MBS083 - Adi Zuk & Emma Du Preez, The Rapid Insights Team

Matt Brown Show - Conversations That Power The Business World. · Sep 22, 2017 · 52m

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Research. This is arguably one of the most undervalued initiatives that any business can take but interestingly, it seems that research as a strategic capability is to this day not used by many entrepreneurs and business owners and even worse ignored entirely. The other day I was interviewing Anish Shivdasani, the founder and CEO of Giraffe who happened to win the global Seedstars program and we were talking about “market liquidity” – which refers to the extent to which your market buys your businesses products and or services. Now all the worlds leading companies are…