Latest / The Diary of a CFO / Secrets of Rockstar CFOs: Jack McCullough on Developing the Next Generation of CFOs
Transcript
- 0:03Welcome back to the Diary of a CFO podcast, the
- 0:07podcast where finance leaders share the lessons,
- 0:09challenges, and the wins that shape their careers
- 0:12as well as their organizations. I'm your host,
- 0:15Wassia Kamon, and today I'm super delighted
- 0:18to have with me Jack McCullough. He is a founder
- 0:20of the CFO Leadership Council, a global community
- 0:24of over 2 ,500 senior financial executives. He
- 0:27has served as CFO for multiple organizations,
- 0:31from high growth startups to Fortune 500 companies.
- 0:34Jack is the author of three books, including
- 0:37NBA For Lunch, which was just released this week.
- 0:40He is also a senior contributor to the Forbes
- 0:43CFO Network, the host of The Secrets of Rockstar
- 0:46CFO's podcast, and has been featured on The Wall
- 0:49Street Journal, Bloomberg, Barron, CNBC, and
- 0:53so many other cool places. Welcome to the show,
- 0:56Jack. Wow, you make me sound a lot better than
- 0:59I actually am, Wassia. Great to be here. Thanks
- 1:01for having me. Of course, of course. You're such
- 1:04a rock star. So why don't you tell us about your
- 1:09career journey, what drew you to accounting in
- 1:11the first place, and what's the story behind
- 1:13how you found yourself in your current position?
- 1:16When I look back and you and I know each other
- 1:19a little bit and I was kind of like this at 18
- 1:22and, you know, you probably wouldn't think, boy,
- 1:24that's a guy that's going to find a fulfilling
- 1:26career path in accounting. Right. Because I'm
- 1:29an extrovert and a bit of a clown. And like people
- 1:31kind of didn't believe me that I was going to
- 1:33major in accounting. But I took an accounting
- 1:36class in high school. I was pretty good at it.
- 1:38I liked it because what I liked about accounting
- 1:41is that it's logical and it makes sense. I can
- 1:45follow it. And if you do, it's like solving a
- 1:48puzzle. Yes. But this puzzle is always solvable.
- 1:51You just have to keep trying to do it. And that
- 1:53actually does fit into my personality a little
- 1:55bit. So I studied accounting at Suffolk University,
- 1:58and then I went into a few younger listeners,
- 2:01the big eight accounting firms. There were once
- 2:04eight of them. I went for it was a predecessor
- 2:06to what's now known as KPMG. Its name when I
- 2:09joined was Pete Mywork and Mitchell. Then I worked
- 2:12there for three years, became a CPA, good work
- 2:14experience, great company. It really wasn't for
- 2:17me. But so I ended up working for a client, a
- 2:20company called Jensen Corporation. We were it's
- 2:23pretty hot now, but it was considered an odd
- 2:26company in the day because it was artificial
- 2:28intelligence. When people heard AI back then,
- 2:32they were thinking Arnold Schwarzenegger and
- 2:33the Terminator movies. And I'll be back. Geez,
- 2:37I was going to do that. This is better than mine.
- 2:39But, you know, people thought that it was viewed
- 2:41as like a weird. technology, so we never used
- 2:45it. It was called Real Time Expert Systems and
- 2:47then Online Intelligence Solutions at the internet
- 2:50boom. But, you know, it's a company I'm quite
- 2:52proud of. We were actually the very first AI
- 2:54company to be profitable. Yeah, that was kind
- 2:56of something. And we took the company public.
- 2:58We weren't the first to go public. But, you know,
- 3:00it's a typical IPO type of story, you know, went
- 3:03out at eight, peaked at 30, you know, ended up
- 3:06selling it too. So, you know, but it was a great
- 3:09ride. really enjoyed it. And then I was a controller
- 3:13there. I didn't think I would get a CFO job with
- 3:16the credentials I had. Maybe I would have, maybe
- 3:19I wouldn't have, but I decided to go back and
- 3:21get an MBA, which I pursued at MIT Sloan. It's
- 3:25one of those things. The MBA made the world perceive
- 3:28me as a lot smarter than I was before I got it.
- 3:32Before I was just a guy who'd been a controller
- 3:35at a company nobody had heard of. and a CPA.
- 3:39And suddenly, you know, I had an MBA and I was
- 3:41treated like the whiz kid. It opened up doors
- 3:44and I became a CFO at a company called Top Layer
- 3:47Networks. And along the way, I started a part
- 3:51time CFO business and started doing the CFO.
- 3:54It was at the time we were calling it the CFO
- 3:56Roundtable. Then we actually started launching
- 3:59chapters, including in your hometown of Atlanta.
- 4:02There were two groups in Atlanta at the time.
- 4:04There may still be, for all I know, but called
- 4:06the CFO Roundtable. we were getting confused
- 4:09with them. So we changed the name to the CFO
- 4:10Leadership Council. I launched that in 2006.
- 4:13It was kind of a hobby between other things,
- 4:15but it's been my full -time job for a decade.
