• 17:03
  a
• 17:03
  really,
• 17:03
  really
• 17:04
  large
• 17:04
  degree,
• 17:05
  particularly
• 17:05
  in
• 17:05
  fashion.
• 17:06
  As
• 17:06
  Denise
• 17:06
  mentioned,
• 17:07
  you
• 17:07
  know,
• 17:07
  on
• 17:08
  your
• 17:08
  show
• 17:08
  in
• 17:08
  your
• 17:09
  interview
• 17:09
  yesterday,
• 17:10
  the
• 17:10
  warehouse
• 17:10
  clubs
• 17:11
  are
• 17:11
  getting
• 17:11
  stronger,
• 17:12
  particularly
• 17:12
  with
• 17:12
  the
• 17:12
  younger
• 17:13
  generations.
• 17:13
  You
• 17:13
  got
• 17:13
  Timu
• 17:14
  and
• 17:14
  she
• 17:14
  in,
• 17:15
  in
• 17:15
  the
• 17:15
  mix.
• 17:15
  You
• 17:16
  don't
• 17:16
  know
• 17:16
  how
• 17:16
  long
• 17:16
  or
• 17:16
  to
• 17:17
  what
• 17:17
  degree,
• 17:17
  but
• 17:17
  they're
• 17:17
  going
• 17:18
  after
• 17:18
  that
• 17:18
  fast
• 17:19
  fashion
• 17:19
  space
• 17:19
  as
• 17:19
  well,
• 17:20
  you
• 17:20
  know.
• 17:20
  And
• 17:20
  Wayfair,
• 17:21
  Wayfair
• 17:21
  is
• 17:21
  the
• 17:22
  go
• 17:22
  to
• 17:22
  place
• 17:22
  for
• 17:22
  online
• 17:23
  furnishings
• 17:23
  now
• 17:23
  too.
• 17:24
  So
• 17:24
  like,
• 17:24
  and
• 17:24
  they're
• 17:25
  getting
• 17:25
  into
• 17:25
  stores
• 17:26
  so
• 17:26
  you
• 17:26
  know,
• 17:27
  there's
• 17:27
  a
• 17:28
  lot
• 17:28
  of
• 17:29
  guns
• 17:29
  pointed
• 17:29
  in
• 17:30
  that
• 17:30
  direction.
• 17:30
  So.
• 17:31
  Yeah,
• 17:31
  I
• 17:31
  don't
• 17:31
  know.
• 17:31
  But
• 17:31
  it
• 17:31
  just,
• 17:32
  just
• 17:32
  goes
• 17:32
  to
• 17:32
  show
• 17:32
  you,
• 17:33
  you
• 17:33
  got
• 17:33
  to
• 17:33
  keep
• 17:33
  moving.
• 17:34
  You
• 17:34
  got
• 17:34
  to
• 17:34
  keep,
• 17:34
  got
• 17:34
  to
• 17:34
  keep
• 17:35
  moving.
• 17:35
  Joanne
• 17:35
  is
• 17:36
  the
• 17:36
  canary
• 17:36
  in
• 17:36
  the
• 17:36
  coal
• 17:37
  mine
• 17:37
  for
• 17:37
  all
• 17:37
  of
• 17:37
  our
• 17:38
  once
• 17:38
  favorite
• 17:39
  retailers.
• 17:40
  It's,
• 17:40
  it's
• 17:41
  crazy
• 17:41
  considering
• 17:41
  all
• 17:42
  the
• 17:42
  retailers
• 17:42
  that
• 17:42
  have
• 17:42
  gone
• 17:43
  out
• 17:43
  of
• 17:43
  business
• 17:43
  recently
• 17:44
  and
• 17:44
  Joanne
• 17:45
  is
• 17:45
  the
• 17:45
  one
• 17:45
  that
• 17:45
  we're
• 17:45
  like,
• 17:46
  you
• 17:46
  know,
• 17:46
  having
• 17:46
  this
• 17:46
  major
• 17:47
  epiphany
• 17:47
  or.
• 17:50
  But
• 17:50
  I
• 17:51
  loved
• 17:51
  it.
• 17:51
  I
• 17:51
  loved
• 17:52
  all
• 17:52
  those
• 17:52
  wreaths
• 17:53
  that
• 17:53
  I
• 17:53
  made
• 17:53
  for
• 17:54
  people
• 17:54
  as
• 17:54
  gifts
• 17:55
  back
• 17:55
  in
• 17:55
  the
• 17:55
  day.
• 17:55
  I
• 17:55
  could
• 17:56
  spend
• 17:56
  hours
• 17:56
  there
• 17:56
  on
• 17:57
  a
• 17:57
  Saturday.
• 17:57
  It
• 17:57
  was
• 17:57
  greater.
• 17:59
  I
• 18:00
  didn't
• 18:00
  know
• 18:00
  you're
• 18:00
  a
• 18:00
  reader.
• 18:01
  You
• 18:01
  make
• 18:01
  wreaths.
• 18:02
  Yeah,
• 18:02
  I
• 18:03
  like
• 18:03
  made
• 18:03
  these
• 18:04
  wreaths
• 18:05
  every
• 18:05
  year
• 18:05
  for
• 18:05
  Christmas
• 18:06
  where
• 18:06
  you
• 18:06
  like
• 18:06
  poke
• 18:06
  fabric
• 18:07
  into
• 18:07
  them.
• 18:08
  I
• 18:08
  learned,
• 18:08
  I
• 18:08
  went
• 18:08
  to
• 18:09
  the
• 18:09
  classes
• 18:09
  all
• 18:09
  the
• 18:09
  time.
• 18:10
  See,
• 18:10
  it's
• 18:10
  sad.
• 18:11
  There's
• 18:11
  a
• 18:11
  lot
• 18:11
  of
• 18:11
  memories
• 18:12
  that
• 18:12
  are
• 18:12
  Dying.
• 18:12
  Chris.
• 18:13
  Thank
• 18:13
  you
• 18:13
  audience
• 18:14
  for
• 18:14
  sticking
• 18:14
  with
• 18:14
  us
• 18:15
  as
• 18:15
  I
• 18:15
  go
• 18:16
  through
• 18:16
  my,
• 18:17
  my
• 18:17
  childhood
• 18:18
  nostalgia.
• 18:19
  I
• 18:19
  think
• 18:19
  audience,
• 18:20
  very,
• 18:20
  very
• 18:20
  happy
• 18:20
  to
• 18:21
  know
• 18:21
  that
• 18:21
  you
• 18:21
  were,
• 18:21
  you
• 18:21
  were
• 18:22
  once.
• 18:22
  A
• 18:22
  reader
• 18:22
  and
• 18:23
  I
• 18:23
  was
• 18:23
  a
• 18:23
  reader.
• 18:24
  Yes,
• 18:24
  yes.
• 18:25
  Not
• 18:25
  a
• 18:25
  reefer,
• 18:25
  but
• 18:26
  a
• 18:26
  reader.
• 18:27
  All
• 18:27
  right,
• 18:28
  headline
• 18:28
  number
• 18:29
  number
• 18:29
  three.
• 18:30
  Sprouts
• 18:30
  will
• 18:30
  soon
• 18:31
  launch
• 18:31
  its
• 18:32
  first
• 18:32
  ever
• 18:32
  chain
• 18:33
  wide
• 18:33
  loyalty
• 18:34
  program
• 18:34
  according
• 18:34
  to
• 18:34
  grocery
• 18:35
  dive.
• 18:35
  After
• 18:35
  showing
• 18:36
  promising
• 18:36
  results
• 18:37
  across
• 18:37
  test
• 18:37
  markets
• 18:38
  in
• 18:38
  2024,
• 18:39
  sprouts
• 18:39
  farmers
• 18:40
  markets
• 18:40
  long
• 18:40
  awaited
• 18:41
  loyalty
• 18:41
  program
• 18:41
  will
• 18:42
  begin
• 18:42
  a
• 18:42
  phased
• 18:43
  rollout
• 18:43
  in
• 18:43
  Q3
• 18:44
  of
• 18:44
  2025.
• 18:45
  CEO
• 18:45
  Jack
• 18:45
  Sinclair
• 18:46
  said
• 18:46
  during
• 18:46
  a
• 18:47
  Thursday
• 18:47
  call
• 18:47
  to
• 18:47
  investors
• 18:48
  the
• 18:48
  specialty
• 18:49
  grocer
• 18:49
  will
• 18:49
  continue
• 18:50
  to
• 18:50
  pilot
• 18:50
  the
• 18:50
  loyalty
• 18:51
  program
• 18:51
  and
• 18:52
  will
• 18:52
  quote,
• 18:52
  add
• 18:53
  additional
• 18:53
  functionality,
• 18:54
  end
• 18:54
  quote.
• 18:55
  During
• 18:55
  the
• 18:56
  first
• 18:56
  half
• 18:56
  of
• 18:56
  2025.
• 18:57
  Sinclair
• 18:58
  added
• 18:58
  without
• 18:58
  providing
• 18:59
  any
• 18:59
  additional
• 19:00
  information.
• 19:01
  Chris,
• 19:01
  how
• 19:01
  surprised
• 19:02
  were
• 19:02
  you
• 19:02
  to
• 19:02
  learn
• 19:02
  that
• 19:03
  Sprouts
• 19:03
  didn't
• 19:04
  already
• 19:04
  have
• 19:04
  a
• 19:05
  loyalty
• 19:05
  program?
• 19:06
  Oh
• 19:07
  my
• 19:07
  God.
• 19:07
  I'd
• 19:07
  probably
• 19:08
  about
• 19:08
  as
• 19:08
  shocked
• 19:08
  as,
• 19:09
  as
• 19:09
  shocked
• 19:09
  as
• 19:09
  Jack
• 19:10
  Sinclair
• 19:10
  was
• 19:10
  when
• 19:11
  he
• 19:11
  interviewed
• 19:11
  to
• 19:11
  be
• 19:11
  the
• 19:11
  CEO
• 19:12
  back
• 19:12
  in
• 19:12
  2019.
• 19:13
  I
• 19:13
  mean
• 19:13
  I
• 19:13
  can
• 19:14
  only
• 19:14
  imagine
• 19:14
  the
• 19:14
  look
• 19:14
  on
• 19:15
  his
• 19:15
  face.
• 19:15
  He's
• 19:15
  probably
• 19:15
  like,
• 19:15
  like
• 19:16
  what?
• 19:16
  Wtf?
• 19:17
  You
• 19:17
  guys
• 19:17
  don't
• 19:17
  have
• 19:17
  a
• 19:18
  loyalty
• 19:18
  program?
• 19:19
  Yeah,
• 19:19
  I
• 19:19
  see
• 19:19
  the
• 19:19
  dollar
• 19:20
  sign
• 19:20
  streaming
• 19:21
  through
• 19:21
  his
• 19:21
  eyes
• 19:21
  at
• 19:21
  that
• 19:22
  point,
• 19:22
  like
• 19:22
  I
• 19:22
  gotta
• 19:23
  take
• 19:23
  this
• 19:23
  job
• 19:23
  because
• 19:24
  that's,
• 19:24
  that's
• 19:25
  the
• 19:25
  low
• 19:25
  hanging
• 19:25
  fruit.
• 19:25
  He's
• 19:26
  probably
• 19:26
  pitched
• 19:26
  out.
• 19:26
  I,
• 19:27
  I
• 19:27
  can
• 19:27
  see
• 19:28
  him
• 19:28
  like
• 19:28
  when
• 19:28
  he's
• 19:28
  interviewing
• 19:29
  people
• 19:29
  that
• 19:29
  come
• 19:29
  to
• 19:29
  Sprouts,
• 19:30
  he's
• 19:30
  like,
• 19:30
  dude,
• 19:31
  guys,
• 19:31
  we
• 19:31
  don't
• 19:31
  have,
• 19:31
  they
• 19:32
  don't
• 19:32
  even
• 19:32
  have
• 19:32
  a
• 19:32
  loyalty
• 19:33
  program.
• 19:33
  That's
• 19:33
  the
• 19:34
  opportunity
• 19:34
  we're
• 19:34
  talking
• 19:35
  about.
• 19:35
  Here
• 19:35
  you
• 19:35
  come.
• 19:36
  We're
• 19:36
  gonna
• 19:36
  kill
• 19:36
  this.
• 19:36
  We're
• 19:36
  gonna
• 19:37
  do
• 19:37
  so
• 19:37
  well.
• 19:37
  And,
• 19:38
  and
• 19:38
  Sprouts
• 19:38
  is
• 19:39
  killing
• 19:39
  it.
• 19:39
  That's
• 19:39
  the
• 19:40
  thing
• 19:40
  that's
• 19:40
  crazy
• 19:40
  too.
• 19:40
  They
• 19:41
  don't
• 19:41
  have
• 19:41
  a
• 19:41
  loyalty
• 19:41
  program
• 19:41
  and
• 19:42
  they're
• 19:42
  killing
• 19:42
  it.
• 19:42
  The
• 19:42
  cops
• 19:43
  11
• 19:43
  and
• 19:44
  a
• 19:44
  half
• 19:44
  percent
• 19:44
  last
• 19:44
  quarter
• 19:45
  and
• 19:45
  loyalty
• 19:46
  programs
• 19:46
  only
• 19:46
  going
• 19:46
  to
• 19:46
  add
• 19:47
  fuel
• 19:47
  to
• 19:47
  the
• 19:47
  fire.
• 19:47
  And
• 19:48
  the
• 19:48
  other
• 19:48
  thing
• 19:48
  about
• 19:48
  this
• 19:49
  too
• 19:49
  that
• 19:49
  I
• 19:49
  think
• 19:50
  is
• 19:50
  important
• 19:50
  is
• 19:50
  particularly
• 19:51
  in
• 19:51
  loyalty
• 19:51
  and
• 19:52
  loyalty
• 19:53
  in
• 19:53
  this
• 19:53
  day
• 19:53
  and
• 19:53
  age
• 19:53
  is
• 19:54
  digital.
• 19:54
  And
• 19:55
  Sprouts
• 19:55
  customers
• 19:56
  are
• 19:56
  showing
• 19:56
  that
• 19:56
  they
• 19:57
  want
• 19:57
  to
• 19:57
  engage
• 19:57
  with
• 19:57
  Sprouts
• 19:58
  digitally
• 19:58
  too,
• 19:58
  which
• 19:59
  is
• 19:59
  something
• 19:59
  new
• 19:59
  and
• 19:59
  I
• 20:00
  think
• 20:00
  interesting
• 20:00
  that
• 20:00
  people
• 20:01
  didn't
• 20:01
  know
• 20:01
  about
• 20:01
  before
• 20:01
  because
• 20:02
  almost,
• 20:02
  and
• 20:02
  did
• 20:03
  you
• 20:03
  know
• 20:03
  this?
• 20:03
  Almost
• 20:03
  15%
• 20:04
  of
• 20:04
  sprouts
• 20:05
  sales
• 20:05
  come
• 20:06
  from
• 20:06
  digital.
• 20:06
  That's
• 20:07
  crazy.
• 20:07
  So
• 20:08
  yeah,
• 20:09
  it's
• 20:09
  not.
• 20:09
  Or
• 20:10
  the
• 20:10
  digital.
• 20:11
  Digital,
• 20:11
  it's
• 20:12
  probably
• 20:12
  not
• 20:12
  come
• 20:12
  from
• 20:12
  digital
• 20:13
  but
• 20:13
  like
• 20:13
  there's
• 20:13
  a
• 20:13
  digital
• 20:14
  component
• 20:14
  to
• 20:15
  15%
• 20:15
  of
• 20:15
  their
• 20:16
  sales.
• 20:16
  So
• 20:16
  this
• 20:16
  e
• 20:17
  commerce.
• 20:17
  15%.
• 20:17
  So
• 20:18
  like
• 20:18
  through,
• 20:19
  through
• 20:19
  like
• 20:19
  Instacart
• 20:20
  or
• 20:20
  something.
• 20:20
  That's
• 20:21
  where
• 20:21
  People
• 20:21
  are
• 20:21
  finding
• 20:22
  them
• 20:22
  right
• 20:22
  now.
• 20:22
  Yeah,
• 20:23
  probably
• 20:23
  like
• 20:23
  instacart,
• 20:24
  curbside
• 20:24
  it.
• 20:24
  Probably.
• 20:25
  Okay,
• 20:25
  pick
• 20:25
  up
• 20:26
  all
• 20:26
  the
• 20:26
  E
• 20:26
  commerce.
• 20:26
  Internet,
• 20:27
  all
• 20:27
  the
• 20:27
  E
• 20:27
  commerce.
• 20:27
  Got
• 20:28
  it.
• 20:28
  Got
• 20:28
  it.
• 20:28
  Said
• 20:29
  e
• 20:29
  Commerce
• 20:29
  is
• 20:29
  15
• 20:30
  of
• 20:30
  their
• 20:30
  business.
