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Hyrox and Xenom Unite to Promote Fitness | Markets & Money News
Hyrox and newcomer Xenom are collaborating to elevate fitness as a major global sport, with aspirations for Olympic recognition. Hyrox, established in 2017, specializes in indoor fitness races, while Xenom, launched in 2026, is focused on marketing and events. The partnership benefits from investments by both co-founders and backing from WndrCo. Xenom's events have shown promising growth, with plans for a Miami showcase. Hyrox is also expanding in Latin America, eyeing opportunities in Brazil
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