- 4:18Love what I do. Wow. That's amazing. Wow. And
- 4:22I've been a member of the CFO Leadership Council
- 4:25for two years now. And when I joined, I wasn't
- 4:28a CFO. I was a controller. And about a year and
- 4:32a half or so later, I became CFO. On every other
- 4:36podcast, people will hear me talk about the CFO
- 4:38Leadership Council. Maybe I should get an affiliate
- 4:40link or something, because this is so, so good.
- 4:45So when you started it, did you envision it being
- 4:48like more than what it became? Like you said
- 4:51it started as a hobby. At which point did you
- 4:53actually flip for you? I was a CFO at the time.
- 4:57I applied to join F .E .I. Financial Executives
- 4:59Institute, which is a great organization. For
- 5:03whatever reason, I was denied membership. Which
- 5:05yeah, I was I was a CFO, you know people joke
- 5:09I'm the only CFO in the history of the organization
- 5:12that was denied membership But I never really
- 5:14found out why Probably somebody just didn't like
- 5:17me. They didn't like don't like bald people or
- 5:19something. I don't know Too many bald people
- 5:21in this group, but it goes from here Hopefully
- 5:24that wasn't the reason but you know, I did See,
- 5:27you know, I'd been, I'd attended the meetings
- 5:29and I liked them and I made some friends. So
- 5:31I did see the value of having a peer network.
- 5:34You know, the expression, if you can't beat them,
- 5:35join them. I reversed it. I said, if you can't
- 5:38join them, beat them. So I started my own. Yeah,
- 5:40we didn't, we didn't actually beat them. There's
- 5:42they're thriving. We're thriving. So, and you
- 5:44know, we have, I'm friends with all of them.
- 5:46They're friends with mine, with me. So. Wow.
- 5:49So one rejection makes you go high gear. Okay.
- 5:52Let me really turn this up and build it to where
- 5:55it is now. Yeah, had they not rejected me, the
- 5:59CFO Leadership Council simply wouldn't ever have
- 6:02existed. I would have had no reason to start
- 6:04a group if I was a member of a well -established,
- 6:06well -respected group, right? FEI is a great
- 6:09organization. If I had any bitterness at the
- 6:11time for being denied membership, I'm long over
- 6:15it. I don't think I was ever bitter as much as
- 6:17confused. But yeah, you know, that's what forced
- 6:18me to start this organization, which I kind of
- 6:21think, you know, that they maybe wish I hadn't.
- 6:24I don't know. So that's them for sure. So that's
- 6:27awesome. So what was that transition like? Like
- 6:30you were in your full time role and then you
- 6:32started this leadership council. Now you really
- 6:35want to get it. You really want to have this
- 6:37become a bigger organization. What was that transition
- 6:40like? Like how did you surround yourself or how
- 6:44did how did it go? Yeah, you know, I did it for
- 6:47two years. I was a CFO at the time I was a bit
- 6:50of a victim of my own success because I had a
- 6:53good career as a CFO I liked it. I like my job.
- 6:55I like my company I like the work I was doing
- 6:57and you know, I was getting reasonably well paid
- 7:00So this was taking up a lot of my time. So after
- 7:03the second year I told people that I'm not gonna
- 7:06continue it and it didn't really there was no
- 7:09entity that legally existed it was just I said
- 7:12the CFO roundtable I paid for the food out of
- 7:15my own checks. I asked people to contribute 25
- 7:17bucks to come, that type of thing. But they asked
- 7:19me not to do it. And I just said, look, it's
- 7:21too much time. You're welcome to do it, if you
- 7:24think it's that easy. But they said, why don't
- 7:26you start charging dues and hire somebody to
- 7:29do the administrative stuff? That way you can
- 7:31do the stuff that you like doing. And it won't
- 7:33be that much of a burden. So I ended up doing
- 7:34that. I got an advisory board. I posted a job
- 7:38on Craigslist. Do you remember Craigslist? Yes.
- 7:41It may still be around. I don't know. But yeah,
- 7:4215 bucks is the best 15 bucks I ever spent. And
- 7:45I hired a woman named Becky Blackler. I wanted
- 7:48to hire a mom because I had a good job that it
- 7:53was probably 10 to 15 hours a week, but you only
- 7:57had to leave the house four hours a month. So
- 8:00I thought this was a good job for a stay at home
- 8:02mom. And this was like 2008 today. That's not
- 8:07a rare thing. But and, you know, there weren't
- 8:09a lot of companies that were looking to hire
- 8:12parents to work 10 hours a week, five away. And
- 8:17she's making pretty good money because I just
- 8:19said, I not doing this for the money, but let's
- 8:23charge dues. We even got in a sponsor to and
- 8:25I'll make enough to cover costs. And, you know,
- 8:27you you can keep whatever they pay. And, you
- 8:30know, it ended up like it was like 60 grand a
- 8:32year. So. Pretty good money for a part -time
- 8:35job. And yeah, that worked out well. And then
- 8:38she wanted to take on more hours. So she launched
- 8:41the chapters in New York and Philadelphia. And,
- 8:45you know, they all flourished a little bit. And
- 8:47then we just decided I would quit my job and
- 8:50give this a go. Wow. Impressive. Because what
- 8:55I like about the forum is first the questions
- 8:58that I see every day. I was like... questions
- 9:00that I wouldn't even think about, right? So it
- 9:03allows me to stretch my thinking. I think I feel
- 9:05like I'm learning every day, even though there's
- 9:08no chapter meetings every day. So how did that
- 9:12chat or forum started? It's actually just a simple
- 9:15Google groups, but I just wanted a way for the
- 9:19members who weren't in the same cities to connect.