• 20:30
  So
• 20:31
  you
• 20:31
  know,
• 20:32
  Jack
• 20:32
  and
• 20:32
  his
• 20:32
  team
• 20:33
  are
• 20:33
  just
• 20:33
  doing
• 20:33
  an
• 20:33
  awesome
• 20:34
  job.
• 20:34
  And
• 20:34
  the
• 20:34
  fact
• 20:35
  that
• 20:35
  this
• 20:35
  is
• 20:35
  a
• 20:35
  bullet
• 20:36
  in
• 20:36
  the
• 20:36
  chamber
• 20:37
  that
• 20:37
  is
• 20:37
  just
• 20:37
  now
• 20:38
  being
• 20:38
  loaded
• 20:38
  is,
• 20:39
  is
• 20:40
  wild
• 20:40
  to
• 20:40
  me.
• 20:40
  It's
• 20:41
  absolutely
• 20:41
  wild.
• 20:41
  Like,
• 20:42
  how
• 20:42
  does
• 20:42
  a
• 20:42
  grocer
• 20:43
  not
• 20:43
  have
• 20:44
  a
• 20:44
  loyalty
• 20:44
  program?
• 20:45
  My
• 20:45
  co
• 20:45
  op
• 20:46
  has
• 20:46
  a
• 20:46
  loyalty
• 20:46
  program
• 20:47
  down
• 20:47
  the
• 20:47
  road.
• 20:48
  Right.
• 20:48
  Like,
• 20:48
  I
• 20:48
  know,
• 20:49
  but
• 20:49
  it's
• 20:50
  weird
• 20:50
  though.
• 20:50
  Like
• 20:50
  have
• 20:51
  you
• 20:51
  ever
• 20:51
  noticed
• 20:52
  that
• 20:52
  when,
• 20:52
  I
• 20:52
  mean
• 20:53
  granted
• 20:53
  we
• 20:53
  are
• 20:53
  only
• 20:54
  stopping
• 20:54
  in
• 20:54
  sprouts
• 20:55
  when
• 20:55
  we're
• 20:55
  traveling
• 20:55
  because
• 20:56
  we
• 20:56
  still
• 20:56
  don't
• 20:56
  have
• 20:56
  one
• 20:56
  nearby.
• 20:57
  Yeah.
• 20:58
  But
• 20:58
  like
• 20:59
  I've
• 20:59
  never
• 20:59
  even
• 21:00
  thought
• 21:00
  about
• 21:00
  that
• 21:00
  or
• 21:01
  noticed
• 21:01
  it
• 21:01
  going
• 21:02
  into
• 21:02
  a
• 21:02
  sprouts
• 21:03
  before.
• 21:03
  Like
• 21:03
  I'm
• 21:03
  just
• 21:03
  like,
• 21:04
  oh,
• 21:04
  I
• 21:04
  just
• 21:04
  really
• 21:04
  like
• 21:05
  shopping
• 21:05
  in
• 21:05
  the
• 21:05
  store.
• 21:06
  It's
• 21:06
  great
• 21:06
  and
• 21:06
  things
• 21:07
  are
• 21:07
  fresh
• 21:07
  and
• 21:07
  quality
• 21:08
  is
• 21:08
  good
• 21:08
  and
• 21:08
  all
• 21:08
  these
• 21:09
  things.
• 21:09
  So
• 21:09
  I
• 21:10
  think
• 21:10
  you're
• 21:10
  100%
• 21:10
  right.
• 21:11
  I
• 21:11
  mean
• 21:11
  we
• 21:11
  talked
• 21:11
  about
• 21:11
  this
• 21:12
  last
• 21:12
  week
• 21:12
  with
• 21:12
  Save
• 21:12
  a
• 21:12
  lot
• 21:13
  too.
• 21:13
  Like
• 21:13
  they
• 21:13
  don't
• 21:14
  have
• 21:14
  a
• 21:14
  loyalty
• 21:14
  program.
• 21:15
  They
• 21:15
  didn't
• 21:15
  have
• 21:15
  a
• 21:15
  loyalty
• 21:15
  program
• 21:16
  either.
• 21:16
  This
• 21:17
  is
• 21:17
  like
• 21:17
  the
• 21:18
  easiest
• 21:18
  low
• 21:18
  hanging
• 21:19
  fruit
• 21:19
  that
• 21:19
  you
• 21:20
  can
• 21:20
  get,
• 21:20
  like
• 21:20
  you
• 21:20
  said.
• 21:22
  I
• 21:22
  also
• 21:22
  think
• 21:23
  that
• 21:23
  there's
• 21:23
  another
• 21:23
  edge
• 21:24
  to
• 21:24
  this
• 21:24
  that
• 21:25
  I
• 21:25
  find
• 21:25
  interesting.
• 21:26
  And
• 21:26
  not
• 21:26
  to
• 21:27
  say
• 21:27
  that
• 21:27
  they're
• 21:27
  going
• 21:27
  to
• 21:27
  be
• 21:28
  like
• 21:28
  hugely
• 21:29
  discounting
• 21:29
  things
• 21:30
  for
• 21:30
  their
• 21:30
  loyalty
• 21:31
  members,
• 21:31
  but
• 21:31
  it
• 21:31
  does
• 21:32
  open
• 21:32
  up
• 21:32
  them
• 21:32
  opportunity
• 21:33
  for
• 21:33
  them
• 21:33
  to
• 21:34
  start
• 21:34
  to
• 21:34
  do
• 21:34
  special
• 21:35
  kinds
• 21:35
  of
• 21:35
  offers
• 21:36
  and
• 21:36
  previews
• 21:36
  for
• 21:37
  their
• 21:37
  Sprouts
• 21:37
  loyalty
• 21:38
  members.
• 21:38
  But
• 21:39
  I
• 21:39
  think
• 21:39
  that
• 21:39
  Sprouts,
• 21:39
  Sprouts
• 21:40
  still
• 21:40
  is
• 21:40
  a
• 21:40
  little
• 21:41
  bit
• 21:41
  higher
• 21:42
  price
• 21:42
  point
• 21:43
  than
• 21:43
  Trader
• 21:43
  Joe's.
• 21:44
  And
• 21:44
  now
• 21:44
  I
• 21:45
  think
• 21:45
  that
• 21:45
  once
• 21:46
  you
• 21:46
  start
• 21:46
  to
• 21:46
  bring
• 21:47
  this
• 21:47
  loyalty
• 21:47
  program
• 21:48
  in
• 21:48
  and
• 21:48
  you're
• 21:48
  giving
• 21:48
  these
• 21:49
  discounts,
• 21:49
  like
• 21:50
  I
• 21:50
  think
• 21:50
  there's
• 21:50
  going
• 21:50
  to
• 21:50
  be
• 21:51
  a
• 21:51
  huge
• 21:51
  grab
• 21:52
  from
• 21:52
  the
• 21:52
  Trader
• 21:52
  Joe's
• 21:53
  audience
• 21:53
  who
• 21:53
  are
• 21:53
  like
• 21:54
  this.
• 21:54
  Sprouts
• 21:54
  has
• 21:55
  better
• 21:55
  quality.
• 21:55
  They
• 21:56
  have
• 21:56
  national
• 21:57
  brands
• 21:57
  in
• 21:57
  there.
• 21:58
  It's,
• 21:59
  it's
• 21:59
  really
• 21:59
  going
• 21:59
  to
• 22:00
  lead
• 22:00
  people
• 22:01
  from
• 22:01
  Trader
• 22:02
  Joe's
• 22:02
  and
• 22:03
  I
• 22:03
  think
• 22:03
  conversely
• 22:04
  you
• 22:04
  also
• 22:04
  have
• 22:05
  a
• 22:06
  pull
• 22:06
  that
• 22:06
  you'll
• 22:06
  get
• 22:06
  from
• 22:07
  Whole
• 22:07
  Foods
• 22:07
  participants
• 22:08
  to
• 22:08
  or
• 22:08
  Whole
• 22:09
  Foods
• 22:09
  customers
• 22:09
  too.
• 22:10
  Because
• 22:10
  you
• 22:11
  don't
• 22:11
  have
• 22:11
  the
• 22:11
  cold,
• 22:12
  sterile
• 22:12
  environment
• 22:13
  that
• 22:13
  you've
• 22:13
  talked
• 22:13
  about
• 22:13
  with
• 22:14
  the
• 22:14
  Whole
• 22:14
  Foods
• 22:15
  Amazon
• 22:15
  partnership.
• 22:16
  Now
• 22:16
  you
• 22:16
  have
• 22:17
  like
• 22:17
  all
• 22:17
  the
• 22:17
  best
• 22:17
  parts
• 22:18
  of
• 22:18
  sprouts,
• 22:19
  the
• 22:19
  best
• 22:19
  quality,
• 22:19
  the
• 22:19
  best
• 22:20
  store
• 22:20
  experience
• 22:20
  and
• 22:21
  now
• 22:21
  potentially
• 22:22
  a
• 22:22
  lower
• 22:22
  price
• 22:22
  point
• 22:23
  for
• 22:23
  it.
• 22:23
  I
• 22:23
  mean
• 22:23
  I
• 22:24
  think
• 22:24
  that
• 22:24
  they've
• 22:24
  just
• 22:25
  got
• 22:25
  it
• 22:25
  in
• 22:25
  the
• 22:25
  bag
• 22:26
  and
• 22:26
  it's,
• 22:26
  it's
• 22:27
  like
• 22:27
  we
• 22:27
  already
• 22:27
  have
• 22:27
  said
• 22:28
  watch
• 22:28
  out
• 22:28
  for
• 22:29
  sprouts.
• 22:29
  But
• 22:30
  I
• 22:30
  think,
• 22:30
  I
• 22:30
  think
• 22:31
  they're
• 22:31
  on
• 22:31
  a
• 22:31
  trajectory
• 22:32
  with
• 22:32
  this
• 22:32
  that
• 22:32
  you
• 22:33
  talked
• 22:33
  about.
• 22:33
  Like
• 22:34
  it's
• 22:34
  going
• 22:34
  to
• 22:34
  be
• 22:35
  a
• 22:35
  huge,
• 22:35
  huge
• 22:36
  impact
• 22:36
  as
• 22:36
  they
• 22:37
  continue
• 22:37
  to
• 22:37
  expand
• 22:38
  across
• 22:38
  the
• 22:38
  country.
• 22:39
  Yeah.
• 22:39
  They're
• 22:40
  only
• 22:40
  in
• 22:40
  24
• 22:40
  states.
• 22:41
  The
• 22:41
  other
• 22:41
  point
• 22:41
  I'd
• 22:41
  make
• 22:41
  that
• 22:41
  I
• 22:42
  make
• 22:42
  on
• 22:42
  what
• 22:42
  you
• 22:42
  just
• 22:42
  said
• 22:43
  too
• 22:43
  is
• 22:43
  like
• 22:44
  sprouts,
• 22:45
  Sprouts
• 22:46
  will
• 22:46
  willingly
• 22:47
  admit
• 22:47
  they're
• 22:47
  an
• 22:47
  additional
• 22:48
  trip.
• 22:48
  Right.
• 22:48
  Like
• 22:49
  you're
• 22:49
  the
• 22:49
  trip,
• 22:49
  you
• 22:50
  stop
• 22:50
  at
• 22:50
  sprouts
• 22:51
  when
• 22:51
  you're
• 22:51
  going
• 22:51
  on
• 22:51
  another
• 22:52
  errand.
• 22:52
  Right.
• 22:53
  And
• 22:53
  so
• 22:53
  a
• 22:53
  loyalty
• 22:54
  program
• 22:54
  only
• 22:55
  amplifies
• 22:56
  the
• 22:56
  fact
• 22:56
  that
• 22:56
  you
• 22:56
  would
• 22:57
  want
• 22:57
  to
• 22:57
  stop
• 22:57
  there
• 22:58
  on
• 22:58
  that
• 22:58
  trip.
• 22:59
  So
• 22:59
  it's
• 22:59
  perfectly
• 22:59
  synergistic
• 23:00
  with
• 23:00
  how
• 23:01
  they
• 23:01
  position
• 23:01
  themselves
• 23:02
  in
• 23:02
  the
• 23:02
  market
• 23:02
  to
• 23:02
  your
• 23:02
  point
• 23:02
  about
• 23:03
  grabbing
• 23:03
  Trader
• 23:04
  Joe's
• 23:04
  and
• 23:04
  Whole
• 23:05
  Foods
• 23:05
  customers
• 23:06
  over
• 23:06
  time.
• 23:06
  So.
• 23:07
  All
• 23:08
  right,
• 23:08
  headline
• 23:08
  number
• 23:09
  four.
• 23:09
  This
• 23:09
  one
• 23:10
  is
• 23:10
  the
• 23:10
  rare
• 23:11
  dual
• 23:11
  headline
• 23:11
  because
• 23:12
  both
• 23:12
  Schnooks
• 23:13
  and
• 23:13
  Kroger
• 23:14
  have
• 23:14
  upped
• 23:14
  their
• 23:14
  quick
• 23:15
  delivery
• 23:15
  game.
• 23:15
  According
• 23:16
  to
• 23:16
  Grocery
• 23:16
  Dive,
• 23:16
  Schnooks
• 23:17
  Market
• 23:18
  is
• 23:19
  piloting
• 23:19
  late
• 23:20
  night
• 23:20
  delivery
• 23:20
  out
• 23:21
  of
• 23:21
  a
• 23:21
  fulfillment
• 23:22
  site
• 23:22
  in
• 23:22
  Ellisville,
• 23:23
  Missouri.
• 23:24
  Customers
• 23:24
  can
• 23:25
  place
• 23:25
  orders
• 23:25
  from
• 23:25
  the
• 23:25
  Schnooks
• 23:26
  or
• 23:26
  Instacart
• 23:27
  site
• 23:28
  and
• 23:28
  get
• 23:28
  groceries
• 23:29
  after
• 23:29
  10pm
• 23:30
  when
• 23:30
  the
• 23:30
  grocer's
• 23:30
  local
• 23:31
  stores
• 23:31
  are
• 23:31
  already
• 23:32
  closed.
• 23:32
  The
• 23:33
  fulfillment
• 23:33
  site,
• 23:33
  which
• 23:33
  was
• 23:34
  formerly
• 23:34
  a
• 23:35
  Straub's
• 23:35
  market,
• 23:36
  I
• 23:36
  hope
• 23:36
  I'm
• 23:36
  saying
• 23:36
  that
• 23:37
  correctly,
• 23:37
  has
• 23:38
  home
• 23:38
  goods,
• 23:38
  drinks,
• 23:38
  prepackaged
• 23:39
  food,
• 23:39
  fresh
• 23:40
  produce
• 23:40
  and
• 23:40
  alcohol,
• 23:41
  the
• 23:41
  St.
• 23:41
  Louis
• 23:42
  Post
• 23:43
  Dispatch
• 23:43
  also
• 23:44
  reported.
• 23:45
  And
• 23:45
  not
• 23:45
  to
• 23:45
  be
• 23:45
  outdone,
• 23:46
  according
• 23:46
  to
• 23:47
  chainstorage,
• 23:47
  the
• 23:47
  Kroger
• 23:48
  Co.
• 23:48
  Is
• 23:48
  also
• 23:48
  partnering
• 23:49
  with
• 23:49
  Instacart
• 23:50
  for
• 23:50
  its
• 23:50
  new
• 23:50
  express
• 23:51
  delivery
• 23:52
  service.
• 23:52
  Customers
• 23:53
  can
• 23:53
  shop
• 23:53
  express
• 23:54
  delivery
• 23:54
  orders
• 23:55
  directly
• 23:55
  from
• 23:55
  the
• 23:55
  Kroger
• 23:56
  website
• 23:57
  and
• 23:57
  digital
• 23:57
  app,
• 23:58
  receiving
• 23:58
  the
• 23:58
  same
• 23:59
  prices,
• 23:59
  savings
• 23:59
  and
• 24:00
  rewards
• 24:00
  found
• 24:01
  in
• 24:01
  store.
• 24:02
  And
• 24:02
  members
• 24:02
  of
• 24:02
  the
• 24:02
  $99
• 24:03
  per
• 24:04
  year
• 24:04
  level
• 24:04
  of
• 24:04
  the
• 24:05
  Boost
• 24:05
  by
• 24:05
  Kroger
• 24:06
  plus
• 24:06
  loyalty
• 24:07
  program
• 24:07
  always
• 24:08
  get
• 24:08
  free
• 24:08
  deliver
• 24:09
  delivery
• 24:10
  on
• 24:10
  express
• 24:11
  delivery
• 24:11
  orders.
• 24:11
  Yes,
• 24:12
  and
• 24:12
  I
• 24:12
  always
• 24:12
  love
• 24:12
  saying
• 24:13
  Boost
• 24:13
  by
• 24:13
  Kroger
• 24:14
  plus
• 24:14
  loyalty
• 24:15
  program.
• 24:15
  That's
• 24:15
  my
• 24:16
  rolls
• 24:16
  off
• 24:16
  the
• 24:16
  tongue
• 24:16
  program.
