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Walid Kushtoban, Marygold Studio: clients who say please, no AI

A RealTimes PeerView: Walid Kushtoban, General Manager of Marygold Studio, in conversation with Alexander Morari, MRICS, CEO of Shelton Reed, at the IPS Congress 2026 in Dubai. Marygold Studio is a UK-headquartered branding and visualization studio for real estate developers, and Kushtoban opened its Dubai office this year. He describes developers whose first rule is no AI in a render, and puts his own use at 55 to 60 percent, where he says it enhances elements rather than builds a project from scratch. Quality can sit abroad, he argues, but client servicing has to be local, because in this…

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