- 9:22I think the time I started it, we may have had
- 9:2612 cities at that point, 12 chapters. And it's
- 9:30eight to 12, somewhere in there. And they were
- 9:33like fiefdoms, you know, and I was like, these
- 9:36people would be friends and support each other
- 9:39and grow with each other. If there was a mechanism,
- 9:41they could get to know each other because, you
- 9:43know, they they weren't going to fly to Boston
- 9:44to attend meetings. Right. They happen to be
- 9:47in Boston during a meeting. They might or, you
- 9:49know, Bostonians not going to fly to Chicago
- 9:50to go to a meeting. That was kind of low cost,
- 9:54potentially big reward if it worked. And, you
- 9:57know, now it's our most popular member benefit.
- 9:59And you've been to like some of our conferences,
- 10:02right? And the publication CFO Brew, when they
- 10:05covered the conference, they said it set the
- 10:08world record for hugs at a financial event. We're
- 10:11not just a group of people that goes to the same
- 10:13events. It's actually a community. We like each
- 10:15other. When someone is looking for a job, people
- 10:18help them out. People read each other's resumes.
- 10:21They give each other leads, that sort of thing.
- 10:24You know, that wouldn't have happened. Maybe
- 10:27the same number of people wouldn't would be coming
- 10:29to the conference. Probably not. But it wouldn't
- 10:33have happened without CFO Connect, because they
- 10:35sort of kind of got to know each other a little
- 10:36bit over CFO Connect. It's like, oh, we'll see.
- 10:39She helped me out with that problem three months
- 10:41ago. I got to go say hi to her. So yes, yes,
- 10:44that's amazing. And so now that you the chapters,
- 10:48everything is booming. At what point is you starting
- 10:51writing books? Because like CFO then getting
- 10:55busy. I love your story because people told me
- 10:57you you became a CFO and you launch a podcast
- 11:00or see a why. So I'm so grateful to be talking
- 11:03to somebody similar. At which point did you start
- 11:05writing the books? Well, I actually had a presentation.
- 11:10It was getting good reviews. I was probably gave
- 11:12it, you know, 15 times or variations of it at
- 11:16the times I was calling it habits of. highly
- 11:19successful CFOs. And people said, you know, it's
- 11:22good that you're public speaking, but, you know,
- 11:24you can only as a public speaker, you know, it's
- 11:27not like I'm doing the Bruce Springsteen thing,
- 11:30you know, 60 ,000 people. But why don't you write
- 11:32a book about it? That way you can reach a broader
- 11:35audience. And, you know, you sort of have the
- 11:37knowledge. It's just a matter of finding an editor
- 11:39to help you do it and a designer. I didn't feel
- 11:42like I could keep that name with the Covey people.
- 11:45They don't have a legal right. to the name, but,
- 11:48you know, clearly from habits of highly effective
- 11:50people. Right. We sort of brainstorm. It's like,
- 11:53what are your passions? And, you know, one of
- 11:55them is rock and roll. And I'm a head banger.
- 11:59So they said, what about secrets of rock star
- 12:02CFOs? It sort of gives the same vibe, but reflects
- 12:04your own personality. So that became a book.
- 12:08Then I wrote another one on the psychopathic
- 12:11CEO that was inspired. We had a FBI agent speak
- 12:15at one of our events. Her expertise was corporate
- 12:18psychopathy. Oh, wow. Yeah, I had worked for
- 12:22a guy that I'll be nice, I'll assume that this
- 12:24is a PG format, so I won't... Yes. But, you know,
- 12:28I just thought he was obnoxious. I thought he
- 12:30was a lot worse than obnoxious, but I'll be polite.
- 12:33When she gave her presentation, I had, like,
- 12:35one of those, you know, you could see the little
- 12:36light bulb go off over my head. It's like, oh,
- 12:38my God, he wasn't just obnoxious, he was a psychopath.
- 12:41Then she said by a show of hands, how many people
- 12:44feel based upon the description, they may have
- 12:46worked for psychopath at some point in their
- 12:48careers. Yeah, but more than half the room, including
- 12:50me. I'm like, oh my gosh, but you know, I and
- 12:53I kept in touch with there just because I found
- 12:55it fascinating. And during COVID, she encouraged
- 12:58me to write a book. She's still with the bureau.