• 24:17
  Yeah,
• 24:17
  it
• 24:17
  just
• 24:17
  rolls
• 24:17
  off
• 24:18
  the
• 24:18
  tongue,
• 24:18
  doesn't
• 24:18
  it?
• 24:20
  I
• 24:20
  know
• 24:20
  you
• 24:21
  have
• 24:21
  a
• 24:21
  lot
• 24:21
  of
• 24:21
  marketing
• 24:21
  thoughts
• 24:21
  on
• 24:22
  that
• 24:22
  one.
• 24:22
  And
• 24:23
  why
• 24:23
  do
• 24:23
  you
• 24:23
  think
• 24:24
  we
• 24:24
  are
• 24:24
  seeing
• 24:24
  a
• 24:25
  rush
• 24:25
  of
• 24:25
  quick
• 24:26
  delivery
• 24:26
  headlines
• 24:27
  this
• 24:27
  week?
• 24:27
  Week
• 24:28
  for
• 24:28
  one
• 24:28
  reason
• 24:29
  and
• 24:29
  that
• 24:29
  is
• 24:30
  the
• 24:30
  headline
• 24:30
  that
• 24:31
  I
• 24:31
  feel
• 24:31
  like
• 24:31
  fell
• 24:32
  under
• 24:32
  the
• 24:32
  radar
• 24:32
  as
• 24:33
  part
• 24:33
  of
• 24:33
  Walmart's
• 24:33
  earnings
• 24:34
  last
• 24:34
  week
• 24:34
  and
• 24:34
  that
• 24:34
  is
• 24:35
  that
• 24:35
  Walmart
• 24:36
  is
• 24:36
  now
• 24:36
  reaching
• 24:37
  93%
• 24:39
  of
• 24:39
  households
• 24:40
  with
• 24:40
  same
• 24:40
  day
• 24:40
  delivery.
• 24:41
  Let
• 24:41
  that
• 24:41
  one
• 24:42
  great
• 24:42
  point
• 24:42
  sink
• 24:42
  in
• 24:43
  point.
• 24:44
  You
• 24:44
  look
• 24:44
  at
• 24:44
  the
• 24:44
  announcements
• 24:45
  from
• 24:45
  Kroger
• 24:45
  and
• 24:46
  Schnooks,
• 24:46
  the
• 24:46
  hours
• 24:46
  are
• 24:47
  exactly
• 24:47
  the
• 24:47
  same
• 24:48
  they're
• 24:48
  delivering
• 24:48
  until
• 24:49
  midnight
• 24:49
  and
• 24:49
  then
• 24:49
  they're
• 24:49
  starting
• 24:50
  back
• 24:50
  up
• 24:50
  at
• 24:50
  6am
• 24:51
  which
• 24:51
  is
• 24:51
  what
• 24:51
  Walmart
• 24:52
  already
• 24:52
  does.
• 24:53
  And
• 24:53
  ultimately
• 24:53
  Chris,
• 24:54
  this
• 24:54
  all
• 24:54
  comes
• 24:55
  down
• 24:55
  to
• 24:56
  what
• 24:56
  are
• 24:56
  my
• 24:56
  options,
• 24:57
  you
• 24:57
  know,
• 24:57
  if
• 24:57
  I
• 24:57
  go
• 24:57
  on
• 24:58
  Instacart
• 24:59
  or
• 24:59
  if
• 24:59
  I
• 24:59
  go
• 24:59
  to
• 25:00
  Walmart.
• 25:00
  Plus
• 25:00
  the
• 25:00
  second
• 25:01
  I
• 25:01
  get
• 25:01
  home
• 25:01
  from
• 25:01
  second
• 25:02
  shift
• 25:02
  at
• 25:02
  night
• 25:02
  and
• 25:03
  I
• 25:03
  need
• 25:03
  groceries,
• 25:04
  do
• 25:04
  I
• 25:04
  care
• 25:05
  where
• 25:05
  they're
• 25:05
  from?
• 25:06
  Probably
• 25:07
  not.
• 25:07
  I
• 25:08
  just
• 25:08
  want
• 25:08
  to
• 25:08
  get
• 25:09
  them
• 25:09
  at
• 25:10
  that
• 25:10
  time
• 25:10
  when
• 25:10
  I
• 25:11
  need
• 25:11
  them,
• 25:11
  when
• 25:11
  I
• 25:11
  want
• 25:12
  them.
• 25:12
  And
• 25:12
  so
• 25:13
  I
• 25:13
  think
• 25:13
  it's
• 25:13
  a
• 25:13
  great
• 25:14
  opportunity
• 25:15
  for,
• 25:15
  I
• 25:15
  mean
• 25:15
  I,
• 25:15
  even,
• 25:16
  even
• 25:16
  though
• 25:16
  it's
• 25:17
  indirect,
• 25:17
  I
• 25:17
  think
• 25:18
  competition
• 25:18
  with
• 25:19
  Walmart,
• 25:20
  I
• 25:20
  still
• 25:20
  think
• 25:20
  it's
• 25:21
  a
• 25:21
  great
• 25:21
  opportunity
• 25:21
  for
• 25:22
  schnooks
• 25:22
  and
• 25:22
  for
• 25:22
  Kroger
• 25:23
  because,
• 25:23
  and
• 25:24
  especially
• 25:24
  for
• 25:24
  schnooks
• 25:25
  because
• 25:25
  if
• 25:25
  I've
• 25:25
  never
• 25:26
  ordered
• 25:26
  from
• 25:26
  schnooks
• 25:27
  before
• 25:27
  but
• 25:27
  I
• 25:27
  go
• 25:27
  on
• 25:28
  Instacart
• 25:28
  and
• 25:29
  they're
• 25:29
  the
• 25:29
  one
• 25:29
  that's
• 25:29
  available.
• 25:30
  It's
• 25:30
  the
• 25:30
  same
• 25:30
  thing
• 25:30
  with
• 25:31
  Save
• 25:31
  a
• 25:31
  Lot
• 25:31
  that
• 25:31
  we
• 25:31
  saw,
• 25:32
  you
• 25:32
  know,
• 25:32
  a
• 25:32
  couple
• 25:33
  weeks
• 25:33
  back
• 25:33
  with
• 25:34
  their,
• 25:34
  their
• 25:35
  format.
• 25:35
  Like
• 25:35
  I
• 25:36
  don't
• 25:36
  care
• 25:36
  who
• 25:36
  the
• 25:36
  grocer
• 25:37
  is,
• 25:37
  I
• 25:37
  just,
• 25:37
  I
• 25:37
  want
• 25:38
  my
• 25:38
  eggs
• 25:38
  and
• 25:39
  my
• 25:39
  bread
• 25:39
  and
• 25:39
  my
• 25:40
  milk
• 25:40
  and
• 25:40
  my
• 25:40
  bottle
• 25:41
  of
• 25:41
  wine
• 25:41
  or
• 25:41
  whatever
• 25:42
  it
• 25:42
  might
• 25:42
  be
• 25:43
  when
• 25:43
  I
• 25:43
  get
• 25:44
  home
• 25:44
  at
• 25:44
  that
• 25:44
  time.
• 25:45
  And
• 25:45
  so
• 25:45
  I
• 25:45
  think
• 25:45
  you,
• 25:45
  you're
• 25:46
  also
• 25:46
  gaining
• 25:46
  new
• 25:47
  customers
• 25:47
  in
• 25:47
  a
• 25:48
  way
• 25:48
  that
• 25:49
  you
• 25:49
  probably
• 25:49
  wouldn't
• 25:50
  have
• 25:50
  been
• 25:50
  able
• 25:50
  to
• 25:51
  before
• 25:52
  by
• 25:52
  not
• 25:52
  offering
• 25:53
  this
• 25:53
  service.
• 25:54
  So
• 25:54
  I
• 25:54
  like
• 25:55
  it,
• 25:55
  I
• 25:56
  think
• 25:56
  it's
• 25:56
  smart.
• 25:56
  I
• 25:57
  think
• 25:57
  the
• 25:57
  bigger
• 25:57
  headline
• 25:58
  here
• 25:58
  though
• 25:58
  is
• 25:59
  Walmart's,
• 26:00
  Walmart's
• 26:00
  coming
• 26:00
  for
• 26:01
  you
• 26:01
  grocers.
• 26:01
  And
• 26:02
  you
• 26:02
  need
• 26:02
  to
• 26:02
  be
• 26:03
  prepared
• 26:03
  to
• 26:03
  have
• 26:03
  that
• 26:03
  same
• 26:04
  offering
• 26:04
  to
• 26:05
  hang
• 26:05
  on
• 26:05
  to
• 26:05
  your
• 26:05
  customers.
• 26:06
  But
• 26:06
  what
• 26:06
  do
• 26:06
  you
• 26:07
  think?
• 26:07
  Yeah,
• 26:08
  I,
• 26:08
  I
• 26:08
  agree
• 26:08
  with
• 26:09
  you
• 26:10
  at
• 26:10
  the
• 26:10
  start
• 26:11
  and
• 26:11
  then
• 26:11
  I
• 26:11
  disagree
• 26:11
  with
• 26:11
  you
• 26:12
  slightly.
• 26:12
  So
• 26:12
  let
• 26:12
  me
• 26:12
  explain
• 26:12
  why.
• 26:13
  So
• 26:13
  I
• 26:13
  think,
• 26:14
  and
• 26:14
  you
• 26:14
  mentioned
• 26:14
  the
• 26:14
  point
• 26:14
  about
• 26:15
  Walmart
• 26:15
  yesterday.
• 26:15
  I
• 26:15
  think
• 26:15
  that's,
• 26:16
  yeah,
• 26:16
  that's
• 26:16
  crazy.
• 26:17
  93
• 26:17
  of
• 26:17
  the
• 26:18
  country,
• 26:18
  you
• 26:18
  know,
• 26:18
  is
• 26:18
  within
• 26:19
  same
• 26:19
  day
• 26:19
  now.
• 26:19
  I,
• 26:20
  Right.
• 26:20
  And
• 26:20
  that's,
• 26:20
  that's
• 26:21
  what
• 26:21
  the
• 26:21
  statistic
• 26:21
  you
• 26:22
  quoted
• 26:23
  and
• 26:23
  what
• 26:23
  it
• 26:24
  makes
• 26:24
  me
• 26:24
  think
• 26:24
  about
• 26:24
  too
• 26:25
  is
• 26:25
  I
• 26:25
  wonder
• 26:25
  if
• 26:26
  the,
• 26:27
  the
• 26:27
  level
• 26:28
  to
• 26:28
  which
• 26:29
  Walmart
• 26:29
  has
• 26:29
  been
• 26:30
  pulling
• 26:30
  the
• 26:30
  high
• 26:30
  income
• 26:31
  shoppers
• 26:32
  is
• 26:32
  not
• 26:32
  hurting
• 26:33
  all
• 26:33
  of
• 26:34
  grocery
• 26:34
  too.
• 26:35
  Because
• 26:36
  you
• 26:36
  know,
• 26:36
  I
• 26:36
  think
• 26:36
  about
• 26:37
  these
• 26:37
  types
• 26:37
  of
• 26:37
  services
• 26:38
  and
• 26:38
  the
• 26:38
  thing
• 26:38
  I
• 26:38
  start
• 26:39
  about
• 26:39
  is
• 26:39
  these
• 26:39
  are,
• 26:39
  these
• 26:40
  are
• 26:40
  expensive,
• 26:40
  these
• 26:41
  cost
• 26:41
  money.
• 26:41
  And
• 26:42
  so
• 26:42
  the
• 26:42
  people
• 26:42
  that
• 26:42
  are
• 26:42
  gonna,
• 26:43
  that
• 26:43
  are
• 26:43
  gonna
• 26:43
  utilize
• 26:44
  them
• 26:44
  the
• 26:44
  most
• 26:44
  are
• 26:44
  probably
• 26:44
  the
• 26:45
  people
• 26:45
  that
• 26:45
  can
• 26:45
  afford
• 26:46
  them.
• 26:47
  And
• 26:47
  so,
• 26:47
  and
• 26:47
  those
• 26:48
  are
• 26:48
  your
• 26:48
  best
• 26:48
  shoppers
• 26:49
  traditionally
• 26:50
  too.
• 26:50
  Like
• 26:50
  the
• 26:50
  best
• 26:50
  shoppers
• 26:51
  that
• 26:51
  make
• 26:51
  the
• 26:51
  most
• 26:51
  trips,
• 26:52
  that
• 26:52
  engage
• 26:52
  with
• 26:52
  you
• 26:53
  the
• 26:53
  most
• 26:53
  digitally.
• 26:53
  So
• 26:53
  I'M
• 26:54
  wondering
• 26:54
  if
• 26:54
  Walmart
• 26:55
  is
• 26:55
  starting
• 26:55
  to
• 26:55
  pull
• 26:56
  them,
• 26:56
  you
• 26:56
  know,
• 26:57
  across
• 26:57
  the
• 26:57
  nation
• 26:58
  and
• 26:58
  that's
• 26:58
  why
• 26:58
  you're
• 26:58
  seeing
• 26:59
  this.
• 26:59
  I
• 26:59
  don't
• 26:59
  know.
• 26:59
  It's
• 26:59
  something
• 27:00
  I
• 27:00
  started
• 27:00
  to
• 27:00
  think
• 27:00
  about.
• 27:00
  I
• 27:01
  have
• 27:01
  no
• 27:01
  idea.
• 27:01
  I'm.
• 27:02
  I'm
• 27:02
  sure
• 27:02
  our
• 27:02
  friends
• 27:03
  at
• 27:03
  schnooks
• 27:03
  will
• 27:03
  tell
• 27:03
  us
• 27:03
  if
• 27:04
  we're,
• 27:04
  you
• 27:04
  know,
• 27:04
  on
• 27:04
  the
• 27:04
  right
• 27:05
  page
• 27:05
  with
• 27:05
  that.
• 27:06
  The
• 27:06
  part
• 27:06
  where
• 27:06
  I
• 27:06
  disagree
• 27:07
  with
• 27:07
  you
• 27:07
  slightly
• 27:08
  is.
• 27:09
  And
• 27:09
  it's,
• 27:10
  it's
• 27:10
  not
• 27:10
  so
• 27:10
  much
• 27:10
  a
• 27:10
  disagreement,
• 27:11
  it's
• 27:11
  just,
• 27:11
  I
• 27:11
  think
• 27:11
  it's
• 27:11
  another
• 27:12
  wrinkle
• 27:12
  is
• 27:12
  like,
• 27:12
  like
• 27:13
  I
• 27:13
  think
• 27:13
  given
• 27:13
  that
• 27:14
  if
• 27:14
  that's
• 27:14
  the
• 27:14
  case
• 27:14
  then
• 27:15
  the
• 27:15
  grocers
• 27:15
  have,
• 27:16
  the
• 27:16
  grocers
• 27:17
  have
• 27:17
  to
• 27:17
  do
• 27:17
  this.
• 27:17
  Right.
• 27:18
  That
• 27:18
  they
• 27:18
  have
• 27:18
  no
• 27:18
  other
• 27:19
  choice
• 27:19
  but
• 27:19
  to
• 27:19
  do
• 27:19
  it.
• 27:20
  But
• 27:20
  by
• 27:20
  the
• 27:21
  same
• 27:21
  token,
• 27:22
  unlike
• 27:22
  Walmart,
• 27:24
  I
• 27:24
  worry
• 27:24
  they
• 27:24
  don't
• 27:25
  have
• 27:25
  the
• 27:25
  same
• 27:26
  basket
• 27:26
  of
• 27:26
  higher
• 27:27
  margin
• 27:27
  items
• 27:27
  helping
• 27:28
  to
• 27:28
  defray
• 27:29
  of
• 27:29
  these
• 27:30
  efforts.
• 27:30
  Yeah.
• 27:31
  You
• 27:31
  know,
• 27:31
  or
• 27:31
  the
• 27:32
  number
• 27:32
  of
• 27:32
  deliveries
• 27:32
  going
• 27:33
  out.
• 27:33
  So
• 27:33
  why
• 27:33
  you
• 27:34
  have
• 27:34
  to
• 27:34
  do
• 27:34
  it?
• 27:34
  I
• 27:34
  don't
• 27:34
  know
• 27:34
  that
• 27:35
  it's
• 27:35
  economically
• 27:35
  sustainable
• 27:36
  to
• 27:36
  do
• 27:37
  it.
• 27:37
  And
• 27:37
  that's
• 27:38
  the
• 27:38
  question
• 27:38
  I
• 27:38
  have.
• 27:39
  And
• 27:39
  so,
• 27:39
  so
• 27:39
  you
• 27:39
  know,
• 27:40
  again
• 27:40
  it
• 27:40
  just
• 27:40
  goes
• 27:40
  back
• 27:41
  to.
