Professor Moira Clark - Henley Business School - Customer TLV And Building Back Better CX
Professor Moira Clark is a Professor of Strategic Marketing at Henley Business School in the UK. She is also the founder and director of the Henley Centre for Customer Management.
In this episode Professor Clark explores the need to build back better post-pandemic CX and also the total lifetime value of customers.
https://www.henley.ac.uk/people/professor-moira-clark
https://www.henley.ac.uk/
The skinny
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