- 13:00She's like, I can't really write a book when
- 13:01I'm with the bureau, but clearly have an interest
- 13:04in it. You've got a track record and you've got
- 13:06an audience. So I'll introduce you to the right
- 13:09people. You know, it was probably probably a
- 13:11pretty good book. So, oh, wow. And then from
- 13:14then your third book, NBA for Lunch. What was
- 13:18the story behind that one? Yeah, that was when
- 13:20I got my NBA when I was in my 20s. I was not
- 13:24a CFO. I didn't have kids. I was married. But
- 13:27I don't want to say it was easy to do because
- 13:28I don't want to suggest that. But it's hard for
- 13:32somebody. It would be hard. And I don't know
- 13:34if your family situation, but if you have kids
- 13:37and you're a CFO. You have two kids. You could
- 13:40get an MBA, but man, that would be at most the
- 13:44third most important thing in your life and probably.
- 13:47Yeah, it took me eight years to do my MBA. Yeah.
- 13:51But, you know, there was two watershed moments
- 13:54in my mind anyway. One was six years ago, but
- 13:58Spencer Stewart actually I don't think they did
- 14:00a survey. I just think they counted. amongst
- 14:02the Fortune 500. And it was the first time that
- 14:05there were more MBAs than CPAs amongst the Fortune
- 14:08500 CFOs, actually Fortune 5 ,000. Since I'm
- 14:12referencing them, I owe them the courtesy of
- 14:14getting it right, don't I? But that was kind
- 14:17of weird. And while it's not like it's six to
- 14:19one or something like that, that gap's only widened
- 14:22a little bit. So the MBA apparently is the better
- 14:25credential for the CFO. And then I was actually
- 14:28presenting to the portfolio companies of a very
- 14:32well -regarded private equity firm. And one of
- 14:35the people, one of the investors said, and there
- 14:37were like 40 CFOs, one of the investors said
- 14:40they wouldn't hire a CPA to be the CFO. Wow.
- 14:45Or they didn't value the credential. They said
- 14:47CPAs make great controllers. They make great
- 14:50chief accounting officers. Great respect for
- 14:52them. I don't value them. as a CFO unless there's
- 14:57something else about them. They would totally
- 15:00discount the credential. I don't necessarily
- 15:02agree with that as a former CPA. You know, I
- 15:05learned a lot during that process that does help
- 15:08CFOs. But the point was they're looking for someone
- 15:11a little bit, you know, that they value strategic.
- 15:14And they did say, yes, we would take a CPA if
- 15:16they also had an MBA. But I just realized two
- 15:20things. One, you know, there are CFOs in their
- 15:2240s. two young kids, whatever it might be. I
- 15:25don't mean to typecast CFOs, but they're not
- 15:28going to go back and get a full -time CPA. And
- 15:29if they get a part -time, it's going to be, you
- 15:31know, multiple years like you, but they need
- 15:33to have this knowledge. So what if I could look
- 15:36at what's being taught in modern MBA programs
- 15:39and distill it into something that you could
- 15:41read in an hour? I recommend people read it once
- 15:44or twice. It's probably a little bit more than
- 15:46an hour, but then just, you know, keep it as
- 15:48a reference guide because there are things that,
- 15:50you know, I I feel stupid, like the first chapters
- 15:53on financial concepts. I can't tell my readers
- 15:56to skip chapter one. But, you know, CFOs are
- 15:59reading this and I'm explaining what EBITDA is.
- 16:01They're going to be. What? Why are you telling
- 16:03me the net present value formula? Don't you think
- 16:05I know that I'm a CFO? But, you know, I couldn't
- 16:08do an MBA book and not include that and not have
- 16:10that. Yes. But if you're a CFO, skip chapter
- 16:12one. But there was kind of, you know, behind
- 16:15it, I just wanted to give them a tool that would
- 16:18not remotely saying it can replace an MBA, but.
- 16:21It gives you ways to solve problems and approach
- 16:24things that, you know, maybe you wouldn't have
- 16:26absent the book. Wow. Thank you for the book.
- 16:29And one thing that stuck with me is the part
- 16:32where you said they already knew that they wouldn't
- 16:35hire a CPA for the role of CFO. When you look
- 16:39at that, because I saw the same studies for the
- 16:41longest time, CPAs were the natural CFOs. What
- 16:46do you think created that change in perception
- 16:50over time? Yeah, it's interesting because when
- 16:52I became a CFO, the world just changed so much.
- 16:55My first CFO job was almost, gosh, suddenly made
- 16:58myself feel old. It was almost 30 years ago,
- 17:00but we all had the same resume. Bluntly, you
- 17:03know, it was, I worked in the tech space, but
- 17:05it was big eight accounting firm, accounting
- 17:08manager, controller, CFO. And that was kind of
- 17:12bad. The other thing it's sort of a set, you
- 17:14know, is like 85 % of us were white men. And
- 17:17that was just, that was the reality back then.