• 27:41
  Walmart
• 27:41
  has
• 27:41
  done
• 27:41
  a
• 27:42
  really,
• 27:42
  really
• 27:42
  good
• 27:42
  job
• 27:43
  here
• 27:43
  of
• 27:44
  differentiating
• 27:44
  themselves
• 27:45
  in
• 27:45
  the
• 27:45
  marketplace,
• 27:46
  particularly
• 27:46
  when
• 27:46
  it
• 27:47
  comes
• 27:47
  to
• 27:47
  grocery
• 27:48
  and
• 27:48
  quick
• 27:48
  delivery.
• 27:49
  Right,
• 27:49
  I
• 27:50
  know,
• 27:50
  I
• 27:50
  think
• 27:50
  you're
• 27:50
  right.
• 27:50
  And
• 27:51
  excuse
• 27:52
  me,
• 27:52
  another
• 27:52
  thing
• 27:52
  I
• 27:52
  think
• 27:53
  this
• 27:53
  will
• 27:53
  bring
• 27:53
  into
• 27:53
  the
• 27:53
  fold
• 27:54
  is
• 27:54
  what
• 27:55
  investments
• 27:55
  then
• 27:55
  do
• 27:56
  like
• 27:56
  schnooks
• 27:57
  and
• 27:57
  even
• 27:58
  Kroger,
• 27:58
  like
• 27:58
  Kroger
• 27:59
  is
• 27:59
  working
• 27:59
  with
• 27:59
  Ocado
• 28:00
  to
• 28:00
  help
• 28:00
  fulfill
• 28:00
  these
• 28:00
  orders.
• 28:01
  But
• 28:01
  what
• 28:01
  investments
• 28:01
  will
• 28:02
  schnooks
• 28:02
  have
• 28:02
  to
• 28:02
  make
• 28:02
  upstream
• 28:03
  too
• 28:03
  to
• 28:04
  be
• 28:04
  able
• 28:04
  to
• 28:04
  support
• 28:04
  this?
• 28:05
  Like,
• 28:05
  like
• 28:05
  will
• 28:05
  they
• 28:06
  have
• 28:06
  to
• 28:06
  get
• 28:06
  into
• 28:06
  micro
• 28:06
  fulfillment
• 28:07
  to
• 28:07
  make
• 28:07
  it
• 28:07
  worth
• 28:08
  it
• 28:09
  costs?
• 28:10
  Right,
• 28:11
  right,
• 28:11
  absolutely.
• 28:12
  But
• 28:12
  they
• 28:12
  are
• 28:12
  doing
• 28:12
  that
• 28:12
  it
• 28:13
  sounds
• 28:13
  like
• 28:13
  because
• 28:13
  it's
• 28:13
  a
• 28:13
  dark
• 28:14
  store,
• 28:14
  Right.
• 28:14
  That
• 28:14
  they
• 28:15
  formerly
• 28:15
  there
• 28:15
  was
• 28:15
  a.
• 28:16
  Formerly
• 28:16
  enough.
• 28:16
  So
• 28:16
  that's
• 28:16
  an
• 28:16
  interesting
• 28:17
  wrinkle
• 28:17
  here
• 28:17
  too.
• 28:17
  They
• 28:18
  are,
• 28:18
  yeah,
• 28:18
  seems
• 28:19
  like
• 28:19
  they're
• 28:19
  looking
• 28:19
  at
• 28:19
  that.
• 28:19
  We
• 28:20
  don't
• 28:20
  know
• 28:20
  to
• 28:20
  what
• 28:20
  degree
• 28:20
  they
• 28:20
  are,
• 28:21
  but
• 28:21
  yeah,
• 28:21
  that's
• 28:21
  a
• 28:21
  great
• 28:21
  point.
• 28:22
  Right.
• 28:23
  Well,
• 28:24
  lots,
• 28:25
  lots
• 28:25
  to
• 28:25
  come
• 28:25
  and
• 28:26
  especially
• 28:26
  from
• 28:26
  that
• 28:27
  Walmart
• 28:27
  headline,
• 28:28
  93%.
• 28:29
  I
• 28:30
  just,
• 28:30
  I
• 28:30
  still
• 28:30
  can't
• 28:30
  get
• 28:30
  over
• 28:31
  it.
• 28:31
  It
• 28:31
  still
• 28:31
  is
• 28:32
  astonishing
• 28:32
  to
• 28:33
  me
• 28:34
  but
• 28:34
  I
• 28:35
  guess
• 28:35
  it
• 28:35
  makes
• 28:35
  sense.
• 28:36
  They're,
• 28:36
  they're.
• 28:36
  Walmart
• 28:37
  is
• 28:37
  moving
• 28:37
  at
• 28:37
  a
• 28:37
  pace
• 28:38
  that
• 28:38
  not
• 28:39
  a
• 28:39
  lot
• 28:39
  of
• 28:39
  people
• 28:39
  can
• 28:40
  compete
• 28:40
  with
• 28:40
  right
• 28:40
  now.
• 28:42
  That's
• 28:42
  for
• 28:42
  sure.
• 28:42
  All
• 28:42
  right,
• 28:42
  that
• 28:42
  is
• 28:43
  for
• 28:43
  sure.
• 28:43
  Let's,
• 28:43
  let's
• 28:44
  move
• 28:44
  on
• 28:44
  to
• 28:44
  headline
• 28:44
  number
• 28:45
  five.
• 28:45
  Speaking
• 28:45
  of
• 28:45
  Walmart,
• 28:46
  Walmart
• 28:47
  has
• 28:47
  a
• 28:47
  new
• 28:48
  internal
• 28:48
  AI
• 28:48
  tool
• 28:49
  that
• 28:49
  helps
• 28:49
  Walmart's
• 28:50
  merchandising
• 28:50
  team
• 28:50
  analyze
• 28:51
  sales,
• 28:51
  pricing
• 28:52
  and
• 28:52
  inventory
• 28:53
  faster
• 28:54
  than
• 28:54
  ever,
• 28:55
  according
• 28:55
  to
• 28:55
  Fast
• 28:56
  Company.
• 28:56
  To
• 28:56
  help
• 28:56
  merchants
• 28:57
  quickly
• 28:57
  access
• 28:58
  and
• 28:58
  analyze
• 28:58
  relevant
• 28:59
  information,
• 28:59
  Walmart
• 29:00
  has
• 29:00
  introduced
• 29:01
  Wall
• 29:01
  E,
• 29:01
  an
• 29:02
  internal
• 29:02
  generative
• 29:02
  AI
• 29:03
  tool
• 29:03
  that
• 29:03
  can
• 29:03
  dive
• 29:04
  into
• 29:04
  internal
• 29:04
  data
• 29:05
  to
• 29:05
  create
• 29:05
  responses
• 29:06
  in
• 29:06
  just
• 29:06
  seconds.
• 29:07
  Wally
• 29:08
  uses
• 29:08
  a
• 29:08
  familiar
• 29:09
  chat
• 29:09
  style
• 29:09
  interface
• 29:10
  to
• 29:10
  retrieve
• 29:10
  relevant
• 29:11
  data
• 29:11
  from
• 29:11
  Walmart's
• 29:12
  databases
• 29:12
  while
• 29:13
  accurately
• 29:13
  interpreting
• 29:14
  product
• 29:14
  industry
• 29:15
  jargon
• 29:15
  and
• 29:16
  category
• 29:16
  names.
• 29:17
  Wally
• 29:17
  can
• 29:18
  then
• 29:18
  generate
• 29:18
  quick
• 29:19
  answers
• 29:19
  tables
• 29:20
  or
• 29:20
  full
• 29:20
  reports
• 29:21
  as
• 29:21
  needed.
• 29:21
  To
• 29:22
  make
• 29:22
  sure
• 29:22
  that
• 29:22
  Wally
• 29:23
  gives
• 29:23
  accurate
• 29:23
  answers,
• 29:24
  Walmart
• 29:24
  has
• 29:24
  deployed
• 29:25
  developed
• 29:26
  automated
• 29:26
  tests
• 29:27
  where
• 29:27
  the
• 29:27
  tool's
• 29:27
  numeric
• 29:28
  responses
• 29:28
  are
• 29:29
  checked
• 29:29
  against
• 29:29
  known
• 29:30
  answers.
• 29:31
  The
• 29:31
  company
• 29:31
  even
• 29:32
  trained
• 29:32
  an
• 29:32
  AI
• 29:32
  judge
• 29:33
  to
• 29:33
  evaluate
• 29:34
  the
• 29:34
  software's
• 29:35
  conversations
• 29:36
  based
• 29:36
  on
• 29:36
  human
• 29:37
  annotated
• 29:38
  samples.
• 29:39
  Chris,
• 29:40
  I
• 29:40
  have
• 29:40
  two
• 29:40
  questions
• 29:41
  for
• 29:41
  you.
• 29:42
  Okay.
• 29:42
  First,
• 29:43
  are
• 29:43
  you
• 29:43
  buying
• 29:44
  or
• 29:44
  selling
• 29:44
  Wall
• 29:45
  E,
• 29:45
  Walmart's
• 29:45
  new
• 29:45
  AI
• 29:46
  tool
• 29:46
  for
• 29:46
  merchants?
• 29:47
  And
• 29:48
  second,
• 29:49
  this
• 29:49
  is
• 29:49
  also
• 29:49
  the
• 29:50
  A
• 29:50
  and
• 29:50
  M
• 29:50
  put
• 29:50
  you
• 29:50
  on
• 29:50
  the
• 29:51
  spot
• 29:51
  question.
• 29:52
  Oh,
• 29:52
  God.
• 29:52
  Yeah,
• 29:52
  we
• 29:52
  haven't
• 29:53
  had
• 29:53
  it
• 29:53
  yet.
• 29:53
  Wow.
• 29:54
  Okay.
• 29:54
  A
• 29:54
  and
• 29:54
  M
• 29:55
  wants
• 29:55
  to
• 29:55
  know.
• 29:56
  It
• 29:57
  makes
• 29:57
  a
• 29:57
  lot
• 29:57
  of
• 29:57
  sense
• 29:57
  that
• 29:58
  Walmart
• 29:58
  is
• 29:58
  making
• 29:58
  data
• 29:59
  more
• 29:59
  accessible
• 30:00
  given
• 30:00
  the
• 30:00
  vast
• 30:00
  hours
• 30:01
  merchants
• 30:01
  spend
• 30:01
  combing
• 30:02
  through
• 30:02
  data
• 30:02
  and
• 30:03
  looking
• 30:03
  for
• 30:03
  insights
• 30:04
  to
• 30:04
  optimize
• 30:04
  their
• 30:05
  decisions,
• 30:05
  address
• 30:06
  executional
• 30:06
  challenges,
• 30:07
  or
• 30:07
  give
• 30:07
  them
• 30:08
  negotiation
• 30:09
  leverage.
• 30:10
  Walmart's
• 30:11
  been
• 30:11
  pushing
• 30:11
  on
• 30:11
  this
• 30:11
  front
• 30:11
  for
• 30:12
  several
• 30:12
  years.
• 30:13
  But
• 30:13
  the
• 30:13
  question
• 30:13
  is
• 30:14
  now,
• 30:14
  with
• 30:15
  this
• 30:15
  live,
• 30:16
  how
• 30:17
  do
• 30:17
  job
• 30:17
  expectations
• 30:18
  for
• 30:18
  Walmart
• 30:19
  merchants
• 30:19
  change
• 30:19
  with
• 30:19
  this
• 30:20
  tool
• 30:20
  at
• 30:20
  their
• 30:20
  disposal?
• 30:21
  And
• 30:21
  what
• 30:21
  challenges
• 30:22
  will
• 30:22
  it
• 30:22
  put
• 30:22
  on
• 30:23
  cpg,
• 30:23
  these
• 30:23
  suppliers,
• 30:24
  to
• 30:24
  add
• 30:25
  value
• 30:25
  as
• 30:25
  Walmart
• 30:26
  becomes
• 30:26
  more
• 30:27
  data
• 30:27
  savvy?
• 30:28
  This
• 30:28
  is
• 30:28
  a
• 30:28
  perfect
• 30:29
  question
• 30:29
  for
• 30:29
  you,
• 30:31
  given
• 30:31
  your
• 30:31
  merchandising
• 30:32
  experience
• 30:33
  throughout
• 30:34
  the
• 30:34
  years.
• 30:35
  What
• 30:35
  does
• 30:35
  this
• 30:36
  mean?
• 30:36
  And
• 30:37
  are
• 30:37
  you
• 30:37
  buying
• 30:37
  or
• 30:37
  selling?
• 30:38
  Wow.
• 30:39
  Okay.
• 30:39
  All
• 30:40
  right,
• 30:40
  so
• 30:40
  there's
• 30:40
  a
• 30:40
  lot
• 30:40
  of
• 30:41
  meat
• 30:41
  on
• 30:41
  both
• 30:41
  those
• 30:42
  bones.
• 30:42
  I
• 30:43
  don't
• 30:43
  know
• 30:43
  how
• 30:43
  much
• 30:43
  time
• 30:43
  we
• 30:44
  have,
• 30:44
  but
• 30:44
  I
• 30:45
  think
• 30:45
  I'll
• 30:45
  take
• 30:45
  the
• 30:45
  A
• 30:45
  and
• 30:46
  M
• 30:46
  put
• 30:46
  you
• 30:46
  on
• 30:46
  the
• 30:46
  spot
• 30:47
  question
• 30:47
  first.
• 30:47
  And
• 30:48
  I
• 30:48
  think.
• 30:48
  Okay,
• 30:49
  I
• 30:49
  think
• 30:49
  that.
• 30:49
  I
• 30:49
  think
• 30:50
  that
• 30:50
  question
• 30:50
  is
• 30:50
  a
• 30:50
  great
• 30:51
  one.
• 30:52
  And
• 30:52
  there's
• 30:52
  really
• 30:52
  two
• 30:53
  parts
• 30:53
  to
• 30:53
  it,
• 30:53
  like
• 30:53
  what
• 30:53
  is
• 30:53
  the
• 30:54
  impact
• 30:54
  to
• 30:54
  the
• 30:54
  merchants?
• 30:54
  And
• 30:54
  then
• 30:54
  what
• 30:55
  is
• 30:55
  the
• 30:55
  impact
• 30:55
  to
• 30:55
  the
• 30:55
  CPGs?
• 30:56
  I'm
• 30:56
  going
• 30:56
  to
• 30:56
  take
• 30:56
  the
• 30:56
  CPG
• 30:57
  part
• 30:57
  first,
• 30:58
  because
• 30:59
  Walmart
• 30:59
  having
• 31:00
  this
• 31:00
  tool,
• 31:00
  this
• 31:01
  technological
• 31:01
  capability,
• 31:03
  I
• 31:03
  think
• 31:03
  is
• 31:03
  really
• 31:04
  interesting
• 31:04
  because
• 31:04
  it
• 31:04
  creates
• 31:05
  an
• 31:05
  asymmetry
• 31:06
  of
• 31:06
  information
• 31:06
  between
• 31:07
  Walmart
• 31:07
  and
• 31:08
  its
• 31:08
  supplier
• 31:09
  community.
• 31:10
  And
• 31:10
  whenever
• 31:11
  there's
• 31:11
  an
• 31:11
  asymmetry
• 31:12
  of
• 31:12
  information,
• 31:13
  it's
• 31:14
  always
• 31:14
  an
• 31:14
  advantage
• 31:14
  in
• 31:15
  negotiations.
• 31:16
  So,
• 31:16
  yes,
• 31:16
  the
• 31:16
  supplier
• 31:17
  community
• 31:17
  is
• 31:17
  probably
• 31:18
  a
• 31:18
  little
• 31:18
  anxious
• 31:18
  today
• 31:19
  about
• 31:20
  reading
• 31:20
  this
• 31:20
  news
• 31:20
  because
• 31:21
  they're
• 31:21
  going
• 31:21
  to
• 31:21
  have
• 31:21
  to
• 31:21
  keep
• 31:21
  up.
• 31:22
  But
• 31:22
  yet
• 31:22
  Walmart
• 31:23
  has
• 31:23
  all
• 31:23
  the
• 31:23
  data
• 31:24
  and
• 31:24
  can
• 31:24
  analyze
• 31:25
  it
• 31:25
  in
• 31:25
  this
• 31:25
  way
• 31:26
  with
• 31:26
  all
• 31:26
  these
• 31:26
  fancy
• 31:27
  new
• 31:27
  AI
• 31:28
  tools
• 31:28
  as
• 31:28
  well.
• 31:28
  So,
• 31:29
  so
• 31:29
  it's
• 31:29
  going
• 31:29
  to
• 31:29
  be
• 31:29
  tricky.
• 31:30
  So.
• 31:31
  But
• 31:31
  here's
• 31:31
  the
• 31:31
  other
• 31:32
  thing.
• 31:32
  All
• 31:32
  right,
• 31:32
  going
• 31:32
  back
• 31:32
  to
• 31:32
  the
• 31:32
  other
• 31:33
  question,
• 31:33
  which,
• 31:33
  which
• 31:33
  will
• 31:34
  get
• 31:34
  me
• 31:34
  back
• 31:34
  to
• 31:34
  the
• 31:34
  other
• 31:34
  part
• 31:34
  of
• 31:35
  the
• 31:35
  impact
• 31:35
  on
• 31:35
  the
• 31:35
  merchants
• 31:36
  too,
• 31:36
  in
• 31:36
  the
• 31:36
  A
• 31:36
  and
• 31:36
  M
• 31:36
  question.
