DCI’s Daniella Middleton on Travel Creators, Destination Marketing & the New Rules of Influence
In this episode of The Layover, we sit down with Daniella Middleton, partner and development counsel at Development Counsellors International (DCI), to unpack how destination marketing is changing in the creator economy. A self-described “digital traveler,” Daniella has spent two decades in travel marketing, leading high-impact digital strategies, multi-channel campaigns, international roadshows, and research into generational buying habits for meetings and event spaces.
Daniella shares how she first entered the travel industry through a Craigslist job post, later stepped away to sharpen her…
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