- 17:20the business world has changed and the expectations
- 17:24of CFOs have changed. And now that the job used
- 17:28to be, I probably got the CFO job. I did have
- 17:31the MBA and that absolutely helped. But if I
- 17:34weren't a good controller, I wouldn't have gotten
- 17:36the CFO job despite the MBA at the time. Maybe
- 17:39today, in fact, certainly today you don't need
- 17:41to be a controller to get a CFO job. There are
- 17:44a lot of patterns. The business world's gotten
- 17:46more complex. And the CFO role has grown along
- 17:50with it. People are looking for leadership qualities.
- 17:55They're looking for strategic thinkers. They're
- 17:57looking for people who are collaborative, who
- 18:00understand broader business issues and who are
- 18:03good communicators. I know plenty of CPAs who
- 18:05have all of those things, but they don't want
- 18:09people to attack the CFO job through a controller's
- 18:13lens or through a CPA's lens. That's part of
- 18:16it. That's great. You know, but there's the position
- 18:19chief accounting officer that didn't exist at
- 18:22the start of my career that I know of. I never
- 18:24met a chief accounting officer till about 2015,
- 18:27but accounting has become so specialized. If
- 18:31the business is complex, there's no way a CFO
- 18:33can be an accounting expert. When I graduated
- 18:36college, it was FASB 86. Yeah. Beginning of time
- 18:39to 1987, there were 86 of them. Now there's,
- 18:42you know, hundreds. Wow. So yeah, you know, it's
- 18:46just a different world and different expectations.
- 18:48In fact, I did, I can't call it a poll. It wasn't
- 18:52statistically valid, but I reached out to CFO
- 18:55customers. And by that, I mean CEOs, investors,
- 19:01board members, and other members of the C -suite.
- 19:05What do you value in a CFO? It actually led itself
- 19:08to a nice little acronym, but what was interesting,
- 19:12almost nobody said finance or accounting skills.
- 19:15And, you know, maybe the stakes, but it lent
- 19:17itself to an acronym. It's pretty easy to remember.
- 19:20So, folks, write this down. But it's a pencil
- 19:23and paper. But create. And these were the sort
- 19:26of the formula for a good CFO. It's collaboration,
- 19:30resiliency, empathy. A is agility, transparency
- 19:35and empowerment. And, you know, they didn't say
- 19:38empowerment, for example, but they said, you
- 19:39know, a good leader of the team, someone who
- 19:42can develop a world class finance team. you know,
- 19:45agility, the ability to react quickly to things.
- 19:47So I was able to take them. And like I said,
- 19:50they're very little. A few people mentioned digital
- 19:53mastery because that relationship with the CIO
- 19:55and the all digital CFO is a myth, but you can't
- 19:59be a good CFO without some digital expertise.
- 20:02Right. But yes, you need a lot of skills. It's
- 20:04it's a very complex job today. So whereas when
- 20:07I was it, it was just best accountant. Yes. Yes.
- 20:10So what would you say? controllers now, because
- 20:13I came also from a controllership background,
- 20:16but I had a chance to work full time in FP &A
- 20:18for a couple years, which helped me expand into
- 20:22business partnering, modeling, understanding
- 20:25scenario, becoming more strategic. But I feel
- 20:28the pain for a lot of controllers when they're
- 20:30told you're not strategic enough. And so that
- 20:32next step is not guaranteed, if I can say. What
- 20:35would be your advice to them? Yeah, first, I
- 20:38don't know. that they're not strategic enough
- 20:41as much as they're in a role that doesn't allow
- 20:44them to be strategic enough. Yes. It's like people
- 20:47who aren't controllers don't respect and appreciate
- 20:51how hard that job is. And to lead a team and
- 20:54if it's a complex business to produce accurate
- 20:58and timely financial statements to make the trains
- 21:01run on time, that's so hard. I don't know a good
- 21:05CFO at a bigger company anyway who hasn't said
- 21:10They're, you know, they're at a loss without
- 21:12a good controller. They could not be a successful
- 21:14CFO if they didn't have somebody to make the
- 21:16trains run on time. I don't think that it's controllers
- 21:19who aren't strategic. I just think the role is
- 21:22demanding. And, you know, if you're, if you're
- 21:24faced with a decision, you know, spend some time
- 21:27learning some strategic stuff, you know, partnering
- 21:29with the marketing group or you're a public company
- 21:32and books have to be closed by the fifth day
- 21:34of the following month following at the end of
- 21:36the quarter, which you're going to do, right?
- 21:38It's not that, but there are ways you can expose
- 21:41yourself to some things. You know, find a CFO
- 21:43who wants to be a good mentor to you, your boss.