• 31:37
  Am
• 31:37
  I
• 31:37
  buying
• 31:37
  or
• 31:38
  selling
• 31:38
  this?
• 31:39
  I
• 31:40
  want
• 31:40
  to
• 31:40
  buy
• 31:40
  this
• 31:41
  so
• 31:41
  hard.
• 31:42
  And
• 31:42
  I
• 31:42
  want
• 31:42
  to
• 31:42
  buy
• 31:43
  this
• 31:43
  so
• 31:43
  hard
• 31:44
  because
• 31:44
  as
• 31:45
  soon
• 31:45
  as
• 31:45
  I
• 31:45
  read
• 31:45
  this,
• 31:46
  I
• 31:46
  sent
• 31:46
  in
• 31:47
  a
• 31:47
  message
• 31:47
  via
• 31:47
  LinkedIn
• 31:48
  to
• 31:48
  Brian
• 31:48
  Knapp,
• 31:49
  the
• 31:49
  SVP
• 31:49
  of
• 31:50
  merchandising,
• 31:50
  trans
• 31:51
  quoted
• 31:51
  in
• 31:51
  the
• 31:51
  article.
• 31:52
  I
• 31:52
  asked
• 31:53
  him
• 31:53
  to
• 31:53
  come.
• 31:53
  Please
• 31:54
  join
• 31:54
  us
• 31:54
  and
• 31:54
  talk
• 31:54
  about
• 31:55
  it
• 31:55
  with
• 31:55
  us
• 31:55
  on
• 31:56
  our
• 31:56
  five
• 31:56
  insightful
• 31:57
  minute
• 31:57
  segment.
• 31:57
  So,
• 31:58
  because
• 31:58
  I
• 31:58
  this
• 31:59
  is
• 31:59
  a
• 31:59
  major
• 31:59
  issue
• 32:00
  across
• 32:00
  every
• 32:01
  retailer.
• 32:02
  One
• 32:02
  of
• 32:02
  the
• 32:02
  biggest
• 32:03
  frustrations
• 32:03
  and
• 32:04
  stress
• 32:04
  points
• 32:04
  of
• 32:05
  any
• 32:05
  merchant.
• 32:06
  Any
• 32:06
  merchant
• 32:06
  and
• 32:07
  is
• 32:07
  the
• 32:07
  Monday
• 32:08
  morning
• 32:08
  meeting.
• 32:09
  It
• 32:09
  is
• 32:09
  terrible.
• 32:10
  And
• 32:11
  oftentimes
• 32:11
  this
• 32:11
  is
• 32:11
  what
• 32:12
  pissed
• 32:12
  me
• 32:12
  off
• 32:12
  the
• 32:12
  most.
• 32:12
  Oftentimes
• 32:13
  the
• 32:14
  success
• 32:14
  of
• 32:14
  those
• 32:15
  meetings
• 32:15
  was
• 32:15
  100%
• 32:16
  dependent
• 32:17
  on
• 32:17
  one,
• 32:18
  who
• 32:18
  had
• 32:18
  the
• 32:18
  time
• 32:19
  to
• 32:19
  come
• 32:19
  in
• 32:19
  early
• 32:19
  and
• 32:20
  pull
• 32:20
  a
• 32:20
  bunch
• 32:20
  of
• 32:20
  reports
• 32:21
  and
• 32:21
  two,
• 32:22
  who
• 32:22
  knew
• 32:23
  how
• 32:23
  to
• 32:23
  pull
• 32:23
  those
• 32:23
  reports
• 32:24
  the
• 32:24
  best.
• 32:25
  Both
• 32:25
  of
• 32:25
  which
• 32:26
  are
• 32:26
  two
• 32:26
  skills
• 32:26
  that
• 32:27
  have
• 32:27
  absolutely
• 32:28
  nothing
• 32:28
  to
• 32:28
  do
• 32:29
  with
• 32:29
  merchandising.
• 32:30
  So
• 32:30
  that's
• 32:31
  still
• 32:31
  going
• 32:31
  to
• 32:31
  be
• 32:31
  a
• 32:31
  little
• 32:31
  bit
• 32:32
  of
• 32:32
  the
• 32:32
  case
• 32:32
  because
• 32:32
  you're
• 32:32
  still
• 32:32
  going
• 32:32
  to
• 32:33
  have
• 32:33
  to
• 32:33
  understand
• 32:33
  how
• 32:34
  to
• 32:34
  use
• 32:34
  this
• 32:34
  like
• 32:34
  ChatGPT
• 32:36
  style
• 32:36
  analysis
• 32:37
  tool.
• 32:37
  But
• 32:38
  I
• 32:38
  know
• 32:38
  for
• 32:38
  those
• 32:38
  listening,
• 32:39
  I'm
• 32:39
  speaking
• 32:39
  the
• 32:39
  language
• 32:40
  of
• 32:40
  the
• 32:40
  merchant
• 32:41
  right
• 32:41
  now
• 32:41
  because
• 32:42
  so
• 32:42
  if
• 32:42
  this
• 32:42
  works
• 32:42
  like
• 32:43
  they're
• 32:43
  saying
• 32:43
  it
• 32:43
  does,
• 32:43
  is
• 32:44
  it's
• 32:44
  a
• 32:44
  massive
• 32:44
  game
• 32:45
  changer.
• 32:45
  It's
• 32:45
  massive,
• 32:46
  both
• 32:46
  for
• 32:47
  the
• 32:47
  long
• 32:47
  term
• 32:47
  time
• 32:47
  savings
• 32:48
  and
• 32:49
  also
• 32:49
  keeping
• 32:49
  everyone
• 32:50
  on
• 32:50
  the
• 32:50
  same
• 32:50
  sheet
• 32:50
  of
• 32:50
  music.
• 32:51
  Because
• 32:51
  as
• 32:51
  I
• 32:51
  said
• 32:51
  before,
• 32:52
  last
• 32:52
  point
• 32:52
  I'll
• 32:52
  make
• 32:53
  is
• 32:54
  AI
• 32:54
  should
• 32:54
  drive
• 32:55
  the
• 32:55
  discussions
• 32:55
  in
• 32:55
  your
• 32:55
  morning
• 32:56
  huddle
• 32:56
  because
• 32:56
  it's
• 32:57
  objective.
• 32:58
  It's
• 32:58
  much
• 32:58
  more
• 32:58
  objective
• 32:59
  than
• 32:59
  the
• 32:59
  DMM's
• 33:00
  wife
• 33:00
  telling
• 33:01
  telling
• 33:01
  her
• 33:02
  husband
• 33:02
  over
• 33:02
  the
• 33:02
  weekend,
• 33:02
  hey,
• 33:03
  I
• 33:03
  was
• 33:03
  in
• 33:03
  this
• 33:03
  store
• 33:03
  and
• 33:03
  I
• 33:04
  saw
• 33:04
  this.
• 33:04
  Can
• 33:04
  you
• 33:05
  make
• 33:05
  sure
• 33:05
  your
• 33:05
  team
• 33:05
  looks
• 33:06
  into
• 33:06
  it?
• 33:06
  That
• 33:07
  used
• 33:07
  to
• 33:07
  happen
• 33:08
  and
• 33:08
  it's
• 33:08
  so
• 33:08
  frustrating
• 33:09
  when
• 33:09
  you've
• 33:09
  pulled
• 33:09
  all
• 33:10
  these
• 33:10
  reports
• 33:10
  and
• 33:11
  your
• 33:11
  whole
• 33:11
  day
• 33:11
  is
• 33:11
  now
• 33:12
  thrown
• 33:12
  off.
• 33:13
  And
• 33:13
  so
• 33:13
  yes,
• 33:14
  but
• 33:14
  the
• 33:14
  bar
• 33:14
  is
• 33:14
  going
• 33:14
  to
• 33:14
  be
• 33:15
  raised
• 33:15
  for
• 33:15
  the
• 33:15
  merchants
• 33:16
  to
• 33:16
  Adam's
• 33:17
  question,
• 33:17
  like
• 33:17
  the
• 33:17
  bar
• 33:18
  is
• 33:18
  going
• 33:18
  to
• 33:18
  be
• 33:18
  raised,
• 33:19
  you're
• 33:19
  going
• 33:19
  to
• 33:19
  be
• 33:19
  expected
• 33:19
  to
• 33:20
  do
• 33:20
  more
• 33:20
  and
• 33:20
  you're
• 33:21
  going
• 33:21
  to
• 33:21
  expect
• 33:21
  it
• 33:21
  to
• 33:21
  be
• 33:21
  more
• 33:22
  efficient
• 33:22
  and
• 33:22
  more
• 33:22
  productive
• 33:23
  and
• 33:23
  drive
• 33:23
  more
• 33:24
  volume.
• 33:24
  If
• 33:24
  the
• 33:24
  tools
• 33:25
  work
• 33:25
  like
• 33:25
  Walmart
• 33:26
  is
• 33:26
  purporting
• 33:27
  that
• 33:27
  they
• 33:27
  do
• 33:28
  well.
• 33:28
  And
• 33:28
  Chris,
• 33:29
  I
• 33:29
  mean,
• 33:29
  do
• 33:29
  you
• 33:29
  think
• 33:29
  that
• 33:30
  this
• 33:30
  could
• 33:30
  actually
• 33:30
  be
• 33:31
  an
• 33:31
  effective
• 33:31
  tool
• 33:32
  in
• 33:32
  training
• 33:32
  them?
• 33:33
  Like,
• 33:33
  if
• 33:33
  you
• 33:33
  have
• 33:34
  if
• 33:34
  you're
• 33:34
  a
• 33:34
  new
• 33:34
  merchant,
• 33:35
  like
• 33:35
  many
• 33:36
  people
• 33:36
  start
• 33:36
  out
• 33:37
  in
• 33:37
  their
• 33:37
  retail
• 33:37
  careers
• 33:38
  as
• 33:38
  being
• 33:39
  a
• 33:39
  buyer's
• 33:39
  assistant
• 33:40
  or
• 33:40
  an
• 33:40
  analyst.
• 33:41
  Like,
• 33:41
  couldn't
• 33:42
  this,
• 33:42
  couldn't
• 33:42
  this
• 33:42
  be
• 33:43
  an
• 33:43
  easier
• 33:43
  way
• 33:43
  of
• 33:44
  kind
• 33:44
  of
• 33:44
  training
• 33:44
  yourself
• 33:45
  if
• 33:45
  you
• 33:45
  had
• 33:46
  to?
• 33:46
  Or
• 33:46
  is
• 33:46
  that
• 33:47
  not,
• 33:47
  do
• 33:47
  you
• 33:47
  not
• 33:47
  think?
• 33:48
  Oh,
• 33:48
  yeah,
• 33:48
  no,
• 33:48
  for
• 33:48
  sure.
• 33:48
  I
• 33:49
  mean,
• 33:49
  I
• 33:49
  mean
• 33:49
  it's,
• 33:49
  it's,
• 33:50
  it's
• 33:50
  amazing
• 33:50
  the
• 33:50
  amount
• 33:51
  of
• 33:51
  data
• 33:51
  that
• 33:51
  we
• 33:51
  all
• 33:52
  have
• 33:52
  as
• 33:52
  retailers,
• 33:53
  but
• 33:53
  how
• 33:53
  hard
• 33:53
  it
• 33:53
  is
• 33:54
  to
• 33:54
  get
• 33:54
  it
• 33:54
  in
• 33:55
  a
• 33:55
  way
• 33:55
  that
• 33:55
  we
• 33:55
  can
• 33:55
  understand
• 33:56
  it.
• 33:56
  So
• 33:56
  like,
• 33:56
  for
• 33:56
  example,
• 33:57
  like,
• 33:57
  you
• 33:57
  know,
• 33:58
  say
• 33:58
  you
• 33:58
  were
• 33:58
  talking
• 33:59
  to
• 33:59
  Denise
• 33:59
  yesterday
• 33:59
  about
• 34:00
  the
• 34:00
  Scoop
• 34:00
  clothing
• 34:01
  line
• 34:01
  and
• 34:01
  you're
• 34:01
  like,
• 34:01
  yeah,
• 34:02
  hey,
• 34:02
  how
• 34:02
  do,
• 34:03
  how
• 34:03
  do
• 34:03
  my
• 34:03
  sales
• 34:04
  in,
• 34:04
  in
• 34:05
  the
• 34:05
  south
• 34:06
  compare
• 34:06
  to
• 34:06
  my
• 34:06
  sales
• 34:07
  in
• 34:07
  the
• 34:07
  North?
• 34:07
  That
• 34:08
  simple
• 34:08
  question
• 34:09
  probably
• 34:09
  takes
• 34:10
  the
• 34:10
  average
• 34:10
  retailer
• 34:11
  a
• 34:11
  very
• 34:11
  long
• 34:11
  time
• 34:12
  to
• 34:12
  pull.
• 34:12
  But
• 34:12
  if
• 34:13
  AI
• 34:13
  can
• 34:13
  work
• 34:14
  in
• 34:14
  the
• 34:14
  background
• 34:14
  and
• 34:14
  then
• 34:15
  you
• 34:15
  can
• 34:15
  actually.
• 34:15
  And
• 34:16
  then
• 34:16
  you
• 34:16
  can
• 34:16
  go,
• 34:16
  oh,
• 34:17
  now
• 34:17
  tell
• 34:17
  me
• 34:17
  how
• 34:17
  it
• 34:17
  looks
• 34:18
  in
• 34:18
  Miami
• 34:18
  versus
• 34:19
  versus
• 34:20
  Fort
• 34:21
  Lauderdale
• 34:21
  and
• 34:22
  where
• 34:22
  are
• 34:22
  my
• 34:23
  in
• 34:23
  stock
• 34:23
  opportunities?
• 34:23
  Where
• 34:24
  am
• 34:24
  I
• 34:24
  going
• 34:24
  to
• 34:24
  have,
• 34:25
  where
• 34:25
  am
• 34:25
  I
• 34:25
  going
• 34:25
  to
• 34:25
  have,
• 34:25
  you
• 34:26
  know,
• 34:26
  inventory
• 34:27
  outages
• 34:27
  forecasted
• 34:28
  in
• 34:28
  the
• 34:28
  future?
• 34:28
  Like,
• 34:29
  you
• 34:29
  can
• 34:29
  just
• 34:29
  go
• 34:29
  crazy
• 34:30
  with
• 34:30
  this.
• 34:30
  So
• 34:30
  that's
• 34:30
  why
• 34:30
  I'm
• 34:31
  a
• 34:31
  little,
• 34:31
  still
• 34:31
  a
• 34:31
  little
• 34:31
  bit
• 34:31
  skeptical
• 34:32
  about
• 34:32
  how
• 34:32
  well
• 34:32
  this
• 34:33
  thing
• 34:33
  works.
• 34:33
  Yeah.
• 34:34
  But
• 34:34
  it's
• 34:34
  cool
• 34:34
  that
• 34:34
  they're
• 34:35
  trying
• 34:35
  to
• 34:35
  do
• 34:35
  it
• 34:35
  and
• 34:35
  they're
• 34:36
  publicly
• 34:36
  talking
• 34:36
  about
• 34:36
  it
• 34:37
  too,
• 34:37
  because
• 34:37
  it's
• 34:37
  going
• 34:37
  to
• 34:37
  be
• 34:37
  a
• 34:38
  differentiator
• 34:38
  as
• 34:39
  people
• 34:39
  gravitate
• 34:40
  towards
• 34:40
  working
• 34:41
  at
• 34:41
  the
• 34:41
  places
• 34:41
  that
• 34:42
  try
• 34:42
  to
• 34:42
  make
• 34:42
  them
• 34:43
  work
• 34:43
  easier
• 34:43
  and
• 34:43
  not
• 34:44
  harder
• 34:44
  as
• 34:44
  well.
• 34:45
  Right.
• 34:46
  I
• 34:46
  was
• 34:46
  even
• 34:46
  talking
• 34:47
  about
• 34:47
  like
• 34:47
  just
• 34:47
  being
• 34:47
  able
• 34:47
  to
• 34:48
  put
• 34:48
  it
• 34:48
  into
• 34:48
  an
• 34:48
  Excel
• 34:49
  spreadsheet
• 34:49
  or
• 34:49
  graph
• 34:50
  or
• 34:50
  chart
• 34:50
  or
• 34:51
  something
• 34:51
  like.
• 34:52
  Right,
• 34:52
  no,
• 34:53
  for
• 34:53
  sure.
• 34:53
  Yeah.
