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#43: What Heated Rivalry Revealed About the Bookselling World
This week on Off The Shelf, Morgann sits down with Indigo romance buyer Kaitlynd Carmichael to break down what actually makes a romance book blow up. From BookTok’s influence to spotting trends before they hit, Kaitlynd shares how books go from shelf to sold out. They also dive into the rise of dark romance, slow burns, and why emotional love stories might be the next big trend, plus favourite reads and what to pick up if you’re new to romance.
CHAPTERS:
0:00 - Introduction
1:00 - What Does a Romance Buyer at Indigo Do?
4:55 - Behind The Scenes at Indigo When A Book Gets Popular
9:40 - How…
The skinny
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