- 21:46Also, I recommend, and this is one of the things
- 21:49I love about you is you and I have taken this
- 21:51commitment seriously. I think once you get to
- 21:53the CFO role, you owe it to be a mentor to the
- 21:57next generation of leaders. And I know that you
- 21:59take that very seriously. Find a CFO or somebody
- 22:02who's a mentor that you don't work for. Find
- 22:05a CFO in a different but similar company. The
- 22:08other thing is when I wrote my first book one
- 22:10of the women I interviewed She was a controller
- 22:12and her mentor was a VP of sales You know, she
- 22:16was like 29 30 at the time and kind of savvy,
- 22:20you know I we were both in our 50s when I interviewed
- 22:23her But you know, it's looking back. I'm like
- 22:26that was kind of you know, you're a little bit
- 22:27ahead of the curve But what was the thinking
- 22:29and she said, you know not in an arrogant way,
- 22:32but she said I actually know I knew the debits
- 22:35and credits better than my bosses did. She was
- 22:37a divisional controller. I won't say the company,
- 22:40but 100 % you've heard of it. So they had a lot
- 22:43of divisions. She was a divisional controller
- 22:45and she aspired to be a divisional CFO. And today
- 22:49she's a CFO, DCFO. But she said, getting better
- 22:55at debits and credits and even some finance,
- 22:58that wasn't going to get me the job. And it wasn't
- 23:00going to make me better in the job when I got
- 23:02it. So she thought if she could understand the
- 23:04business from the perspective of a customer,
- 23:07why the customer is interested in this company,
- 23:10what it means to be a customer, what we can do
- 23:13to support sales growth, I thought that would
- 23:15make me a better CFO when the time came. And
- 23:19again, I don't mean to be condescending to people
- 23:21with 30, but That was pretty wise for a 30 -year
- 23:24-old, right? Yes, absolutely. Especially back
- 23:28in, say, 1995, whenever this was. I'm not exactly
- 23:33sure. There's a reason she remains as successful
- 23:36as the CFO she is today. Oh, yeah. Oh, yeah.
- 23:39Thank you. That's so good. Because I agree. I
- 23:42think for me what helped me at some point was
- 23:45expanding my network beyond just people in finance
- 23:48and accounting, because you do feel better. But
- 23:50then I started reaching out to people in the
- 23:52supply chain, in marketing. And that really helped
- 23:55stretch my thinking overall and spending more
- 23:58time with programs and sales. Thank you so much
- 24:00for that advice. Thank you so much. Yeah, I'm
- 24:03glad to because like, you know, network with
- 24:05financial people, you'll just become a better
- 24:07controller. That's great. Controller. You can
- 24:09make good money as a controller. It's a it's
- 24:11an important job. You know, there are some people
- 24:14they want to be a controller, and that's fantastic.
- 24:16But if you aspire to be an executive leader,
- 24:19you know, you do need to broaden that skill set
- 24:20in that network. So. So what would you say beyond
- 24:24just reaching out to people in other functions
- 24:27and that can say, what else can be done? Because
- 24:30I realized, especially when I was a controller,
- 24:32you only have so much time, so much spare time.
- 24:36What would you say are some of the ways you can
- 24:37elevate what you do or find ways to still connect
- 24:41with others? It's great if your boss feels like
- 24:45he or she has a stake in your career. So they're
- 24:48invested in your success. And there was another
- 24:50CFO that I interviewed for the book, but she's
- 24:53more of a smaller company CFO. She's worked for
- 24:55a series of venture backed startups in the Boston
- 24:57area. And she told me at the time she had like
- 25:01there were 12 controllers who had worked for
- 25:04her during her career as a CFO. She boasted about
- 25:08the controllers the way Harvard boasts about
- 25:11its alumni, because I think out of the 12, like
- 25:15nine of them were CFOs in the next job. She exposed
- 25:19them to things. She's like, She's up front. Look,
- 25:21I don't think you're going to work here much
- 25:23more than three or four years. And if you do,
- 25:26maybe I failed you. I want your next job to be
- 25:30a CFO. And I brag is not the word, but you know,
- 25:33she's she she takes a lot of pride and she still
- 25:35remains a mentor to them. But find a boss like
- 25:38that. She couldn't let the controller present
- 25:40at board meetings, but she did let the controller
- 25:43sit in a little bit on the presentation. that
- 25:47did two things for the controller. One, it exposed
- 25:50them to the dynamic of board meetings. The other
- 25:53thing is, knowing her, she was probably pretty
- 25:56effusive in her praise. And she's like, hey,
- 25:59I just want to introduce you to my controller.
- 26:01He's great. He helped me prepare all the package.
- 26:04This is the CFO in next portfolio company. She
- 26:07was helping him build her network. Some would
- 26:11argue to her own detriment, but she felt like,
- 26:14I'm a good leader. I have a responsibility to
- 26:17help my team maximize their potential. If that
- 26:19means somewhere else, so be it. I can get another
- 26:22controller and I think I offer a good package
- 26:25to recruit controllers. And she's never had trouble
- 26:27finding a controller, even though a lot of other
- 26:30CFOs do, so. Oh, yeah. I mean, interviewing,
- 26:33I can only imagine interviewing for a person
- 26:35like that. You want to work for them, right?
- 26:37Because you're interviewing for the job, but
- 26:38really interviewing for the boss because they
- 26:41have so much say in the direction of a career.