• 34:53
  Saves
• 34:54
  that
• 34:54
  work
• 34:54
  on
• 34:55
  their
• 34:55
  side
• 34:55
  too
• 34:55
  to
• 34:56
  like
• 34:56
  get
• 34:56
  to
• 34:57
  a
• 34:57
  point
• 34:57
  instead
• 34:58
  of
• 34:58
  having
• 34:58
  to
• 34:58
  like
• 34:59
  teach
• 34:59
  somebody
• 34:59
  how,
• 35:00
  how
• 35:00
  to
• 35:00
  do,
• 35:01
  you
• 35:01
  know,
• 35:02
  all
• 35:02
  of
• 35:02
  that,
• 35:03
  that
• 35:03
  busy
• 35:03
  work.
• 35:04
  Really.
• 35:04
  And
• 35:04
  it's
• 35:05
  been
• 35:05
  interesting
• 35:05
  too
• 35:05
  because
• 35:06
  I've
• 35:06
  been
• 35:06
  asking
• 35:06
  that
• 35:06
  question
• 35:07
  of
• 35:07
  a
• 35:07
  lot
• 35:07
  of
• 35:07
  people
• 35:07
  here
• 35:07
  at
• 35:08
  Etail
• 35:08
  too,
• 35:08
  Chris.
• 35:09
  Like,
• 35:09
  how
• 35:09
  are
• 35:09
  you
• 35:09
  using
• 35:10
  AI
• 35:10
  in
• 35:11
  your
• 35:11
  day
• 35:11
  to
• 35:11
  day
• 35:11
  right
• 35:12
  now?
• 35:12
  And
• 35:12
  like
• 35:13
  one
• 35:13
  of
• 35:13
  the
• 35:13
  really
• 35:13
  interesting
• 35:14
  ones,
• 35:15
  Andre
• 35:15
  Ribrov,
• 35:16
  he's
• 35:16
  the
• 35:16
  CEO
• 35:16
  of
• 35:16
  scentbird,
• 35:17
  I
• 35:17
  interviewed
• 35:18
  him
• 35:18
  yesterday.
• 35:18
  He
• 35:19
  was
• 35:19
  on
• 35:19
  a
• 35:19
  panel
• 35:19
  with
• 35:19
  a
• 35:19
  bunch
• 35:20
  of
• 35:20
  other
• 35:20
  CEOs
• 35:21
  and
• 35:21
  they
• 35:22
  are
• 35:22
  using
• 35:22
  AI
• 35:22
  to
• 35:23
  completely
• 35:23
  eliminate
• 35:24
  the
• 35:24
  one
• 35:25
  on
• 35:25
  one
• 35:25
  meetings.
• 35:26
  So
• 35:26
  like
• 35:26
  the
• 35:26
  whole
• 35:27
  thing
• 35:27
  is
• 35:27
  like
• 35:27
  eliminate
• 35:28
  opportunities
• 35:28
  for
• 35:29
  people
• 35:29
  to
• 35:29
  complain
• 35:29
  about
• 35:30
  their
• 35:30
  jobs
• 35:30
  basically.
• 35:31
  So
• 35:31
  instead
• 35:32
  they're
• 35:32
  sending
• 35:33
  bots
• 35:33
  that
• 35:33
  are
• 35:33
  interviewing
• 35:34
  people
• 35:34
  throughout
• 35:35
  the
• 35:35
  weeks.
• 35:35
  Like
• 35:35
  you'd
• 35:36
  be
• 35:36
  having
• 35:36
  an
• 35:36
  AI
• 35:37
  conversation,
• 35:37
  like
• 35:37
  a
• 35:38
  language
• 35:38
  based
• 35:39
  conversation
• 35:39
  with
• 35:40
  the,
• 35:40
  with
• 35:41
  your,
• 35:42
  your
• 35:42
  surveyor
• 35:43
  who's
• 35:43
  a
• 35:43
  bot.
• 35:44
  Like
• 35:44
  your
• 35:44
  HSR
• 35:45
  rep.
• 35:45
  Yeah.
• 35:46
  But
• 35:46
  then
• 35:46
  they
• 35:46
  collect
• 35:47
  all
• 35:47
  this
• 35:47
  info
• 35:48
  and
• 35:48
  then
• 35:48
  when
• 35:48
  you
• 35:49
  have
• 35:49
  your
• 35:49
  one
• 35:49
  on
• 35:49
  ones
• 35:50
  that's
• 35:50
  like,
• 35:50
  here's
• 35:50
  how
• 35:51
  you've
• 35:51
  been
• 35:51
  doing.
• 35:51
  These
• 35:52
  are
• 35:52
  the
• 35:52
  things
• 35:52
  that
• 35:52
  we
• 35:52
  should
• 35:52
  just
• 35:53
  like
• 35:53
  you
• 35:53
  said
• 35:53
  for
• 35:53
  the
• 35:53
  Monday
• 35:54
  morning
• 35:54
  meeting,
• 35:54
  like
• 35:55
  these
• 35:55
  are
• 35:55
  the
• 35:55
  ways
• 35:56
  that
• 35:56
  these
• 35:56
  AI
• 35:57
  tools
• 35:57
  are,
• 35:57
  are
• 35:58
  really
• 35:58
  finding
• 35:58
  efficiencies
• 35:59
  in
• 35:59
  business
• 35:59
  that
• 36:00
  might
• 36:00
  not
• 36:00
  be
• 36:00
  like
• 36:01
  an
• 36:01
  immediate
• 36:01
  oh,
• 36:02
  this
• 36:02
  is
• 36:02
  changing
• 36:02
  our
• 36:03
  bottom
• 36:03
  line,
• 36:03
  but
• 36:03
  I
• 36:04
  think
• 36:04
  improving
• 36:04
  the
• 36:04
  day
• 36:05
  to
• 36:05
  day
• 36:05
  life
• 36:05
  of,
• 36:05
  of
• 36:06
  work.
• 36:07
  So
• 36:07
  I,
• 36:07
  I
• 36:07
  think
• 36:08
  this
• 36:08
  is
• 36:08
  a
• 36:08
  great,
• 36:09
  I'm
• 36:09
  super
• 36:09
  pumped
• 36:10
  for
• 36:10
  Walmart.
• 36:10
  Even
• 36:11
  if
• 36:11
  it's
• 36:11
  just
• 36:11
  like
• 36:11
  baseline
• 36:12
  stuff
• 36:12
  that
• 36:12
  they're
• 36:12
  starting
• 36:13
  to
• 36:13
  do
• 36:13
  right
• 36:13
  now
• 36:13
  to
• 36:13
  remove
• 36:14
  this,
• 36:15
  this
• 36:15
  friction
• 36:16
  and
• 36:16
  to
• 36:16
  get
• 36:16
  to
• 36:17
  this
• 36:17
  data
• 36:17
  faster
• 36:18
  and
• 36:18
  have
• 36:18
  somebody
• 36:18
  be
• 36:19
  able
• 36:19
  to
• 36:19
  like
• 36:19
  work
• 36:19
  off
• 36:20
  the
• 36:20
  same,
• 36:20
  the
• 36:21
  same
• 36:21
  kind
• 36:21
  of
• 36:21
  dashboard
• 36:22
  of
• 36:22
  data
• 36:23
  and
• 36:23
  get
• 36:24
  to
• 36:24
  making
• 36:24
  those
• 36:24
  decisions
• 36:25
  faster.
• 36:25
  So
• 36:25
  I
• 36:26
  love
• 36:26
  it.
• 36:26
  I
• 36:26
  think
• 36:26
  it's
• 36:26
  huge.
• 36:27
  Yeah,
• 36:28
  it's
• 36:28
  a
• 36:28
  great
• 36:28
  point.
• 36:28
  Yeah,
• 36:28
  like
• 36:29
  review
• 36:29
  writing
• 36:29
  processes
• 36:30
  should
• 36:30
  be
• 36:30
  faster
• 36:31
  and
• 36:31
  more
• 36:31
  objective.
• 36:32
  The
• 36:32
  other
• 36:32
  point
• 36:32
  too
• 36:32
  then
• 36:33
  that
• 36:33
  we
• 36:33
  talked
• 36:33
  a
• 36:33
  little
• 36:33
  bit
• 36:33
  about
• 36:33
  last
• 36:34
  week
• 36:34
  with
• 36:34
  Lens
• 36:34
  Lisa
• 36:34
  Collier,
• 36:35
  which
• 36:35
  you
• 36:35
  know,
• 36:35
  I
• 36:35
  was
• 36:36
  kind
• 36:36
  of
• 36:36
  like
• 36:36
  vibing
• 36:37
  with
• 36:37
  her
• 36:37
  as
• 36:37
  she
• 36:37
  was
• 36:37
  talking
• 36:37
  a
• 36:38
  lot
• 36:38
  because
• 36:38
  she
• 36:38
  was
• 36:38
  a
• 36:38
  former
• 36:39
  merchant
• 36:39
  too.
• 36:39
  Like
• 36:40
  the,
• 36:40
  I
• 36:41
  hope
• 36:41
  this,
• 36:41
  I
• 36:41
  hope
• 36:42
  tools
• 36:42
  like
• 36:42
  this
• 36:42
  actually
• 36:42
  pull
• 36:43
  the
• 36:43
  merchants
• 36:43
  out
• 36:43
  of
• 36:43
  the
• 36:44
  spreadsheets
• 36:44
  and
• 36:44
  out
• 36:44
  of
• 36:45
  the
• 36:45
  like,
• 36:46
  like
• 36:46
  the
• 36:46
  data
• 36:47
  analysis
• 36:47
  thing
• 36:47
  and
• 36:47
  it
• 36:48
  gets
• 36:48
  them
• 36:48
  back
• 36:48
  to
• 36:48
  like
• 36:48
  thinking
• 36:49
  about
• 36:49
  and,
• 36:50
  and
• 36:50
  the
• 36:50
  art
• 36:50
  of
• 36:50
  merchandising
• 36:51
  in
• 36:51
  terms
• 36:51
  of
• 36:52
  driving
• 36:52
  product
• 36:52
  and
• 36:53
  putting
• 36:53
  it
• 36:53
  on
• 36:53
  display
• 36:54
  in
• 36:54
  the
• 36:54
  right
• 36:54
  way
• 36:54
  in
• 36:54
  the
• 36:54
  store
• 36:55
  and
• 36:55
  standing
• 36:56
  behind
• 36:56
  things
• 36:56
  with
• 36:56
  a
• 36:57
  point
• 36:57
  of
• 36:57
  view.
• 36:57
  The
• 36:58
  thing
• 36:58
  that
• 36:58
  I
• 36:58
  cannot
• 36:59
  do,
• 36:59
  that
• 37:00
  I
• 37:00
  cannot
• 37:01
  do,
• 37:01
  at
• 37:01
  least
• 37:01
  not
• 37:01
  right
• 37:02
  now.
• 37:02
  And
• 37:02
  so
• 37:02
  that's
• 37:02
  what
• 37:02
  I
• 37:02
  hope
• 37:03
  this,
• 37:03
  I
• 37:03
  hope
• 37:03
  ultimately
• 37:04
  comes
• 37:04
  from,
• 37:04
  from
• 37:04
  this.
• 37:05
  Yeah.
• 37:05
  And
• 37:05
  I
• 37:05
  think
• 37:05
  in
• 37:05
  closing,
• 37:06
  Chris,
• 37:06
  I
• 37:06
  think
• 37:07
  the,
• 37:07
  it's
• 37:07
  only
• 37:07
  going
• 37:08
  to
• 37:08
  get
• 37:08
  more
• 37:08
  complicated.
• 37:09
  Like
• 37:10
  again,
• 37:10
  like
• 37:10
  Matt
• 37:10
  Pavich
• 37:11
  from
• 37:11
  Revionics
• 37:12
  is
• 37:12
  going
• 37:12
  to
• 37:12
  be
• 37:12
  on
• 37:13
  tomorrow
• 37:13
  and
• 37:14
  he's
• 37:14
  talking
• 37:14
  about
• 37:14
  like
• 37:15
  just
• 37:15
  how,
• 37:15
  you
• 37:16
  know,
• 37:16
  the
• 37:16
  number
• 37:16
  one
• 37:16
  thing
• 37:16
  that
• 37:17
  everybody's
• 37:17
  freaking
• 37:17
  out
• 37:18
  about
• 37:18
  right
• 37:18
  now
• 37:18
  is
• 37:18
  like
• 37:19
  regulations
• 37:20
  outside
• 37:20
  of
• 37:20
  their
• 37:21
  control
• 37:21
  with
• 37:21
  potential
• 37:22
  tariffs
• 37:22
  and
• 37:23
  all
• 37:23
  these
• 37:23
  things
• 37:23
  happening
• 37:24
  and
• 37:25
  you're,
• 37:25
  you're
• 37:25
  just
• 37:25
  going
• 37:25
  to
• 37:26
  be
• 37:26
  buried
• 37:26
  in
• 37:26
  the
• 37:26
  details
• 37:27
  of
• 37:27
  that
• 37:27
  business
• 37:28
  trying
• 37:28
  to
• 37:28
  figure
• 37:28
  out
• 37:28
  how
• 37:29
  to
• 37:29
  make
• 37:29
  sure
• 37:29
  pricing
• 37:30
  is
• 37:30
  accurate
• 37:30
  or
• 37:30
  all
• 37:30
  these
• 37:31
  things
• 37:31
  and
• 37:31
  you
• 37:32
  won't
• 37:32
  be
• 37:32
  able
• 37:32
  to,
• 37:33
  to
• 37:33
  stand
• 37:33
  behind
• 37:33
  your
• 37:34
  product
• 37:34
  like
• 37:34
  you're
• 37:34
  talking
• 37:34
  about.
• 37:35
  And
• 37:35
  I,
• 37:35
  I
• 37:35
  just,
• 37:36
  I
• 37:36
  think
• 37:36
  it's
• 37:36
  impossible
• 37:37
  to
• 37:37
  move
• 37:38
  the
• 37:38
  speed
• 37:39
  without
• 37:39
  some
• 37:39
  of
• 37:39
  these
• 37:40
  tools.
• 37:40
  So.
• 37:41
  Yeah,
• 37:41
  but
• 37:41
  it's,
• 37:42
  it's
• 37:42
  liberating.
• 37:42
  You're
• 37:42
  right.
• 37:42
  Yeah.
• 37:43
  You're
• 37:43
  Right,
• 37:43
  sorry.
• 37:43
  I
• 37:44
  just
• 37:44
  keep
• 37:44
  going
• 37:44
  on
• 37:44
  this
• 37:44
  but
• 37:45
  like,
• 37:45
  because
• 37:45
  like
• 37:45
  the,
• 37:46
  one
• 37:46
  of
• 37:46
  the
• 37:46
  most
• 37:46
  eye
• 37:46
  opening
• 37:47
  things
• 37:47
  that
• 37:47
  Matt
• 37:47
  said
• 37:47
  in
• 37:48
  that
• 37:48
  interview
• 37:48
  was
• 37:48
  like,
• 37:49
  you
• 37:49
  can't
• 37:49
  look
• 37:50
  at
• 37:50
  a
• 37:50
  price
• 37:50
  of
• 37:50
  any
• 37:50
  product
• 37:51
  in
• 37:51
  isolation
• 37:51
  because
• 37:52
  it
• 37:52
  impacts
• 37:53
  another
• 37:53
  category.
• 37:53
  It
• 37:53
  could
• 37:53
  impact
• 37:54
  another
• 37:54
  category
• 37:54
  on
• 37:55
  the
• 37:55
  exact
• 37:55
  opposite
• 37:55
  side
• 37:56
  of
• 37:56
  the
• 37:56
  store.
• 37:56
  And
• 37:57
  there's
• 37:57
  no
• 37:57
  merchant
• 37:57
  that
• 37:58
  has
• 37:58
  the
• 37:58
  mental
• 37:59
  capacity
• 37:59
  to
• 38:00
  be
• 38:00
  able
• 38:00
  to
• 38:00
  handle
• 38:00
  that
• 38:01
  and
• 38:01
  compute
• 38:01
  that.
• 38:01
  That
• 38:02
  Right.
• 38:02
  So
• 38:02
  you're
• 38:02
  right.
• 38:03
  And
• 38:03
  so
• 38:03
  hopefully
• 38:04
  like
• 38:04
  you
• 38:04
  can
• 38:04
  take
• 38:04
  all
• 38:05
  those
• 38:05
  jobs
• 38:05
  out
• 38:06
  of
• 38:06
  the
• 38:06
  auspice
• 38:07
  of
• 38:07
  the
• 38:07
  merchant.
• 38:08
  Like
• 38:08
  I
• 38:08
  don't
• 38:08
  need
• 38:08
  to
• 38:08
  decide
• 38:09
  my
• 38:09
  pricing.
• 38:09
  Like
• 38:10
  that
• 38:10
  can
• 38:10
  be
• 38:10
  helped
• 38:10
  or
• 38:11
  I
• 38:11
  can
• 38:11
  just,
• 38:11
  you
• 38:11
  know,
• 38:12
  green
• 38:12
  light
• 38:12
  it,
• 38:12
  you
• 38:12
  know,
• 38:12
  essentially,
• 38:13
  yes,
• 38:13
  I
• 38:13
  agree
• 38:13
  with
• 38:14
  that,
• 38:14
  you
• 38:14
  know,
• 38:15
  and
• 38:15
  manage
• 38:15
  by
• 38:15
  exception.
