231. Manifested Success: A Self-Aware Journey of Building a Dream Store with Ceri Otero of Carthage Olive Oil

Savvy Shopkeeper Retail Podcast · Sep 26, 2024 · 48m

Ceri Otero didn't dream of being a shopkeeper as a kid. But when she decided to open a specialty olive oil and vinegar shop in Carthage, Missouri, it felt like all the threads of her life were coming together.

From selling Avon in 8th grade to a stint as a corporate HR representative to merchandising for Hallmark, each of Ceri's previous jobs had prepared her for running an independent retail store, even if she didn't realize it then. Her mom said it best: "Of course, you would. That makes perfect sense."

While outlining a novel during the early days of COVID, Ceri manifested her food-focused…