- 26:44So. That's inspiring. Can't wait to get your
- 26:47book. Well, that one's in Secrets of Rockstar
- 26:50CFOs. OK, so I have to catch up. Well, you know,
- 26:54my wife teases me and a lot of people tease me
- 26:56because if you've seen the book, it's, you know,
- 26:59yes, with a leather jacket. Yeah, it's five thousand
- 27:02words. You know, it's my wife says it's not a
- 27:05book. It's a pamphlet. She's mean. Yeah. The
- 27:08latest one she was telling her mother, Jack's
- 27:12now written three books. One of them was good.
- 27:15Come on, really? She didn't like my latest, so...
- 27:20Oh, well. She liked the Psychopathic CEO book,
- 27:24but which... Okay. Yeah, I think it's the best
- 27:27of the three books. Not to knock the one that
- 27:29I guess I'm supposed to be promoting, but, you
- 27:32know, it's a good solid book. She's amazing.
- 27:36I can tell she's your right match. Oh, yeah.
- 27:39Well, you know, I gave them, the first one came
- 27:41out, again, it's pretty small. I gave it to my
- 27:43sisters at Christmas. I mean, it wasn't the gift.
- 27:45I just was singing them at Christmas, so I gave
- 27:47them a copy. I get back home. I get a picture
- 27:51from my sister. It's a picture of my book next
- 27:54to Atlas Shrugged, which is huge. It's like,
- 27:58which do you think was the greater literary accomplishment?
- 28:01Come on, really? You can't let me enjoy that
- 28:06I'm a published author. Yes, yes. Tough love.
- 28:10I'm sure they're so proud of you, though. Yeah,
- 28:12they are, yes. You've done so much. I mean, not
- 28:15only in the companies that you led, but also
- 28:17helping the next generation of leaders such as
- 28:20myself. So thank you so, so much. I do have two
- 28:23more questions for you. OK. One, what's the best
- 28:27career advice you've ever received? I mean, a
- 28:30lot of people say, you know, follow your passion.
- 28:33And I got that advice young. I was an accountant.
- 28:38It's a little hard to do. It's like find companies
- 28:41that you want to work for that are interesting.
- 28:43Do good things. But a little bit on the more
- 28:47practical side, somebody told me, update your
- 28:51resume every three or every six months, even
- 28:54if you're not looking for a job. And do it right.
- 28:58Don't just do it imperfectly. Spend a little
- 29:00bit of time doing it. And the reason is If you've
- 29:04worked six months and you can't add an accomplishment
- 29:06or a skill that you developed or something like
- 29:09that to the resume, you're stagnating. Wow. So
- 29:13it's like, and this was my boss, by the way,
- 29:15you know, I worked for him. He's like, I do know
- 29:17where to leave. I don't want to take it that
- 29:18way. But, you know, if you can't think of something
- 29:21you've learned in the last six months, let's
- 29:25think about that means, you know, because you're
- 29:26growing. It's a fast paced world. It's always
- 29:30changing. You need to keep up. You don't want
- 29:32to be like outdated by the time you're 35 years
- 29:34old, right? You know, I'm going to work 30 years
- 29:37after that. So I thought that was really, really
- 29:40terrific advice. So absolutely. Wow. Will do.
- 29:44But it's so true because the years go by so quickly.
- 29:48The other day, my daughter, she's 11, she gets,
- 29:50oh, mommy, I'm almost your height. I'm like,
- 29:53gosh, 11 years just went by. And I can see how
- 29:56this, if you don't do it regularly, time will
- 29:59just pass by and you've been stagnant. You don't
- 30:01even know it. Yeah, I turned 61 next month, and
- 30:05I don't know how that's possible. You know, when
- 30:08I was 30, 60 just seemed so old. And now 30 seems
- 30:12so young. Isn't that funny? Yeah, I like to say
- 30:15that I'm 35 years old. I like that. So my little
- 30:21brother is like, Waseea, you do know I'm like
- 30:23turning 36. I'm like, I don't care. I'm going
- 30:25to be 35 for a long time. A long, long time.
- 30:30So yeah. So good. My last question is, what's
- 30:34your favorite thing to do outside work? Well,
- 30:37you know, it's I am the father, I think, you
- 30:39know, of two autistic adult sons. They take up
- 30:42my time. They don't have a lot of independence.
- 30:44So and it's challenging. I mean, you know, being
- 30:47being the father to two children like that, it's
- 30:50the hardest thing I've ever done. But, you know,
- 30:52it's also, you know, the greatest joy. Just being
- 30:55with them is probably it. If you're thinking
- 30:59more along the lines of a hobby. I slowed down
- 31:01a little bit, but I'm a bit of a workout warrior.
- 31:04I work out, you know, pretty intensely sometimes.
- 31:07Right now I'm in a period of not so intense.