• 38:16
  And
• 38:16
  so
• 38:16
  that's
• 38:16
  the
• 38:16
  beauty
• 38:17
  here.
• 38:17
  Well,
• 38:18
  Wally,
• 38:18
  we
• 38:18
  have
• 38:18
  very
• 38:19
  high
• 38:19
  hopes
• 38:19
  for
• 38:19
  you.
• 38:19
  Don't
• 38:20
  let
• 38:20
  us
• 38:20
  down.
• 38:23
  I
• 38:23
  keep
• 38:23
  thinking
• 38:24
  the
• 38:24
  moose
• 38:24
  when
• 38:24
  he
• 38:24
  punches
• 38:24
  the
• 38:25
  moose
• 38:25
  at
• 38:25
  Wally
• 38:25
  World,
• 38:25
  like
• 38:26
  Wally
• 38:26
  World's
• 38:26
  freaking
• 38:27
  closed
• 38:27
  or
• 38:27
  whatever.
• 38:27
  I
• 38:27
  don't
• 38:27
  know.
• 38:28
  See,
• 38:28
  I'm
• 38:28
  thinking
• 38:28
  about
• 38:29
  Wally
• 38:29
  the
• 38:29
  Robot.
• 38:30
  Like
• 38:30
  Wally.
• 38:31
  Oh,
• 38:31
  Wally.
• 38:32
  Yeah,
• 38:32
  yeah,
• 38:33
  that's
• 38:33
  where
• 38:33
  I
• 38:34
  was
• 38:34
  coming
• 38:34
  from.
• 38:34
  But
• 38:35
  yeah,
• 38:35
  it
• 38:35
  doesn't
• 38:36
  matter.
• 38:36
  Both,
• 38:36
  both.
• 38:36
  Great.
• 38:37
  I
• 38:37
  thought
• 38:37
  of
• 38:37
  that
• 38:37
  too.
• 38:37
  I
• 38:38
  thought
• 38:38
  of
• 38:38
  that.
• 38:39
  References.
• 38:40
  Let's
• 38:40
  go
• 38:40
  to
• 38:40
  the
• 38:40
  lightning
• 38:41
  round.
• 38:41
  Chris.
• 38:41
  Let's,
• 38:42
  let's
• 38:42
  move
• 38:42
  this
• 38:42
  along.
• 38:44
  Chris,
• 38:44
  question
• 38:44
  number
• 38:45
  one.
• 38:45
  It
• 38:45
  was
• 38:45
  your
• 38:46
  birthday
• 38:46
  last
• 38:46
  weekend.
• 38:47
  Happy
• 38:47
  birthday.
• 38:49
  If
• 38:49
  you
• 38:50
  could
• 38:50
  have
• 38:50
  the
• 38:50
  power
• 38:51
  to
• 38:51
  have
• 38:51
  your
• 38:51
  family
• 38:51
  do
• 38:52
  something
• 38:52
  else
• 38:53
  besides
• 38:53
  sing
• 38:54
  Happy
• 38:54
  Birthday
• 38:54
  in
• 38:55
  honor
• 38:55
  of
• 38:55
  your
• 38:55
  birthday,
• 38:55
  what
• 38:56
  would
• 38:56
  it
• 38:56
  be?
• 38:57
  Oh,
• 38:58
  man.
• 38:58
  And
• 38:58
  that's.
• 38:59
  As
• 38:59
  you
• 38:59
  know,
• 39:00
  I
• 39:00
  was
• 39:00
  sick
• 39:00
  as
• 39:00
  a
• 39:01
  dog
• 39:01
  on
• 39:01
  my
• 39:01
  birthday
• 39:02
  weekend
• 39:02
  and
• 39:02
  I'm
• 39:02
  still
• 39:03
  sick.
• 39:03
  And
• 39:04
  took
• 39:04
  me
• 39:04
  about
• 39:04
  three
• 39:04
  headlines
• 39:05
  to
• 39:05
  get
• 39:05
  into
• 39:05
  the
• 39:06
  podcast
• 39:06
  to
• 39:06
  get
• 39:06
  my
• 39:06
  brain
• 39:07
  working
• 39:07
  too.
• 39:07
  For
• 39:07
  those
• 39:08
  that,
• 39:08
  that
• 39:08
  stuck,
• 39:08
  stuck
• 39:09
  with
• 39:09
  us
• 39:09
  this
• 39:09
  long.
• 39:09
  So
• 39:10
  my,
• 39:10
  my,
• 39:11
  my
• 39:11
  birthday
• 39:11
  wish
• 39:12
  would
• 39:12
  be
• 39:12
  that
• 39:12
  they
• 39:12
  could
• 39:12
  get
• 39:13
  rid
• 39:13
  of
• 39:13
  this
• 39:13
  cold
• 39:14
  that's
• 39:14
  plagued
• 39:14
  me
• 39:14
  for
• 39:14
  like
• 39:14
  the
• 39:15
  last
• 39:15
  two
• 39:15
  months.
• 39:15
  It
• 39:15
  just
• 39:16
  keeps
• 39:16
  coming
• 39:16
  and
• 39:16
  keeps
• 39:17
  coming
• 39:17
  back.
• 39:17
  And
• 39:18
  so
• 39:18
  that,
• 39:18
  that's,
• 39:19
  that's,
• 39:19
  that's,
• 39:20
  that's
• 39:20
  my
• 39:20
  answer
• 39:20
  to
• 39:20
  that
• 39:21
  question.
• 39:21
  Okay.
• 39:22
  I
• 39:22
  was
• 39:22
  hoping
• 39:22
  like
• 39:23
  you'd
• 39:23
  have
• 39:23
  them
• 39:24
  like
• 39:24
  give
• 39:25
  you
• 39:25
  a
• 39:25
  massage
• 39:26
  or
• 39:26
  like
• 39:26
  do
• 39:26
  something
• 39:27
  else
• 39:27
  that
• 39:27
  doesn't
• 39:28
  involve
• 39:28
  loud
• 39:29
  singing,
• 39:29
  but.
• 39:30
  Okay.
• 39:30
  Getting
• 39:30
  rid
• 39:31
  of
• 39:31
  a
• 39:31
  cold,
• 39:31
  I
• 39:31
  suppose
• 39:32
  is
• 39:32
  this
• 39:32
  is
• 39:33
  relevant
• 39:33
  right
• 39:33
  now?
• 39:34
  Yeah,
• 39:34
  it
• 39:34
  is.
• 39:34
  Yeah.
• 39:34
  I'd
• 39:35
  say
• 39:35
  maybe
• 39:35
  give
• 39:35
  me
• 39:35
  an
• 39:35
  hour
• 39:36
  to
• 39:36
  read
• 39:36
  in
• 39:36
  peace.
• 39:37
  I
• 39:37
  think
• 39:37
  that
• 39:37
  would
• 39:37
  be
• 39:37
  a
• 39:38
  nice
• 39:38
  thing
• 39:38
  too.
• 39:38
  You
• 39:39
  know
• 39:39
  that
• 39:39
  that's
• 39:39
  a
• 39:39
  hard
• 39:39
  thing
• 39:40
  to
• 39:40
  come
• 39:40
  by
• 39:40
  in
• 39:41
  my
• 39:41
  household.
• 39:41
  But.
• 39:42
  All
• 39:42
  right,
• 39:42
  question
• 39:43
  number
• 39:43
  two.
• 39:43
  Lester
• 39:44
  Holt
• 39:44
  is
• 39:44
  also
• 39:45
  stepping
• 39:45
  down
• 39:45
  more
• 39:46
  sad
• 39:46
  news
• 39:46
  this
• 39:46
  weekend
• 39:47
  as
• 39:47
  anchor
• 39:47
  of
• 39:47
  the
• 39:48
  NBC
• 39:48
  Nightly
• 39:48
  News.
• 39:49
  As
• 39:49
  a
• 39:49
  former
• 39:49
  News
• 39:50
  reporter
• 39:50
  yourself.
• 39:51
  Who
• 39:52
  is
• 39:52
  your
• 39:52
  favorite
• 39:53
  national,
• 39:54
  national
• 39:54
  news
• 39:54
  anchor
• 39:55
  of
• 39:55
  all
• 39:56
  time,
• 39:56
  Man?
• 39:57
  Oh,
• 39:57
  there
• 39:57
  was
• 39:57
  a
• 39:58
  lot
• 39:58
  of
• 39:58
  people
• 39:58
  that
• 39:59
  I
• 39:59
  had
• 39:59
  to
• 39:59
  pull
• 39:59
  from
• 40:00
  here
• 40:00
  that
• 40:00
  were
• 40:00
  very
• 40:01
  close.
• 40:03
  Diane
• 40:03
  Sawyer,
• 40:04
  Peter
• 40:04
  Jennings
• 40:05
  I
• 40:05
  liked
• 40:05
  a
• 40:06
  lot.
• 40:06
  But
• 40:06
  then,
• 40:07
  you
• 40:07
  know
• 40:07
  what
• 40:07
  is
• 40:07
  weird?
• 40:08
  I
• 40:08
  was
• 40:08
  like,
• 40:08
  I
• 40:08
  better
• 40:08
  fact
• 40:09
  check
• 40:09
  these
• 40:09
  people
• 40:09
  and
• 40:10
  see
• 40:10
  if
• 40:10
  they
• 40:10
  are,
• 40:10
  have
• 40:11
  gotten
• 40:11
  into
• 40:11
  trouble
• 40:12
  recently
• 40:12
  because
• 40:13
  I
• 40:13
  feel
• 40:13
  like
• 40:13
  there's
• 40:14
  so
• 40:14
  many
• 40:14
  that
• 40:15
  you're
• 40:15
  like,
• 40:15
  ooh,
• 40:16
  I
• 40:16
  liked
• 40:17
  their
• 40:17
  work.
• 40:18
  All
• 40:18
  of
• 40:19
  theirs
• 40:19
  work.
• 40:19
  Right.
• 40:20
  But
• 40:21
  I
• 40:21
  have
• 40:21
  to
• 40:21
  pick
• 40:21
  Katie
• 40:22
  Couric
• 40:22
  because
• 40:22
  I
• 40:23
  always
• 40:24
  thought
• 40:24
  she
• 40:24
  did
• 40:24
  a
• 40:24
  really
• 40:24
  good
• 40:25
  job
• 40:25
  on
• 40:26
  a
• 40:26
  human
• 40:26
  level
• 40:26
  talking
• 40:27
  to
• 40:27
  people.
• 40:28
  And
• 40:28
  I
• 40:28
  got
• 40:29
  to
• 40:29
  meet
• 40:29
  her
• 40:29
  once
• 40:29
  in
• 40:29
  an
• 40:29
  elevator
• 40:30
  when
• 40:30
  I
• 40:30
  worked
• 40:30
  at
• 40:30
  NBC
• 40:31
  in
• 40:31
  New
• 40:31
  York.
• 40:31
  And
• 40:31
  it
• 40:31
  was,
• 40:32
  she
• 40:32
  was
• 40:32
  very
• 40:32
  pleasant.
• 40:33
  So
• 40:33
  she
• 40:33
  was,
• 40:34
  she,
• 40:34
  she
• 40:34
  made,
• 40:35
  she
• 40:35
  made
• 40:35
  the
• 40:36
  full
• 40:36
  360
• 40:37
  view
• 40:37
  of
• 40:38
  a
• 40:38
  good,
• 40:39
  good
• 40:39
  integrity,
• 40:40
  integrity
• 40:41
  laden
• 40:42
  journalist
• 40:42
  and
• 40:43
  a
• 40:43
  nice
• 40:43
  person.
• 40:43
  So
• 40:44
  are
• 40:45
  you
• 40:45
  taller
• 40:45
  or
• 40:45
  shorter
• 40:46
  than
• 40:46
  Ms.
• 40:46
  Curry?
• 40:46
  Break.
• 40:47
  I'm
• 40:47
  curious.
• 40:47
  I'm
• 40:47
  taller.
• 40:48
  Are
• 40:49
  you?
• 40:49
  Hopefully
• 40:49
  still
• 40:50
  am,
• 40:50
  but
• 40:51
  I
• 40:51
  don't
• 40:52
  know.
• 40:54
  It
• 40:54
  was
• 40:54
  a
• 40:54
  long
• 40:54
  time
• 40:55
  ago.
• 40:56
  Yes,
• 40:57
  I'm
• 40:57
  saying
• 40:57
  I'm,
• 40:57
  I'm
• 40:58
  probably
• 40:58
  shrinking
• 40:58
  as
• 40:59
  well.
• 40:59
  So
• 40:59
  who
• 40:59
  knows
• 41:00
  at
• 41:00
  this
• 41:00
  point
• 41:00
  in
• 41:00
  time?
• 41:01
  Lots
• 41:01
  of
• 41:01
  hunching
• 41:02
  over
• 41:02
  at
• 41:02
  a
• 41:02
  computer.
• 41:03
  Okay,
• 41:04
  Chris,
• 41:04
  question
• 41:04
  number
• 41:05
  three.
• 41:05
  Joanne
• 41:06
  Fabrics,
• 41:06
  as
• 41:07
  we
• 41:07
  mentioned,
• 41:07
  is
• 41:08
  about
• 41:08
  to
• 41:08
  be
• 41:08
  sold
• 41:09
  and
• 41:09
  all
• 41:09
  stores
• 41:09
  will
• 41:09
  be
• 41:09
  closing.
• 41:10
  What
• 41:10
  was
• 41:10
  the
• 41:11
  last
• 41:11
  thing
• 41:11
  that
• 41:11
  you
• 41:12
  purchased
• 41:13
  at
• 41:13
  Joann
• 41:13
  Fabrics?
• 41:15
  Wow.
• 41:15
  This
• 41:16
  had,
• 41:16
  I
• 41:16
  had
• 41:16
  to
• 41:16
  go
• 41:17
  way
• 41:17
  back
• 41:17
  for
• 41:17
  this
• 41:17
  one,
• 41:18
  Anne.
• 41:18
  And
• 41:18
  I
• 41:19
  was
• 41:19
  wondering.
• 41:19
  But
• 41:19
  I
• 41:19
  do,
• 41:20
  I
• 41:20
  do
• 41:20
  remember
• 41:20
  it
• 41:21
  like
• 41:21
  it
• 41:21
  was
• 41:21
  yesterday.
• 41:21
  I
• 41:21
  think
• 41:22
  I
• 41:22
  was
• 41:22
  like
• 41:22
  6
• 41:22
  years
• 41:22
  old.
• 41:23
  My
• 41:24
  father,
• 41:24
  God
• 41:24
  rest
• 41:25
  his
• 41:25
  soul,
• 41:25
  took
• 41:25
  me
• 41:25
  in
• 41:26
  there
• 41:26
  and
• 41:27
  we
• 41:27
  bought
• 41:27
  a
• 41:27
  little
• 41:28
  hook
• 41:28
  rug.
• 41:29
  Like
• 41:29
  a
• 41:29
  little
• 41:29
  rug?
• 41:29
  Oh
• 41:30
  yeah,
• 41:30
  you
• 41:30
  know
• 41:31
  those
• 41:31
  things.
• 41:31
  Yes,
• 41:31
  yes.
• 41:32
  Like
• 41:33
  a
• 41:33
  little
• 41:33
  8
• 41:33
  by
• 41:33
  10
• 41:33
  hook
• 41:34
  rug.
• 41:34
  And
• 41:34
  it
• 41:35
  was
• 41:35
  of
• 41:35
  the
• 41:35
  Los
• 41:35
  Angeles
• 41:36
  Raiders
• 41:36
  who
• 41:36
  ended,
• 41:37
  ended
• 41:37
  up
• 41:37
  becoming
• 41:38
  my,
• 41:38
  my
• 41:38
  favorite
• 41:39
  team.
• 41:39
  And
• 41:39
  they
• 41:39
  actually
• 41:39
  happened
• 41:39
  to
• 41:40
  be
• 41:40
  in
• 41:40
  the
• 41:40
  super
• 41:40
  bowl
• 41:40
  that
• 41:41
  year.
• 41:41
  And
• 41:41
  so
• 41:42
  I
• 41:42
  loved,
• 41:43
  I
• 41:43
  loved,
• 41:43
  I
• 41:43
  loved
• 41:44
  the
• 41:44
  NFL
• 41:44
  and
• 41:44
  I,
• 41:45
  I,
• 41:45
  I
• 41:45
  stopped
• 41:45
  loving
• 41:46
  the
• 41:46
  Raiders,
• 41:46
  thankfully,
• 41:47
  because
• 41:47
  I,
• 41:47
  you
• 41:47
  know,
• 41:47
  lots
• 41:48
  of
• 41:48
  reasons,
• 41:48
  but
• 41:48
  yeah,
• 41:49
  that
• 41:49
  was
• 41:49
  the
• 41:49
  memory.
• 41:49
  What
• 41:50
  about
• 41:50
  the
• 41:50
  hook
• 41:50
  art?
• 41:50
  Do
• 41:51
  you
• 41:51
  still
• 41:51
  love
• 41:51
  that?
• 41:51
  Like,
• 41:52
  could
• 41:52
  you
• 41:52
  pick
• 41:52
  up
• 41:52
  hook
• 41:53
  art
• 41:53
  in
• 41:53
  your
• 41:53
  retirement
• 41:54
  or
• 41:54
  something?
• 41:55
  No.
• 41:55
  Oh,
• 41:55
  I
• 41:56
  could,
• 41:56
  I
• 41:56
  could
• 41:56
  pick
• 41:56
  it
• 41:57
  up.
• 41:57
  Yeah.
• 41:57
  But
• 41:58
  I
• 41:58
  don't,
• 41:58
  I
• 41:58
  don't
• 41:58
  still
• 41:59
  have
• 41:59
  it.
• 41:59
  Yeah,
• 41:59
  I
• 41:59
  could,
• 42:00
  I
• 42:00
  could
• 42:00
  pick
• 42:00
  it
• 42:00
  up.
• 42:00
  Yeah,
• 42:01
  I
• 42:01
  could
• 42:01
  hook
• 42:01
  a
• 42:01
  rug
• 42:02
  with
• 42:02
  the
• 42:02
  best
• 42:02
  of
• 42:02
  a
• 42:02
  man.
• 42:03
  I
• 42:03
  bet.
• 42:03
  All
• 42:03
  right.
• 42:03
  I
• 42:03
  bet
• 42:04
  this
• 42:04
  the
• 42:05
  last
• 42:05
  one.
• 42:05
  Boy
• 42:06
  Meets
• 42:06
  World
• 42:07
  Will
• 42:07
  Friedel
• 42:09
  says
• 42:09
  Ben
• 42:10
  Savage
• 42:11
  still
• 42:11
  won't
• 42:11
  speak
• 42:12
  to
• 42:12
  co
• 42:12
  stars
• 42:12
  amid.
• 42:13
  It's,
• 42:13
  amid
• 42:14
  their
• 42:14
  estrangement.
• 42:15
  I
• 42:15
  am
• 42:15
  curious.
• 42:16
  And
• 42:16
  of
• 42:16
  the
• 42:17
  two
• 42:17
  Savages.
• 42:19
  Fred
• 42:19
  or
• 42:20
  Ben?
• 42:21
  With
• 42:21
  whom
• 42:22
  does
• 42:22
  your
• 42:22
  heart
• 42:22
  remember
• 42:23
  most
• 42:23
  fond?
• 42:24
  Or
• 42:24
  does
• 42:25
  who
• 42:25
  do
• 42:25
  you
• 42:26
  remember
• 42:26
  most
• 42:26
  fondly?
• 42:26
  And
• 42:27
  that's
• 42:27
  what
• 42:27
  I'm
• 42:27
  trying
• 42:27
  to
• 42:27
  say.
• 42:28
  Oh,
• 42:28
  it
• 42:29
  has
• 42:29
  to
• 42:29
  be
• 42:29
  Kevin.
• 42:30
  Fred.
• 42:30
  Fred,
• 42:31
  without
• 42:31
  a
• 42:31
  doubt.
• 42:32
  Like
• 42:32
  Wonder
• 42:33
  Years.
• 42:33
  Oh,
• 42:34
  he
• 42:34
  was
• 42:35
  just.
• 42:35
  That
• 42:35
  was
• 42:35
  one
• 42:36
  of
• 42:36
  my
• 42:36
  favorite
• 42:36
  shows
• 42:37
  of
• 42:37
  all
• 42:37
  time.
• 42:38
  So
• 42:39
  Fred.
• 42:39
  Fred
• 42:39
  wins.
• 42:40
  My
• 42:40
  Fred,
• 42:40
  not
• 42:40
  Ben.
• 42:41
  Okay.
• 42:41
  So
• 42:41
  were
• 42:41
  you
• 42:41
  a
• 42:42
  Boar
• 42:42
  meets
• 42:42
  Boy
• 42:42
  Meets
• 42:43
  World
• 42:43
  girl
• 42:43
  at
• 42:43
  all?
• 42:44
  Like,
• 42:44
  I.
• 42:44
  Oh,
• 42:45
  yeah.
• 42:45
  Topanga
• 42:46
  loved
• 42:46
  her.
• 42:47
  She
• 42:47
  was
• 42:47
  great.
• 42:47
  You
• 42:47
  were.
• 42:48
  We
• 42:48
  watched
• 42:48
  Boy
• 42:49
  Meets
• 42:49
  World.
• 42:49
  But.
• 42:50
  But
• 42:50
  no,
• 42:51
  it
• 42:51
  does
• 42:51
  not
• 42:51
  compare
• 42:52
  to
• 42:52
  Fred
• 42:52
  Savage
• 42:53
  in
• 42:53
  the
• 42:53
  Wonder
• 42:53
  Years
• 42:54
  Little
• 42:55
  Monsters.
• 42:55
  I
• 42:56
  mean,
• 42:56
  every.
• 42:56
  I
• 42:57
  loved
• 42:57
  Fred
• 42:57
  Savage.
• 42:58
  He
• 42:58
  was
• 42:58
  like
• 42:58
  Princess
• 42:59
  Bride
• 42:59
  icon.
• 43:00
  Yeah.
• 43:00
  Oh,
• 43:00
  yeah,
• 43:01
  I
• 43:01
  forgot
• 43:01
  about
• 43:01
  Princess
• 43:02
  Bride.
• 43:02
  Yeah,
• 43:03
  yeah.
• 43:03
  He
• 43:03
  was
• 43:04
  in
• 43:04
  everything
• 43:04
  and
• 43:05
  he
• 43:05
  was
• 43:05
  so
• 43:05
  good.
• 43:06
  You
• 43:06
  went
• 43:07
  to
• 43:07
  college
• 43:07
  with
• 43:07
  him,
• 43:07
  didn't
• 43:08
  you?
• 43:08
  I.
• 43:09
  Yeah,
• 43:09
  I
• 43:09
  went
• 43:09
  to
• 43:09
  college
• 43:10
  with
• 43:10
  both
• 43:10
  of
• 43:10
  them.
• 43:10
  Technically.
• 43:11
  They
• 43:11
  both
• 43:11
  went
• 43:12
  to.
• 43:12
  They
• 43:12
  both
• 43:12
  went
• 43:12
  to
• 43:12
  Stanford.
• 43:13
  They
• 43:13
  got
• 43:13
  the
• 43:13
  two
• 43:13
  for
• 43:14
  one
• 43:14
  Stanford
• 43:14
  discount.
• 43:15
  They
• 43:16
  did.
• 43:16
  Yeah.
• 43:16
  Yeah.
• 43:17
  And
• 43:17
  yeah,
• 43:17
  let's
• 43:18
  just
• 43:18
  say.
• 43:18
  Yeah,
• 43:19
  I
• 43:19
  never.
• 43:19
  I
• 43:19
  never
• 43:20
  actually
• 43:20
  saw.
• 43:20
  I
• 43:20
  never
• 43:20
  actually.
• 43:21
  I
• 43:21
  think.
• 43:21
  I
• 43:21
  think
• 43:21
  Ben
• 43:22
  came
• 43:22
  in
• 43:22
  like,
• 43:23
  as
• 43:23
  I
• 43:23
  was
• 43:23
  leaving,
• 43:23
  like
• 43:24
  he
• 43:24
  might
• 43:24
  have
• 43:24
  been
• 43:24
  a
• 43:24
  freshman
• 43:25
  when.
• 43:25
  Right
• 43:25
  as
• 43:25
  I
• 43:25
  left.
• 43:26
  But.
• 43:26
  But
• 43:27
  yeah,
• 43:27
  Fred.
• 43:27
  Fred
• 43:28
  was
• 43:28
  a
• 43:28
  year
• 43:28
  ahead
• 43:28
  of
• 43:28
  me.
• 43:28
  And
• 43:29
  yeah,
• 43:30
  he
• 43:30
  was
• 43:30
  a.
• 43:30
  He
• 43:30
  was
• 43:30
  an
• 43:30
  interesting
• 43:31
  dude
• 43:31
  and
• 43:31
  let's
• 43:31
  just
• 43:32
  leave
• 43:32
  it
• 43:32
  at
• 43:32
  that.
• 43:32
  Interesting
• 43:32
  guy.
• 43:33
  Don't
• 43:33
  ruin
• 43:33
  it
• 43:33
  for
• 43:34
  me.
• 43:34
  I
• 43:34
  just
• 43:34
  want
• 43:34
  to
• 43:34
  keep
• 43:35
  him
• 43:35
  as
• 43:35
  Kevin
• 43:35
  from
• 43:35
  the
• 43:35
  Wonder
• 43:36
  Years.
• 43:37
  Yep,
• 43:38
  yeah,
• 43:38
  yep.
• 43:39
  He
• 43:39
  played.
• 43:39
  He
• 43:39
  played
• 43:39
  on
• 43:39
  the
• 43:40
  reputation
• 43:40
  for
• 43:40
  sure.
• 43:40
  All
• 43:41
  right.
• 43:41
  Happy
• 43:41
  birthday
• 43:42
  today
• 43:42
  to
• 43:42
  Teresa
• 43:43
  Palmer.
• 43:44
  Greg
• 43:44
  German.
• 43:45
  Yes,
• 43:46
  it
• 43:46
  was
• 43:46
  a
• 43:46
  weekday
• 43:46
  for
• 43:47
  birthdays.
• 43:47
  Probably
• 43:47
  the.
• 43:47
  I
• 43:48
  don't
• 43:48
  know
• 43:48
  who
• 43:48
  either
• 43:48
  one
• 43:48
  of
• 43:48
  those
• 43:49
  people
• 43:49
  are.
• 43:50
  Yeah,
• 43:50
  Greg
• 43:51
  German
• 43:51
  was
• 43:51
  on
• 43:51
  Ally
• 43:51
  McBeal.
• 43:52
  And
• 43:52
  that's.
• 43:53
  That's
• 43:53
  all
• 43:53
  I
• 43:53
  can
• 43:53
  say.
• 43:53
  You
• 43:54
  probably
• 43:54
  recognize
• 43:54
  he
• 43:54
  played
• 43:55
  fish
• 43:55
  on
• 43:55
  Ally
• 43:55
  McBeal.
• 43:56
  But
• 43:56
  yeah,
• 43:56
  it's
• 43:57
  probably
• 43:57
  the
• 43:57
  weakest
• 43:57
  day
• 43:57
  in
• 43:57
  history
• 43:58
  treating
• 43:58
  for
• 43:58
  birthdays
• 43:59
  because.
• 44:00
  Because
• 44:00
  I
• 44:00
  also
• 44:00
  have
• 44:00
  to
• 44:01
  salute
• 44:01
  the
• 44:01
  man
• 44:02
  who
• 44:02
  sold
• 44:02
  everyone
• 44:04
  that
• 44:04
  was
• 44:04
  that
• 44:04
  he
• 44:05
  was
• 44:05
  related
• 44:05
  to
• 44:05
  the
• 44:06
  ancient
• 44:06
  iron
• 44:07
  chefs
• 44:07
  of
• 44:07
  the
• 44:07
  past.
• 44:08
  Like,
• 44:08
  it
• 44:08
  was
• 44:08
  his
• 44:09
  job
• 44:09
  because
• 44:09
  literally
• 44:10
  it
• 44:10
  was
• 44:11
  the
• 44:11
  great
• 44:11
  Mark
• 44:12
  Dacascos
• 44:13
  of
• 44:13
  Iron
• 44:14
  Chef
• 44:14
  fame
• 44:14
  and
• 44:15
  also
• 44:15
  Double
• 44:16
  Dragon
• 44:16
  fame.
• 44:17
  If
• 44:17
  you
• 44:17
  ever
• 44:17
  watch
• 44:18
  that
• 44:18
  movie
• 44:18
  that
• 44:18
  was
• 44:18
  made
• 44:19
  off
• 44:19
  the
• 44:19
  video
• 44:20
  game
• 44:20
  and
• 44:21
  shaking
• 44:21
  her
• 44:21
  head
• 44:21
  like,
• 44:22
  what
• 44:22
  the
• 44:22
  hell?
• 44:22
  Yes,
• 44:23
  those
• 44:23
  were
• 44:23
  the
• 44:23
  three.
• 44:23
  Three
• 44:24
  best
• 44:24
  most
• 44:24
  known
• 44:25
  people
• 44:25
  I
• 44:25
  could
• 44:25
  pick.
• 44:26
  And
• 44:26
  like,
• 44:26
  I
• 44:26
  wasn't
• 44:26
  trying
• 44:27
  to
• 44:27
  go
• 44:27
  random.
• 44:28
  Alright,
• 44:28
  well,
• 44:28
  remember,
• 44:28
  if
• 44:29
  you
• 44:29
  can
• 44:29
  only
• 44:29
  read
• 44:29
  or
• 44:29
  listen
• 44:29
  to
• 44:30
  one
• 44:30
  retail
• 44:30
  blog
• 44:30
  in
• 44:30
  the
• 44:31
  business,
• 44:31
  make
• 44:31
  it
• 44:31
  on
• 44:31
  Retarch,
• 44:32
  the
• 44:33
  only
• 44:33
  retail
• 44:33
  media
• 44:33
  outlet
• 44:34
  run
• 44:34
  by
• 44:34
  two
• 44:34
  former
• 44:34
  executives
• 44:35
  from
• 44:35
  a
• 44:35
  current
• 44:35
  top
• 44:36
  10
• 44:36
  US
• 44:36
  retailer.
• 44:37
  Our
• 44:37
  Fast
• 44:37
  Five
• 44:38
  podcast
• 44:38
  is
• 44:38
  the
• 44:38
  quickest,
• 44:38
  fastest
• 44:39
  rundown
• 44:39
  of
• 44:39
  all
• 44:39
  the
• 44:40
  week's
• 44:40
  top
• 44:40
  news
• 44:41
  and
• 44:41
  our
• 44:41
  daily
• 44:41
  newsletter,
• 44:42
  the
• 44:42
  Retail
• 44:42
  Daily
• 44:43
  Minute,
• 44:43
  tells
• 44:43
  you
• 44:43
  all
• 44:44
  you
• 44:44
  need
• 44:44
  to
• 44:44
  know
• 44:44
  each
• 44:44
  day
• 44:45
  to
• 44:45
  stay
• 44:45
  on
• 44:46
  top
• 44:46
  of
• 44:46
  your
• 44:46
  game
• 44:46
  as
• 44:47
  a
• 44:47
  retail
• 44:47
  executive,
• 44:47
  and
• 44:47
  also
• 44:48
  regularly
• 44:48
  features
• 44:49
  special
• 44:49
  content
• 44:50
  that
• 44:50
  is
• 44:50
  exclusive
• 44:51
  to
• 44:51
  us
• 44:51
  and
• 44:51
  that
• 44:51
  Ann
• 44:51
  and
• 44:52
  I
• 44:52
  take
• 44:52
  great
• 44:52
  pride
• 44:52
  in
• 44:53
  doing
• 44:53
  just
• 44:53
  for
• 44:53
  you.
• 44:54
  Thanks
• 44:54
  as
• 44:54
  always
• 44:55
  for
• 44:55
  listening
• 44:55
  in.
• 44:55
  Please
• 44:55
  remember
• 44:56
  to
• 44:56
  like
• 44:57
  and
• 44:57
  leave
• 44:58
  us
• 44:58
  a
• 44:58
  review
• 44:58
  wherever
• 44:58
  you
• 44:59
  happen
• 44:59
  to
• 44:59
  listen
• 44:59
  to
• 44:59
  your
• 45:00
  podcast
• 45:00
  or
• 45:00
  on
• 45:00
  YouTube.
• 45:01
  You
• 45:01
  can
• 45:01
  follow
• 45:01
  us
• 45:01
  today
• 45:01
  by
• 45:01
  simply
• 45:02
  going
• 45:02
  to
• 45:02
  YouTube.com
• 45:04
  omnitalkretail
• 45:05
  and
• 45:05
  so,
• 45:05
  until
• 45:06
  next
• 45:06
  week,
• 45:06
  on
• 45:07
  behalf
• 45:07
  of
• 45:07
  Ann,
• 45:07
  who
• 45:08
  is
• 45:08
  out
• 45:08
  in
• 45:08
  sunny
• 45:08
  California,
• 45:09
  and
• 45:10
  me,
• 45:10
  who
• 45:10
  is
• 45:11
  out
• 45:11
  and
• 45:11
  still
• 45:12
  residing
• 45:12
  in
• 45:13
  Minneapolis
• 45:13
  and
• 45:14
  all
• 45:14
  the
• 45:14
  entire
• 45:15
  Omnitalk
• 45:16
  team,
• 45:16
  as
• 45:16
  always,
• 45:17
  be
• 45:17
  careful
• 45:17
  out
• 45:17
  there.