- 31:09That's kind of the me time. Right. But let's
- 31:12go to the gym. I recently tried to get current
- 31:16with modern music. OK. My knowledge of pop music
- 31:21stopped sometime around YouTube. You know, I
- 31:25was. Well, I know you do yeah the 1987 that was
- 31:30like the when people say what's your favorite
- 31:32new band? I say you too. Yeah, they're older
- 31:35than I am But a couple of years ago and my nephews
- 31:38and nieces teased me for my lack of knowledge
- 31:40of pop culture so my niece asked what I thought
- 31:44of Taylor Swift dating Travis Kelsey and I said
- 31:48Travis Kelsey's gay and They're like what I said
- 31:51Taylor Swift the country singer. I thought Taylor
- 31:54Swift was a guy and they thought I was kidding
- 32:01but I wasn't so I just really boy I'm really
- 32:04I'm worse than my parents were at the same age
- 32:06you know you know my parents had some pretty
- 32:09good stuff and you know when my mother and father
- 32:11were like 30 this little bit Liverpool England
- 32:14known as the Beatles came out they had some great
- 32:16music in their 30s and 40s I mean they're more
- 32:18into Guy Lombardo and and Crosby I'm like I know
- 32:22less about modern music than my parents knew
- 32:24about my music. So I've been listening, you ever
- 32:27heard of The Pretty Reckless? Okay. Yeah, I've
- 32:30been listening to them and some other bands.
- 32:31Just trying to get caught up. The Pretty Reckless,
- 32:35they're touring with ACDC right now. So ACDC
- 32:39is my favorite band. And so seeing the two of
- 32:42them together in concert is going to be pretty
- 32:43cool. Oh, good for you. Good for you. Now I'm
- 32:46curious because, you know, getting better at
- 32:48working out is on my been on my goal for the
- 32:50past. I don't know how many years. So what is
- 32:52less intense workout for you? Because I saw your
- 32:55starter pack on LinkedIn where you were like
- 32:58super big, the AI generated picture. I think
- 33:02action figure was an action figure you shared
- 33:04on LinkedIn that was all muscled up. So I wonder
- 33:07now for you, what is less intense workout? What
- 33:10does it look like for you? Yeah, for the record,
- 33:13since this is an audio thing, I am not built
- 33:15like Mr. America. I only wish. But, you know,
- 33:20my core workouts, I just don't like cardio. I
- 33:23will work in some low impact cardio because I
- 33:26know to do it. But generally, I'm a yoga and
- 33:29weightlifting guy. Right now, I'm doing there's
- 33:32a program called Body Beast. It's a bodybuilding
- 33:35program. I'm not I'm not doing the diet of it.
- 33:39But it's pretty intense. It's basically nothing
- 33:42but weightlifting. Turning 60, I wanted to make
- 33:46sure that I was aging well. I found my old Body
- 33:50Beast workouts from when I did the program when
- 33:52I was in my late 40s. And I said, OK, my goal
- 33:55is I want to be able to outperform the 48 -year
- 33:58-old version of myself. And other than my legs,
- 34:01I can. You know, my chest and shoulders, I'm
- 34:04stronger than I was at 48. Nowhere near as strong
- 34:07as in the legs, unfortunately. Oh, wow. That's
- 34:10impressive. But I'm not doing it like seven days
- 34:13a week. You know, I'm doing it four days and
- 34:15then I stretch the others. Good for you. Good
- 34:18for you. Wow. Wow. Thank you so, so much. Any
- 34:22last words you want to say for our listeners
- 34:25and the next generation of finance leaders? Yeah.
- 34:28Well, you know, you asked me the best advice.
- 34:32that I got, and had you asked me for two, what
- 34:35I'd like to share with people, really simple
- 34:39advice, and there's a good chance your parents
- 34:41taught it, but just be nice to everybody you
- 34:43meet. You should just be nice anyway, right?
- 34:46It's the right thing to do. But it actually pays
- 34:49off in your career. If your name comes up in
- 34:52conversation as the potential CFO or something
- 34:54like that, people are not necessarily going to
- 34:58remember whether or not you were good at accounting
- 35:00or finance or anything like that, they're going
- 35:03to remember that you were a nice person, that
- 35:05you were a good leader, that you were a good
- 35:06mentor, that you were a good business partner,
- 35:10that you were thoughtful, and that you showed
- 35:12genuine interest in them. That's not the reason
- 35:15to be nice, but it's a really nice career benefit
- 35:18of being nice. Nice guys don't finish last. Nice
- 35:21guys finish first. And that's it for today's
- 35:24episode of the Diary of a CFO. Thank you so much
- 35:27for tuning in. If you enjoyed the show, don't
- 35:30forget to like, review, subscribe, and share
- 35:33with others. Our website is thediaryofacfo .com.
- 35:37That's where you can find all the episodes, access
- 35:40all the guest profiles, see their bios, and the
- 35:43social media links. It is also the place where
- 35:46you can apply to be a guest on the podcast and
- 35:49have information about how you can sponsor the
- 35:51show. As always, if there is any topic you would
- 35:54like me to cover in the future, just email me
- 35:58at ask at the diary of a CFO dot com. Again,
- 36:01the email is ask at the diary of a CFO dot com.
- 36:05See you soon.